Where B2B Brands Go To Grow | Branding | Marketing
Delia Associates is your dedicated branding, marketing planning, web design and development, social media, PR/press & tradeshow, and strategic search engine marketing and SEO partner.
We specialize in the brands behind the brands. Are you in Manufacturing, Pharma Supply Chain, B2B Professional Services, Technology, or other B2B verticals? Let us show you how to elevate your brand. As a brand-centric company, we offer strategic ways to market & deploy your brand, gain recognition and drive business in your market.
Focus
Portfolio
Hi-Cone, Silafrica, Minalex, AutoDrill, Standard Knapp, Bihler of America, ITW Dynatec, Henschel Steinau
Cimquest Website Design
The brand messaging effort extended online, where social media and digital marketing efforts made extensive use of Cimquest’s expertise and experience in telling stories of achievement and client success.
Silafrica Brand Stationary Design
While the company had grown significantly over the last several years, Silafrica was still somewhat of an unknown entity among the global packaging industry, as well as with many global consumer packaged brands.
Zip-Pak Trade Show Booth Design
Deployment of the revitalized brand involved an integrated and multi-lingual approach: tradeshow presence, website, e-mail marketing, public relations, trade advertising, content marketing, search marketing, and highly effective selling tools.
Hi-Cone Sustainability Web Page
To further highlight Hi-Cone’s ongoing commitment to environmental responsibility, Delia Associates created the dedicated website, hi-cone.com/sustainability, which featured the full report, videos, multiple downloads, and their relationship with Ocean Conservancy.
Hi-Cone Regional Recycling Flyer
We began by developing a multi-component program, on a very tight deadline, that promoted their recently commissioned YouGov recycling survey, “The State of Plastics Recycling.”
AutoDrill Company Brochure
Leading up to its 20th year in business, AutoDrill charted a vision and course for higher growth, implementing a series of technological and procedural improvements companywide. This included a re-imagining of the AutoDrill brand.
Reviews
the project
Total Brand Identity for Advisory & Consultative Firm
“They complete everything in an extremely timely fashion and are never over budget.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We invest directly in organizations and act as advisors and consultants to drive profitability, competitive positioning, and overall value. I am the president and founder.
What challenge were you trying to address with Delia Associates?
I was starting out, and I wanted to get our name out into the market. We started from an idea and went from there.
What was the scope of their involvement?
They've done branding, PR, email campaigns, my websites, and blogs. They're my whole marketing arm. Our interaction is still evolving, but they use a proprietary process to get my thinking right. They help with small things, even down to the colors, all the way to the big-ticket needs like our logo, our tagline, and all our pitch materials. We can definitely see the value in their process, and they give us a lot of clarity across the whole brand.
What is the team composition?
I work with a team of three on their side.
How did you come to work with Delia Associates?
I originally found them at another business. We went through the same process there, and they were recommended to us as an agency to consider. When I started my own company, I thought of them and went back to them.
How much have you invested with them?
In total, we've spent around $40,000-$50,000. A lot of our cost was frontloaded as they built the site and other big elements.
What is the status of this engagement?
The project started in May 2016 and is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Their approach is great. Our notoriety and the response we've gotten as we align with other companies is extremely good. I have no doubt we'll continue to improve. They've had several phone calls based on the work we've done together, and other people are very impressed by the work they do.
How did Delia Associates perform from a project management standpoint?
They do most of the heavy lifting, though they do get my input. We have scheduled calls to discuss the process and adjust accordingly. They complete everything in an extremely timely fashion and are never over budget.
What did you find most impressive about them?
The three team members I work with are more than just my suppliers. We've become friends.
Are there any areas they could improve?
There's nothing I can think of that they should improve.
Do you have any advice for potential customers?
Listen to them, absorb what they tell you, and be honest. You're the client, but they're the experts. They have your best interests at heart, so go through their foundational process and trust their work.
Thanks to Delia Associates’ strong approach, brand notoriety has increased. Response from users and colleagues is positive, and the collaboration has sparked new partnerships. They do a lot of heavy lifting and are open to changes and feedback.