We craft the future of digital.
Hi, we are a definition8™ data-driven digital storytelling & interactive agency. We specialize in data-driven content creation and development ranging from Augmented Reality, Interactive Social Media, Blockchain & NFT's, Creative Intelligence, and Digital Fashion.
We cover the full lifecycle of the products from initial staging and organization to the development and publishing of the solutions.
Acleda Bank Plc. LNY TNZ O Telekomunikacije Adsum Aquation - Diamond Island Hypee.hr, Total TV, Avenue Mall.
Well, we all now know the famous Balenciaga Speed Sneakers. They were too ordinary to us, and if you know us from some previous stuff, we don’t do ordinary. We like to spice things up a bit.
So, the story goes that we played with OpenGL for a bit and decided to see what would shaders do to the sneakers. Turns out, a lot.
After we have played with shaders and did some internal magic, we needed to see them in Augmented Reality so the idea for the new internal filter came to be.
We have created a showcase of the possibilities when combining Augmented Reality technologies as well as photogrammetry.
Since we are working remotely we scanned the remote offices with the Lidar sensors and transformed them into an AR to create an inception-based experience.
It’s like Icy Tower, but on Instagram! / And it’s AR.
We have created an interactive experience with the brand White shark & ARCH Agency. Score as many points as you can and don’t fall down!
Challenge was to create a holiday-based interactive campaign for Christmas & New Years' where users would be able to compete with their friends and followers and win amazing prizes in the process.
The game got more than 300,000 Impressions & was played by people from all over Europe.
We created a Solar System Snapchat Experience.
We gave Snapchat users the ability to see Solar System wherever they are using only their phone or tablet.
Learn more about the project itself:
Using Artificial Intelligence and Augmented Reality we have crafted a new Augmented Reality Snapchat experience that is able to capture in real-time how many people are in the frame.
This project was powered by Snapchat new ML Features which enabled us to train the model and upload the model into our AR solution.
This AR Experience was captured more than 30,000 Times with users all around the world.
You can find more information about the project here:
You can also try this solution on Snapchat Camera:
Well, how can we describe her? She is the face of our company. Combined with polygons, triangles, and circles. She started to appear in our offices in the summer of 2020 and it is still a great mystery how she came to be.
Our designer claims she once took over his computer and finished an illustration for him. We know for sure that she is curious, funny, imaginative, bold, and always ready for new and exciting proposals and ideas.
Deffy is not your ordinary Face Mask. We crafter a simple script to check and track the eyes as well as mouth. This combined with the Animation as well as Design aspect gives her an immersive new form.
Deffy became famous in the past couple of months when our Instagram Experience reached more than 300,000 Interactions and our Snapchat Experience more than 124,000.
To find out more, here is our official case study where you can also find the test links.
We have created an Augmented Reality Filter on their Instagram Profile where users can move with their head left and right to score as many goals as possible. If the user hits the balloon the game is finished.
Combining the power of Augmented Reality Filters as well as creating and putting a gaming aspect onto the filter creates an immersive experience for their Instagram followers.
When it comes to the design aspect we wanted to keep it simple, combining just a few colors such as orange, black as well as white. We have also worked with segmentation and gradients to give an “Orange” look to the whole experience.
User interaction & experience is some of the most important things in Augmented Reality. We have created an intuitive experience for the user, from pressing the record button to start the game all the way to moving the head left and right to score points.
When it comes to data project got more than 60,000 Impressions and interactions in less than 1 month.
View the full case study of the project:
We created a Machine learning-based AR Experience which overlays the real-time camera feed of a user with a Starry Night image painted by Vincent Van Gogh.
The AR Experience got more than 250,000 Views and interactions.
You can test the experience here.
We created an in-house Snapchat Augmented Reality experience to showcase the possibility of Machine Learning and Augmented Reality in the Fashion Industry.
By scanning the filter users can try-on virtual Air Jordan 1 shoes.
The experience was recorded more than 100,000 times by users all across the world.
You can try the AR Experience here:
The idea of the project was to create and generate a simple but efficient Instagram filter that will capture the attention of not only followers but people from around the world.
Augmented Reality Experience enables users to showcase their holiday spirit. Users can open their mouths and breathe cold air while snow is falling in the background.
View the case study & try the experience.
We have created a Snapchat based Augmented Reality Experience where the user is taken throughout the story of what will they wear to a holiday virtual party hosted by their company.
This experience is an internal creation of ours to showcase the possibilities of interactive Storytelling in the Augmented Reality Space as well as a showcase of the Virtual Try-On for accessories.
You can try the Experience here:
Scan with Snapchat Camera
View the case study:
Dimensions of Space is an internal project of ours that showcases the "teleportation" type of Augmented Reality.
The project creates a portal based experience for the user where the user can walk into the portal and discover the new world in 360 views.
You can find more about the project in our case study:
Fight with the knight and defend your kingdom from the ogres.
We created an internal Augmented Reality Instagram Game where the user blinks with their eyes to jump over the enemies and defeat the kingdom.
This project was created as a showcase for potential new clients.
When it comes to data Knight & Ogres has been viewed and played more than 25,000 times.
- Case Study for the project:
"They were transparent, responsive, and professional."
definition8 created an AR filter game on Instagram for a digital marketing agency. The filter was part of the third-party client's holiday marketing campaign.
"They were transparent, responsive, and professional."
Dec 21, 2020
The results are not yet available. But the team made sure to match the product based on the client's demands. They followed every detail and continuously communicated with the agency.
The client submitted this review online.
Please describe your company and your position there.
ARCH. is an influencer first digital marketing agency, and I work there as a social media manager.
For what projects/services did your company hire definition8, and what were your goals?
We hired definition8 to create an AR Filter game on Instagram for our client's holiday marketing campaign.
How did you select definition8 and what were the deciding factors?
We found their excellent work on LinkedIn and connected from there. They were the first among many of the candidates to say "Yes, it can be done".
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
How many people from the vendor's team worked with you, and what were their positions?
Three people worked with us.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We don't yet have the results available.
Describe their project management style, including communication tools and timelines.
We had several video calls to ensure their product matched our brief entirely. Besides that, we regularly communicated via Whatsapp and E-mail.
What did you find most impressive or unique about this company?
Following our brief in detail. They were transparent, responsive, and professional.
Are there any areas for improvement or something they could have done differently?
Nothing I could really think of.