We transform great ideas into amazing experiences.

Definery is a digital product design and innovation company based in the San Francisco Bay Area. We transform great ideas into amazing products that people want, working with our partners to generate, test and define experiences quickly and thoughtfully through rapid design and prototyping.

 
$25,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2016
Show all +
OAKLAND, CA
headquarters
  • 1904 Franklin Street, Ste. 601
    OAKLAND, CA 94612
    United States

Portfolio

Key clients: 
A3 Ventures, Azlo, BBVA, Card.com, Clicktime, Clora, Denizen, Dialpad, Epic Games, Facebook, Fictiv, Lively HSA, Lucidworks, Medrio, Perricone MD, Prelude Fertility, Private Internet Access, Salesforce, StrivePD, West 

Reviews

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User Flow Creation for Online Manufacturing Startup

"Their design work was consistent from strategy to execution, like it was done by a single person."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Dec. 2018 - Mar. 2019
Project summary: 

Definery created user stories and a key features list based on stakeholder conversations and existing market research data. They also performed user testing.

The Reviewer
 
51-200 Employees
 
San Francisco, California
Design Lead, Online Manufacturing Startup
 
Verified
The Review
Feedback summary: 

Agreement on next steps and a product roadmap was reached thanks to Definery’s concept refinement and user flow efforts. Flexible and professional, Definery adapted to established communication processes and delivered cohesive designs. Customers can expect a methodical partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the head of design at an online manufacturing startup. We provide hardware companies access to a network of suppliers we manage in and outside of the US. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Definery?

We had to create a comprehensive design vision to bridge the gap between a high-level business initiative and a product roadmap.

What were your goals for this project?

We wanted to have vetted, fleshed out product features that could be prioritized into our roadmap. We also needed to speed up our product discovery process and double our design team’s bandwidth. Finally, we were aiming to establish a product discovery and design process.

SOLUTION

How did you select this vendor?

A designer on our team had a positive experience with them previously.  

Describe the project in detail.

Based on our initial market research, Definery worked with multiple stakeholders to articulate a set of concepts that would differentiate our service from competitors in the industry. We had several workshops to align on these key concepts, and then Definery fleshed them out into user stories and flows, which they tested with actual users.

What was the team composition?

We worked with a business strategist/project manager, a design director, a UX designer and two UI designers. I worked closely with Definery's project manager to set stakeholder expectations, project milestones, and design deliverables.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Internal stakeholders coalesced around a set of high-impact features to use in planning our roadmap. Everyone involved was impressed by Definery’s deliverables and wanted to implement their processes in our own work.

How effective was the workflow between your team and theirs?

Mutual trust and respect were present throughout. I appreciated their team's strong intuition regarding stakeholder expectations and implementation of communication practices I asked for. This lightened some of my burdens and helped preserve the space for design.

What did you find most impressive about this company?

Their design work was consistent from strategy to execution, like it was done by a single person. They took a systematic approach and synthesized many components to create an overarching design. They were also skilled at breaking down a complex problem into manageable tasks.

Are there any areas for improvement?

No, not that I saw.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Design for Small Business Banking Startup

"They truly get involved in the process of ideating and defining the product."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2016 - Ongoing
Project summary: 

Definery augments an in-house app design team to develop a website and mobile app in the banking space.  

The Reviewer
 
11-50 Employees
 
San Francisco, California
Head of Growth, Banking Startup
 
Verified
The Review
Feedback summary: 

The finished product meets every expectation. Definery delivers tasks on time and keeps the project moving ahead briskly. Their small size enables them to respond to questions immediately and offer personalized, creative suggestions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the head of growth for a new startup in the small business banking space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Definery?

We were looking for a good design shop that could augment our internal team.

SOLUTION

What was the scope of their involvement?

They worked on our mobile application and website. While developing our product, we were trying hard to figure out how people interact with their banking applications. They were fundamental in helping us translate that knowledge into graphic designs.

They don’t just ask what you’re looking for and translate it into a design. They truly get involved in the process of ideating and defining the product.

What is the team composition?

We have two people from their team working on a project at any given time. They work in-person here once per week, as well as out of office. We have a project manager as well.

How did you come to work with Definery?

They were brought on before I started with the company.

How much have you invested in them?

We have spent between $100,000 and $250,000.

What is the status of this engagement?

We started working with them in 2016 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are highly satisfied with their work, and I’m comfortable and satisfied with everything I have asked of them. Their deliverables have been on time and of good quality. Sometimes we have a difference of opinion, but it has been highly satisfying overall.

How did Definery perform from a project management standpoint?

They are awesome, and they sometimes push us to go faster. We don’t have any issues getting in touch with them if something comes up.

What did you find most impressive about them?

Since they are a small firm, you get very personal treatment from their managing director. It is a very personalized experience.

Do you have any advice for potential customers?

If you can make Definery part of your core team, you’ll get more value than you will if you just use them as a design shop. They’re great people with great intuition, so include them in the decision process. Use them as a part of the ideation process rather than just as pencil pushers. They give a lot of value there.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web & Mobile App Implementation for Small Business Banking Firm

“They were the one stop, and we were so happy with their work that we have never looked anywhere else.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2017 - Ongoing
Project summary: 

Definery works with UX and visual design projects on an ongoing basis. Their projects are many, including brand implementation into web and mobile applications and marketing campaign execution.

The Reviewer
 
11-50 Employees
 
San Francisco, California
Nicholas Angel
Head of Design, Azlo
 
Verified
The Review
Feedback summary: 

Definery’s team integrates so well that they feel like an internal team, and their work results in great feedback. This highly-specialized team brings the expertise and the talent needed to deliver a huge magnitude of work within little time and to make design visions come to life.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the head of design for Azlo. We are a mission-based small business banking app that seeks to empower marginalized communities that wouldn’t normally have access to powerful financial tools. Each one of Azlo's founders have experience in building their own companies and we are focusing our knowledge and knowhow to level the playing field for a new generation of entrepreneurs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Definery?

In the beginning, I was the only designer on staff. I have about 25 years of experience and unfortunately, that means I can do everything. I created the brand and design principles and delineated the brand voice and how it manifested in any and all visual executions. Once the brand had a cohesive direction and we understood who our customer was, we brought on Definery to help us implement our strategy in both web and mobile applications.

SOLUTION

What was the scope of their involvement? 

Definery’s abilities run the gamut from the visual and UX design to product strategy and project management. We create the plan and the building blocks and Definery delivers the code-ready assets.

What is the team composition?

They have several junior designers who have been put on several products, but primarily we work with the principals because a lot of what we do is very high-level UX. They also have a coding resource who helps us with social and marketing executions.

How did you come to work with Definery?

Our head of front-end development recommended Definery. The Definery team was formerly at Spring Studio, which is now owned by our parent company. We were utilizing the resources of Spring Studio, when some of their top talent went in their own direction and created Definery. 

We reached out to them because they were some of the best, and they had experience working with fintech (financial technology). There are not a lot of agencies that have that specific skill set, and a lot of the projects they have had to work on have a very strict legal and compliance framework. They were the one-stop-shop, and we were so happy with their work that we have never looked anywhere else.

How much have you invested in them?

We have a month-to-month retainer.

What is the status of this engagement?

We began working with them in July of 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have had a lot of positive feedback. They are almost an internal team. They have made a lot of our vision into a reality and have taken it beyond my initial hopes. I have nothing but positive things to say about them.

How did Definery perform from a project management standpoint?

It has been impeccable. They have brought our level up internally. They hold us to a higher standard than we hold them. 

We use Slack, Trello, RealtimeBoard, and email as the primary communication tools. Assets are all done within Sketch, and we use InVision for viewing clickable prototypes.

What did you find most impressive about them?

They have a great deal of experience working in finance and banking applications which are such a large and growing sector within UX and digital design. Previously, I worked with a team of hundreds; we have moved faster with their team of four than we did with 200 people. They are always open to more workload as our campaigns become more complex and reach more customers.

Are there any areas they could improve?

It would be good to assess the way that they manage their time and their ability to groom how long projects are going to take.

Do you have any advice for potential customers?

Definery works best with a very clearly defined product roadmap. 

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Design for Parkinson's Focused Mobile App

“It's been one of the best engagements with a design firm that I've ever had.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2017 - Ongoing
Project summary: 

Definery designed the UX and visual elements of a healthcare tracking app and website, collaborating with an internal development team. They continue to iterate as needed.

The Reviewer
 
1-10 Employees
 
San Francisco Bay Area
Co-Founder, Startup
 
Verified
The Review
Feedback summary: 

Definery's team was instrumental in the release of the product in a short period of time. Feedback from initial users has been positive—it's both user-friendly and intuitive. Their team has been highly collaborative and responsive throughout the project and continue to be valued partners.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a co-founder and co-CEO of a mobile app used to help people with Parkinson's disease track elements of their regimen, including the medications they're taking and side effects, diet, and exercise. The purpose of the app is to not only make it easy to track this type of information, but to help users better understand factors influencing their overall well-being.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Definery?

We had wireframes for the app we wanted to build and had done a lot of research to understand the needs of our target users. Although my co-founder and I both had previous experience building software products, we were looking for a team of UX specialists to help us refine the user experience and visual design of the app, working closely with our own development team throughout the process.

SOLUTION

What was the scope of their involvement?

Definery initially sat down with our team for a full-day discovery meeting to go over our research and wireframes. From there, they worked with our development team on the UX and design to refine the features of the app, and designed a basic complementary website consisting of a few pages. 

What is the team composition?

It varies depending on the stage of the project, but we mostly worked with a core team of four people, including our project manager, Almitra (Managing Partner, Definery).

How did you come to work with Definery?

We were introduced to Definery through a former colleague of mine, who raved about his experience with them at another company. After meeting their team, we liked that they had a strong background in software development for both small and large firms. They also had a lot of experience with some of the challenges we were facing and we liked how collaborative they seemed.

What is the status of this engagement?

We've been working together since July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Definery's team was instrumental in helping us release the first version of our product in a short period of time. We've had a lot of positive feedback from a closed group of pilot users. Considering the fact that our targeted users tend to not be tech-savvy, it was a huge success to have many describe the app as user-friendly and intuitive.

How did Definery perform from a project management standpoint?

Almitra was terrific to work with. As someone with a lot of project management experience, I can definitely say she's very good at what she does—highly collaborative and communicative.

Their team was transparent about timelines and the cost of deliverables, letting us know if anything came up that would potentially affect the scope of work.

What did you find most impressive about them?

Their responsiveness has been invaluable to us. They've been quick to turn around iterations and respond to our needs throughout the project. They're also empathetic to our users. Understanding their needs led to some great solutions regarding how we could design our product to better serve the folks we were trying to help.

Are there any areas they could improve?

As much as I want to give constructive criticism, I can't. They performed ideally in just about every regard. It's been one of the best engagements with a design firm that I've ever had.

Do you have any advice for potential customers?

Provide as much background information as possible regarding your target audience before moving into development. Be upfront from the start and provide as much detail as possible about your objectives and goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & WordPress Site for Banking Startup

"We haven’t hired an internal designer because it would be too difficult to match Definery’s quality."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2017 - Ongoing
Project summary: 

Definery helped define a financial startup’s brand. They provided a range of options, including industry comparisons, and ultimately created a website with WordPress integrations and a marketing video.

The Reviewer
 
1-10 Employees
 
Culver City, California
Jackie Iarossi
Head of Product, Denizen
 
Verified
The Review
Feedback summary: 

Taking over from a previous vendor, they created a professional website. The video received thousands of views and likes through Facebook. Their expertise ensured reliable guidance in a chaotic startup environment. They take time to understand project priorities and apply care to every task.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of products for a startup focused on the banking needs of expats. We’re incubated within ‎BBVA, one of the largest global banks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Definery?

As with any new company, we were facing a range of challenges. We wanted to rethink our branding as we shifted to a beta stage and also redesign our customer UI to create a cohesive theme. Ultimately, we wanted a marketing website and a product video we could share.

SOLUTION

What was the scope of their involvement?

As a starting point, we presented Definery with a high-level vision of where we saw our company going. For the first round, they provided brand-exploration materials and helped us go over everything from color to cohesive brand images. They gave us industry cross comparisons and put together a usable package based on our feedback.

From here, they created our company website and setup a WordPress integration. They helped us put together set images that we’ve used in a variety of marketing materials, including business cards, and created a product video that conveys our mission statement.

What is the team composition?

We were given a chart breaking down the roles and costs of their team members. We’ve been in regular contact with a variety of staffers, including their experience director, creative director, engagement lead, design support manager, and a developer. Additional people support our project in the background.

How did you come to work with Definery?

This was a very important project for us, so we wanted to work with a vendor we could trust. Definery was recommended by an internal design resource, so we interviewed them along with a few other companies. We also considered hiring an in-house team.

We settled on Definery because they understood our vision, even if we struggled to articulate our mission. Startups can be chaotic, but they provided a bit of structure and focus. We felt comfortable relying on their expertise.

How much have you invested with them?

We’ve spent around $100,000.

What is the status of this engagement?

We started working together in September 2017 and our relationship is ongoing. We’re preparing to kick off a new round of deliverables.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video they created generated thousands of views and likes through our Facebook page. This numbers increase provided a sense of external validation. The project has also received excellent internal feedback.

How did Definery perform from a project management standpoint?

We have weekly meetings to discuss any ongoing work. They come directly to our office, which we appreciate. We also communicate regularly through two Slack channels and they’re responsive at all hours, demonstrating a respect for our time. Any communication delays are caused by our end.

What did you find most impressive about them?

With limited resources and time, we initialy hired a different vendor to develop the website. It needed to be ADA-compliant (Americans with Disabilities Act) and translated into Spanish, but we were unhappy with the progress. After completing the video, Definery was able to launch a professional site within two weeks.

They took time to understand our business and continue to apply care to every task. It was incredibly important that we work with a company that could provide guidance, so Definery helped us fine-tune our aspirational goals. Plus, they deliver quality work with a short turnaround. We haven’t hired an internal designer because it would be too difficult to match Definery’s quality.

Are there any areas they could improve?

Their capabilities were made clear upfront, but they need to bring in additional resources if they want to move into technical integrations beyond HTML and WordPress.

Do you have any advice for future clients of theirs?

As with any project, it’s important to be upfront about your goals. Definery can help you explore options, but they need to understand your priorities.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve never missed a deadline.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Logo Design & UX/UI for Health Fintech Startup

“I’ve been very impressed and encourage everyone to use Definery.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2016 - Ongoing
Project summary: 

Definery provided low- and high-fidelity wireframes, designed a logo, and created a UX as well as several customer journeys for a healthcare savings platform. They also produced a mobile-responsive design.

The Reviewer
 
1-10 Employees
 
San Francisco Bay Area, California
Shobin Uralil
Co-founder, Lively
 
Verified
The Review
Feedback summary: 

An iterative approach enabled refinement, while project leadership was prompt and mindful of budgetary constraints. Definery challenged ideas in order to deliver the best possible product. Their team was proactive and transparent, avoiding scope creep and adapting well to different work styles.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of Lively, a health savings platform for businesses and individuals. Accounts have a triple-tax advantage in order to save and pay for future healthcare expenses. People put money into their accounts on a pre-tax basis and either let them grow through interest or investments. They can take the money out at any point in the future, tax- and penalty-free, so long as it’s is used for qualified medical expenses.

We’ve built a software platform focused on design and user experience in order to set ourselves apart from competitors. Definery was the first group we worked with as we were getting the platform off the ground.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Definery?

We only had a PowerPoint deck when we approached them. We needed to design an experience for the end-consumer as well as for the employer and administrator.

SOLUTION

What was the scope of their involvement?

We needed two different interfaces and a number of user personas. The spender and saver are on one side, while the employer and administrator are on another. We needed to figure out how users would interact with the product on an ongoing basis after signing up. Definery assisted with this as well as with actually putting it together and launching our initial marketing site.

We handled development while Definery did everything from low- and high-fidelity wireframing, user experience, customer journeys, and logo design. It was initially web-based, but they provided a guide for mobile-responsive design as well.

We went through a number of different design sessions and provided a lot of material upfront (e.g., work we did as part of the product discovery phase). We knew what we wanted as a minimum viable product and used this as a basis to scope out the initial work.

The first session was in-person between my co-founder and Definery. It lasted several hours and I took part on a remote basis. We then got together for design reviews on a weekly basis. They would come to us with their progress so we could talk about it and ask questions. They continued to iterate it thereafter.

What is the team composition?

Almitra [Managing Partner, Definery] managed the work for us. We also worked closely with the experience design director who led the experience side of things. Once we were comfortable with that part, they handed us over to the creative director who worked on the visual design. Another person was brought on halfway through the process who handled some of the collateral work and logo design. All of our meetings were with Almitra, the experience design director, and the creative director. We viewed them as a single unit.

How did you come to work with Definery?

My co-founder for a previous company I’d started in Boston married a woman whose agency was bought by Facebook. Facebook had done some contracting work with one of Definery’s partners, so I networked my way to him and made a call.

What is the status of this engagement?

We started working with them in November 2016 and have kept them on retainer ever since. We work on new things twice a month.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve performed testing with a handful of people at both the wireframing and visual design stages. Definery offered three different versions of the work each time, allowing us to compare and contrast in order to narrow down our approach. It was a combination of user feedback and our own vision for where we wanted to go.

How did Definery perform from a project management standpoint?

Almitra was easy to work with. She kept everything on time and in accordance with the budget. If there was a chance of going too far out of scope, she would raise it with me earlier rather than later. It helped me manage my own expectations.

What did you find most impressive about them?

Definery isn’t in it just to make a quick dollar. We know that if we choose to work with them that they won’t just try to get as much money out of us as possible. They’ll sometimes challenge my ideas and either ask if it’s worth spending the money or give me an alternative. I go with my intuition half the time and depend on them for the remaining half. The team is transparent and easy to work with. The quality speaks for itself.

Are there any areas they could improve?

I’ve been very impressed and encourage everyone to use Definery. That being said, I don’t find their user research side particularly strong. There don’t have anyone in-house for this, so they outsource the work. They work closely with their partners, but I still wouldn’t consider it one of their core competencies.

Do you have any advice for potential customers?

I gave all the facts upfront and told them the variables that could change the project in order to maximize our partnership. Definery can adapt based on your personality and work style. I immediately established an open communication framework so that everyone could remain at the same level of understanding. It’s easy to waste a lot of money when you have to address surprises late in a project phase. That’s never a good situation to be in.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Redesign & Brand Refresh for Search Software

“They blew us away with their understanding of complicated products and their recommendations.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2016 - Ongoing
Project summary: 

An enterprise search tech company brought Definery on to redo a website and provide UX work. They built information architecture and wireframing, design, and an auxiliary cloud-based product.

The Reviewer
 
51-200 Employees
 
San Francisco, California
Curt Janka
Creative Director, Lucidworks
 
Verified
The Review
Feedback summary: 

The website is much better organized to show off proprietary products and features. The site continues to improve through various iterations. They understood technology stories and translated them into a cohesive online experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the creative director for Lucidworks. We are an enterprise search technology company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Definery?

We needed to totally redo our website. We knew there would be heavy UX work for the site and some of our future product projects. We didn’t have the internal capability to handle all the work and chose to look for an outside vendor.

SOLUTION

What was the scope of their involvement?

The first project was the web design for the site. We had a kickoff meeting where we gave them an overview of our business and strategy. We told them where we were headed and what we wanted to see on the site. Their information architecture proposals were spot-on and their wireframes really helped us see how our story would come together. Then, we jumped into design. They did a lot of good, fundamental work.

Once they proved themselves with the web design, we engaged with them on a few other projects, including product branding and logo design for a secondary brand. That was helpful, as our creative staff is small. They’re really UX specialists, and were excited to help us with our software products. They helped with a cloud-based product that bridges with the website they helped build. There is also a documentation portal where users can search for information related to the different versions of our software.

What is the team composition?

There were at least five or six people working on the project at different times. The team grew when the project got bigger on the backend. Some of their key players included people in information architecture, project management, design, and backend.

How did you come to work with Definery?

I started at the company around the same time they were brought in, so I don’t have insight on the selection process. The team members who picked them have since moved on.

How much have you invested with them?

The total scope of the projects we’ve done together is somewhere in the $100,000–$250,000 range.

What is the status of this engagement?

We began working together around October 2016 and work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website is much better organized now. They worked with our tech team to implement our search product into our website. Now we can use the website to show off some of our own features. We’ve done a lot of iterations over the last year and the site keeps getting better.

How did Definery perform from a project management standpoint?

It’s helpful to have key project managers on both sides to work on milestones. They aren’t as interested in project management, but help guide projects to a point. We use Slack a lot to communicate. The private channel is open all the time for us to contact them. We also use a ticketing system called Sifter.

What did you find most impressive about them?

One of their secret powers is their ability to digest complicated technology stories and come back with information architecture maps. They blew us away with their understanding of complicated products and their recommendations to organize the online experience.

Are there any areas they could improve?

Not really, we’re big fans of theirs.

Do you have any advice for potential customers?

Don’t underestimate their ability to take on bigger roles. They’re more than just web design; they can help with product design and understand technology.

5.0
Overall Score I definitely like working with them. They’re like a partner.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were better with deadlines than we were.
  • 4.0 Cost
    Value / within estimates
    They charge more than some of their competitors but deliver quality service.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’m very likely to recommend them.

Mobile App Design for Startup

"They work very quickly, and are productive within a couple sessions."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Aug. 2019
Project summary: 

Definery helped a startup think through their goals in developing a mobile application and designed page-by-page layouts of the UI/UX for the final product. 

The Reviewer
 
1-10 Employees
 
Richmond, Virginia
Charles Valentine
Founder, Startup
 
Verified
The Review
Feedback summary: 

The work performed by Definery satisfied all project requirements. Their team worked very collaboratively and delivered high-quality results. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am co-founder of a new startup making a consumer facing mobile application.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Definery?

Definery was the designer of our look and feel and the UX and UI design our new mobile application - from beginning to end.

What were your goals for this project?

We wanted to build a new mobile app and needed help thinking through the features and functionality and needed a complete set of development ready designs to hand off to our development team.

SOLUTION

How did you select this vendor?

We knew them from a past project.

Describe the project in detail.

Definery helped us think through the entire user experience, designed the look and feel of the brand, and designed every screen of the application.

What was the team composition?

It was 4-5 people from their team, they worked very quickly, thoroughly, and creatively across the board.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After stalling out with a couple freelance developers before hiring Definery, they executed the project under budget and ahead of schedule, with a great design.

How effective was the workflow between your team and theirs?

We worked very well together. They are very organized, responsive and collaborative.

What did you find most impressive about this company?

The quality of the work and the experience and knowledge of the team. They work very quickly, and are productive within a couple sessions.

Are there any areas for improvement?

No

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    very easy and responsive
  • 5.0 Cost
    Value / within estimates
    For the quality of work, a great deal
  • 5.0 Quality
    Service & deliverables
    Beautiful screens and great UX
  • 5.0 NPS
    Willing to refer
    definitely

Marketing Site for Telecom SaaS

"We've been exceptionally pleased with the adaptability of the Definery team..." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2018 - Ongoing
Project summary: 

Definery rebuilt a website, integrating new branding materials from a third-party firm.

The Reviewer
 
501-1,000 Employees
 
San Francisco, California
Andrew Gai
Director of Digital Marketing, Dialpad
 
Verified
The Review
Feedback summary: 

Displaying stand-out flexibility in working with shifting business requirements, Definery has continuously hit short deadlines. Their responsiveness and willingness to progress through multiple iterations of ideas are notable. Customers can expect a productive team.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I head up digital marketing for a saas telecom company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Definery?

We worked with Definery to rebuild our entire website and also to implement new brand work from a brand agency in SF.

What were your goals for this project?

Exceptional brand experience and conversion for our product signups and lead forms.

SOLUTION

How did you select this vendor?

Prior experience and personal referral.

Describe the project in detail.

We hold weekly review meetings and communicate via shared slack channels. I act as a conduit for internal resources and collateral as well as coordinating from our side.

What was the team composition?

We typically work with a PM and designer on an ongoing basis, and bringing in extra help as necessary.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We continue to be pleased with the work output, responsiveness, and overall experience working with Definery.

How effective was the workflow between your team and theirs?

We have a workflow that is as regimented or flexible as needed based on the current business needs. We've been exceptionally pleased with the adaptability of the Definery team, as it has allowed us to hit aggressive deadlines and iterate until we achieve highly polished end results.

What did you find most impressive about this company?

Ability to ideate on designs, revise quickly, and hit aggressive deadlines.

Are there any areas for improvement?

Sometimes we would like to see more latitude in the variety of ideation but given our past history of having some pretty concrete ideas of what we want to see, it's probably a communication issue on our side.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Design for Music License Management Platform

“They really understood our business objectives and got to work right away.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2017 - Ongoing
Project summary: 

Definery helped a music startup create a licensing platform to improve industry practices. They handled all aspects of UI/UX design in order to manage assets and improve workflow.

The Reviewer
 
1-10 Employees
 
San Francisco, California
Joey Prather
Co-founder, Music Startup
 
Verified
The Review
Feedback summary: 

Their team was talented, easy to work with, and met deadlines effectively. The final product exceeded expectations thanks to their creativity.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the co-founder of a music startup. We’re reinventing the music licensing process on the buy and sell sides in order to reflect the way business is done in the industry today.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Definery?

We hired them to handle all aspects of UI/UX for the project, from identity and design to detailed workflow mapping.

What were your goals for this project?

We wanted to revamp the music licensing process in order to circumvent the workarounds needed to compete in this industry.

SOLUTION

How did you select this vendor?

We received multiple recommendations from development and business partners in our region.

Describe the project in detail.

Definery handled all aspects of platform development. They created a robust asset management system for media management. Some of the things they addressed included catalog management, metadata, and workflow improvements. They also helped us develop a brand identity and created our website.

What was the team composition?

We worked with our project manager, a UX lead, and a team of designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They exceeded our expectations and delivered something beyond what we’d thought was possible.

How effective was the workflow between your team and theirs?

They really understood our business objectives and got to work right away. I've worked with a lot of design teams and Definery stands out as being the most talented.

What did you find most impressive about this company?

Their perspective and creativity resulted in workflow improvements to our planned service.

Are there any areas for improvement?

No! I couldn't ask for more.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer