Definery

What evidence can you share that demonstrates the impact of the engagement?

We are highly satisfied with their work, and I’m comfortable and satisfied with everything I have asked of them. Their deliverables have been on time and of good quality. Sometimes we have a difference of opinion, but it has been highly satisfying overall.

How did Definery perform from a project management standpoint?

They are awesome, and they sometimes push us to go faster. We don’t have any issues getting in touch with them if something comes up.

What did you find most impressive about them?

Since they are a small firm, you get very personal treatment from their managing director. It is a very personalized experience.

Do you have any advice for potential customers?

If you can make Definery part of your core team, you’ll get more value than you will if you just use them as a design shop. They’re great people with great intuition, so include them in the decision process. Use them as a part of the ideation process rather than just as pencil pushers. They give a lot of value there.

What evidence can you share that demonstrates the impact of the engagement?

Definery's team was instrumental in helping us release the first version of our product in a short period of time. We've had a lot of positive feedback from a closed group of pilot users. Considering the fact that our targeted users tend to not be tech-savvy, it was a huge success to have many describe the app as user-friendly and intuitive.

How did Definery perform from a project management standpoint?

Almitra was terrific to work with. As someone with a lot of project management experience, I can definitely say she's very good at what she does—highly collaborative and communicative.

Their team was transparent about timelines and the cost of deliverables, letting us know if anything came up that would potentially affect the scope of work.

What did you find most impressive about them?

Their responsiveness has been invaluable to us. They've been quick to turn around iterations and respond to our needs throughout the project. They're also empathetic to our users. Understanding their needs led to some great solutions regarding how we could design our product to better serve the folks we were trying to help.

Are there any areas they could improve?

As much as I want to give constructive criticism, I can't. They performed ideally in just about every regard. It's been one of the best engagements with a design firm that I've ever had.

Do you have any advice for potential customers?

Provide as much background information as possible regarding your target audience before moving into development. Be upfront from the start and provide as much detail as possible about your objectives and goals.

What evidence can you share that demonstrates the impact of the engagement?

We’ve performed testing with a handful of people at both the wireframing and visual design stages. Definery offered three different versions of the work each time, allowing us to compare and contrast in order to narrow down our approach. It was a combination of user feedback and our own vision for where we wanted to go.

How did Definery perform from a project management standpoint?

Almitra was easy to work with. She kept everything on time and in accordance with the budget. If there was a chance of going too far out of scope, she would raise it with me earlier rather than later. It helped me manage my own expectations.

What did you find most impressive about them?

Definery isn’t in it just to make a quick dollar. We know that if we choose to work with them that they won’t just try to get as much money out of us as possible. They’ll sometimes challenge my ideas and either ask if it’s worth spending the money or give me an alternative. I go with my intuition half the time and depend on them for the remaining half. The team is transparent and easy to work with. The quality speaks for itself.

Are there any areas they could improve?

I’ve been very impressed and encourage everyone to use Definery. That being said, I don’t find their user research side particularly strong. There don’t have anyone in-house for this, so they outsource the work. They work closely with their partners, but I still wouldn’t consider it one of their core competencies.

Do you have any advice for potential customers?

I gave all the facts upfront and told them the variables that could change the project in order to maximize our partnership. Definery can adapt based on your personality and work style. I immediately established an open communication framework so that everyone could remain at the same level of understanding. It’s easy to waste a lot of money when you have to address surprises late in a project phase. That’s never a good situation to be in.