What was the scope of their involvement?
As a starting point, we presented Definery with a high-level vision of where we saw our company going. For the first round, they provided brand-exploration materials and helped us go over everything from color to cohesive brand images. They gave us industry cross comparisons and put together a usable package based on our feedback.
From here, they created our company website and setup a WordPress integration. They helped us put together set images that we’ve used in a variety of marketing materials, including business cards, and created a product video that conveys our mission statement.
What is the team composition?
We were given a chart breaking down the roles and costs of their team members. We’ve been in regular contact with a variety of staffers, including their experience director, creative director, engagement lead, design support manager, and a developer. Additional people support our project in the background.
How did you come to work with Definery?
This was a very important project for us, so we wanted to work with a vendor we could trust. Definery was recommended by an internal design resource, so we interviewed them along with a few other companies. We also considered hiring an in-house team.
We settled on Definery because they understood our vision, even if we struggled to articulate our mission. Startups can be chaotic, but they provided a bit of structure and focus. We felt comfortable relying on their expertise.
How much have you invested with them?
We’ve spent around $100,000.
What is the status of this engagement?
We started working together in September 2017 and our relationship is ongoing. We’re preparing to kick off a new round of deliverables.