DefinedLogic

BACKGROUND

Please describe your company and your position there.

I’m the digital marketing manager at an international high-tech B2B company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DefinedLogic?

We hired DefinedLogic to help optimize our digital footprint (website, organic search, paid search, and email programs).

What were your goals for this project?

We want to improve volume, conversion rates, and efficiency.

SOLUTION

How did you select this vendor?

DefinedLogic had both experience and certifications in the software programs we use.

Describe the scope of their work in detail.

DefinedLogic started by pulling performance data and content for our email program, and identified several optimization opportunities. They prepare weekly SEO & SEM performance reports and identify optimization opportunities. They also built a 9-page custom dashboard with all web, organic, and paid search performance data.

What was the team composition?

The team includes one senior digital marketing analyst and one junior analyst.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Web traffic volume has increased, and cost per lead is more efficient.

How effective was the workflow between your team and theirs?

The workflow between our teams is effective. DefinedLogic holds a weekly meeting to report results and identify action items.

What did you find most impressive about this company?

DefinedLogic is easy to work with and very honest. They operate as an extension of our internal team.

Are there any areas for improvement?

It would be helpful to have a backup point of contact who is fully up-to-speed on the project. If our main contact is out of office, or resigns from the company, we will be in a difficult position.