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BACKGROUND

Introduce your business and what you do there.

I am the owner and founder of Yup Card, a startup loyalty program for college students. We provide deals and discounts at eateries and entertainment spots.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bowstring Studio?

We needed to develop an app for our loyalty card. Previously, we had a website with an online registration process, but the UX/UI wasn’t ideal.

SOLUTION

What was the scope of their involvement?

They developed an app for iOS and Android, replicating the site’s UX. Within the app, users could interact with each other, browse offers, and mark favorite places, among other features.

What is the team composition?

I worked with two people on their team.

How did you come to work with Bowstring Studio?

A friend of mine referred them. I liked Bowstring Studio’s approach, energy, and solution offerings. I spoke with other vendors, but they didn’t have the same capabilities and were unable to demonstrate past work similar to our project. In contrast, Bowstring Studio’s portfolio included functional and visually appealing apps.

How much have you invested in them?

We spent between $5,000–$10,000.

What is the status of this engagement?

We worked together from May–July 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team increased our conversion rates by prioritizing the UX and user flow. Although reports showed upward user satisfaction levels, we pulled the app from the market.

How did Bowstring Studio perform from a project management standpoint?

The team explained the scope parameters to us in a communicative manner. During these discussions, their in-depth knowledge impressed us. From initial plans to final delivery, Bowstring Studio stuck to all milestone deadlines.

What did you find most impressive about them?

They knew their industry and products, and could answer any technical questions we asked.

BACKGROUND

Please describe your company and your position there.

Swiggy is one of India's leading delivery platforms. I head their in-house creative teams in the capacity of Creative Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bowstring Studio?

Design of a desktop plugin

What were your goals for this project?

Downloads of the plugin and word-of-mouth for the overall campaign

SOLUTION

How did you select this vendor?

Referral by personal contact

Describe the project and the services they provided in detail.

Bowstring was asked to help design a desktop plugin that detects profanity and replaces them with another word

What was the team composition?

About 3 people from Bowstring worked on this project

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The plugin was designed as per schedule and met expectations in terms of downloads. There were some bugs detected post launch by users, which the team was quick to resolve.

How was project management arranged and how effective was it?

Project management was handled by Akshit and Varun directly with me. No hiccups.

What did you find most impressive about this company?

Speed of execution

Are there any areas for improvement?

More proactive testing for bugs and glitches

BACKGROUND

Please describe your company and your position there.

GateChamps is a modern security assistance organization. We record everything that passes through the gate, replacing the traditional guard register. I'm the CTO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bowstring Studio?

We needed to clone an Android application onto iOS.

What were your goals for this project?

We wanted a seamless app where users could browse the most utility-driven features with minimal effort.

SOLUTION

How did you select this vendor?

Our managing director referred us to Bowstring Studio. 

Describe the project in detail.

We initially discussed what we wanted to achieve, then decided on the scope of the project. We shared our wireframes and they improved our API to enhance its cross-platform security. After sharing demos, we extended the scope.

What was the team composition?

One of the co-founders directed the first meeting and charted our preliminary requirements. The other co-founder also worked on our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project couldn't be marketed due to internal factors, so I can't answer that question. 

How effective was the workflow between your team and theirs?

Our connection was strong. They visited frequently, which helped us communicate better.

What did you find most impressive about this company?

I was impressed by their knowledge of the subject and their keenness to help us build a better product.

Are there any areas for improvement?

Everyone should strive for continual improvement and growth, but we were completely satisfied with the results.