The World is Changing; Come Along...
A Business and Brand Consultancy Firm; with local ideals and international knowledge. Retaining a crossindustry experience- because it’s all about the science of delivering you to your premium potential.
- Al Jazeera Media Group
- Al Meera Supermarket
- ASCO Engineering Consultants
- Bahrain Olympic Committee
ASCO Consulting Engineers is a high-profile Qatar-based consulting company providing high quality services. Since its establishment, ASCO has accumulated a vast portfolio of projects for governmental and corporate clients. The company is successful, with a solid reputation, but needed an identity to match its global aspirations.
Deepmark designed a robust, industrial logo, communicating established strength, stability and industrial credibility. The look was extended through collateral, signage, and a strong web presence. Yellow, black and grey communicated long-lasting stability and competence, revitalized by energetic optimism.
Brand literature communicated the revival of existing prestige and competencies, broadcasting the message, within the company as well as outwardly to suppliers and clients.
Newly-launched in Qatar, Mshwar is the realization of the future of courier delivery services. Mshwar is an on-demand logistics and delivery platform that allows customers to order goods from Qatar’s stores and homemade business and have them quickly delivered to wherever they choose. Mishwar ties to a GPS location instead of a fixed address. A customer needs only use their smartphone to access the easy-to-use app to place their order: what to pick-up, who is receiving it, and where and when to hand it to them.
Deepmark designed a powerful visual brand, with a symbol incorporating a curved line between two dots as a dynamic visual element. It depicts a friendly smile denoting accessibility and availability to all. It also suggests point to point delivery, or the path of a fingertip as it swipes across a smartphone screen. It portrays modernity, accessibility and ease of use.
The unusual use of the colour purple as a brand differentiator communicates prestige, quality of service, and a cross-cultural message to all of Qatar’s diverse demographic segments: join Mshwar as it takes them into the future of courier delivery service.
Salah Al Jalahma Law Firm and Legal Consultancy is a Qatar-based law firm with a team of lawyers and legal advisors with professional experience and skill in all specialties of law. Al Jalahma provide legal services to clients from local and international institutions and companies, as well as individuals at local, regional and international levels.
Salah Al Jalahma tasked Deepmark with a comprehensive upgrade of their brand DNA. Their existing identity was out of date and Deepmark decided that it needed to be updated with simplified, streamlined visual elements. The new brand identity required fresh guidelines and needed to extend across a full suite of communications and collateral. Deepmark also needed to update the visual identity of the website.