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Deep Purple AI Consulting

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Helping established businesses get AI right.

Deep Purple builds custom AI software for established businesses and department-level teams within larger organisations. We specialise in computer vision, machine learning, predictive analytics, and AI-powered business applications. Our clients range from 15 employees to 13,000+.

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Locations
    Longford, Ireland
  • Year founded
    Founded 2012

Overview by:

Reviewer avatar
Barry Gough
CTO About the Team

1 Locations

  • Longford , Ireland

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    Our Story

    Deep Purple has been operating since 2012. Same team, same company, originally as Purpledecks. We built software for RTÉ, Centra, ResMed, Sage, Qualcomm and dozens of others. We did not pivot to AI when ChatGPT launched. Brian studied neural networks at DCU in the late 1990s. Barry holds an MSc in Machine Learning from UCD. We have been building with machine learning, computer vision and intelligent systems throughout our careers. Deep Purple is where 14 years of delivery meets full AI focus.

    Meet the Team

    Brian Egan

    Brian EganCEO

    26+ years in software and AI. Marie Curie Research Fellow. Built intelligent systems for Vodafone, Nokia and Hutchison 3G. Founded Deep Purple AI Consulting, operating since 2012. BSc Computer Applications, DCU.

    Barry Gough

    Barry GoughCTO

    CTO, Deep Purple AI Consulting. MSc Computer Science (Machine Learning), UCD. 20+ years building production software with increasing AI capability. Architected Reactable AI, an autonomous marketing platform with 600+ users.

    What Sets Us Apart

    We built AI before it was trendy

    Our team has been working with machine learning, computer vision, and intelligent systems for over 26 years. We studied neural networks in the 1990s and built recommendation engines in the 2000s. We did not discover AI when ChatGPT launched.

    We build it. We do not just advise.

    Most AI consultancies deliver reports. We deliver working software. Computer vision platforms, predictive models, mobile apps, and full business systems that go into production. We also build our own AI products. Reactable AI has over 600 users and growing.

    Senior-led delivery. Direct access to the team.

    Every Deep Purple engagement is led and delivered by experienced engineers and researchers. Our CTO holds an MSc in Machine Learning from UCD. Our CEO is a Marie Curie Research Fellow. You work directly with the people doing the work.

    Quick Facts

    14 years in business

    Tools and Technology

    Google Cloud Platform
    Docker
    Power BI
    AWS
    Figma

    Commonly Asked Questions

    Computer vision systems. We build platforms that use cameras and image processing to measure, inspect, and detect quality issues. Our most recent project is a computer vision field measurement system for a construction company that reduced measurement time from over 2 hours to 5-10 minutes with under 5% error rate. The system uses OpenCV and ArUco markers for calibration and works offline on mobile devices in the field.Machine learning and predictive models. We build ML models that learn from your business data to predict outcomes, detect anomalies, and improve over time. Our food manufacturing client uses a predictive quality model trained on production data. We also build ML quality detection systems where expert-graded images create a training dataset that makes the model more accurate with every use.AI-powered business applications. Custom mobile apps, web platforms, and workflow tools with AI built in. We have delivered AI-powered quoting systems that reduced estimate time by 80%, natural language query interfaces over business data, and automated reporting systems.Autonomous AI products. We build and operate Reactable AI, an autonomous marketing platform. This is proof that we do not just consult on AI. We build real AI products with real commercial traction.We work across manufacturing, construction, food production, engineering, logistics, and professional services.

    We work in phases so you can stop at any stage and still walk away with something valuable. Discovery and assessment. This is where most clients start. We visit your business, understand your operations, and identify where AI can genuinely help. Discovery takes 2-4 weeks and costs from €5,000 total. Most Discovery engagements qualify for LEO or Enterprise Ireland grant funding, bringing the client cost down to as low as €1,250. Proof of concept. If Discovery identifies a strong opportunity, we build a small working prototype to prove the technology works in your environment. This is how we validate before committing to a full build. Typically 4-8 weeks and €8,000-€15,000. Full build. Custom AI software designed and built for your business. Timelines range from 8-16 weeks depending on complexity. Costs typically range from €20,000 to €75,000. Most builds qualify for Enterprise Ireland grant funding covering 50% of costs. Ongoing support. After delivery, we offer retained advisory and support from €1,500 per month. The key point is that you do not need to commit to a full build upfront. Start with Discovery. If AI is not the right fit for your business, we will tell you honestly and you will have spent €1,250 to find that out.

    Every engagement is led by experienced engineers and researchers with deep expertise in AI, machine learning, and software architecture. Our team brings together commercial software delivery experience, formal machine learning research, and academic data science capability. We follow a phased approach: Discovery to find the opportunity, a pilot to prove it works, then production. You can stop at any stage and still walk away with something valuable. No lock-ins. Our delivery model is designed for high-trust engagements where speed, judgement, and technical depth matter more than headcount.

    Yes. We are based in Longford, Ireland and work with clients locally, nationally, and internationally. In Ireland, we work with businesses across every region. Our grant funding expertise covers LEO Digital for Business, Enterprise Ireland, Invest NI (for Northern Ireland clients), InterTradeIreland (for cross-border projects), IDA, and other programmes. In the UK, we deliver projects across Northern Ireland and the wider UK. Our delivery model works well remotely, with on-site visits for Discovery and key project milestones. Internationally, our Reactable AI product has paying customers across five continents. We welcome international consulting and software development clients, though we do not actively target international markets through advertising. International clients typically come through referrals or find us through our published content. Our team has delivered software internationally throughout our careers, including projects for Vodafone Global, Nokia, Sony Ericsson, Hutchison 3G, Qualcomm, Resmed and other multinational clients.

    Yes. We build custom software that integrates with whatever systems you already use. For manufacturing and production businesses, we integrate with existing ERP systems, production databases, quality management systems, and manufacturing execution systems. If you have existing camera or sensor hardware from providers like Keyence or Cognex, we can build custom AI software that works with your installed equipment. We are a software company, not a hardware company. We do not sell cameras or sensors. If your project needs specialist hardware, we bring in the right partners so you get one complete system. For construction and field services, our mobile applications are designed to work offline in areas with poor connectivity and sync data when connection is restored. They integrate with existing project management, payroll, and reporting systems. For businesses using tools like Sage, Xero, Salesforce, HubSpot, or custom databases, we build AI-powered integrations that connect your existing data to new intelligent capabilities without replacing the tools your team already knows. We always start by understanding what you have before proposing what to build. We will never suggest replacing systems that are working well. We build on top of what exists.

    Locations (1)

    23 Redleaf House, Townparks Longford, Ireland N39 T280

    10 - 15

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