Data-Driven Marketing

Decoder was founded to help companies improve their marketing ROI through data-driven marketing. Our focus on constant testing allows us to get more customers at lower costs through both paid and organic channels. We specialize in conversion rate optimization, pay-per-click management, and search engine optimization.

 
$5,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2011
Show all +
Portland, OR
headquarters
  • Portland, OR 97035
    United States

Portfolio

Key clients: 

AAA, Litmos, Mercy Corps, VMware, Cambia Health Solutions, iPEC Coaching, Ameritech, New Seasons Market, SAIF, TigerStop

Reviews

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CRO, PPC, SEO, & WordPress Dev for Coach Training School

“They are very efficient in managing our expectations and organizing their workload.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2014 - Dec. 2017
Project summary: 

Decoder analyzed the website’s traffic with various navigation tests and heat maps. Then, the team optimized SEO and PPC campaigns and rebuilt a website that is structured to increase incoming leads.

The Reviewer
 
51-200 Employees
 
Shrewsbury, New Jersey
Daniel Beldowicz
Digital Marketing Director, iPEC Coaching
 
Verified
The Review
Feedback summary: 

The new website and improved strategies significantly boosted performance across PPC, SEO, and conversion rate campaigns, generating more leads. Decoder managed the collaboration efficiently with a diligent work ethic and delivered notable results. It’s clear that they take pride in their work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing director for iPEC Coaching. We offer tools and training services for coaches, business owners, and other influential leaders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Decoder?

We wanted to optimize our current website and Google AdWords campaigns to increase our lead generation rate.

SOLUTION

What was the scope of their involvement?

Decoder rebuilt our entire website on a WordPress platform. First, they tested the performance of our existing content to better understand our incoming traffic and the success of our PPC campaigns. We identified several action areas to improve, which would generate immediate results.

They rewrote all of our content, implemented a new tagging system, and redesigned the platform’s architecture based on information found through analysis and heat mapping. They studied our visitors’ navigation habits, how much time they’re spending on the site, and translated that data into lead generation strategies. The team also made sure that our marketing message aligned with our sales message.

What is the team composition?

I worked with Ben (CEO, Decoder), Kelly (Project Manager, Decoder), and Gabe (Graphic Design Lead, Decoder). Jamie (Project Manager & SEO Lead, Decoder) and Kiva (Frontend Development Lead, Decoder) handled the programming aspects of the project.

How did you come to work with Decoder?

A different marketing company introduced me to Ben. We started a dialogue, listing out the various tasks we wanted their team to complete. Ultimately, we just decided to redo the entire website.

How much have you invested with them?

We spent $250,000 on their services, not including the media fees.

What is the status of this engagement?

We worked together from January 2014–December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We improved our performance in terms of PPC, SEO, and conversion rates. It was crucial that we worked to drive a higher quality of traffic and also convert it at a higher rate. In our first round of leads after partnering with Decoder, our generation rate increased by over 700%.

To break it down, our overall number of leads skyrocketed from 690 to nearly 15,000. Organic search campaigns yielded a 90% increase in traffic, which attributed to a 1,212% increase in potential customers. In terms of paid search, the number of leads jumped up almost sixfold, while cost-per-lead decreased by 84%.

How did Decoder perform from a project management standpoint?

They were fantastic. The team stayed on top of their work and made an effort to keep us in alignment with our schedule. We mainly interacted via Google Hangouts, using the instant messaging function and some screen sharing.

What did you find most impressive about them?

Decoder translated marketing-specific language into common terms to help us understand their processes. They were very efficient in managing our expectations and organizing their workload. In my opinion, they're a top-notch company. They translate goals into valuable results. If their client isn’t satisfied, they’ll offer up other suggestions to keep the project moving forward.

Are there any areas they could improve?

No, I can’t think of any.

Any advice for potential customers?

Clients should give Decoder freedom in the partnership. They’re very smart and intelligent, and they’ll deliver great results, as long as they have the latitude to do so.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I recommend them to everyone I know.

Conversion Rate Optimization for Machine Learning Company

“Their team has no weaknesses, and they don’t cut corners.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2017 - Jan. 2018
Project summary: 

Decoder completely built a new website, implementing strategies that focused on improving conversion rates and SEO performance. With a new architecture and content style, the site directly targets its audience.

The Reviewer
 
11-50 Employees
 
Atlanta, Georgia
Amauri Campos
Former VP of Marketing, Bark.us
 
Verified
The Review
Feedback summary: 

Side-by-side A/B testing determined that the new website performs four times better than the old one in terms of conversion rates. Decoder’s uniquely structured project approach generated high-quality work through a clearly defined timeline, consistent communication, and balanced work pace.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was the VP of marketing for Bark.us. We're a technology company that uses machine learning and artificial intelligence to protect teenagers on the internet by identifying potential dangers and alerting parents. I led all of the organization’s marketing initiatives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Decoder?

Our website’s low conversion rates were hindering our ability to scale our business in terms of paid media. So, in order to optimize growth, we needed to improve our conversion rates.

SOLUTION

What was the scope of their involvement?

Following a consumer research phase, Decoder redesigned our website, using strategies that prioritized conversion optimization. They drafted a new content architecture, messaging plan, language style guide, and a collection of imagery and iconography that created a cohesive tone throughout the UI. After completing the design, they coded the entire website.

The new platform better describes our story/services and more directly targets our ideal audiences. They also supported the site with a series of SEO campaigns to boost organic traffic.

What is the team composition?

We worked with a large team that included a conversion optimization specialist, an SEO specialist, a copywriter, a designer, a UX specialist, and a couple of web developers. Ben (CEO, Decoder) coordinated the team.

How did you come to work with Decoder?

I found them through an online search for digital optimization agencies. After narrowing my prospects down to a few candidates and interviewing each, I chose Decoder because they seemed the most aligned with my company’s culture and goals.

Because they were a small firm, they were able to offer skilled resources for my project. Based on their portfolio, it was clear that they had the experience to deliver high-quality work. Additionally, they offered these benefits for a good price.

How much have you invested with them?

We spent about $30,000 on the project.

What is the status of this engagement?

We worked together from November 2017–January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We set up an A/B test, launching the new site side-by-side with our original. The updated design’s conversion rate was four times better than the previous iteration.

How did Decoder perform from a project management standpoint?

Decoder’s project management skills were perfect. The team stayed on top of their work, approaching each task with organized and clearly defined milestones. Mainly, we communicated through Slack messages and a shared Google Drive.

What did you find most impressive about them?

They follow an effective and unique methodology. Their team has no weaknesses, and they don’t cut corners. They work at a balanced pace—not too slow and not too fast. This structured workflow improves the quality of their work, helping them stand out among other agencies.

Are there any areas they could improve?

Nothing really comes to mind regarding potential improvements.

Any advice for potential customers?

If a client already has an established revenue stream and is just looking for opportunities to scale using conversion optimization strategies, then hiring Decoder is a no-brainer.

Often, digital agencies redesign websites based purely on design and messaging. Decoder understands the importance of the consumer, forming their strategies based on user behavior and interactions. In using this feedback to dictate the optimization campaign, they set their clients up for success.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    They’re not terribly expensive, but they’re not the cheapest option.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Site Design and CRO for Test Prep Firm

“Not only did their work have an immediate effect, it has continued to have an impact long after the engagement ended.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Oct. 2016
Project summary: 

Decoder provided back- and front-end design and SEO services, such as market research and conversion rate optimization.

The Reviewer
 
11-50 Employees
 
Irvine, CA
Matthew Larriva
President, Powerful Prep
 
Verified
The Review
Feedback summary: 

Decoder created unique solutions that helped result in increasing conversion rates and page-view duration. They were reliable in delivering a product that matched all aspects of the project plan, including time frame, budget, and results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the president of Powerful Prep, an SAT and ACT prep program.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Decoder?

We needed an entire website overhaul to fix issues that were overlooked under our previous SEO provider. On the surface, we needed a redesign, but we also needed assistance with conversion rate optimization and overall market research.

SOLUTION

What was the scope of their involvement?

They constructed the new site on the back- and front-end in WordPress, including writing copy and building the interface. They had input on every detail of the site, from the font to the logo. They also created questionnaires for market research.

What is the team composition?

We worked with Ben, our main contact, Tessa, who worked on copy, and another colleague who focused on design.

How did you come to work with Decoder?

I started outreach to find a company and Ben responded immediately with a personalized email that stood out from others. I valued the way he didn’t respond to me with a standard template that many companies use. I chose to work with Decoder because of Ben’s customized solutions to our issues.

How much have you invested in them?

We invested around $20,000.

What is the status of this engagement?

We worked together between June—October 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we began the project, our conversions have been continuously increasing. Compared to the eight months before their work, there is a 50% increase in page-view duration, a 50% decrease in bounce rate, and a significant growth in conversions. Not only did their work have an immediate effect, it has continued to have an impact long after the engagement ended. Our TTM Conversions went from a constant 2.9% to a still-growing 11.8% after working with Decoder. 

How did Decoder perform from a project management standpoint?

They were highly professional at all times. Though we communicated primarily through email, they gave us many opportunities for calls with the entire team for progress reports. Everything about the project was laid out from the beginning. We knew all the details about the time frame, the cost, and the final product from the outset. It was a very predictable process and that was exactly what I wanted.

What did you find most impressive about them?

Decoder showed an ongoing commitment to our success. An example of this came when they recommended us to a different company for some of our needs, knowing that their own offer would be overkill for what we needed. They're a thoughtful team that is dedicated to finding the best solution for the individual. 

Are there any areas they could improve?

No, there wasn’t anything they could have done better.

Do you have any advice for future clients of theirs?

Hire them as soon as you can afford them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer