What was the scope of their involvement?
Following a consumer research phase, Decoder redesigned our website, using strategies that prioritized conversion optimization. They drafted a new content architecture, messaging plan, language style guide, and a collection of imagery and iconography that created a cohesive tone throughout the UI. After completing the design, they coded the entire website.
The new platform better describes our story/services and more directly targets our ideal audiences. They also supported the site with a series of SEO campaigns to boost organic traffic.
What is the team composition?
We worked with a large team that included a conversion optimization specialist, an SEO specialist, a copywriter, a designer, a UX specialist, and a couple of web developers. Ben (CEO, Decoder) coordinated the team.
How did you come to work with Decoder?
I found them through an online search for digital optimization agencies. After narrowing my prospects down to a few candidates and interviewing each, I chose Decoder because they seemed the most aligned with my company’s culture and goals.
Because they were a small firm, they were able to offer skilled resources for my project. Based on their portfolio, it was clear that they had the experience to deliver high-quality work. Additionally, they offered these benefits for a good price.
How much have you invested with them?
We spent about $30,000 on the project.
What is the status of this engagement?
We worked together from November 2017–January 2018.