DealForce

BACKGROUND

Please describe your company and position.

I am the CEO of Pretense

Describe what your company does in a single sentence.

Pretense AI is a data security company. Its product acts as a local proxy between developers and AI tools, swapping sensitive data like credentials, PII, and proprietary source code for realistic stand-ins before prompts reach the AI, then restoring the real values in the response so secrets never leave the machine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DealForce to accomplish?

• Get our product in front of sales prospects from day one
• Kick-start outbound sales calls starting in month one
• Generate sales leads with a pay-for-product model

SOLUTION

How did you find DealForce?

Online Search

Why did you select DealForce over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from DealForce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DealForce provided sales outsourcing and B2B lead generation to get our product in front of sales prospects from day one. They kick-started our outbound sales calls in the very first month, so as CEO I was able to push out sales conversations far earlier than we could have on our own. The engagement runs on a pay-for-product model, where we pay based on the product itself, which made it an easy and low-risk way to get in front of prospects. Key deliverables included a steady flow of qualified sales prospects, booked sales calls, and an outbound motion that got our product in front of the right audience quickly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had our product in front of sales prospects from day one of the engagement. Outbound sales calls were up and running within the first month, which let us start real sales conversations far sooner than we could have alone. Because we pay based on the product itself, our cost stayed directly tied to the value delivered, making it a low-risk, high-leverage way to build early sales momentum.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

DealForce got things moving fast, delivering results from day one and having outbound sales calls running within the first month. They were responsive to our needs and made it easy to get our product in front of the right sales prospects. Their pay-for-product model kept the relationship straightforward and aligned with the value they delivered.

What was your primary form of communication with DealForce?

Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing is how elegantly they let any company get its product in front of sales prospects. It works as a kick-start talent lead magnet for sales, and the fact that you pay based on the product itself makes it a uniquely low-risk, aligned model. As a CEO, being able to push out sales calls from month one was a real differentiator.

Are there any areas for improvement or something DealForce could have done differently?

Honestly, nothing major stands out. The experience met our expectations for getting our product in front of sales prospects quickly. If anything, more of the same, expanding the volume of prospects, would be welcome.

BACKGROUND

Please describe your company and position.

 I am the n/a of an information technology company 

Describe what your company does in a single sentence.

Technology solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DealForce to accomplish?

• Landed sales calls

SOLUTION

How did you find DealForce?

Linkedin

Why did you select DealForce over others?

Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

DealForce promised to land 8-10 qualified sales meetings a month. Well, they certainly landed meetings, but the bulk of these meetings the prospect was either A. Not Interested in the Product or B. Would say they were ready to start the sign up then disappear with no responses afterwards. The leads at best were either people with lukewarm interest or individuals who werent even sure what the product does. DealForce did not seem to communicate well with the prospects or understand our product enough to truly say what a qualified lead was. The leads sent our way were not qualified at all. One company didnt even want to talk about our product, just our previous contract work. When notified, DealForce refused to give a full refund and opted to give 50% of the payment back instead. After a few more calls with prospects who were clearly either A. Not really qualified or B. Not interested in buying, we called it quits. It seems like these prospects are being granted something in  return for meeting with companies paying DealForce, which in itself shows that there is no true interest in solving a pain point. I would not recommend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Qualified leads, which none of them were.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We often had to send multiple emails to get any sort of response

What was your primary form of communication with DealForce?

Email or Messaging App

What did you find most impressive or unique about this company?

Nothing

Are there any areas for improvement or something DealForce could have done differently?

Actually focus on what your client is trying to sell and send qualified leads that are interested in the product. Do not just send leads for the sake of filling up a calendar and lining your pockets

BACKGROUND

Please describe your company and position.

I am the Owner of Pineapple

Describe what your company does in a single sentence.

Pineapple is a full-service digital product development and strategy firm that delivers game-changing software for awesome companies (like yours).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DealForce to accomplish?

• Lead Generation
• Appointment Setter
• Meetings

SOLUTION

How did you find DealForce?

• Online Search
• email

Why did you select DealForce over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from DealForce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Pay for performance sales appointment-setting.
• Setup appointments and meetings with potential vendors

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of qualified b2b leads and meetings.
• Number of follow-ups.
• Number of leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were able to setup meetings.
We paid and tried for about 90 days.
We were able to book 4-5 meetings in 90 days, however, the last meeting gave us pause.
The person on the other side said they were paid to attend and not sure why they were meeting with us.
We then realized non of the previous meetings were following up, answering our emails or phone calls.
Then we figured out this was a scam and they were hiring paid actors to attend these "b2b" meetings.

What was your primary form of communication with DealForce?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The pay for performance is nice as it shows they are confident.
None of the previous meetings were following up, answering our emails or phone calls.
We figured out this was a scam and they were hiring paid actors to attend these "b2b" meetings.

Are there any areas for improvement or something DealForce could have done differently?

They should really do b2b lead gen instead of paying actors and falsifying their performance.

BACKGROUND

Introduce your business and what you do there.

I’m a career coach who works with individuals and companies, offering career coaching services. I coach people who want to make a career change or get to the next level of their career and don’t know how, and I offer several programs to do that.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DealForce?

I needed help with creating a pipeline for appointments.

SOLUTION

What was the scope of their involvement?

DealForce helps me with appointment scheduling and lead generation. Initially, they met with me, set me up as their client, and learned about my business. I also provided them with my website and marketing materials. Since then, they’ve found and created a list of potential clients who might be interested in having a call with me and learning more about my services. Their team has also created the scripts for their outreach efforts.

What is the team composition?

I work exclusively with one person from DealForce. Initially, I also had a phone call with one of their leadership team members.

How did you come to work with DealForce?

They reached out to me via LinkedIn. After learning more about their company, I agreed to have a phone call with them. I ultimately decided to work with them because I really liked their approach. With them, the leads they find need to set an appointment and attend it before paying anything, which is a very reputable way to approach the project. It also helps me manage my costs very easily.

How much have you invested with them?

I’ve spent around $1,500.

What is the status of this engagement?

We started working together in September 2022, and our engagement is ongoing. It took them about a week to set me up in their system, after which I started seeing appointments.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I started working with DealForce less than a month ago, and they’ve already scheduled 11 calls on my calendar. Out of those, I’ve completed six successful calls. The leads that they send me are the exact people I want to talk to — CTOs, VPs of sales, heads of marketing, and founders. For example, I talked with a co-founder the other day who wants to do something within their entire business, which is great.

How did DealForce perform from a project management standpoint?

DealForce is very responsive and easy to get a hold of. Our first meeting was virtual, and we now communicate via email. Whenever I send them an email, I get a response immediately. Overall, it has been a very good working relationship.

What did you find most impressive about them?

I’ve been surprised at how targeted the appointments that DealForce sets are, as well as at the high quality of the people I get to talk to. I worked with other appointment-setting companies in the past and felt that I wasn’t talking with the right people. Moreover, DealForce’s prices are very competitive.

Are there any areas they could improve?

It is a little hard to reschedule with interested leads who might need it because my main contact point from DealForce is also a part of that process. It would be great if they could figure out a smoother way to reschedule meetings.

Do you have any advice for potential customers?

Meet with them, ask questions, and give them the information they need. Additionally, keep constant communication with them throughout the project and be very open so that they continue to do a good job for you.

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner at a digital marketing agency specializing in SEO, paid search, conversion rate optimization, and social media marketing, among other activities. We also do design and development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DealForce?

We hired them to generate sales-qualified leads (SQLs).

SOLUTION

What was the scope of their involvement?

DealForce provides lead generation services for us. They help us market to e-commerce businesses looking for a digital marketing agency to promote their companies. 

First, DealForce provided a form through a website wizard for us to fill out. We identified the type of company we wanted to speak with, and from there, they’ve generated a list and now market to them. They’ve also created the messaging and script for the outreach. 

What is the team composition?

Leah (Sales Manager) is our main point of contact, and I work with one more teammate from DealForce. 

How did you come to work with DealForce?

We found them through a referral by one of their other clients to whom I outsource some of my work. I liked DealForce’s per-lead fee, which made the most sense because I’ve tried other sales companies with retainer fees that haven’t worked out very well. Since we only had to spend money with DealForce when they generated a lead, it made sense to work with them. 

How much have you invested with them?

We’ve spent about $6,400.

What is the status of this engagement?

We started working with them in July 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

DealForce has done a fantastic job. They’ve generated 23 SQLs for us; five are active, and one of them closed a deal with us for $200,000 in yearly revenue. Since Dealforce works on a per-lead basis, we don’t pay them unless they generate a lead, which has been fantastic.

Moreover, their website wizard is very simple; it took me about 15 minutes to fill out and submit. I couldn’t believe how easy it was to fill out. Overall, they’re fantastic. I’ve owned companies for 25 years and had never worked with such a good service provider — I’d recommend them to anybody. 

How did DealForce perform from a project management standpoint?

They deliver items on time, respond to our needs, and stay within the budget. We communicate via email. 

What did you find most impressive about them?

DealForce’s pay-per-performance model is unique. Moreover, their ability to target the right leads is amazing; even though a lot of their leads haven’t gone anywhere, they were still good leads. 

Are there any areas they could improve?

I don’t think they could do anything better; we’re 100% satisfied. 

Do you have any advice for potential customers?

Fill out the form DealForce takes you through, then get out of their way and wait for the leads to come in. Before you engage with them, ensure that you’re already successful at closing leads. You must have a good sales process to close business with the leads they send you.

BACKGROUND

Please describe your company and position.

 I am the Co-founder and President of an information technology company 

Describe what your company does in a single sentence.

Cost intelligence platform that's transforming cloud for AI

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DealForce to accomplish?

• Find a lead that meets our specific needs.

SOLUTION

How did you find DealForce?

They reached out

Why did you select DealForce over others?

• Pricing fit our budget
• Good value for cost

How many teammates from DealForce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Identify a prospect based on the parameters provided
• Secure a call with the right resource

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Secured a call within 24 hours with the right prospect and contact

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Communicated efficiently
• Met the timelines

What was your primary form of communication with DealForce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They hit the nail on the head with the parameters I provided, and the turnaround time was phenomenal, they organized a call with the right person at the customer within just 24 hours.

Are there any areas for improvement or something DealForce could have done differently?

• No

BACKGROUND

Introduce your business and what you do there.

I'm the president of LeadValets, a company that specializes in helping finance, SaaS, medical, and legal companies grow by delivering qualified leads and first-page search rankings through targeted SEO and Answer Engine Optimization. We focus on real revenue growth rather than just marketing reports.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DealForce?

We needed help generating extra leads.

SOLUTION

What was the scope of their involvement?

DealForce was supposed to generate leads via phone or set appointments.

How did you come to work with DealForce?

We found them through an online search and chose them because they offered good value for the cost.

How much have you invested with them?

We've spent less than $10,000.

What is the team composition?

We don't know how many teammates from DealForce are assigned to our project.
What is the status of this engagement?

We worked with them from February–March 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven't received anything from DealForce. The only email we've received from them is the one notifying us that they're going to bill us again.

How did DealForce perform from a project management standpoint?

They didn't deliver anything at all. We use virtual meetings, emails, and messaging apps.

What did you find most impressive or unique about them?

I'm at a 100% failure rate with them.

Are there any areas they could improve?

They could have communicated with us and produced results.

BACKGROUND

Please describe your company and position.

I am the executive of Granite Slopes

Describe what your company does in a single sentence.

HubSpot Solutions Partner

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DealForce to accomplish?

• Generate Meeting Ready Leads

SOLUTION

How did you find DealForce?

Referral

Why did you select DealForce over others?

• Pricing fit our budget
• Good value for cost

How many teammates from DealForce were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The company promises to book meetings on your Calendar that match your persona, ICP, etc. They do so by offering gift cards at the promise prospect attends a meeting. 

They booked meetings, but unfortunately, they booked TERRIBLE leads. They will charge you regardless of quality. It only matters to them that the meeting is held. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Booking 8-10 meetings per month. 

They met our goal, but the leads were extremely subpar. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Email communication only, and very limited. 

What was your primary form of communication with DealForce?

Virtual Meeting

What did you find most impressive or unique about this company?

Nothing

Are there any areas for improvement or something DealForce could have done differently?

Everything.

BACKGROUND

Please describe your company and your position there.

I am Cofounder of a Digital Marketing Agency. We offer Paid Media, Creative, & Email marketing services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DealForce?

External Sales

SOLUTION

How did you select this vendor?

They reached out to us.

Describe the scope of their work in detail.

They book appointments for us to pitch people on our business.

What was the team composition?

We work with their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have closed multiple deals from calls they booked on our calendar.

How effective was the workflow between your team and theirs?

The workflow is simple & excellent. They book calls for us and we take the calls to sell our business.

What did you find most impressive about this company?

The caliber & quality of the scheduled calls. Every call they book for us is with an actual real potential customer.

Is there any area for improvement or anything that could have been done differently?

We would like to see a larger quantity of calls scheduled. But the quality is outstanding.

BACKGROUND

Please describe your company and your position there.

I am the COO for a sales training company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DealForce?

We hired DealForce to set up appointments for our sales team.

SOLUTION

How did you select this firm and what were the deciding factors?

We spoke with a number of companies and selected DealForce because of the shared risk aspect of their work. I only pay if they are successful. A win-win!

Describe the project in detail and walk through their service package.

We were looking for a company to help us in our prospecting efforts. And one that would put their money where their mouth is. And we found it in DealForce! We only pay if they are successful!

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with 3-4 of their SDR's, all of whom have been enjoyable to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We have had a number of appointments with companies and have added some deals to our pipeline.

How effective was the workflow between your team and theirs?

It's been all by email and has worked well!

What did you find most impressive or unique about this company?

We only pay if they are successful!

Are there any areas for improvement or something they could have done differently?

None!