Deal Design

BACKGROUND

Please describe your company and your position there.

I am the owner and president of Toleeto Fasteners International. We primarily manufacture a complete line of cable management straps called Cord-Lox, but we also offer a wide variety of custom original equipment manufacturer (OEM) products for industries like medicine, sports, and computers. We’ve been in business for over 36 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Deal Design, Inc.?

I’m working on securing a government contract that allows us to sell our Cord-Lox product line on all US military exchanges worldwide. The distributor told me that they’re looking for a specific style of packaging that would appeal to their target audience. They recommended I partner with Deal Design, Inc. to create the proper package design.

What were your goals for this project?

We needed a simple, cost-effective package that would reflect the sentiments of the target market.

SOLUTION

How did you select this vendor?

The distributor that introduced me to Deal Design, Inc. had worked with them in the past, and I followed their recommendation.

Describe the project in detail.

Deal Design, Inc. designed one package that worked for nine different products. They combined a collection of instructional diagrams, model numbers, sizing options, and other administrative details into one card. With that information, we can mark which product is inside the package before we send it to consumers.

What was the team composition?

I had one main point of contact, with whom I communicated regularly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They delivered a working prototype within a month. At this point, I’ve made several sample packs with their design and plan to send them off for further evaluation.

How effective was the workflow between your team and theirs?

I was juggling relationships with both our product distributors and Deal Design, Inc., sending revisions between the two parties. It was a challenge, but the process worked out well because everyone involved was highly communicative and attentive. Throughout the engagement, there were never any real delays or problems.

What did you find most impressive about this company?

Their team took my basic design idea and turned it into a professional package within a short period. They listened to my ideas, then offered viable alternatives that I would’ve never considered. It was a very easy collaboration. This was in no way a big project for them, but they still treated me as a top priority.

Are there any areas for improvement?

No, I couldn’t ask for much more than they delivered. Everything was completed in a timely manner without conflict.

BACKGROUND

Please describe your company and your position there.

I’m a creative and marketing director at Freeman+Leonard that connects clients with talent.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Deal Design, Inc.?

We hired Deal Design to provide various design services for different clients.

What were your goals for this project?

Each client has a different goal. Some of them were internal communication driven, while other clients only wanted to drive sales.

SOLUTION

How did you select this vendor?

David (Senior Art Director, Deal Design) reached out to us from our website.

Describe the project in detail.

Deal Design provides several design services including vector illustration design and graphic design. They also design presentations and marketing collateral.

What was the team composition?

It depends on the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

David and his team are a constant and fantastic resource for my clients and their needs.

How effective was the workflow between your team and theirs?

Deal Design’s team excels at communication. They met any deadline.

What did you find most impressive about this company?

Their fast turnaround is outstanding.

Are there any areas for improvement?

No, their team provides quality work for our clients.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Snacktops Inc. We’re a patent company that specializes in food and beverage packaging.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Deal Design, Inc.?

We hired Deal Design, Inc. during the only stages of our company. We needed their help developing a consistent message and brand identity.

SOLUTION

What was the scope of their involvement?

Deal Design is integral to developing any aspect of our customer-facing brand. Their involvement with us includes brand messaging, photography, and social media support. They brought in and directed a photo shoot crew to accomplish the photography portion of the engagement. One of the photo shoots we did needed to look like it took place in a stadium, so they took care of the onsite logistics to make that possible. They also helped design our tradeshow booth.

I wanted an easily manageable platform but didn’t have the knowledge required to operate through WordPress skillfully. They accommodated me by using Wix to build the entire website. The completed platform is better than what I could articulate. Their efforts to refine our messaging generated consumer-friendly content.

What is the team composition?

The primary team consists of three resources, but I usually only interact with a dedicated contact. However, they have more resources behind the scenes that work on our account as needed.

How did you come to work with Deal Design, Inc.?

I collaborated with one of the project leads from Deal Design when I worked for another company. I approached this project from a neutral standpoint and reached out to four other companies. I left the final decision up to another group within my current company and they selected Deal Design as their preferred vendor.

How much have you invested with them?

We’ve spent around $75,000 thus far.

What is the status of this engagement?

We’ve used them on and off since 2015. While the initial project was completed within 45 days, our relationship with them is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They essentially developed our brand from the ground up, so we know that our success is their success. No one can predict with 100% certainly what will resonate with consumers, but Deal Design will deliver their best effort and measure the subsequent feedback. Instead of patting themselves on the back, they’ll continue to iterate deliverables until they achieve the desired results. They’re attentive, detailed-oriented, and reasonably priced considering the value they provide.

How did Deal Design, Inc. perform from a project management standpoint?

I always know what they’re working on, and they deliver things as promised. Their team communicates issues as they occur and works toward quick resolutions. We communicate via phone and email. I don’t recall what they use to transfer data files.

What did you find most impressive about them?

Deal Design, Inc. makes projects easy. They’re open to considering new ideas while also being critical of potential issues. They approach that process in a way that’s appropriate and are never condescending. There’s no chaos involved in our engagements. Instead of being dramatic about challenges, they just deliver. I’ve never had to chase them down about anything, and that’s appreciated. They work like they’re a part of our team.

Are there any areas they could improve?

They’re always able to deliver materials within the aggressive timelines I request. However, I recognize that my requests are unrealistic at times. That being said, they’ve also come through for me several times when I didn’t expect them too.

Do you have any advice for potential customers?

Allow them to lead the process and guide the conversation. They’re honest people, so they don’t rip off their customers. They’re in the business of providing excellent work and building what’s asked of them.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of 2Market LLC, a company that develops and sells products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Deal Design, Inc.?

We needed help designing our product packaging.

SOLUTION

What was the scope of their involvement?

Deal Design, Inc. designed the boxes and individual packaging for our products. We provided requirements and wanted four finished designs. They gave us 10 to choose from and provided a social media report that helped us determine which were the best. They also helped design our logo, basing it on branding guidelines we already had.

What is the team composition?

We worked with one person.

How did you come to work with Deal Design, Inc.?

I found them on Google, looked at their website, and decided to hire them.

How much have you invested with them?

We spent $3,500.

What is the status of this engagement?

We worked together from July–August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The packaging looks great.

How did Deal Design, Inc. perform from a project management standpoint?

They had good project management. We communicated over phone and email and even went to their offices a few times.

What did you find most impressive about them?

They were accommodating and willing to do a bit of extra work to make what we wanted. They were patient and delivered everything they promised.

Are there any areas they could improve?

No.

Do you have any advice for future clients of theirs?

Review project details with them in the beginning so that everyone is on the same page.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Kordoba USA. We manufacture and distribute car air fresheners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Deal Design, Inc.?

We needed to create branding for the U.S. market.

SOLUTION

What was the scope of their involvement?

We wanted a local designer who specialized in branding. We needed their expertise to suggest some creative branding ideas and a logo design for us. The goal was to come up with air fresheners that looked like perfume.

We went through an initial discovery phase where we looked at basic drawings and discussed the name, varieties, colors, and samples. They helped with product packaging and set up the catalog, website, and tradeshow booths for us. They also helped us to repackage the existing branding which we use in a different country.

What is the team composition?

We were mostly in contact with their senior art director.

How did you come to work with Deal Design, Inc.?

I looked for designers who were local or based in the U.S. I wanted someone with good communication. I contacted a few designers and chose the ones I liked based on their previous work.

How much have you invested in them?

We spent between $10,000–$50,000.

What is the status of this engagement?

We worked together from February 2016–September 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They provided us with a solution. The work speaks for itself. They have all the expertise needed in design as well as in packaging and branding and ensured everything we needed was on the packaging. We are happy with them and the quality is good.

How did Deal Design, Inc. perform from a project management standpoint?

They're a great company and communication is their strength. They are easy to work with and flexible. They came to our office when needed and always answered the phone. Most of the time, we communicated through email, and we had scheduled meetings on a regular basis to go over details and new product and packaging.

What did you find most impressive about them?

The way they manage and communicate is good. You don’t have to ask them to do something several times. If they promise it will be done, it’ll be on time.

BACKGROUND

Introduce your business and what you do there.

I'm the owner and founder of CMJ Media, a company that provides marketing and branding support. We do web design, digital media, and advertising for our clients, who are typically rural telephone or broadband providers throughout the U.S.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Deal Design, Inc.?

We’ve begun to focus more on digital marketing for our clients, and we needed a partner dedicated to brand identity and logo development.

SOLUTION

What was the scope of their involvement?

Deal Design mainly works on my clients’ projects. They work on the look and feel of the brand and position it in the best way to the public. They also do advertising and marketing campaigns, which generally involve print media, direct mail, billboards, newspaper ads, brochures, and other collateral.

Deal Design first makes sure they understand our client and the product or service they offer. They then tailor the design based on the client’s target audience and market. The end product varies depending on the geographic market they’re in.

What is the team composition?

I usually work with a team of 2–3 people. The project manager is my main point of contact, then there’s the graphic designers and content development specialist.

How did you come to work with Deal Design, Inc.?

We just ran into one another and began talking about our businesses one day.

What is the status of this engagement?

We’ve worked together since 2004.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They deliver outstanding products that are fine-tuned and represent the product and effectively reach the target market. Our clients have been highly impressed with their work. I haven’t lost a single client since working with Deal.

One of our clients was applying to a national broadband provider award for making smart cities that relied on apps and other technology. They were putting together a big report and were having challenges with design, layout, and graphs. Deal put something together for them, and they won the competition.

How did Deal Design, Inc. perform from a project management standpoint?

They’re responsive and always meet deadlines. They use a project management tool to track progress.

What did you find most impressive about them?

They're engaging, personable, and a lot of fun to work with. They always take time to understand our projects and meet client expectations. They’re professional and highly creative.

BACKGROUND

Please describe your company and position.

I am the CEO of Nimbus Aerospace

Describe what your company does in a single sentence.

Zero emission electric business jets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deal Design to accomplish?

• Brochure
• Product Card

SOLUTION

How did you find Deal Design?

Online Search

Why did you select Deal Design over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Deal Design were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

A product card and a brochure. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

N/A

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were professional and delivered on time. 

What was your primary form of communication with Deal Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Deal Design demonstrated impressive experience in our industry.

Are there any areas for improvement or something Deal Design could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the CEO of Big D Energy Drink LLC

Describe what your company does in a single sentence.

Big D ENergy Drink

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deal Design to accomplish?

• Beverage artwork designs

SOLUTION

How did you find Deal Design?

Online Search

Why did you select Deal Design over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• To provide artwork and branding for 2 x SKU's of our new energy drink.
• To create a logo
• Run surveys on the designs

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All deliverables received in good time, great quality, and they bent over backwards to help us

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was excellent. Responded to all our needs in very good time. I can't say enough good things about the Deal Design team. Their creativity and innovative approach exceeded our expectations, and they were incredibly easy to work with throughout the entire process. The quick turnaround and their keen attention to detail made the collaboration seamless and enjoyable. It was a real pleasure working with such a professional and talented team.

What was your primary form of communication with Deal Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Attention to detail, making sure things were perfect.

Are there any areas for improvement or something Deal Design could have done differently?

Nope.

BACKGROUND

Please describe your company and position.

I am the Managing Partner of a law firm.

Describe what your company does in a single sentence.

Law firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deal Design to accomplish?

Logo design

SOLUTION

How did you find Deal Design?

Referral

Why did you select Deal Design over others?

• High ratings
• Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

Logo design for law firm.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased awareness of law firm brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and delivered logo on time.

What was your primary form of communication with Deal Design?

Virtual Meeting

What did you find most impressive or unique about this company?

Personal service from the owner.

Are there any areas for improvement or something Deal Design could have done differently?

Everything was as expected, and then some.

BACKGROUND

Please describe your company and position.

 I am the VP of an advertising & marketing company 

Describe what your company does in a single sentence.

Marketing Firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deal Design to accomplish?

• Establish brand identify, brand theme, target audience and key messaging
• Create brand design that captures audience, messaging & objectives
• Disseminate and promote direct to target audience

SOLUTION

How did you find Deal Design?

Referral

Why did you select Deal Design over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Talent and Strategy

How many teammates from Deal Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Deal Design is our integral partner in the creative development of our: 

1. Brand Identify and Designs 
2. Packaging 
3. Quarterly Catalogue 
4. Website 
5. Strategy To Expand Reach via. Identification of Target Audience and Key Messaging

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of re-branding launch, recognised a fist quarter 62% increase in sales with continued increase of 42% per year thereafter (over a 3 year duration).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deal Design separates themselves from competitors through their strategic approach and true partnership through every step of the process. Strategic. Reliable. Responsive. On Target.

What was your primary form of communication with Deal Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Strong Partners
• Strategic Approach
• Talented Staff
• Creative Direction
• Responsiveness
• Communicative 
• On Target

Are there any areas for improvement or something Deal Design could have done differently?

Keep doing what you're doing. Great job Team!