DC DEV SHOP

BACKGROUND

Please describe your company and your position there.

IMG-Crown is a professional services company, of over 85 staff members. We offer management capabilities and experience for directing large task-order contracts and guiding a team with the array of talents needed for Government Contracting. We specialize in Program Management, Technology Solutions, Communications Support, and Survey and Data Management. I am the Vice President of Operations, and manage the day-to-day operations of our staff and 40+ subcontractor staff.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DC DEV SHOP?

Our company website was over 8 years old and we were beginning a re branding campaign, We wanted to build a new website to depict our corporate capabilities and new brand.

What were your goals for this project?

We wanted our website to be dynamic, so that we could easily add content. We were also hoping to add analytics to track web traffic to the new website.

SOLUTION

How did you select this vendor?

We evaluated several local Web Design firms in Washington DC. We narrowed the field and solicited proposals from them along with the incumbent firm we had used to build the initial website. We evaluated the proposals, and ultimately decided based on the project details that were provided and customer service responsiveness. We had 2 people on our selection panel.

Describe the project in detail.

The scope of the project was to use some of the content from the old website and integrate the NEW themes and capabilities. We wanted to streamline the site and make it user friendly. We wanted a more visual presence and less text. I provided materials to the project including: text content, ideas for layouts, pictures, and symbols. DC Devshop was responsible for taking our ideas and creating a web presence to suit our needs. They built the wire frames and managed the flow of the website, and provided many options for layouts, schemes, overlays and general look and feel. They also provided text editing of the content we provided.

What was the team composition?

They had 3 people involved. One Project Lead - who we dealt with most of the time, and then a developer and UI person (look and feel). The team stayed the same size throughout the process. DC Devshop collaborated with Michael Lintner from our company. Our Director of People Services.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We just launched the website and are in the process of really marketing the new site. The overall reaction to the Website has been extremely positive by our employees who have navigated the site. We are extremely pleased with the end product, and feel like we met all the goals of our company.

How effective was the workflow between your team and theirs?

DC Devshop met expectations in terms of communication and scheduling. We have a few instances where our inputs did not initially make it into the development, but that might have to do with email problems. We used a variety of tools to manage the process including Zoom, Google and DropBox.

What did you find most impressive about this company?

We liked the laid back approach and constant introduction of ideas into the process. They were not pushy in wanting to deliver their ideas, and allowed us to build the Website that we wanted. They always provided many options to consider, which was nice. We appreciated the customer service and being able to talk through the smallest of changes. We were impressed with the design and deliver of the product.

Are there any areas for improvement?

There might be a better way to keep track of requirements, and then we could see the status of their implementation. A few times we were not sure if the requirements were being worked on or had gotten left out.