Daydot

BACKGROUND

Please describe your company and position.

I am the Head of Ecommerce of RSPB

Describe what your company does in a single sentence.

RSPB helps to restore, protect and care for the places our wildlife call home. The eCommerce shop allows customers to purchase high quality, sustainably sourced products that help protect nature.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Daydot to accomplish?

• Improve product pages and conversion flows to increase store revenue
• Help us understand more about our customers and translate these insights into improved user experience
• Accurately measure the success of any testing to prove the value to the wider organisation
• Demonstrate clear, measurable return on investment

SOLUTION

How did you find Daydot?

We attended an event they organised around creating high-performing pages

Why did you select Daydot over others?

Approach to optimisation and their experience working with highly competitive organisations.

How many teammates from Daydot were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Create a proof of concept test to validate whether working with an external partner would provide positive results and ROI
• Build a comprehensive data and customer research-centred optimisation pipeline and help us deliver on this through strategy, design and build
• Rapid prototype and validation of new products and services prior to being build

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From the outset, we felt as though Daydot really understood our business, our challenges and created a clear roadmap to improve on-site customer experience and revenue.

The first test they produced which focussed on our product pages resulted in a significant revenue uplift which helped pave the way for additional funding for an always-on CRO program. Over the past three years, Daydot has not only helped us measurably grow our sales and revenue figures, but helped us better understand our customers and their perception of the value we create for them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Daydot have always been highly professional, punctual and accurate when delivering work for us and adjusting scope/timings to suit our needs.

What was your primary form of communication with Daydot?

Virtual Meeting

What did you find most impressive or unique about this company?

The Daydot team are very quick to identify user challenges and translate these into actionable tests that prove value. CRO can sometimes feel like you are making small changes with little measurable value, but we never felt this with Daydot. Each test Is backed by our own data and insights from our customers – meaning we have a high degree of confidence in the results and our sales numbers validate why we chose to start optimising for conversions. 

Are there any areas for improvement or something Daydot could have done differently?

None that I can think of. We are extremely happy with the service and the results we see from the Daydot team

BACKGROUND

Please describe your company and position.

I am a Former Department Head of 118118 Money

Describe what your company does in a single sentence.

118118 Money offers loans and credit cards with a wide variety of amounts and payment plans to UK customers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Daydot to accomplish?

• Increase loan and credit card application success rates

SOLUTION

How did you find Daydot?

Referral

Why did you select Daydot over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Daydot were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Conversion and user experience audit
• User research survey
• Testing roadmap prioritised by expected application submission growth
• Delivery of tests with clear, sharable results

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The first quarter of testing with Daydot saw a 37% growth in successful loan applications, and a 9% growth in mobile conversions. The growth in mobile in particular was incredibly valuable as we had struggled to provide a strong mobile conversion experience in the past.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly calls with the team kept our stakeholders looped in and shareable test phase documents helped understand where internal blockers were appearing.

What was your primary form of communication with Daydot?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The insights into our own users were extremely valuable. We had a clear idea internally what our users were doing on site, but the Daydot team helped shine a light on why users behaved in the way they did. They provided extremely actionable recommendations for quick wins, as well as fixes alongside running our testing program.  

Are there any areas for improvement or something Daydot could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Senior director: marketing, ecommerce & CRM of Hearst Media

Describe what your company does in a single sentence.

Hearst UK publishes a portfolio of market-leading brands including ELLE, Esquire, Harper's Bazaar, Cosmopolitan and Good Housekeeping. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Daydot to accomplish?

• Subscription optimisation
• Increase ecommerce and subscription revenue through our website
• Improve digital customer experience
• Deliver digital revenue growth

SOLUTION

How did you find Daydot?

Referral

Why did you select Daydot over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Their experience within digital publishing and recurring revenue models spoke for itself

How many teammates from Daydot were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Always on conversion rate optimisation program to drive digital subscription and ecommerce growth:

• Test ideation and roadmap prioritisation
• A/B testing across product pages, cart and checkout
• Customer research insights reports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the 8 years we worked with Daydot, we saw consistent, year-on-year eCommerce revenue growth, alongside measurable increases in ecommerce conversion rate and EPC (earnings per click). They delivered over 300 experiments and leave behind a significant culture of experimentation, tool processes and frameworks to allow Hearst to continue growing, testing and learning. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Daydot felt like an extension of my team in terms of their knowledge of our business and how we worked. I could always rely on them to deliver what I needed, when I needed it and to budget.

What was your primary form of communication with Daydot?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to identify the missing ingredients in any product or user journey and demonstrate this through insights, data and test validation. What really made the difference for me was their ability to prove the value in the work we did through robust data analysis, that leaned into our own data.

Daydot felt like a part of the team and were invested in driving measurable growth and ROI across everything we did.

Are there any areas for improvement or something Daydot could have done differently?

Not that I can think of

BACKGROUND

Please describe your company and position.

I am the Digital Fundraising Manager of company

Describe what your company does in a single sentence.

A charity that represents people who are homeless or experience bad housing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Daydot to accomplish?

• Increase donation revenue
• Increase conversions
• Increase value of conversions

SOLUTION

How did you find Daydot?

Response to RFP

Why did you select Daydot over others?

• Great culture fit
• Good value for cost
• Unique approach

How many teammates from Daydot were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved three stages. Firstly, a research phase assessed current donation funnel behaviour, including recognising points of obvious friction which could be immediately rectified. Following that phase, the next stage was focussed on improving content, including donation prompts and copy, which were considered easy to change elements. This happened primarily via A/B testing and proved to be conclusive quite quickly. 

The third phase then opened up the scope of elements for testing wider, which included both functionality of the donation widget on the site (switching from a slider bar to buttons), and the colour scheme of the funnel itself (within the boundaries of the brand guidelines). 

This test was carried our in the lead up to a business critical period, where intent and opportunity to acquire new supporters is high, and the success of the designs in the variant test were immediately apparent. The research from these three phases have led to permanent changes in the design of the donation funnel that still exist today and have been presented in industry wide formats as examples of best practice in donation optimisation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We measured success primarily through A/B testing. We took two key routes of assessment, isolating our most stable traffic source (brand keywords in paid search) to understand the increase in earnings per click (EPC) based on friction and usability, under the hypothesis that this traffic was the highest intent and most stable, so breakage here would be likely due to friction than dissatisfaction with the product. 

Separately, we also assessed the impact on more volatile routes, that were likely to have less brand awareness and lower conversion rates, to see how wider creative elements could impact conversion rates and increase EPC. As the phases progressed, we saw a marked improvement in more volatile traffic sources as more significant elements were tested. 

This demonstrated a difference in behaviour based on how a prospective supporter reached our site, identifying different elements which led to us creating a more bespoke experience for supporters based on the intent levels of their traffic source. 

In short, high intent users care more about ease of conversion and removal of friction, whereas users acquired from direct response advertising tended to respond better to creative elements. As such, we began creating separate checkout experiences and saw a dramatic increase in revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The projects are made difficult because the work is impacted greatly by seasonality. DayDot were very flexible in when and how they delivered, allowing us to set our own schedule to increase impact, and also put significant effort into meeting wider stakeholders which allowed us to generate higher levels of buy in.

What was your primary form of communication with Daydot?

In-Person Meeting

What did you find most impressive or unique about this company?

DayDot possess a lot of knowledge, however they are committed to working with real data from their customers. At our price point, we often find agencies will provide stock content when it comes to UX research - even just delivering a guide to best practice that we could get from a blog. 

DayDot were different, committing to actually seeking and using meaningful data and recognising that our audience are unique to us and their behaviours should not be assessed in a "one size fits all" approach. This is a breath of fresh air for the charity and non profit space.

Are there any areas for improvement or something Daydot could have done differently?

No. We were fully satisfied with the work.

BACKGROUND

Please describe your company and position.

I am the Sr Director, Online Sales of Cylance

Describe what your company does in a single sentence.

Cylance was an AI-based cybersecurity start-up based in Austin Texas

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Daydot to accomplish?

• Increasing e-commerce conversion rates
• Driving ARPU growth
• Improve customer experience

SOLUTION

How did you find Daydot?

Online Search

Why did you select Daydot over others?

• Great culture fit
• Good value for cost
• Category Expertise

How many teammates from Daydot were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Audit of existing landing pages, analytics data and funnel journey to seek areas for improvement Roadmap of testing and optimisation activity to deliver sales/revenue growth Continuous improvement of e-commerce sales journey through optimisation flywheel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant improvements to both e-commerce revenue and sales alongside providing the culture, tools and frameworks to maintain that growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Team kept backlogs and roadmaps up to date an in detail.They were always responsive to our needs (and scope-changes!), and could adapt very quickly.

What was your primary form of communication with Daydot?

Virtual Meeting

What did you find most impressive or unique about this company?

From the outset, it was clear that their team understood our business goals and tailored their strategies accordingly. They crafted experiments that directly addressed our customer pain points, always focusing on delivering value to our users. We were impressed with their agility and responsiveness, constantly fine-tuning their methods to ensure maximum impact. The growth we experienced under the guidance of Daydot was nothing short of astonishing. 

Their systematic and data-backed approach to optimising our subscription sales funnel generated significant, measurable results. Our conversion rates skyrocketed, and we witnessed a substantial increase in customer growth and ARPU. The Daydot team acted not just as external consultants but as true partners invested in our success. 

Their constant communication and detailed reporting kept us in the loop throughout the journey, ensuring complete transparency and alignment with our business objectives.

Are there any areas for improvement or something Daydot could have done differently?

Nothing major.

BACKGROUND

Please describe your company and position.

I was the director of product optimization Vox Media

Describe what your company does in a single sentence.

Vox Media is a global media business with brands including Vox, New York Magazine, The Verge, The Cut, Eater, Vulture and The Strategist

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Daydot to accomplish?

• Increase paywall & regwall engagement and activation
• Increase the number and value of digital subscriptions
• Deliver measurable revenue growth and ROI
• Increase onboarding engagement
• Scale experimentation growth and velocity and accelerate platform integraiton

SOLUTION

How did you find Daydot?

I previously worked with them at WSJ/Dow Jones and found them to be king at product growth.

Why did you select Daydot over others?

• High ratings
• Good value for cost
• Company values aligned
• Their extensive experience within publishing and subscription businesses, proven track record

How many teammates from Daydot were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Experiment backlog prioritisation and new experiment roadmap ideation workshop based on factors such as test complexity and expected revenue uplift
• Strategize, design, code and launch 2 – 3 tests from the new roadmap and measure success using our internal tools and analytics
• Map out ROI from proof of concept tests and create a compelling business case for additional funding in experimentation services

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From day one the team at Daydot showcased their deep experience within subscription businesses like our. They not only created a highly detailed strategic testing roadmap, but helped iron out our own processes within the first few weeks.

As part of the proof of concept project, they delivered three experiments with more than 300% return on investment, driven by significant, sustained, and measurable revenue growth.

The returns we saw within those first three months, coupled with the detailed strategic testing roadmap made the decision to hire them on a long-term basis to run our acquisition and engagement experimentation program a simple one to make.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I always felt like they had the perfect blend of process and flexibility to work around our organisational capabilities, and they seamlessly navigated our complex, sometimes contradictory corporate politics and commercial objectives

What was your primary form of communication with Daydot?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were fantastic at problem-solving, anticipating challenges, and identifying solutions ahead of time, helping us see around corners. Their approach involved integrating our own internal analytics, processes, and data to validate their actions, ensuring that both my team, other stakeholders, and I had confidence in the results they produced. This meticulous validation process was integral to achieving reliable and effective commercial outcomes.

They created super sharable results and analysis, which greatly assisted me in promoting the work we were doing internally – making it easy to communicate the success and impact of our projects to my wider stakeholders.

Are there any areas for improvement or something Daydot could have done differently?

N/A - They truly were one of the better investments we've made and a delight to work with

BACKGROUND

Please describe your company and position.

I am the VP, Subscription Product of Dow Jones

Describe what your company does in a single sentence.

News Media

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Daydot to accomplish?

• Drive subscription sales
• Retain subscribers

SOLUTION

How did you find Daydot?

Referral

Why did you select Daydot over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Expertise and competence

How many teammates from Daydot were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Help Dow Jones launch an organization-wide experimentation program.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Experiments run. 
• Locations where experiments were being run. 
• Conversion rate uplift.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. Yes. 
2. They were very responsive, clear, and fair.

What was your primary form of communication with Daydot?

Virtual Meeting

What did you find most impressive or unique about this company?

They did what they claimed to be able to do very well.

Are there any areas for improvement or something Daydot could have done differently?

Not sure.