David Fei

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of HowToo

Describe what your company does in a single sentence.

We are an online training platform that allows companies to create, share and track digital learning.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire David Fei to accomplish?

• Generate high quality leads

SOLUTION

How did you find David Fei?

Referral

Why did you select David Fei over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from David Fei were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I have had the absolute privilege of working with David at HowToo on our digital marketing strategy, execution and optimization. Over the last year, we have seen positive return on investment from our advertising activity across a number of channels which is a testament to David's knowledge of the industry and his continual effort to improve and optimise our advertising activity. 

We are a growing SaaS startup which often means quickly changing priorities and rapid product development which David has handled so graciously. He has a great ability to remain agile with our changing requests and priorities and to maintain consistent communication which is so appreciated by our team. I couldn't recommend David more!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead volume, lead quality, conversion and ROI.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

David always works in a timely manner, quickly responding to our evolving needs and delivering projects on time.

What was your primary form of communication with David Fei?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep understanding of digital advertising channels and the B2B marketing space was impressive.

Are there any areas for improvement or something David Fei could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Senior Growth Marketing Manager

Describe what your company does in a single sentence.

We are a point-of-sale and e-commerce software provider for small businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire David Fei to accomplish?

• Increase lead volume
• Reduce cost per acquisition

SOLUTION

How did you find David Fei?

Referral

Why did you select David Fei over others?

High ratings, Close to my geographic location, Referred to me, Other

What was the size of David Fei’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

David was an absolute pro when it came to our paid search strategy. He was in charge of everything from account structure to campaign management, optimization, and reporting. And let me tell you, the guy knew his stuff. He skillfully managed a six-figure monthly budget, and his expertise allowed us to scale our online acquisition efforts.

But what really impressed us was how David could increase the number of marketing and sales-qualified leads without sacrificing ROI. He struck the perfect balance between quantity and quality, which is no easy feat. Thanks to David's efforts, we were able to achieve significant growth and see a tangible impact on our bottom line.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• MQL volume
• Cost per acquisition

Describe their project management. Did they deliver items on time? How did they respond to your needs?

David always delivered projects on time. He was attentive to our needs and always made spot-on recommendations.

What was your primary form of communication with David Fei?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with their high-quality work, availability, and flexibility. Always on top of industry trends and lastest innovation.

Are there any areas for improvement or something David Fei could have done differently?

Nothing I can think of.

BACKGROUND

Introduce your business and what you do there.

We’re a law firm and I’m the director of the legal and tech part of the business. I’m also partly responsible for some of the sales and marketing strategies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with David Fei?

The reason for engaging David Fei was to basically set up our digital marketing strategy.

SOLUTION

What was the scope of their involvement?

The project is to internally embark on a more complex digital marketing strategy. Our approach to marketing has been quite basic in the past, and our personal marketing team has built our brand for years. We relied mostly on word of mouth so we needed to step up and do some things we’ve never done or even looked at before — such as paid marketing campaigns.

We needed an expert to come in externally to do an audit, make recommendations, put strategies in place, and help us implement those. David (Consultant) came in as an independent consultant who’s got a lot of experience and he does exactly what we ask him to. He got up to speed and understood our business, our market, our challenges, and what we’re trying to do.

He made really strong recommendations on what to do for the first six months such as strategies around paid search and how to maintain display campaigns on various channels. For the last 6–7 months, David has been paramount to setting up our brand, using both his technical skills and marketing skills to get it running.

In addition, even though he’s an independent consultant, he has a good network of providers with skills that complement his. David is really honest about the things he wouldn’t be able to do for us, so he recommends us to vendors that could.

What is the team composition?

I only work with David.

How did you come to work with David Fei?

I followed up on references from a personal friend of mine, who had worked with David in the past. David’s experience was exactly what we were looking for and he had the confidence that we needed.

How much have you invested with them?

It costs somewhere between $50,000–$100,000 AUD (approximately $37,200–$74,500 USD) to talk to David for this project.

What is the status of this engagement?

We started talking to David in November 2020, and our partnership is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

First and foremost, David is really personable, has a really good eye for design, honest, and upfront about his background. He has the confidence and clarity on the best practices, which he uses to advise us on what to do.

David has been the key driving force behind the significant ROI in both the financial aspect and perspective. Apart from that, we’ve seen an increase in traffic to our website, as well as a stark increase in leads coming into our business. 

How did David Fei perform from a project management standpoint?

David performs fantastically. There are always clear lines of communication, he talks our language, and he’s always available. The legal industry has its nuances, but David picked up on it quickly and easily, even though he’s never really worked in the legal industry before. If I have an idea that I want to run by him, I’ll pick up the phone and he’s always available to talk to — he’s never afraid to tell me if something is a bad idea, and he doesn’t force his opinions.

We use Microsoft Planner and Project to communicate and manage the project.

What did you find most impressive about them?

I’m impressed with David’s digital marketing expertise. I’m confident in his ability and knowledge to implement sound strategies from the ground up. Without prior experience in our industry, he gets what we’re trying to do and our challenges.

Are there any areas they could improve?

In terms of what we wanted, he’s absolutely delivered on everything, so there isn’t anything that he could improve on.

Do you have any advice for potential customers?

I would say that you need to have a clear objective of what you’re trying to achieve. If you don’t know how you’re going to get there, David will help you.

BACKGROUND

Please describe your company and your position there.

I'm the head of marketing at Eftsure.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire David Fei, and what were your goals?

We hired David to help us with our paid media strategy. His goal was to drive revenue via digital media channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found David via his inspiring LinkedIn post. From those posts I could tell he knows what and why he is building winning campaigns.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

David has built several full funnel campaigns in the most popular advertising platforms and our CRM.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with David alone. He's a great addition to any team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I can't share the specific results, but David was able double lead flow while bringing the cost per lead down.

How effective was the workflow between your team and theirs?

We loved having David as an extension of our team.

What did you find most impressive or unique about this company?

David is a great guy, he's smart and helped us find efficiencies we didn't know about. We love working with pro-active people and David definitely is.

Are there any areas for improvement or something they could have done differently?

No. We are very happy with their work.