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Palo Alto, CA
  • PO Box 1643
    Palo Alto, CA 94301
    United States


Key clients: 

Starbucks, Hewlett-Packard, VMware, Microsoft, Stanford Medicine


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Data Analytics & Consulting for IT Company

"Working with Cameron and his team provided a model of best practice in data sciences."

Willing to refer: 
The Project
$50,000 to $199,999
Aug. 2019 - Ongoing
Project summary: 

Datorium gauged customer satisfaction by employing proprietary modeling tools and predictive analytics.

The Reviewer
10,000+ Employees
Palo Alto, USA
Joe Coleman
Sr. Director, Customer Advocacy, VMware
The Review
Feedback summary: 

Now, it's possible to discern customers' sentiment without using a satisfaction survey. With a combination of business and technical expertise, the vendor consistently impressed stakeholders. They were flexible, responsive, and easy to collaborate with.

The client submitted this review online.


Please describe your company and your position there.

VMware is a leader in infrastructure software that allows companies the freedom to work on any application, across any cloud, on any device. As a Sr. Director on the Customer Advocacy team, I'm responsible for delivering insights and recommendations that drive business strategy and contribute to a world-class customer experience.


For what projects/services did your company hire Datorium?

Our team is responsible for surveying our customers to understand how they feel about their experience with VMware, but the problem is that most of our customers don't take our surveys. We brought in Datorium to help us predict the sentiment or happiness of our customers who aren't taking our surveys, by using their proprietary modeling tools and advanced/predictive analytics.

What were your goals for this project?

We wanted to predict the sentiment/happiness of the customers who aren't taking our surveys so that we can proactively provide them with a better experience.


How did you select this vendor?

One of our team members worked with Datorium's CEO, Cameron Turner, in the past and recommended him. Cameron conducted a proof of concept that yielded valuable insights, so we moved forward with a project.

Describe the project in detail.

Datorium used their proprietary modeling tools and advanced/predictive analytics to predict the sentiment or happiness of our customers who aren't taking our surveys. The model predicted the “happiness level” of each customer using only operational metrics (i.e. without the use of any survey data). In addition to a single, trained model, the deliverable recommended an approach for continuous, online learning, to maintain model accuracy as training data changes over time.

What was the team composition?

Cameron, Datorium's CEO, worked with our team closely throughout the duration of the project. Two other team members were part of the working team.


Can you share any outcomes from the project that demonstrate progress or success?

We now have a working model that determines how our customers feel about their experience with VMware, without them having to tell us.

How effective was the workflow between your team and theirs?

Cameron and his team were incredibly helpful and easy to work with. Part of our team was located on the other side of the world and they were open to regularly have project meetings during very early hours. They were also incredibly responsive in e-mail communications.

What did you find most impressive about this company?

Working with Cameron and his team provided a model of best practice in data sciences. The Datorium group delivered exceptional results that went beyond the quality of their deliverable and extended to the process of working with them to get there. Cameron combines the rare skills of technical expertise with business acumen, that allowed us to navigate complex mathematical challenges to achieve business impact.

Are there any areas for improvement?


Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    If I am ever presented with a problem where data science modeling can produce an answer, I will immediately recommend Datorium