DATE OF BIRTH

BACKGROUND

Please describe your company and position.

I am the Co-owner of The Basic Band

Describe what your company does in a single sentence.

The Basic Band creates simple fashion styling tools, for the everyday, that help you crop, layer and reshape your outfits effortlessly. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DATE OF BIRTH to accomplish?

• Complete Rebrand - Logo/ Mogogram/ Brand Colours
• Brand Identity
• Packaging to ensure we were retail ready

SOLUTION

How did you find DATE OF BIRTH?

Online Search

Why did you select DATE OF BIRTH over others?

• Great culture fit
• Company values aligned
• we have many meetings and got the best vibe and fit from DOB

How many teammates from DATE OF BIRTH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Design Strategy =  Research Analysis and Visual Positioning 
• Design = Identity Creation - Design Conceptulisation - Visual Applications and Identity System - Styleguide
• Packaging = Design and Development 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The rebranding project from DOB has delivered oustanding measureable outcomes that clearly demonstatre progress and success. Since launching our new logo, style, colours and packaing, we've seen a significant increase in brand recognition and customer engagement. Our sales have grown steadily, with positive feedback pouring in from both new and returning customers. 

The fresh cohesive branding has not only resonated with our audience but also positioned The Basic Band as a more premium and recognisable product in the market. The rebrand has truley elevated our brands identity and contributed to our ongoing success. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was exceptional, with excellent communication throughout; they promptly addressed our needs and resolved and issues with professionalism and efficiency. 

What was your primary form of communication with DATE OF BIRTH?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was DATE OF BIRTH's genuine investment in our happiness and their unwavering commitment to delivering everything to an exceptionally high standard. 

Are there any areas for improvement or something DATE OF BIRTH could have done differently?

We have no areas of improvement to suggest - every moment working with them was fabulous! 

BACKGROUND

Please describe your company and position.

I am the Head of Design of Chemist Warehouse

Describe what your company does in a single sentence.

Pharmacutical Retailer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DATE OF BIRTH to accomplish?

• Design
• Brand Identity
• Packaging Design

SOLUTION

How did you find DATE OF BIRTH?

• Online Search
• Referral

Why did you select DATE OF BIRTH over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from DATE OF BIRTH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Numerous Brand Development Projects across Fragrance, Beauty, Skincare & Wellness. DOB worked across all aspects of the Brand Creation process from Naming, Identity Design, Visualisations, Packaging and bringing the brand to life across various mediums.

So far to date we have created over 40 Brands with many more in the pipeline and continued support. They truly understand how to create unique branding experiences and bring the brand from conception to completion. 

Our key focus was to deliver brands and products that were distinctive and met our target audience expectations. We needed an agency that could be creative yet have a solid understanding of commercial viability and the objectives of each brief. Each brand we've worked on with DOB has exceeded our sales expectations resulting in some lines selling it out shortly after launch. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Each brand we've worked on with DOB has exceeded our sales expectations resulting in some lines selling it out shortly after launch. For example, Delta Goodrem Fragrance sold out almost immediately due to the creative execution and brand storytelling DOB created. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

When it came to responding to needs, Date of Birth was highly attentive and communicative. They actively listened to feedback and made adjustments as required, showing flexibility and a commitment to aligning with our brands vision.

Their proactive approach in addressing concerns and making revisions contributed to a smooth and collaborative working relationship. Overall, their project management was efficient and responsive, ensuring a positive and effective experience.

My experience with Date of Birth was highly positive. They combined creativity with strategic insight, delivering exceptional work on time and within budget. Their responsiveness and collaborative approach made the process smooth and enjoyable. I would definitely recommend them for their professionalism and quality of service.

What was your primary form of communication with DATE OF BIRTH?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Date of Birth was their ability to blend creativity with strategic thinking seamlessly. Their approach to brand identity was particularly unique; they not only created visually stunning designs but also ensured that each element was deeply aligned with our brand values and business goals.

Their creativity was evident in their innovative solutions and original concepts, which set them apart from other agencies we've used in the past. Additionally, their collaborative process was standout—they actively involved us throughout the project, ensuring that our input was integrated and that the final outcomes truly reflected our vision.

Their attention to detail and strong strategic approach made their work exceptionally impactful and memorable.

Their exceptional blend of creativity, professionalism, and commitment to delivering high-quality results made them a standout partner. Their ability to understand and execute our vision, coupled with their reliability and attention to detail, ensured a fantastic experience. They are a top choice for anyone seeking innovative and impactful design solutions.

Are there any areas for improvement or something DATE OF BIRTH could have done differently?

No Area of improvment.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Manager of a boutique Immigration Law firm in Melbourne, Australia. Our Australian immigration lawyers specialise in Australian work visas, strategic advice, and immigration compliance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DATE OF BIRTH, and what were your goals?

Following a change in ownership our business required a new name and identity. We hired Date of Birth to develop a Brand Strategy, Brand Design and Collateral Design.

SOLUTION

How did you select this vendor?

We were recommended 6 companies after reaching out to a select group of business contacts. This was shortlisted to 3 companies who all provided us fee proposals. We interviewed and then selected Date of Birth based on price point, qua]lity of vision and cultural fit.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of work was broad and comprehensive and included the following key deliverables:

• Research Analysis
• Founder Interviews
• Client Questionnaires / Interviews
• Digital Research Analysis
• Competitor Analysis
• SWOT Analysis
• Perceptual mapping
• Audience Segmentation
• Brand Statement
• Product Statement
• Moodboards
• Brand Codes, Associations, Values
• Brand Personality, Tone of Voice
• Naming Workshop
• Naming Ideation
• Identity Concepts
• Design Visual Applications
• Refinement of chosen identity
• Styleguide
• Comprehensive identity system
• Copywriting
• Collateral Design

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with the project/general manager who was the single point of contact throughout the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result of the rebrand our law firm's brand identity stands out in an industry generally identified by blandness and conservatism. Anecdotally we have received a lot of positive feedback about our new brand.

Describe their project management style, including communication tools and timeliness.

The project was managed by a single point of contact who provided a detailed yet easy to understand project plan that included a gantt chart with timelines for each key step in the project. Communication, including timely meetings and email responses were faultless and the project was delivered on time.

What did you find most impressive or unique about this company?

In my opinion, their friendly yet professional project management and communication are key reasons the project has gone so smoothly. From the get go, Date of Birth were deeply excited and invested in what they could achieve for us. They provided a number of unique design options, however we felt they pretty much nailed it in the first round. That's impressive.

Are there any areas for improvement or something they could have done differently?

There is nothing that we felt should have or could have been handled differently. We were completely satisfied.

BACKGROUND

Please describe your company and your position there.

I own a food business, Mingle Seasoning. We are disrupting Australian supermarkets in the pantry aisles with great tasting options that are better for everyone. We have had our brand with 6 years and recently went through an packaging evolution process to refine our brand elements and packaging with Date of Birth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DATE OF BIRTH?

We were looking for a design agency who could elevate our brand elements and refine our packaging to evolve it to a place where it popped further on shelf, was consistent and holistic across multiple categories.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke to a range of agencies and found Date of Birth had the experience with other FMCG brands, had great strategic insights into the industry, were professional and a pleasure to work with. Date of Birth were also affordable for a start up as some agency fees were crazy!

Describe the project in detail and walk through the stages of the project.

This has involved:

1. A whole range of strategy around competitor analysis and how Mingle can differentiate in the market
2. Refinement of brand identity
3. Evolution of all brand elements- logo, colour, typography
4. Art direction for Food photography on packaging
5. Implementation of all packaging across 4 ranges and 20+ products

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with 5 people from their agency, from directors, to head of strategy, to art director, junior designer and everything in between- they have a supper flat structure.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are just about to launch our packaging evolution into market. Date of Birth have designed all packaging across 4 designs and 20+ products.

How effective was the workflow between your team and theirs?

Super effective! These guys turn things around really quickly and were on it! Workflow was fluid and they were always on time.

What did you find most impressive or unique about this company?

The people! They are strategically and creatively talented. No ego and receptive to feedback but also willing to challenge us to ensure the work is delivered at a high standard. They are flexible with deadlines and really come from a customer approach rather than "how can we win awards" approach- which I find a lot of agency

Are there any areas for improvement or something they could have done differently?

We started off this project as a "rebrand" rather than an evolution. We realised half way through this project that we actually had some strong brand elements in our current packaging and that there was a risk of saying goodbye to a lot of brand goodwill if we went with a full rebrand. I think a brand audit before commencing this project could have potentially minimised the back and forth.

BACKGROUND

Please describe your company and your position there.

I am the founder and director of an D2C sustainable apparel brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DATE OF BIRTH, and what were your goals?

We engaged with Date of Birth for a rebrand, complete with naming, strategy and identity.

SOLUTION

How did you select this vendor?

We found them through one of their previous clients and loved the work they had created, so reached out.

Describe the scope of their work in detail, including any steps and the final deliverables.

We worked quite closely with Date of Birth for the rebrand process and had quite a few back and forths before we settled on the perfect name and each element of our new visual identity. They were super involved and really cared that we were 110% happy with the end result and that it was reflective of our vision.

How many people from the vendor's team worked with you, and what were their positions?

We mainly worked with Ollie, but had some other team members involved in other parts of the process for design and presentations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've had a lot of good feedback from customers on our new brand identity, with it being a big step up from a cohesive, visual perspective and really levelling up to be reflective of what the brand has grown to, and will continue to grow to and deliver upon.

Describe their project management style, including communication tools and timeliness.

We communicated entirely online due to the timing of the project and ongoing lockdown restrictions with covid but it was seamless and well managed, with really quick email responses and turn around times, and fun and productive Zoom meetings.

What did you find most impressive or unique about this company?

What I loved most about working with Date of Birth (asides from their really high quality output) was our relationship with them. They felt like a true partner, rather than being a client or just another deliverable for them, like we felt when speaking with other branding agencies before we chose DOB.

From our initial communications throughout the whole project it was a really friendly, easy, enjoyable process and exactly the kind of relationship you strive for with all partners - someone you'd be happy to grab a coffee or beer with, and someone who has an excellent high quality level of work

Are there any areas for improvement or something they could have done differently?

No, it was a pleasure to work with them, and I hope to do so again in the future!

BACKGROUND

Introduce your business and what you do there.

I'm the marketing and communications manager at a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DATE OF BIRTH?

We needed help with graphic design for a branding and identity project. 

SOLUTION

What was the scope of their involvement?

We use DATE OF BIRTH for all of our creative and graphic design needs. For this specific project, we were looking to refresh our logo design, photography, branding assets, and corporate identity and style guide. We gave them an in-depth project brief highlighting our goals and objectives. After they had time to digest what we were looking for, DATE OF BIRTH developed a pitch document outlining how they'd tackle our project. 

What is the team composition?

We've worked with DATE OF BIRTH's social and community managers. 

How did you come to work with DATE OF BIRTH?

We chose DATE OF BIRTH for this branding project based on a recommendation our CEO got from a friend. 

What is the status of this engagement?

We started working with DATE OF BIRTH on this project in February 2022, and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The new branding represents us professionally in the marketplace — DATE OF BIRTH has delivered what we wanted and made the most of our limited resources. Since they're also a small team, they understand our challenges regarding execution and deliverables. Their team always comes to the table with great ideas and are nice people to work with. Their quality of work is good and they have quick turnaround times. 

How did DATE OF BIRTH perform from a project management standpoint?

DATE OF BIRTH meets our deadlines, even if turnaround times are tight. They're always upfront about project expectations. We don't get lost in a management hierarchy — we deal directly with all DATE OF BIRTH's team members. Most of the time, we communicate with DATE OF BIRTH through Zoom meetings or phone calls. 

What did you find most impressive about them?

We're really happy with DATE OF BIRTH's work; we've stayed with them for several years, and they've executed several projects for us. I know their team is just as passionate about the outcomes of our projects as our team is. If they're not happy with something, they'll go back to the drawing board to perfect it. I've dealt with other agencies that just try and push their agenda on us, but DATE OF BIRTH has never done that. 

Are there any areas they could improve?

I have nothing for DATE OF BIRTH to improve. 

Do you have any advice for potential customers?

I'd advise customers to have a clear brief outlining what they want from the project to eliminate a lot of back and forth and ensure the final output is what they want. 

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder of ROCC Naturals. ROCC is Melbourne-born natural toothpaste that is seriously sustainable (featuring biodegradable tubes, the first-of-its-kind in Australia), packed with vitamins + minerals (like B12 for vegans), décor inspired, and tastes amazing (max mint freshness).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Date of Birth, and what were your goals?

Our business hired Date of Birth to create a new brand identify for a new Oral Care business we were bringing to the Australian market.

SOLUTION

How did you select this vendor?

We had known Date of Birth through our network. We were always consistently impressed with their high quality of work and decided to engage them the project. We knew they were particularly strong in the retail space.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of work included market research of competitors, market analysis and then brand identify and creation. They also created a suite of assets for us to use as part of the launch phase for digital channels.

How many people from the vendor's team worked with you, and what were their positions?

I worked with the whole team - John the owner, Laura/Ollie the General Manager, Bianca the Head of Design, and Michael, Lead Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've had incredible feedback on the brand identity of ROCC Naturals - how unique it is, and how much it stands out in market. We've also had quite a bit of press around our brand identity - being listed on ThingTesting, The Dieline and other International publications.

Describe their project management style, including communication tools and timeliness.

Ollie, the General Manager, primary used email as the key communication tool. But Zoom / In Person meetings occur for milestone moments of the project.

What did you find most impressive or unique about this company?

Their design aesthetic and the work they produced for us were incredibly unique. Quite special is such crowded visual community these days!

Are there any areas for improvement or something they could have done differently?

Not as yet.

BACKGROUND

Please describe your company and position.

I am the CEO

Describe what your company does in a single sentence.

Medical consumbales and sexual health wellness

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DATE OF BIRTH to accomplish?

• Branding
• Packaging

SOLUTION

How did you find DATE OF BIRTH?

Referral

Why did you select DATE OF BIRTH over others?

• Close to my geographic location
• Referred to me

How many teammates from DATE OF BIRTH were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Branding logo
• Branding identity
• new packaging design
• pitch deck
• social media assets
• creative assets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New look packaging and branding was easily accepted by customers and vendors

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the entire process, DOB showcased unparalleled professionalism. Their communication was clear, timely, and effective, ensuring that we were always in the loop and our feedback was integrated seamlessly. They went above and beyond to meet our needs, offering insightful recommendations to enhance the final outcome.

What was your primary form of communication with DATE OF BIRTH?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the standout qualities was their meticulous attention to detail. Every element of the design was crafted with precision, and their dedication to perfection was evident in every aspect of the project. The end result not only met but exceeded our expectations, reflecting their commitment to delivering high-quality work.

Are there any areas for improvement or something DATE OF BIRTH could have done differently?

Pass on the raw files easily so that we could be self sufficient - I think overall a perfect agency to work with.