Founded in 2021, we are DataNorth, the AI partner that empowers organizations like yours to harness the capabilities of Artificial Intelligence.
DataNorth AI specializes in developing and implementing artificial intelligence solutions tailored to organizations across various industries. The company empowers businesses through AI by enhancing operational efficiency, improving decision-making, and fostering innovation while bridging the knowledge gap to make advanced technologies accessible to all organization sizes.
Services
DataNorth AI offers comprehensive guidance through the AI journey, including AI strategy development, custom solutions, training workshops, and consulting services covering machine learning, natural language processing, and computer vision. The company provides live demonstrations and webinars to educate employees about AI technologies, designing solutions that automate processes while enhancing customer satisfaction and addressing critical challenges like labor shortages.
Problem solving
DataNorth AI tackles key organizational challenges including improved efficiency, reduced labor stress, and enhanced customer engagement. With over 30% of Dutch executives struggling to fill positions, DataNorth's solutions help streamline operations and automate routine tasks. The company serves diverse sectors including manufacturing, technology, and service industries, with clients like ANOC, Get Fit Girl, and Groningen Seaports successfully leveraging their expertise.
Differentiation
DataNorth stands out through its strong sustainability commitment, partnering with Trees for All to offset the carbon footprint of AI solutions. The team brings over a decade of AI expertise, delivering tailored solutions aligned with each client's unique goals. This combination of technical knowledge, environmental responsibility, and customer-centric approach makes DataNorth AI the preferred partner for organizations harnessing artificial intelligence's full potential.
AI AgentsAI ConsultingCorporate Training & Coaching
Confidential
Jan. - Mar. 2025
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"AI Adoption in our company has skyrocketed, and the results were undeniably great for us."
Jun 27, 2025
Sr. Advertising Specialist, MarketingDigitaal
Sofie Hilleman
Advertising & marketing
Groningen, Netherlands
11-50 Employees
Online Review
DataNorth developed an AI agent for an online marketing agency. The team built the AI model, created a triage system, integrated a response interpretation and routing system, and set up a dashboard.
DataNorth reduced the client's outreach time by 95% and increased sales by 128%. The team communicated effectively through in-person and virtual meetings, emails, and messages. DataNorth delivered items on time and addressed the client's requests and feedback on the same day.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Senior Advertising Specialist of MarketingDigitaal
Describe what your company does in a single sentence.
We are an online marketing agency that helps other businesses with online marketing.
From Webdesign and development, to Search Engine Optimization and Generative Engine Optimization, to Online Advertising.
Based in Groningen and founded in 2015 we have been in business for a little more than 10 years and helped over 200 companies with online marketing related challenges.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire DataNorth to accomplish?
Create an AI Agent
Train our employees on the use of AI Agents
SOLUTION
How did you find DataNorth?
Online Search
Referral
Why did you select DataNorth over others?
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from DataNorth were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We were looking for an AI Agent to automate our outreach to potential B2B customers. Besides that we wanted to make sure the adoption of the tool was as high as possible as a great tool is only great if its used correctly.
Key deliverables on the AI Agent Architecture & Setup
Data Sources
AI model selection
Dynamic message generation
Personalization logic per industry, role, or lead profile
A/B testing capability for copy variations
Integration of lead enrichment
Smart filtering based on ICP
Ranking or tagging of leads by conversion likelihood
Integrations
Response Interpretation & Routing
AI triage of replies: interested, follow-up later, not relevant
Routing to sales or triggering auto-responses
Key Deliverables on the User Onboarding
Step-by-step documentation & video for first-time users
Account setup, permissions, how to start a campaign
Sales Team Enablement Workshop
Live or recorded session on how to use the AI agent effectively
Simple feedback form for sales/users to flag AI errors or improve copy
Team adoption metrics (usage per rep, % of messages sent via AI)
Fallback & Manual Override Mechanism
Option for sales team to review/edit before messages go out
Maintenance guidelines (model retraining, data refreshes)
Summary of first outreach pilot
Lessons learned, conversion rate, adoption level
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The time our sales team spend on outreach has reduced dramatically by 95%.
5% is still manually done when the workflow gets stuck somewhere and requires human intervention, which in those cases is also necessary by the set boundaries.
Sales have gone up by 128% over the last 2 months.
Productivity has increased strongly, though no measurable number can be appointed to that yet.
Staff also seem to be more happy to only nurture the more qualified leads instead of chasing cold leads.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Communication was great, items were delivered on time and any remarks or requests were picked up the same day. Only on the weekends the responses were a bit slower, which makes sense however as, well, it's the weekend.
What was your primary form of communication with DataNorth?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their ability to assist with every stage of the implementation. From creating the custom agent to adressing and imnproving the adoption of it. They helped us become future proof, with the product and support around it. AI Adoption in our company has skyrocketed, and the results were undeniably great for us.
Are there any areas for improvement or something DataNorth could have done differently?
At the moment no, we are happy with the result and process
RATINGS
5.0
"Great company to work with, strongly recommended"
Quality
4.5
Service & Deliverables
"The product did exactly what it was supposed to do, the communication was great, only improvement would be a higher availability on the weekends"
Schedule
5.0
On time / deadlines
"Everything on time and with high quality"
Cost
5.0
Value / within estimates
"They are very transparent in cost and bring great value, after two months we already made back our investment in added business and productivity."
Willing to Refer
5.0
NPS
"When we look at our ROI it's really a no brainer, we will definitely go back for a thorough assessment
Showing 1-1 of
1 Reviews
Our Story
We are DataNorth, founded 2022, a multidisciplinary AI team with 10+ years’ collective expertise delivering consulting, development and implementation across ML, NLP, computer vision and generative AI.
Our mission: Inspire, educate and guide organizations to become AI-first.
We value innovative, inclusive entrepreneurship, ethical responsibility, transparent communication and client-centric long‑term partnerships, and offset AI CO2 impact.
Locations (1)
1 Laan Corpus Den HoornGroningen, Netherlands9728 JM
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