What were the results of that project?
I think this goes to DataLab’s strengths, I think analytics is one of them. I got an extremely clean file from the client and 100 percent of the consumers and universe were scored in terms of their likelihood becoming persuadable or persuaded.
Datalab USA put together an order cascaded in terms of their likelihood of becoming supporters. I just got a pivot table from them and they’re going to put the entire file starting today in a CRM solution in Texas. It worked well.
Does anything stand out as unique about them compared to other vendors?
I think the good news is that DataLab is without any guile. They’re very competent and very technical and very prideful of their technical output and have high standards in terms of what their performance is and what their predictability is and what the cleanliness of their files are.
Is there any area that you think Datalab USA can improve or you would do differently?
The flipside of their technical skill is that when they get in a customer environment, as I’ve had them in many occasions, their communication can struggle. They are strong technical minds but it’s hard to communicate everything with the customer correctly.
This doesn’t overwhelm their positive points, but there is a challenge sometimes to have them properly communicate the benefits and the positive actions that some of their customers can take after they have engaged DataLab. It’s important that the end user have these things communicated to them properly.
I just hope DataLab continues to grow. I think they will. I want them to grow in different directions or manage their teams in a different way and that the net reaction of it, is they can respond a little quicker to some of the opportunities that come up for their clients.