Data to Value

BACKGROUND

Please describe your company and position.

I am the Manager Measurement & Data of Casio Europe

Describe what your company does in a single sentence.

Casio Europe GmbH is the European subsidiary of Casio Computer Co, Ltd, a leading Japanese electronics company. Headquartered in Norderstedt, Germany, the company distributes and markets a wide range of electronic products including calculators, watches and musical instruments throughout Europe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Data to Value to accomplish?

• Building a marketing data infrastructure

SOLUTION

How did you find Data to Value?

Online Search

Why did you select Data to Value over others?

• Company values aligned
• Inspiring blog post

How many teammates from Data to Value were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Data to Value's collaboration with CASIO Europe on a marketing data infrastructure project provides a pragmatic approach to data-driven decision making while respecting user privacy and European data protection laws. This project uses both server-side and client-side Google Tag Managers to ensure seamless data collection across multiple platforms.

The Consent Management Platform, CookieBot, maintains compliance with data protection regulations. Google Cloud Platform data warehouse allows for effective data analysis complemented by insights from Google Analytics 4. The inclusion of Marketing & Advertising Conversion Pixels through "Data to Value" increases the efficiency of data collection.

Google Data Studio serves as a visualization tool, while the Data Activation Layer shall enable real-time implementation of marketing strategies in the near future. The project's focus on compliance with data protection laws underscores CASIO Europe's commitment to ethical data management. Data to Value's pragmatic approach to building CASIO Europe's marketing data infrastructure has the potential to significantly refine marketing strategies through insightful data analysis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Implementation of the server-side Google Tag Manager [GTM].
• Implementation of the client-side GTM
• Implementation of the Consent Management Platform
• Implementation of Google Analytics 4
• Implementation of marketing conversion pixels
• Extraction of data from analytics and advertising sources in BigQuery [BQ].
• Connecting data sets in BQ based on unique identifiers.
• Creation of data transformations for each connected source.
• Creation of data warehouse logic in BQ (creation of production tables).
• Visualization of data based on BQ production datasets.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Without going into details about the project, I would like to attest Data to Value did a very good job in terms of schedule, results, and interaction with the team. The good documentation of the codes as well as the virtual weekly "stand-up meetings" were very enriching and helpful.

What was your primary form of communication with Data to Value?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

DataToValue has mastered the complexity of this project (e.g. GTM on adobeDataLayer) with flying colors. For every aspect of the project, there is a competent contact person who gets the job done with impressive dedication.

Are there any areas for improvement or something Data to Value could have done differently?

I see slight room for improvement in proactive troubleshooting and offering solutions.

BACKGROUND

Please describe your company and position.

I am the CEO of Autumn

Describe what your company does in a single sentence.

Autumn is an end-of-life marketplace that connects bereaved communities with service providers to manage life after loss.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Data to Value to accomplish?

• Analytics audit
• Technical architecture
• Technical implementation

SOLUTION

How did you find Data to Value?

Referral

Why did you select Data to Value over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Highly skilled

How many teammates from Data to Value were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Guide technical architecture with foundational analytics recommendations and best practices including nomenclature taxonomy and a detailed dataLayer
• guide the setup of Google Analytics, Google Tag Manager and Google AdWords accounts and conversion pixels, configuration of GA4, implementation documents
• design and create custom Google Analytics reporting templates for easy data exports including Google AdWords campaign conversion metrics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team at Data2Value completed every task perfectly, designing and implementing our full analytics setup, allowing us to track every single aspect of our platform to better iterate towards product market fit.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every deadline was met, every delivery was fantastic. Even though they were halfway across the world, the team was easily accessible and responded promptly to any question I had. They always went above and beyond our needs.

What was your primary form of communication with Data to Value?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is able to think strategically and implement technically, a rare combination of skillsets that make them a one-stop shop for business analytics. I told the team what we're trying to do colloquially, talked about the business, and they were able to present a plan, make adjustments in partnership with our team, and provide the technical guidance for our team to implement and deploy.

Are there any areas for improvement or something Data to Value could have done differently?

None, they're fantastic.

BACKGROUND

Please describe your company and position.

I am the SVP Marketing of RVshare

Describe what your company does in a single sentence.

RVshare is the largest community for RV renters & owners. Bringing together everyone with love for the outdoors and the ability to hit the road

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Data to Value to accomplish?

• Set up and maintain marketing analytics capabilities
• Reduce the heavy technical lift for data driven decisions
• Set up marketing tech infrastructure to support data lake, modeling and warehousing

SOLUTION

How did you find Data to Value?

Referral

Why did you select Data to Value over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Data to Value’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build out the existing capabilities around marketing analytics. The initial start covered the setup and maintenance of our core marketing analytics infrastructure (Google Analytics, Google Tag Manager). Over the last years, that has evolved to help us maintain and create additional capabilities for customer warehousing. All in order for us to make more data-driven decisions as a company and reduce the lift internally required to have clean data to make decisions on.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On a weekly basis, we work with Data to Value and the rest of their team to work through any ongoing marketing analytics/data initiatives. With them working side to side and offloading a lot of work they've been fundamental in making sure that the work gets delivered, QA'ed and is ready for production.

What was your primary form of communication with Data to Value?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Understanding in detail the marketing vendors, platforms, and systems are bringing to the overall mix of a marketing organization. The maintenance set up and knowledge required for these systems at scale reaches a level that requires much more knowledge than SMBs.

Are there any areas for improvement or something {provider_name} could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the former Global Talent Acquisition Lead of 5CA

Describe what your company does in a single sentence.

Global outsourcing partner providing remote customer support

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Data to Value to accomplish?

• Increase ROAS
• Establish technical foundation for data processing
• Optimize marketing channel mix

SOLUTION

How did you find Data to Value?

Referral

Why did you select Data to Value over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Data to Value were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create an uniform way of working across all the different marketing channels that are being used for attracting candidates. Strong focus on creating a technical foundation for data processing and visualization of the different marketing funnels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

“The ability to leverage data and insights in our daily decision-making processes provided the opportunity to successfully lower ad spends with 20% while increasing our output with 30 to 40%”

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I had the opportunity to team up with Data to Value on various projects. In each project Data to Value was of great help on multiple aspects. From a technical perspective Data to Value established a solid technical foundation connecting different stacks with the Google stack. This was often done by a custom integration due to diversity of the projects – they rocked each connection. 

Besides the technical part the extensive knowledge about online advertising helped us to set-up our different online channels in such a way that we were able to provide a proper understanding of the data, compare the data and act on the data in a cohesive way. 

Creating a solid technical foundation and a clear way of processing our data, Data to Value created a platform on which we were able to put insights into action, measure the outcomes, and constantly iterate. It helped us to simplify our daily operations and become more efficient.

What was your primary form of communication with Data to Value?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Data to Value has the power to combine the technical aspect of a project and link this to the daily operations and key drivers of a business.

Are there any areas for improvement or something Data to Value could have done differently?

No