Dancing Pels is a boutique studio that designs custom websites and implements AI automation solutions for established businesses. We work directly with mid-market companies (50-500 employees) who need professional digital solutions without the complexity and overhead of traditional agencies.
What Makes Us Different Most agencies pass your project through layers of account managers and junior designers. With Dancing Pels, you work directly with the founders from discovery to delivery. Julio Arango leads strategy, design, and automation implementation. Kathia Tagaropulos manages operations and client coordination. This direct partnership means faster decisions, clearer communication, and solutions that actually reflect your vision and business goals.
We're operators, not consultants. Every automation we implement comes from our proven playbook of systems we use daily to run our own business at 3x efficiency. We know what breaks, what scales, and what actually saves time versus what just sounds impressive in presentations.
Our Services
Custom Web Design & Development: We build websites optimized for both traditional search engines (SEO) and AI-powered platforms like ChatGPT and Perplexity (GEO). Your site gets found, builds trust, and drives action. Every element is custom-designed for your brand and built to speak directly to your audience. No templates, no generic messaging.
AI Automation & Intelligent Agents: We develop custom AI agents and automation workflows using n8n that connect your tools, handle manual processes autonomously, and free your team to focus on growth. Using a pilot approach, we identify one high-impact process, build the automation, and deliver measurable results quickly.
Our Approach We measure success by outcomes that matter to your business: visibility, leads, efficiency, and growth. Clear scopes, honest timelines, transparent pricing. When we're done, you have tools that actively help your business grow.
Dancing Pels offers competitive pricing and exceptional value, as noted by clients who appreciate their professionalism and attention to detail. Specific project costs are not disclosed, but clients express satisfaction with the outcomes and efficiency of communication throughout the projects.
"They made us go deep into the roots of our values to develop and strategy for a brand that shows our soul."
Sep 13, 2022
CEO & Lead Architect, Unbranded Architecture
Jean Paul Moreno
Verified
Other industries
Panama City, Panama
1-10 Employees
Online Review
Verified
Dancing Pels organized a brand strategy workshop for an architectural design firm. Their designs also included a new logo and a branding guidelines manual.
End clients and audiences like how Dancing Pels created their deliverables. They helped the client dive deep into the roots of their company's values, which ultimately developed a new branding identity. They also communicated very efficiently.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am founder and lead architect of an architectural design firm. We focus in sustainable design and land planning
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Dancing Pels, and what were your goals?
We are planning for a marketing strategy an started renewing our brand identity as a first stage
SOLUTION
How did you select this vendor?
Dancing Pels were recommended by mutual friends and they have a long background and competitive price
Describe the scope of their work in detail, including any steps and the final deliverables.
They organized a Brand Strategy Workshop with our team members in order to share information about our firm, our products and our clients. Further design iterations related to brand-scapes they have prepared for us and finally a new logo for our company as well a Branding Guidelines Manual
How many people from the vendor's team worked with you, and what were their positions?
Two Design Director and Project Manager
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Have shown new branding image to some clients and friends and they like it too. We are working on a new website. Haven't launch new image yet.
Describe their project management style, including communication tools and timeliness.
We started with a defined schedule, had weekly meetings for about a month and then had a few other design iteration meetings and video calls. All information was updated via email.
What did you find most impressive or unique about this company?
They made us go deep into the roots of our values to develop and strategy for a brand that shows our soul. Very efficient in communications and a very professional outcome
Are there any areas for improvement or something they could have done differently?
They did great
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Design & Dev for Insurance Broker Company
Web DesignWeb Development
Less than $10,000
June 2022 - Ongoing
4.5
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"Their attention to detail and how easy they translate our needs to functionality are impressive."
Sep 8, 2022
General Manager, Ordoñez y Peñalba S.A.
Alejandro Marquinez
Verified
Financial services
Panama City, Panama
1-10 Employees
Online Review
Verified
Dancing Pels provides web design and development for an insurance broker firm. They are currently working on the final stages of building the client's site.
Dancing Pels continues to work on the client's site. So far, their workflow is running well, heading towards a clear output. Their keenness and creativity help them meet the client's mission and vision.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We are an insurance broker company since 1985, we offer our customers the best advice towards their needs to protect their loved ones nad property.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Dancing Pels?
We needed to bring our company to the Internet/social media era, and we got a propousal from dancing pels that exceded our expectations, we are very pleased with what we have acomplished in this short period of time.
SOLUTION
How did you select this vendor and what were the deciding factors?
Dancing Pels showed us that they are true to their word, showed us professionalism and commitment, all this backed up with the knowledge of what they do and 110% attention to detail.
Describe the project in detail and walk through the stages of the project.
First meeting we talked about our needs and how to present our company to the public. In just a couple of days we got a quote from Dancing Pels, once approved they started working on the proyect, It was amazing to see how easy Dancing Pels understood exactly what we wanted to transmit thru the web site, at this moment we are on the final stages of the web site construction
How many resources from the vendor's team worked with you, and what were their positions?
Constant communication with CEO and Project Manager
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Not yet, site is underconstruction
How effective was the workflow between your team and theirs?
Smooth and cristal clear
What did you find most impressive or unique about this company?
Their attention to detail and how easy they translate our needs to functionality are impressive.
Are there any areas for improvement or something they could have done differently?
Not so far.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-2 of
2 Reviews
Our Story
We built Dancing Pels because businesses shouldn't choose between quality and accessibility. Agencies are expensive and impersonal. Freelancers are inconsistent. We're the third option: boutique quality with direct founder access. We're operators who've run businesses, not consultants with theory. We understand what works because we use these systems daily. You get custom websites that drive results and AI automation that saves real time, built by people who understand operational reality.
Meet the Team
Julio ArangoFounder & Strategy Director
Julio leads web design, AI automation, and business strategy at Dancing Pels. Before founding the studio, he spent years in marketing leadership for a financial software company, working across international markets. He understands business operation
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