Brands That Help You Reach Your Goals Faster
Dancing Pels is a creative studio specialized in Brand Strategy, Identity Design, Web Design and Development, and Content Production. We are designers, executives, dreamers, ready to take your business to the next level through creativity and purpose. The sky is the limit and there are no stops between here and there. We believe in creating amazing customized innovative work, delivering an unforgettable experience for the people our clients want to reach. Based in Panama City, Panama, we are a boutique, and not a big agency working as a template-based website factory. There are no B teams, you will always get the best personalized service.
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Focus
Portfolio
The New Face of Insurances
Seguros O&P is a Panama-based insurance broker with over 25 years of experience providing the best services and products for both personal and corporate insurance solutions.
Objectives
Seguros O&P wanted to renew its corporate image and brand to reflect its personality and values and wanted to create a cohesive experience for its customers. They also required developing a new marketing website to provide information about their products and services and attract new customers with an easy way to get fast quotes on their main products.
Challenges
Unifying the visual identity -
Now that the firm is growing and new members have joined the team, each has a different way of presenting information to the clients; it was time to unify and standardize all the documentation and visual identity and create a document with all the guidelines.
Providing fast responses -
As new prospects require more information about insurance plans, it's essential to have an automated way to generate quotes promptly.
Sustainable Architecture
Unbranded Architecture is an architectural firm based in Panama that is dedicated to designing places that integrate with the environment in which they will be built, in addition to being a leading firm in the design of organic architecture focused on sustainability and harmonious impact.
Objectives
For the Unbranded team, it is essential to expand its client portfolio, looking for ways to reach more people interested in this type of sustainable architecture. This needs to pay attention to its current portfolio of clients who are the ones who sustain the active operation.
Challenges
Understanding the brand landscape -
Effective marketing requires a deep understanding of your company's core and position concerning its competitors. Before creating a marketing strategy, it was necessary to start with a deep dive into the company itself. And craft an effective brand strategy.
Targeting the right audience -
Once the information about the company and its competitors is gathered and adequately sorted is essential to do the same regarding its potential clients. The Marketing message has to be crafted for them.
The Academy for Designers
Arte Comercial is an Academy for passionate lovers of design, where you can learn about tools and concepts of Graphic Design, Web Design, Brand Identity, and more. A crucial key factor is that it is 100% in Spanish.
Objectives
Arte Comercial is a YouTube channel that wanted to grow into an online academy specialized in teaching design courses and selling digital downloads. We helped them identify the brand personality and build an online platform that included a marketing website, a course platform, and an online community for their students.
Challenges
Finding the right mix -
As a small YouTube channel, Arte Comercial had less than 2K subscribers who used to have free content. We had to create an engaging platform that would motivate users to go beyond YouTube into an academy offering more structured content for a small fee and allowing them to be part of a community of like-minded individuals.
Keeping people engaged -
To ensure that the community stays engaged and keeps coming to the academy, we developed a Blog as part of the online community that allows Arte Comercial to publish periodical articles about interesting subjects. We also created an email marketing funnel to keep subscribers informed of news, articles, and any new product or course available in the academy.
Beauty Products at affordable prices
Katso Cosmetic is a Panamanian online store that sells high-quality beauty products at discount prices and delivers them to your door.
Objectives
Katso wanted to reach an audience that likes and uses upcoming, high-quality, reputable brands. Great quality products without having to pay premium prices that famous brands charge. Offering a complete service delivering these products to your door all over Panama.
Challenges
Create a visual identity that represents their target audience -
We needed to create a Customer Persona that represents the clients interested in this product and like online shopping. Once we understand their target customer, we create a brand identity that would resonate with them.
Trust the online experience -
Trusting small businesses is essential to have the confidence to buy from them throw an online store. We needed to create an e-commerce website that would be secure and appealing to their customers.
Reviews
the project
Branding for Architectural Design Firm
"They made us go deep into the roots of our values to develop and strategy for a brand that shows our soul."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am founder and lead architect of an architectural design firm. We focus in sustainable design and land planning
For what projects/services did your company hire Dancing Pels, and what were your goals?
We are planning for a marketing strategy an started renewing our brand identity as a first stage
How did you select this vendor?
Dancing Pels were recommended by mutual friends and they have a long background and competitive price
Describe the scope of their work in detail, including any steps and the final deliverables.
They organized a Brand Strategy Workshop with our team members in order to share information about our firm, our products and our clients. Further design iterations related to brand-scapes they have prepared for us and finally a new logo for our company as well a Branding Guidelines Manual
How many people from the vendor's team worked with you, and what were their positions?
Two Design Director and Project Manager
Can you share any outcomes from the project that demonstrate progress or success?
Have shown new branding image to some clients and friends and they like it too. We are working on a new website. Haven't launch new image yet.
Describe their project management style, including communication tools and timeliness.
We started with a defined schedule, had weekly meetings for about a month and then had a few other design iteration meetings and video calls. All information was updated via email.
What did you find most impressive or unique about this company?
They made us go deep into the roots of our values to develop and strategy for a brand that shows our soul. Very efficient in communications and a very professional outcome
Are there any areas for improvement or something they could have done differently?
They did great
the project
Web Design & Dev for Insurance Broker Company
"Their attention to detail and how easy they translate our needs to functionality are impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are an insurance broker company since 1985, we offer our customers the best advice towards their needs to protect their loved ones nad property.
For what projects/services did your company hire Dancing Pels?
We needed to bring our company to the Internet/social media era, and we got a propousal from dancing pels that exceded our expectations, we are very pleased with what we have acomplished in this short period of time.
How did you select this vendor and what were the deciding factors?
Dancing Pels showed us that they are true to their word, showed us professionalism and commitment, all this backed up with the knowledge of what they do and 110% attention to detail.
Describe the project in detail and walk through the stages of the project.
First meeting we talked about our needs and how to present our company to the public. In just a couple of days we got a quote from Dancing Pels, once approved they started working on the proyect, It was amazing to see how easy Dancing Pels understood exactly what we wanted to transmit thru the web site, at this moment we are on the final stages of the web site construction
How many resources from the vendor's team worked with you, and what were their positions?
Constant communication with CEO and Project Manager
Can you share any outcomes from the project that demonstrate progress or success?
Not yet, site is underconstruction
How effective was the workflow between your team and theirs?
Smooth and cristal clear
What did you find most impressive or unique about this company?
Their attention to detail and how easy they translate our needs to functionality are impressive.
Are there any areas for improvement or something they could have done differently?
Not so far.
End clients and audiences like how Dancing Pels created their deliverables. They helped the client dive deep into the roots of their company's values, which ultimately developed a new branding identity. They also communicated very efficiently.