Dancing Line Productions

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for a life insurance provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dancing Line Productions?

We wanted to create an informative, appealing commercial to educate the general public on our services. The type of insurance we provide isn’t something people tend to think about or may find interesting, so we wanted the video to convey our message and resonate with our viewers.

SOLUTION

What was the scope of their involvement?

Throughout our engagement, Dancing Line Productions has created four animated commercials for us. The videos range from 15 seconds–60 seconds. Anik works with our writer/creative director to develop the ads. We provide the scripts to the production team, and they create the videos and characters from there.

The videos need to be re-created in French. For this process, Anik ensures the mouths of characters match up with the translated words and other nuanced features.

What is the team composition?

My main point of contact is Anik (Animation Director, Dancing Line Productions).

How did you come to work with Dancing Line Productions?

Our director recommended their team because Anik had worked with award-winning animation groups in the past. We viewed a selection of their work and knew that they would be the right fit.

What is the status of this engagement?

We’ve worked together from 2016–2018. Anik is currently making some small revisions on a previous commercial for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because of the recognizable animations, awareness about our company has significantly increased. Also, the videos look unique and capture the attention of our viewers.

How did Dancing Line Productions perform from a project management standpoint?

They were extremely organized and met every deadline. Whenever an issue arose, Anik would inform us immediately and find a solution. They’d let us know our options and how it would affect our progress. Working with them simplified the process because they had a keen attention to detail and managed the project well.

What did you find most impressive about them?

Their work ethic and talent were valuable to us—we knew the project was in good hands. Their team is full of professionals, and they make the work look easy.

Are there any areas they could improve?

There’s nothing they could do better.

Do you have any advice for potential customers?

It takes teamwork to have a successful engagement. Having both sides highly engaged makes a world of difference and ensures the project will be done correctly, and smoothly.

BACKGROUND

Please describe your company and position.

I am the Director of Evenly Ltd

Describe what your company does in a single sentence.

E-commerce business specialised in breast health

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dancing Line Productions to accomplish?

• To create a short animated video to clearly portray our brand ethos

SOLUTION

How did you find Dancing Line Productions?

Referral

Why did you select Dancing Line Productions over others?

• Referred to me
• Company values aligned

How many teammates from Dancing Line Productions were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

To create a short video suitable for use on social media that portrays our brand and ethos in a clear, light-hearted and engaging way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The video created is our most successful video on our Google Ads campaign. It also achieved very high levels of engagement across our social media channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were incredibly responsive, patient, and understanding of my requirements and all deliverables were delivered on time. I was kept updated on progress throughout and was very satisfied with the level of communication received.

What was your primary form of communication with Dancing Line Productions?

Email or Messaging App

What did you find most impressive or unique about this company?

Anik is incredibly talented and was able to offer many novel and creative ideas and suggestions for the video concept based on my brief explanation of the company, our products and values. The end result was much more engaging and fun than anything I could have conceived and I was incredibly impressed with how quickly and easily Anik understood and responded to the brief, despite our niche area of business.

Are there any areas for improvement or something Dancing Line Productions could have done differently?

No, I couldn't recommend them more highly!

BACKGROUND

Please describe your company and your position there.

I’m a copywriter for MindBeacon. An online mental health offering

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dancing Line Productions, and what were your goals?

We were lacking animations on our text heavy content.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were impressed with his samples and was offered a good price

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Anik provided us with multiple sketches and once we decided on the right one, we sent over our scripts and Anik went on with production. He would send over a rough cut and allow us to make comments or changes before producing the final version

Who did you work with and what was the feedback process like?

Anik was very patient and always addressed our feedbacks and comments

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Anik was able to turn over videos in a quick manner which helped us with our deadlines

Describe their project management style, including communication tools and timeliness.

Anik was very easy to communicate with and would always respond in a timely manner

What did you find most impressive or unique about this company?

Anik was very patient with us and listened to all our concerns (there were many). He always made sure to address them and ensure our videos were 100%

Are there any areas for improvement or something they could have done differently?

I wish we could’ve collaborated more on the design but the timeline did not permit

BACKGROUND

Please describe your company and your position there.

I lead marketing communications for a large quick-service restaurant chain

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dancing Line Productions?

Needed a fun and entertaining tutorial video to teach guests and restaurant team members how to navigate new loyalty program

What were your goals for this project?

Develop an engaging, educational video

SOLUTION

How did you select this vendor?

Another team at the company had worked with Dancing Line productions before and had an incredibly good experience working with them.

Describe the video(s) and the process in detail.

Sent over project outline and brief, they sent back a proposal, including cost and timeline. I sent over more detailed notes about the project, they sent back a first cut a few weeks later.

What was your vendors' project management or feedback process?

We went back and forth a few times to get it to final version- had to get a lot of stakeholder feedback each round, but feedback implementation was seamless!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

High video completion rate

How effective was the workflow between your team and theirs?

Fast, easy to work with, highly responsive

What did you find most impressive about this company?

Quality was very high, especially considering a very quick-turnaround timeline.

BACKGROUND

Please describe your company and your position there.

Tim Hortons Global Head of Creative Excellence

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dancing Line Productions?

We wanted to present our new Dream Donut collection in large screens of our new Tim Hortons Innovation Cafe located in Downtown Toronto.

What were your goals for this project?

Show people how delicious the new dream donuts are in a fun and entertaining way.

SOLUTION

How did you select this vendor?

Portfolio Review

Describe the video(s) and the process in detail.

Dancing Line created different vignettes in animation where different types of people discovered new dream donuts in light hearted situations.

What was your vendors' project management or feedback process?

Dancing Line managed the project and feedback process very well, delivering quite fast for an animation process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Dream Donuts animation video is successfully showcasing our products in our new Tim Hortons innovation cafe entertaining everyone who is in line. Despite the tight timeline, Dancing Line provided great services and great creative output.

How effective was the workflow between your team and theirs?

Great.

What did you find most impressive about this company?

The quality of creative output in a fast timeline. Anik created lovely situations and had a very collaborative way of working.

Are there any areas for improvement?

No