What evidence can you share that demonstrates the impact of the engagement?
Under the circumstances of the pandemic we’ve done fairly well, and I attribute a lot of that success to Dallas and his team. They’ve worked days, nights, and weekends putting together different schemes.
I was trying to handle a lot of things internally or through friends, but turning things over to a professional with experience and training has grown our following. We have an email blast that goes out once or twice a month, and the number of people who’ve signed up has increased tremendously. It’s hard to put a dollar amount or get an ROI on what we do with them but the business has grown and we’ve opened four more locations since they started with us.
How did Dallas Riffle Media perform from a project management standpoint?
We had monthly meetings (in-person and video conference), but sometimes we met more than that to put together marketing plans for the next scope. We normally plan things out weeks ahead of time but we’ve been rolling things out in a day or two during the pandemic and Dallas would make changes with hours’ notice. They were on top of everything without hesitation. They did everything they could to make sure we were successful.
We often have several projects going at the same time and things are in flux, but they do very well with it all. They often finish ahead of schedule, or at least on time. It’s still the case nowadays when we need things done in hours.
What did you find most impressive about them?
They listen to what I have to say as an owner and to my team. They have their own agenda they want to accomplish with us as a company but we collaborate. Disagreements happen on occasion but those are rare. They were learning our brand for the first couple of years but now it’s quite a seamless partnership.
Additionally, Dall does a good job of learning his clients and learning about the people behind the businesses he’s promoting. He works with them to reach their goals but put his own spin on it. It’s hard to see our restaurants from a different perspective but they have a really good sense about that. They’re great at looking at us from a customer’s perspective, and especially from a modern angle. They know what’s fresh and cool now. Our stuff doesn’t feel stagnant or stale.
Are there any areas they could improve?
Nothing really comes to mind. There’s a give and take, obviously; I don’t take their ideas carte-blanche. My only critique would be of the timeframe it took for them to get to know me as the company. That’s not really on them, though. You can’t feel like you’ve been working with a partner for 5-6 years in the first few months. There’s no switch to flip. We’ve built a personal and professional relationship since then.
Do you have any advice for potential customers?
You need to drive the bus with any firm, not just with Dallas Riffle Media. Don’t take things point-blank. You have to make sure that everything rolled out for your company is 100% you. There’s always time to change and make adjustments, so don’t be afraid to say if something doesn’t represent you. We’ve adjusted seconds in videos we’ve put out. They’re very adaptable.