Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We have come to increase our AdWords budget, since we've had good results. When we started working with Dagmar, we weren't even within the first page of organic results. Our ads were also placed on the right sidebar in Google searches, which doesn't really bring in results. Since then, we've invested the money for placements in the top 3 slots, and we've come to rank in the first place organically for most of our keywords. Within the span of 18 months, we came to where we wanted to be. Dagmar's work has improved our business significantly.
We have corporate sponsorships with the Jacksonville Jaguars and other organizations, and were able to get a link on their site. We also take part in many corporate sponsorships, trying to incorporate employee participation into those. We became the sponsor of a very authoritative local news figure, who is a cancer survivor and was running a marathon on behalf of her foundation. We setup a tent there and participated in some activities. We were also able to incorporate this into the blog post of an employee who was touched by breast cancer and volunteered for the foundation. The post was incorporated into the foundation website indefinitely, which was a great link to have. We also contributed to a scholarship, and obtained some great .edu links through it.
Organically, we have seen many more search engine website leads. In 2014, we saw an increase of 20% in marketing leads. In 2016, we have also seen a 20% increase, with 330 combined web leads for June alone, compared to 207 in June 2015, including ones from our web form, AdWords, or social media. For July 2016, we have 310 leads, versus 210 for July 2015.
How did Dagmar perform from a project management standpoint?
Dagmar has been great to work with, and Basecamp has been an excellent communication platform. Dagmar is definitely not a set-it-and-forget-it type of firm, as opposed to our previous agency. We collaborate through editorial calendars and create blog posts together. I'm savvy with regard to what SEO practices can help our business, and I've been able to use Dagmar to reach our goal.
What did you find most impressive about Dagmar?
Dagmar's entire team has been great. I make Google searches every day in order to make sure that we're maintaining our position, while Dagmar is also making negative term searches. Our content writer has helped me with material for a number of topics, not just direct SEO.
Are there any areas Dagmar could improve?
I have no complaints about Dagmar. They're very responsive, I can contact anyone from the team by phone, and they're great to work with.