Cymetrix Infotech Inc.

BACKGROUND

Please describe your company and position.

I am the CEO of a CRM solution provider.

Describe what your company does in a single sentence.

Our CRM is a cloud-based customer relationship management (CRM) solution designed for businesses across various industries such as textiles, investment banking, food and beverages, health and wellness, and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cymetrix Software to accomplish?

• We enlisted Cymetrix’s CRM consulting services to develop a CRM platform in PHP with the aim of seamlessly managing data related to companies, contacts, and communication history. The goal was to create a unified and progressively enhanced set of data for customer interactions, avoiding the common issue of duplicate data in other CRM systems.

SOLUTION

How did you find Cymetrix Software?

Online Search

Why did you select Cymetrix Software over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Cymetrix Software were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Cymetrix’s CRM consulting team utilized PHP with the Laravel framework for building a robust and scalable CRM platform. 
• They also integrated third-party tools like DocuSign and QuickWorks to help us enhance CRM functionalities. 
• Their team also Implemented a watermark feature in Vault Rooms to protect our confidential information and validate the authenticity of legal documents. 
• Additionally, they used Talend for efficient data migration from MySQL to MSSQL,

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The implementation of Vault Rooms streamlined document management, ensuring the secure storage of critical business documents. 
• Moreover, the automated syncing of Outlook and Gmail within the CRM platform eliminated the need for us to log in separately, enhancing user efficiency. 
• Lastly, Cymetrix also ensured compliance with FINRA retention periods by retaining emails for the specified minimum duration, addressing regulatory requirements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

During the entire project timeline, they have always been supportive of us and made sure to resolve any issue or query we had on our end. Their team was always there to help us and deliver the solution we needed.

What was your primary form of communication with Cymetrix Software?

Virtual Meeting

What did you find most impressive or unique about this company?

Cymetrix Software had tremendous experience implementing and developing custom CRM solutions, their team always comes up with a unique way to meet client requirements.

Are there any areas for improvement or something Cymetrix Software could have done differently?

No, they did a great job on the project.

BACKGROUND

Please describe your company and position.

I am the Director of a customer sentiment analysis company. 

Describe what your company does in a single sentence.

We are a customer sentiment analysis company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cymetrix Software to accomplish?

We hired Cymetrix to help us leverage marketing analytics for data-driven decisions and optimize marketing strategies by tracking key metrics across multiple channels to enhance Return on Advertising Spend (ROAS).

SOLUTION

How did you find Cymetrix Software?

Online Search

Why did you select Cymetrix Software over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Cymetrix Software were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Data Integration: First, Cymetrix helped us integrate data from diverse channels - Google Ads, Facebook, Pinterest, email, and affiliates - into Google Analytics for centralized assessment. 
2. Customized Dashboards: Then their team used Google Data Studio to craft tailored dashboards, enhanced visualization and interpretation. 
3. Holistic Metrics: After that, Cymetrix utilized integrated data to furnish us with insights into essential metrics like ROAS, conversion rates, and revenue across each marketing channel. 
4. Accurate ROAS Calculation: Lastly, they ensured precise ROAS by manually recording advertising costs and integrating them with revenue data from Google Analytics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Unified Data View: Their Data integration approach into Google Analytics enabled us to achieve a comprehensive view of marketing endeavors across diverse channels. 
2. Tailored Reporting: By utilizing Google Data Studio, bespoke dashboards empowered our team to grasp and interpret metrics effectively. 
3. Informed Decision-Making: The customized dashboards built by Cymetrix’s team facilitated insightful analysis, empowering informed strategies to maximize ROI. 
4. Accurate ROI Calculation: Cymetrix helped us with precise ROAS calculation achieved through meticulous manual cost recording and integration with Google Analytics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our experience collaborating with Cymetrix Software's team was truly exceptional. Their team was agile and responsive, and their unwavering commitment to delivering on time and within budget left us thoroughly impressed. They welcomed every challenge with enthusiasm and skilfully integrated our input, turning the entire journey into a smooth experience for us.

What was your primary form of communication with Cymetrix Software?

Virtual Meeting

What did you find most impressive or unique about this company?

We were particularly impressed with their project management skills. They were able to keep the project on track and communicate with us regularly on progress. They were also very flexible and able to adapt to changes in our requirements.

Are there any areas for improvement or something Cymetrix Software could have done differently?

No, at the moment we don’t have anything to suggest here. Cymetrix has done a great job for us on this project.

BACKGROUND

Please describe your company and position.

I am the Digital Head of Branding and Marketing Agency

Describe what your company does in a single sentence.

Branding and Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cymetrix Software to accomplish?

• Efficient lead tracking for our solar energy client

SOLUTION

How did you find Cymetrix Software?

• Online Search
• Referral

Why did you select Cymetrix Software over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Agility and Technically Seasoned Leadership

Describe the scope of work in detail. Please include a summary of key deliverables.

Salesforce Partner Cymetrix Software had to develop a custom Salesforce Application, providing integration of Google Apps to have a single consolidated view of their leads and contacts with their respective conversations. It also involved: 

• directly fetching the lead information using their mail IDs in Gmail itself
• creating events and tasks related to leads & opportunities
• automating the probabilities of the revenue they are expecting
• implementation of the Security Model
• managing the related Google Docs with the respective gained businesses
• logging the call summaries and analytics of the success we achieved through their business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The solution proved to be a capacity multiplier for the team. They are now able to handle more work with better coordination. 
• Better visibility for each opportunity. From lead to qualified lead to opportunity, it’s now easier to funnel and find out at what stage the leads are.
• For an opportunity at every stage, the team can add probability and project cashflows at any given stage helping in monthly, quarterly, etc forecasting. 
• Team is able to make better use of the data to make informed business decisions, like investing in new resources, etc. 
• The solution provided increased processing efficiency and improved customer engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cymetrix Software team was very responsive and had quick turn around time. Their team as agile in managing the requests for new features and for changes. They rolled out the project in time and at the promised fixed cost.

What was your primary form of communication with Cymetrix Software?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The Cymetrix Software team is led by a leadership team that believes in value addition to whatever they do. This is something that I found out after we started working with them

Are there any areas for improvement or something Cymetrix Software could have done differently?

Nothing

BACKGROUND

Please describe your company and position.

I am an executive at FurstPerson

Describe what your company does in a single sentence.

Improve the match between job applicants and jobs in the hiring process.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cymetrix Software to accomplish?

• Design an Enterprise Looker Analytics application

SOLUTION

How did you find Cymetrix Software?

• Online Search

Why did you select Cymetrix Software over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Cymetrix Software were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved creating and maintaining various Looker widgets and dashboards for customer applications. Deliverables included widget design, widget functionality, dashboard design, and custom development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completing widgets according to the prescribed timeline
• Widget functionality and performance
• Dashboard functionality and performance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team managed the project and timelines effectively, always producing deliverables that met requirements and agreed upon delivery dates.

What was your primary form of communication with Cymetrix Software?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team demonstrated a commitment to excellence at every turn. If a requirement was unclear, the team asked questions to clarify, often suggesting alternatives to save time and budget. Partnering with them was a pleasure and an honor.

Are there any areas for improvement or something Cymetrix Software could have done differently?

No, they performed at an exceptionally high level throughout the engagement.

BACKGROUND

Please describe your company and position.

I am the DIRECTOR of FIBOTALK

Describe what your company does in a single sentence.

Fibotalk is a Product and behavioral analytics platform for web and mobile applications. It is ideal for digital products like SaaS, e-commerce, Fin-tech, and Digital transformation initiatives. Fibotalk has introduced a one-time frictionless integration process.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cymetrix Software to accomplish?

• We were facing the challenge of harnessing the power of data to optimize our marketing efforts. So, Cymetrix helped us transform raw, unstructured data into structured, actionable insights.
• For Marketing Analytics, we wanted to build an end-to-end data pipeline to create a data lake with model building based on live data.

SOLUTION

How did you find Cymetrix Software?

Online Search

Why did you select Cymetrix Software over others?

• Good value for cost
• Company values aligned
• Reliable deliveries

How many teammates from Cymetrix Software were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

Cymetrix helped us make data calls and extract data from diverse sources. Then, their team cleaned, manipulated, and transformed the raw data into structured data. After that, they implemented an incremental strategy to capture real-time marketing data. Then, build data models based on live data to enable accurate analysis. 

They also helped us develop dynamic reporting capabilities to facilitate data-driven decision-making. Lastly, Cymetrix helped us create multiple extract, transform, and load (ETL) pipelines for seamless data flow and integration. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Data Extraction: Cymetrix used Fivertran to make data calls and extract data from various marketing channels such as social media, email campaigns, and website analytics. 
2. Data Transformation: They employed DBT to clean, manipulate, and transform the raw data into a structured format.
3. Data Lake and Model Building: Cymetrix’s team was able to establish a data lake using Big Query, a scalable and cost-effective data warehouse. 
4. Dynamic Reporting: Looker was integrated to provide dynamic reporting capabilities. Over 20+ interactive dashboards were developed using Looker. These dashboards empowered our marketing team to track key metrics, monitor campaign effectiveness, and make data-driven decisions in real-time. 
5. ETL Data Pipelines: Multiple ETL pipelines were established, ensuring the seamless flow of marketing data across the system using Talend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were thrilled to work with the Cymetrix Software team. Their responsiveness, agility, and commitment to meeting deadlines and budgets exceed our expectations. They embraced every challenge with enthusiasm and welcomed our feedback, making the entire process enjoyable and productive.

What was your primary form of communication with Cymetrix Software?

Virtual Meeting

What did you find most impressive or unique about this company?

We appreciate Cymetrix's strategic approach to data analytics. They don't just focus on crunching numbers; they take their time to understand our business goals and develop the solutions that will help us achieve them. We feel confident that we can rely on Cymetrix to help us make informed decisions based on our data.

Are there any areas for improvement or something Cymetrix Software could have done differently?

We are pleased to say that Cymetrix exceeded our expectations on this project. They were always responsive to our needs, and they were willing to go the extra mile to ensure we got the solutions we were looking for. I highly recommend Cymetrix to any business looking for a reliable and trustworthy partner.