We deliver transformation, powered by UX and tech

Bronze
VERIFIED

Established in 2005, Cyber-Duck is a leading digital transformation agency that works with global brands such as the Bank of England, Cancer Research and Mitsubishi Electric.

Cyber-Duck delivers transformation, powered by user-centred design, data and technology. Its unique user-centred design process is ISO accredited. Driven by agile and lean project management principles, its experts ensure your brand, website and marketing campaigns perform exceptionally, every time.

The team has spoken as industry experts on BBC Watchdog and The Gadget Show alongside notable conferences like SXSWi, UKTI and UX London. The agency is part of Deloitte’s Technology Fast 500 (EMEA) and has won sought after awards including the Webby, Wirehive 100 and UXUK Awards.

Cyber-Duck's services include:

User Experience

Designing engaging interfaces is at the heart of what we do. Our accredited user-centred design process drives each website, app, brand or product we produce.  

Digital Transformation

With technology as an enabler, we drive user-focused transformation through focusing on your users, data, process and culture.

Development

Our agile development process ensures rapid and high quality delivery. We produce everything from websites, apps and ecommerce systems through to CRM and SaaS. These include SilverStripe, Drupal, Magento, Sitecore and PWAs.

Marketing

More than implementing campaigns, we fuse creativity and data-driven design to implement cross-channel marketing strategies that improve your conversion rate and drive consistent growth.

Brand Strategy

We create compelling brands that convey companies’ mission, values and personality. This sets the tone for emotive user experiences that engage with customers in a meaningful way. 

 
$25,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2005
Show all +
London, United Kingdom
headquarters
  • 85 Cowcross Street, Farringdon
    London EC1M 6PF
    United Kingdom
other locations

Portfolio

Key clients: 

span a wide range of sectors, including Government Services, Pharmaceutical, FinTech, Travel & Leisure, Automotive, Retail, Not for Profit and more. We enjoy working with exciting startups and global brands that include the Bank of England, Thomas Cook Money, Mitsubishi Electric, Cancer Research UK, GlaxoSmithKline, Homepride Flour, Aston Martin and Arsenal FC.

Reviews

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Web Development for Cancer Nonprofit

"They’re always happy to give advice or input, even if that's not part of the project they’re being paid for."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2014 - Ongoing
Project summary: 

Cyber-Duck designed and developed a corporate website while also providing brand consulting.

The Reviewer
 
11-50 Employees
 
London, UK
Chandni Lodhia
Product and Marketing Manager, Ximbio
 
Verified
The Review
Feedback summary: 

User feedback has been consistently positive over multiple years of functionality rollouts. Flexible and helpful, Cyber-Duck takes a deep interest in the client’s business to build a close relationship.

BACKGROUND

Introduce your business and what you do there.

I'm the product and marketing manager for Ximbio. We’re the commercial arm of Cancer Research UK, a UK-based charity, focused on reagents research.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cyber-Duck?

We decided to spin off from Cancer Research UK and create our own brand for the reagents part of the business. We needed a partner to build our website and consult on the brand.

SOLUTION

What was the scope of their involvement?

Cyber-Duck designed and developed our website. They also advised on branding and user journeys.

The site is similar to an e-commerce one. Our customers are able to register on the website and establish both company and personal profiles. Users can upload new products and data, link the products to our suppliers, and send inquiries.  

How did you come to work with Cyber-Duck?

They were already working for Cancer Research UK on a small project.

How much have you invested with them?

We’ve spent upwards of £200,000 (approximately $258,000 USD).

What is the status of this engagement?

We started working with them in 2014, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We release new features every year, and the user feedback we get has always been positive.

How did Cyber-Duck perform from a project management standpoint?

They’re very helpful and flexible. We have a close-knit relationship with them.

What did you find most impressive about them?

They take a personal interest in their clients. They don’t wait for you to tell them what you need. They’re always happy to give advice or input, even if that's not part of the project they’re being paid for.

Are there any areas they could improve?

Our project is a lot smaller than other projects. It's not always clear how much time and resources are allocated to us. It could be helpful to have more information about how these things are calculated. Otherwise, they’re great.

Do you have any advice for potential customers?

Spend time describing the business and the project. If they understand every mission and goal, it will help them offer better advice and better solutions.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Development for Insurance Tech Company

“I was very satisfied with the site overall.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
Confidential
 
Oct. – Dec. 2018
Project summary: 

Cyber-Duck improved the UX of an existing website by enhancing its design and development. They tweaked the CMS and amended the backend code to improve the Acquia Cloud hosting flow. They also did training.

The Reviewer
 
201-500 Employees
 
London, England
Digital Marketing Manager, Insurance Tech Company
 
Verified
The Review
Feedback summary: 

According to positive user feedback, Cyber-Duck successfully enriched the UX of the site. The team offered strong flexibility in accommodating a global company with many short deadlines. They went above and beyond the scope to offer training to enable the company’s team members.

BACKGROUND

Introduce your business and what you do there.

I’m a digital marketing manager for an insurance tech company. We provide an IoT platform for insurance companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cyber-Duck?

Our main business challenge came from having multiple clients and products around the world, requiring us to consolidate content, improve UX, and develop a more appealing digital customer journey.

SOLUTION

What was the scope of their involvement?

We have a main global website, and we needed help improving not only the general customer experience but also the content and navigation. We also needed to make some technical changes to the site. Cyber-Duck provided both design and development, and they helped with our CMS. We use Acquia Cloud for hosting, and they ensured better flow with amendments to the backend code. They gave us their opinions on what could improve from a visualization perspective and worked with our head of branding and communications in order to jazz up the style.

They also did training sessions with our team members to enable us to make our own changes. Interestingly, those services weren’t part of the package, but one of Cyber-Duck’s members went above and beyond by working closely with me to get me trained well enough to train my team members.

What is the team composition?

We had a main technical contact, who spoke the same language as many of our colleagues. We had five main people working on the project including two technical designers. The project manager and the main tech contact were available 24/7, and their co-founder/client services officer joined them from time to time.

How did you come to work with Cyber-Duck?

Cyber-Duck came highly recommended by a partner of the company worked with them previously. Five companies pitched to us, and we made a choice based on budget, skillsets, and the team vibes. We were impressed by Cyber-Duck’s work samples. They were local to us, which was also a big help. We have teams globally, and Cyber-Duck was able to accommodate that better than other providers.

How much have you invested with them?

Cyber-Duck’s costs were reasonable and in line with expectations.

What is the status of this engagement?

We worked with them for a couple of months, finalizing around December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of the most important metrics was people’s responses to what the website looked like, and those were extremely positive. Having been the one who was most involved in the project, I was very satisfied with the site overall.

How did Cyber-Duck perform from a project management standpoint?

They were great in this area. Our company is complicated to work with having various teams in multiple time zones, some of whom don’t speak English well. In some instances, there was some miscommunication and misalignment between Cyber-Duck and our team, but, once that was acknowledged, we were able to get back on track, so it was never detrimental to the finalization of the project itself.

Cyber-Duck was flexible in accommodating different time zones. We required a lot of last minute changes and flexibility. Our company was in the middle of a lot of changes, requiring some extremely important news releases, and Cyber-Duck had to be flexible during this complicated time. This meant working extra hours and doing additional testing and development work. They responded well to such challenges.

What did you find most impressive about them?

The main developer stationed on our project went above and beyond what the contract said in order to assist us. This included making updates on weekends and jumping on additional calls in order to clarify the training sessions. We value working with people who make extra efforts like this.

Are there any areas they could improve?

The one instance where there was miscommunication regarded the graphic side of things, which is always personal. Everyone has an opinion regarding the brand identity and how it should look. It was perhaps the fault of both parties. We needed to establish clearly what the brand identity criteria were, so it’s not necessarily something that Cyber-Duck needs to improve. Were we to repeat this process, we’d need to provide clearer expectations at the beginning.

Do you have any advice for future clients of theirs?

It’s important to be vocal. Cyber-Duck is proactive about organizing touch points and meetings, but companies need to be vocal as well in order to maximize the team’s performance. That’s key for any company wanting to work with them as they are willing and able to adjust and amp up their conversation, but we need to be proactive in organizing and pushing it forward.

4.0
Overall Score It was a positive experience.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Web Design for Wealth Management Firm

"Their output and professionalism are both impressive, and they maintain an intimate dynamic."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
June - Oct. 2018
Project summary: 

Cyber-Duck updated the design of a wealth management firm’s customer log-in portal to facilitate easier navigation. In doing so, they created customer journey wireframes specific to that portion of the site.

The Reviewer
 
201-500 Employees
 
United Kingdom
Rebekah Duckett
Head of Propositions, James Hay Partnership
 
Verified
The Review
Feedback summary: 

User testing and consumer research yielded positive reviews of the website. Cyber-Duck succeeds in establishing an individualized atmosphere while producing deliverables akin to those of much larger firms. The team’s ability to consistently provide quality work has fostered further collaboration.

BACKGROUND

Introduce your business and what you do there.

I am the head of propositions at James Hay Partnership, a retirement wealth management firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cyber-Duck?

We contracted with Cyber-Duck to update our website to improve the online experience for our customers. We wanted to make it easier to navigate while adding functionalities consumers needed.

SOLUTION

What was the scope of their involvement?

The website in question for this project was a logged-in section of our site, where people can choose and track their policies online. We relied on Cyber-Duck to redesign that section of our site. Within that task, they built a number of wireframes for customer journeys specific to that portion of the website.

What is the team composition?

We worked with a project manager, a UX staffer, and a few developers.

How did you come to work with Cyber-Duck?

We selected Cyber-Duck following an RFI process.

What is the status of this engagement?

Our initial engagement spanned June–October 2018, but we have since agreed to another collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Following the website’s completion, Cyber-Duck conducted consumer research and interviewed members of our internal staff. They also performed usability testing with the same groups, and the feedback about the website has been tremendous.

How did Cyber-Duck perform from a project management standpoint?

They kept to our budget and kept me informed through the entire engagement. I had daily check-ins with them so that I never felt in the dark about our progress.

What did you find most impressive about them?

They are professional in everything they do, and everything they produce looks brilliant. They don’t feel like a corporate organization that is bound by rigid rules. There is a lot of flexibility. They feel like a small business with very high standards. Their output and professionalism are both impressive, and they maintain an intimate dynamic.

Are there any areas they could improve?

Because we were working in two-week cycles, we had a lot of flexibility to decide what we were doing next. We weren’t tied to a schedule, and we worked very collaboratively. We managed to create a strong working relationship that was beneficial for both of us, so I don’t think they could have improved in any way.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development for Car Product Company

"They were a quality agency with a thorough and structured approach."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2017 - May 2018
Project summary: 

Cyber-Duck rebuilt a portal, developing the frontend and backend for Magento. They designed wireframes, built an admin side, search functionalities, and created a landing page.

The Reviewer
 
51-200 Employees
 
United Kingdom
Marketing Manager, Car Products Company
 
Verified
The Review
Feedback summary: 

The new portal was functional and reliable. Its robust performance earned positive user feedback and resulted in fewer customer service issues. Cyber-Duck was communicative and highly knowledgeable. Their valuable advice and recommendations enhanced the quality of results.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for a manufacturer of premium retail and professional car care products. I focus on a specific range of products used by dealerships, as well as vehicle manufacturers within the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cyber-Duck?

The dealerships need to obtain a guarantee from consumers when they sell one of our products. We provide a portal for dealerships to register that guarantee. However, our solution was 10 years old and out of date. The portal wasn’t robust; it was falling over and the UX didn’t meet our expectations. We wanted a reliable and functional solution to represent our brand better.

SOLUTION

What was the scope of their involvement?

First, we had a meeting with Cyber-Duck and other portal stakeholders to explain the solution’s purpose and desired functionalities. We facilitated a workshop; their team then built out the scope and content document. We then went through a strategy phase and Cyber-Duck delivered wireframes during the subsequent design phase. Next, they did backend and frontend development, and then executed testing.

Although we had an existing portal, Cyber-Duck rebuilt the solution from scratch on Magento—as the new platform. The team created a landing page, a dashboard, an FAQ page, and an admin side to support users.

How did you come to work with Cyber-Duck?

I had worked with them at a previous job. We did contact our current web development agency because we wanted to consider a few different companies. We hired Cyber-Duck because they had considerable experience and a wide range of technical abilities.

How much have you invested with them?

We spent around £50,000 ($63,942 USD).

What is the status of this engagement?

Initial discussions started in June 2017 and we began work in September. The project ended in May 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Cyber-Duck successfully created a more robust system that reduced the number of calls into our customer care team. The portal received positive user feedback for its intuitive navigation. Overall, we had a positive post-launch experience.

How did Cyber-Duck perform from a project management standpoint?

The team’s performance was consistent. We spoke constantly and I provided regular feedback. We had weekly conference calls and tracked progress with Teamwork and Jira.

What did you find most impressive about them?

They were a quality agency with a thorough and structured approach. The team’s experience enabled them to make numerous suggestions and recommendations. My colleagues and I appreciated that level of expertise; it’s why we hired them.

Are there any areas they could improve?

No. There were a few bugs in the first weeks after launch, but nothing is perfect.

Do you have any advice for potential customers?

Make the most of their frontline services and strategy prior to implementation. The initial research phase is important. Ask questions and feel empowered to alter the statement of work based on feedback. Cyber-Duck is invested in their customers’ success. They are more knowledgeable than most clients anticipate. The team capably balances creativity and practicality; they are not pushy in any sense. Keep asking questions to get the best out of them.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    The team was technically competent and flexible. They identified creative solutions for any issue.
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    The team was technically competent and flexible. They identified creative solutions for any issue.
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them.

Website Research and UX Audit for Dispute Resolution Firm

"The research gives us a much richer understanding of who our users are."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2017 - Mar. 2018
Project summary: 

Using focus groups and surveys, Cyber-Duck conducted research on website users and their expectations of the site. They also conducted a UX audit.

The Reviewer
 
1000 - 2000 Employees
 
London, UK
Head of Digital Engagement, Dispute Resolution Firm
 
Verified
The Review
Feedback summary: 

Internal feedback has been overwhelmingly positive, resulting in approval to redesign the website. Cyber-Duck kept the project moving (and on budget) through constant communication. The team’s quality deliverables set them up for the next phase of the engagement.

BACKGROUND

Introduce your business and what you do there.

I’m head of digital engagement for a dispute resolution service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cyber-Duck?

We have an old, legacy website with outdated content and no CMS technology. We needed help building a business case internally to get the funding to rebuild our site.

SOLUTION

What was the scope of their involvement?

Cyber-Duck provided research in a couple of areas. The first was to get a better understanding of what our users want from our digital channels. Second was to compare what people were expecting when they came to our site with what the site actually provides. They did a number of focus groups and surveys, as well as looking at our website analytics. Lastly, they did a UX audit in order to provide suggestions for how we could better develop our digital strategy.

What is the team composition?

We primarily worked with a core team of four. They brought other people onto parts of the project as needed.

How did you come to work with Cyber-Duck?

We found them through a U.K. government procurement framework. We asked a number of agencies to tender. Cyber-Duck responded to our requirements, and then presented to us in person.

How much have you invested with them?

This first research phase cost £150,000 (approximately $195,000 USD).

What is the status of this engagement?

The project took place between October 2017–March 2018. We plan to start the second phase of the project with them soon.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The bottom line is they delivered what we wanted them to deliver. The research gives us a much richer understanding of who our users are, what they expect from us, and how we can best meet those needs. My team can make better decisions in managing our current site because we know exactly what’s failing and where we can make improvements. Using all the evidence to build our business case, we got internal sign-off to move ahead to rebuild our site.

How did Cyber-Duck perform from a project management standpoint?

Their team was very strong. They used Teamwork project management tool, and we had a dedicated project manager throughout. He was always available, and kept on top of us (as well as his own team). They delivered everything on time. If any deadline slipped, it’s because we held up the process. They were adaptable and helpful.

What did you find most impressive about them?

They got to know us very quickly. We're an unusual organization in terms of what we do and how we operate. Usually when we work with external suppliers, we have to spend a lot of time having to redo things. They made it clear from their first pitch that they'd done their research and understood us. We were able to move a lot quicker because they got exactly what challenges we were facing. In addition, it’s clear that they’re passionate about UX design and it comes through in everything they do.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They hit every deadline.
  • 4.5 Cost
    Value / within estimates
    They met their quote, and were competitive with other firms we considered.
  • 4.5 Quality
    Service & deliverables
    They delivered everything to a high standard.
  • 5.0 NPS
    Willing to refer
    We’re happy to be using them again.

Web Re-Design for Broadband and Telecoms Service Provider

“Cyber-Duck’s work helped position us as a modern and dynamic brand.”

Quality: 
4.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Feb. - Nov. 2017
Project summary: 

Cyber-Duck redesigned a website’s front-end interface and developed new brand components. They delivered wireframes and executed on implementation. Currently, they provide ongoing SEO work.

The Reviewer
 
201-500 Employees
 
Rochdale, United Kingdom
Head of Marketing, Internet Service Provider
 
Verified
The Review
Feedback summary: 

Cyber-Duck delivered a high-quality site with an intuitive and aesthetically pleasing UI/UX. They work well with executive-level staff and are forthcoming with project information. Their team consists of talented individuals that carry themselves professionally and accommodate a fluctuating scope.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for an internet service provider. We offer broadband services to residential customers as well as complex connectivity solutions for large corporate businesses. I’m responsible for our brand and how it’s communicated to audiences.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cyber-Duck?

We’re a service-led company in an industry that’s dominated by price-based customer propositions. Therefore, it’s imperative that we provide a great experience for our customers. It became clear that our website wasn’t good enough to achieve the level of customer satisfaction we needed to deliver. As a result, we searched for a digital agency to redesign our customer-facing website.

SOLUTION

What was the scope of their involvement?

Cyber-Duck considered our brand identity when first designing a new UI/UX for the website. They analyzed our company culture and brand voice to inform their design decisions. After delivering several wireframes, they worked with the existing architecture and code to complete the redesign. The backend was built by our internal developers using a CMS called Sitefinity.

Analytics and SEO are a significant part of the engagement as well. Cyber-Duck provides SEO services to maximize our web presence. They also help us track customer analytics to refine the site’s UX and increase the conversion rate.

What is the team composition?

Siji (Growth Director, Cyber-Duck) and Craig (Design Director, Cyber-Duck) are our primary points of contact. We had additional contacts for creative design, website architecture, and wireframing. We interfaced with Cyber-Duck’s developers as needed.

How did you come to work with Cyber-Duck?

My predecessor found them. I was brought on to help manage the brand, the website delivery project, and other initiatives. My understanding is that our internal team reached out to many agencies and conducted interviews to create a list of candidates. Cyber-Duck came out of that process as the best option.

How much have you invested with them?

The total cost was just under £100,000 (approximately $130,000).

What is the status of this engagement?

We started working with Cyber-Duck in February 2017. They completed the majority of their contributions in November of that year. As I mentioned, the SEO work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were given a brand position and personality that we could articulate for the first time. That’s our current basis for thinking about how we communicate ourselves externally. Internal and external feedback to the redesign is positive. Cyber-Duck’s work helped position us as a modern and dynamic brand.

The site’s only been live for 4–5 weeks and it’s considerably different from the previous one. We’re still learning its dynamics and what information it can give us. We expect to get a sense of how it’s working within the next couple of months.

How did Cyber-Duck perform from a project management standpoint?

They were accessible to us at any given time. We used a tracking tool for much of the communication and documentation. Project milestones were captured using this software. Having access to all that information was useful for us as a client.

What did you find most impressive about them?

They’re down to earth and position themselves well in terms of working with our senior management team. The feedback we got from our management staff is that they fit in really well. The brand and the website were big changes for our company, but Cyber-Duck did an excellent job of listening and understanding our needs. We’d never been through this sort of project, but Cyber-Duck had a good approach.

Are there any areas they could improve?

There were a lot of moving parts in this project, so we found it challenging to keep track of everything. There was some room for improvement in this area, but not a lot. Also, building the backend ourselves lengthened the project. We’d have been better off procuring an integrated design and CMS from Cyber-Duck. But that has to do more with us as a business than the quality of their work.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They were flexible in terms of timing and structure.
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    A few small issues hold back the work from being a 5.
  • 4.0 NPS
    Willing to refer

Web Re-Design & Dev for Commercial Law Firm

"Since the website Cyber-Duck built went live last month, we’ve had a massive increase in rankings."

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2017 - May 2018
Project summary: 

Cyber-Duck developed a SilverStripe platform written in PHP with SEO in mind. In-depth market research informed the end-to-end redesign. The homepage layout features a search bar to access service pages easily.

The Reviewer
 
51-200 Employees
 
Cheshire, United Kingdom
Jonathan Hughes
Marketing Manager, Myerson Solicitors LLP
 
Verified
The Review
Feedback summary: 

Cyber-Duck’s deliverables encapsulate corporate identity and insight from SEO keyword and market research. Technical and design prowess and enthusiastic diligence yielded an innovative, effortlessly navigable site. Improved metrics include traffic, ranking, bounce rates, and average user sessions.

BACKGROUND

Introduce your business and what you do there.

Myerson Solicitors, LLP is a law firm based in Manchester, UK. I'm the marketing manager and specifically focus on the digital facets of our engagements.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cyber-Duck?

Cyber-Duck’s research-focused design services were of particular interest to us because our website was getting a bit stale. It was 3-5 years dated and we had concerns that both our local and national competition had caught up to us. 

We’d been disappointed by past agencies who instantly started designing without the due diligence. They often used the same generic templates instead of specially catering the website to our needs. By finding ways to take our website to the next level, we hoped to create a platform with at least a five-year shelf life.

SOLUTION

What was the scope of their involvement?

Cyber-Duck came up from London for a two-day intensive workshop in our offices. We clarified our business goals and the types of clients we wanted to attract. Once our teams were aligned, they went back to their location to create a client persona document and conduct substantial research. They presented a series of designs based on those findings. Of their three options, we chose a middle ground between a “safe” design and one that pushed boundaries. 

All the assets Cyber-Duck created aim to achieve our vision for an innovative brand. Along with a new homepage layout, they offered several options for how the service pages could look. Upon our approval, they progressed to the development phase and conducted basic technical tasks like keeping the signup up-to-date. They built our website on SilverStripe. It's predominantly written in PHP. 

From a digital marketing perspective, they used SEO best practices to ensure our site is listed in every directory. They conducted extensive research for top-level keywords on the service pages. After titling the site, they added some of the descriptions. Putting the redirects in place improved the internal linking structure and made it more suitable for rankings.

What is the team composition? 

I interfaced with about 4-5 teammates.  We worked most closely with David (Project Manager, Cyber-Duck). Tom (Account Manager, Cyber-Duck) engaged in the development facet. I met one developer who came into our offices. The head of design got involved in the research phase, although I didn't speak to him personally. They had SEO resources behind the scenes, as well. 

How did you come to work with Cyber-Duck?

Using a tender process, we considered many different local and national agencies. We looked at local vendors that are easy to find via Google search. In the U.K., we also have the Prolific North Awards listings which include significant agencies who charged hundreds of thousands of pounds for this type of project. 

Cyber-Duck was listed in these ranks and offered the perfect middle ground. They emphasized the research aspect of the process in their bid, which was one of our main criteria. We wanted a team who'd be very active in the research stage in every sense.

How much have you invested with them?

The total cost was around about 50,000 pounds ($65,762 USD).

What is the status of this engagement?

We first started working together in November around 2017 and wrapped up in May of this year. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the site Cyber-Duck built went live last month, we’ve had a massive increase in rankings. Traffic has fluctuated, but the overarching trend is noticeably positive. As Google tried to make sense of our site’s new structure, the redirects had to kick in. All the metrics for bounce rate and average user sessions have improved end-over-end. Based on Hotjar monitoring, our users are navigating across many more pages. They’ve been using the new search function Cyber-Duck implemented at the top quite a lot, which is an obvious benefit. 

The qualitative feedback we’ve gotten has been strongly positive. We’ve had no complaints from anyone we've spoken to. Users are spending much more time on the site’s numerous pages. Clearly, they find it aesthetically pleasing and easy to navigate. Content we produce internally is the only thing that still needs improvement, which has nothing to do with Cyber-Duck's work. We should see more concrete results in a month or so when things settle down. 

How did Cyber-Duck perform from a project management standpoint?

We kept in constant contact and regularly gave them feedback on in-progress designs. We used BlueJeans, a conference call software, for our weekly calls and screen sharing as needed. Access to their Jira account made it easy to spot and discuss any issues I found. Their Teamwork.com software showed the status of tasks our account manager assigned to the rest of the team. This tool allowed me to raise any inquiries and add relevant people to the conversation. 

What did you find most impressive about them?

I most appreciated their commitment to the research stage. It made them stand out from the competition. Evident and useful throughout the project, this effort mitigated every challenge and question that arose during the design and development. 

Cyber-Duck willingly spent the time getting to know us as a client and properly identify our goals. Starting off on the right foot avoided delays down the line from having to fix designs. We could always refer back to their research to regroup around our original intentions.  

Are there any areas they could improve?

After passing the research and designs over to the development team, they might have given us access to the site too early. I found several minor software bugs I wasn't expecting. The site wasn't live at this point, though; we were just putting in content. Maybe they should have the design and software teams hold discussions to ensure that the final product is ready before giving their client access. They fixed all the bugs before launching the site. 

Do you have any advice for potential customers?

If you plan to work with a designer like Cyber-Duck, make sure to embrace the research phase. Listen properly to the questions they ask you. Engage with the team, and you'll find how invested they are in the digital side of things. Their company's stakeholders get involved, which helps both parties align with goals. 

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Re-Design for Mechanical Manufacturing Business

“Their technical abilities were better than anyone else’s ... and they adapted well to changing requirements.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2017 - May 2018
Project summary: 

Cyber-Duck redesigned a website in order to update the aesthetic and improve UX. They streamlined content, created a bespoke CMS, and added a new customer login system.

The Reviewer
 
201-500 Employees
 
Hertfordshire, United Kingdom
Project Manager, Industrial Engineering Company
 
Verified
The Review
Feedback summary: 

Since the redesign, site traffic has improved and bounce rates have decreased. Cyber-Duck’s team met all project needs on schedule and delivered creative, flexible solutions to any challenges that arose. Their team was easy to work with and communicated well throughout the process.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager for a mechanical and electrical manufacturing business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cyber-Duck?

Our previous website was poorly designed, frustrating to users, and lacked appropriately targeted content. The design was imposed upon us by the developer rather than being user-focused. We wanted to streamline the content to make it more relevant and eliminate unnecessary text.

SOLUTION

What was the scope of their involvement?

They performed a complete site redesign. They did a content audit throughout the process to determine which of our previous content was worth keeping or revising. They also created a flexible bespoke CMS for our in-house marketing team, a new customer login system, and generally enhanced the whole functionality of the site.

What is the team composition?

I worked with our project manager, two UX designers, the design director, and their technical director.

How did you come to work with Cyber-Duck?

They’d already been working with us for a couple of years on other projects, so their name was put forward as one of our options. We ended up choosing them not only because of our pre-existing relationship but also because they had the best proposal.

What is the status of this engagement?

We worked on this project from September 2017–May 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s only been a month since the new site went live, but we’ve already seen an increase in the number of page views. Our goal was to improve the customer experience, so it’s a good sign that we’re seeing them spend more time on the site with fewer people bouncing away immediately. The redesign also received a lot of positive feedback internally thanks to our move to a more modern, minimalist design.

How did Cyber-Duck perform from a project management standpoint?

They’re easy to work with and good at keeping us up to date. They used Teamwork and Jira to help facilitate our communication. All their work was delivered to a high standard, on time, and on budget.

What did you find most impressive about them?

Their technical abilities were better than anyone else’s we considered and they adapted well to changing requirements throughout the project. We ran into occasional barriers along the way, but they were always flexible and came up with creative solutions to keep us moving forward.

Do you have any advice for potential customers?

They put the needs of your business first and they balance creativity with practicality well. They don’t try to push you in any particular direction if it’s not what’s best for your needs.

4.5
Overall Score It’s generally been great with no major issues.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always delivered the work when they said they would.
  • 4.0 Cost
    Value / within estimates
    It was a worthwhile expense, but sometimes I found it quite expensive.
  • 5.0 Quality
    Service & deliverables
    The creative designs and technical infrastructure of the site are great.
  • 5.0 NPS
    Willing to refer

IT Systems Consultation for Architecture Firm

"I feel confident that Cyber-Duck is helping us make the correct choices."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Dec. 2016 - Ongoing
Project summary: 

Cyber-Duck conducted extensive consultations and offered detailed suggestions for improving and modernizing the internal systems of a national firm. They’re helping meet latest ISO 9000 standards.

The Reviewer
 
51-200 Employees
 
Sheffield, United Kingdom
Kevin Grayson
Director, Bond Bryan Digital
 
Verified
The Review
Feedback summary: 

Rather than provide run of the mill solutions, Cyber-Duck familiarized themselves with the company in order to provide tailored recommendations. Their in-depth knowledge of technology trends ensures a full range of options, and they offer flexible rates to improve affordability.

BACKGROUND

Introduce your business and what you do there.

Bond Bryan Digital is a branch of Bond Brian Architects, listed as one of AJ’s top 100 architecture firms in the UK. In my role as director, I work with our company’s systems and technology, specifically relating to quality assurance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cyber-Duck?

With a changing business climate, we wanted to improve the efficiency of our internal technology systems and make any necessary upgrades. We also needed to bring our systems up to the latest ISO 9000 standards.

SOLUTION

What was the scope of their involvement?

Our firm relies on a number of programs, ranging from manual systems like Word documents that are stored on internal servers to web-based Internet systems. The organization of these systems can be fractured and difficult to comprehend.

Cyber-Duck has provided a series of consultations for modernizing our existing systems and incorporating new technologies. They met with key stakeholders within our business, including finance, marketing, health and safety, along with our own staff of architects and technicians, in order to gain feedback about how our systems function.

Based on these interviews, Cyber-Duck presented us with a detailed map for moving forward. This includes suggestions for structural changes and a number of technology solutions that we're currently reviewing.

What is the team dynamic?

We initially worked with Danny Bluestone [CEO, Cyber-Duck] on the high-level stuff, and he then introduced us to other members of his team, including Gareth [Drew, Technical Director, Cyber-Duck] and Sylvain [Reiter, Client Services, Cyber-Duck].

They also invited me to look at their own systems in their head office, where I met a number of their colleagues. They have a real team approach and engaged with us on a personal level.

How did you come to work with Cyber-Duck?

Our managing director met Danny at a business social and suggested I contact him. We were considering a few companies at the time, but Cyber-Duck impressed us with their broad skill range. They also took the trouble to learn about our company and offered more than generic software suggestions.

How much have you invested with them?

Between £5,000–10,000.

What is the status of this engagement?

We began consultations in December, 2016 and our relationship is ongoing.

To be honest, our end has taken a long time to approve next steps, but Cyber-Duck has remained committed to us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've certainly opened our eyes to the wide range of available options. We're still in the process of making final choices, but we have settled on core pieces of software based on Cyber-Duck’s recommendations. We’ve also chosen a business database including financial planning tools, and we’ll be building systems around those in the coming months.

We have every confidence that we're heading in the right direction.

How did Cyber-Duck perform from a project management standpoint?

They're very responsive. It's been difficult to arrange meetings at times, but our end is partially responsible. They're a good company, meaning they’re understandably busy, and the process has always moved at a reasonable pace.

What did you find most impressive about them?

They’re professional and stay up-to-date with the latest technologies. While we deal with architectural software on a regular basis, we don’t always keep up with general business or social media tools. Cyber-Duck stays abreast of those industry developments and is always keen to share that knowledge with us.

Still, they were quick to recognize any knowledge gaps. They listened to the needs of our architects, and if we suggested a system they were unfamiliar with, they conducted research to ensure they provided a full range of options.

Are there any areas they could improve?

No, not really. I can't think of anything.

Advice for potential customers?

It's important to work collaboratively and keep an open mind to solutions. Remember that you’re not just paying for the software, you’re paying to ensure you make the right long-term decisions for your business. I feel confident that Cyber-Duck is helping us make the correct choices.

5.0
Overall Score I have no complaints.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Busy schedules can make meetings difficult to organize.
  • 5.0 Cost
    Value / within estimates
    They're a good value, transparent with their rates, and offer flexible fees.
  • 5.0 Quality
    Service & deliverables
    The level of attention we received exceeded my expectations.
  • 5.0 NPS
    Willing to refer
    I'd be more than happy to recommend them.

Website Re-Design for Regional News Publisher

"Given the complexity of what we were trying to do and the timeframes, they did a great job"

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Apr. - Dec. 2016
Project summary: 

Cyber-Duck redesigned a newspaper's website. They also assisted with data analytics and did the UX design.

The Reviewer
 
51-200 Employees
 
West Midlands, United Kingdom
Digital Managing Director, News Media Company
 
Verified
The Review
Feedback summary: 

The team was responsive and readily available whenever needed. Their high-quality work led to a successful project and a positive relationship. Their project management was their key strength; Cyber-Duck kept the project on track at all times.

BACKGROUND

Introduce your business and what you do there.

I'm the digital managing director for a newspaper business. We own two regional newspapers in the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cyber-Duck?

We originally built and designed our website in-house. We were looking to redesign our websites and move our CMS platform over to the Washington Post CMS platform. We don’t change the website that often, so this was an opportunity to take a fresh look at the website. We don’t have a large amount of design and UX resources in-house. Within the constraints of the platform we’re moving to, we wanted to work with an agency that would help us make the most of that opportunity from both the design and UX point of view, within the limitations of what we’re able to do from a workflow and CMS perspective.

SOLUTION

What was the scope of their involvement?

They redesigned our website. We wanted them to do the frontend HTML and CSS so that then we could implement that with our own development team. They did the UX design and some audience research. They helped us develop personas for our audiences and helped with some of the analytics.

What is the team dynamic?

There were two members from Cyber-Duck present during the pitch process. We had a project manager throughout and Matt [Chief Production Officer, Cyber-Duck] was on our calls a lot. We have a core team of two or three and then other people came in when necessary.

How did you come to work with Cyber-Duck?

We went through a process where we identified several agencies that we then contacted. We also asked for recommendations. We ended up having about four agencies come in to see us and give a pitch. The team members from Cyber-Duck were the most convincing with their pitch. We liked them and we thought we could work with them. We liked their approach and felt it was a good fit for what we were looking for.

How much have you invested with them?

Between $50,000 and $200,000.

What is the status of this engagement?

We started working together in April 2016 and the work ended in December 2016

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were really pleased with the way that Cyber-Duck worked with us. We were relatively challenging as a client given that there are a lot of stakeholders within our business. They had to take everything through quite a long process, and they were very good at that. They were very good at taking us through all the steps of the project and keeping us on track; we were pleased with the way they went about that. The output of the work was good. We maintained a good relationship with them throughout the process.

How did Cyber-Duck perform from a project management standpoint?

They were good at delivering against the project timelines. Like any project, there were challenges along the way, but they did a good job of keeping the project on track and on time. The overall project did run behind, but I wouldn’t catapult that at their door. They were quite disciplined in their approach.

They had a project management platform that they shared with us which helped us work through all the wireframes, the revisions, and we could leave comments. Their team was really responsive. They were very good at jumping on the phone and making themselves available when we needed them to in addition to our scheduled calls.

What did you find most impressive about them?

They were really good to work with. They were responsive and they worked hard to understand our brief and deliver. I have not been through this process with another agency to compare it to; this is the first redesign I’ve worked on with an agency. Given the complexity of what we were trying to do and the timeframes, they did a great job.

Are there any areas they could improve?

The area we were least impressed with was the data and analytics. We were expecting more in that area with the data-driven decision-making side of things. 

4.0
Overall Score They were good.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    That was one of their strengths. They did scheduling particularly well and they kept the project on track.
  • 4.5 Cost
    Value / within estimates
    They were pretty good.
  • 4.0 Quality
    Service & deliverables
    Other than the analytics, it was good.
  • 4.0 NPS
    Willing to refer
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
United Kingdom
ID
4356226
Date of Formation
Jan 18, 2002
Source
Companies House
Last Updated
Jan 31, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
15
OVERALL REVIEW RATING
4.7
Source
Clutch
LAST UPDATED
February 11, 2019