Cyber-Duck

What evidence can you share that demonstrates the impact of the engagement?

Everyone loves the website Cyber-Duck delivered. We haven’t had a single complaint. Recently, we recently launched a public consultation for our project. 

When the site was brand new, we weren’t yet ranked the highest on search engines like Google and Bing. After Cyber-Duck started using Google Ads, we were at the top of the search rankings.  As we’ve been tracking the website through Google Analytics, we’ve seen an increase in traffic.

How did Cyber-Duck perform from a project management standpoint?

Cyber-Duck added a level of granularity to the work and tracked everything we needed to get done. They’re very rigid, sent detailed timelines that outlined what they were working on, and stayed on top of everything. Project management was very good overall. 

As a design agency, our collaboration had an interesting structure. On minor occasions, we had to chase them down, but generally speaking, they met all the timeframes we set.

Cyber-Duck provided timelines and scheduled daily and weekly calls. They were always free to take a call or have us visit their office. They met with us at our office, as well. Not all their staff is in London. It’d be ideal if they were all local so we could meet in person a bit more.

What did you find most impressive about them?

Cyber-Duck set up the project very professionally. They kept us on track and clearly identified issues in advance. Their work approach was very structured, which is exactly what we needed. I have complete confidence in their ability to manage multiple deadlines, timelines, and project elements.

Are there any areas they could improve?

Our website development had compressed timelines, which required an increased pace and degree of flexibility. Cyber-Duck is very structured, which made it harder to flex whenever we needed. This isn’t necessarily a negative since they had everything under control. They were able to make changes on the fly right away.

Do you have any advice for potential customers?

Be clear and upfront about what you want.
 

What evidence can you share that demonstrates the impact of the engagement?

One of the most important metrics was people’s responses to what the website looked like, and those were extremely positive. Having been the one who was most involved in the project, I was very satisfied with the site overall.

How did Cyber-Duck perform from a project management standpoint?

They were great in this area. Our company is complicated to work with having various teams in multiple time zones, some of whom don’t speak English well. In some instances, there was some miscommunication and misalignment between Cyber-Duck and our team, but, once that was acknowledged, we were able to get back on track, so it was never detrimental to the finalization of the project itself.

Cyber-Duck was flexible in accommodating different time zones. We required a lot of last minute changes and flexibility. Our company was in the middle of a lot of changes, requiring some extremely important news releases, and Cyber-Duck had to be flexible during this complicated time. This meant working extra hours and doing additional testing and development work. They responded well to such challenges.

What did you find most impressive about them?

The main developer stationed on our project went above and beyond what the contract said in order to assist us. This included making updates on weekends and jumping on additional calls in order to clarify the training sessions. We value working with people who make extra efforts like this.

Are there any areas they could improve?

The one instance where there was miscommunication regarded the graphic side of things, which is always personal. Everyone has an opinion regarding the brand identity and how it should look. It was perhaps the fault of both parties. We needed to establish clearly what the brand identity criteria were, so it’s not necessarily something that Cyber-Duck needs to improve. Were we to repeat this process, we’d need to provide clearer expectations at the beginning.

Do you have any advice for future clients of theirs?

It’s important to be vocal. Cyber-Duck is proactive about organizing touch points and meetings, but companies need to be vocal as well in order to maximize the team’s performance. That’s key for any company wanting to work with them as they are willing and able to adjust and amp up their conversation, but we need to be proactive in organizing and pushing it forward.

What evidence can you share that demonstrates the impact of the engagement?

Cyber-Duck successfully created a more robust system that reduced the number of calls into our customer care team. The portal received positive user feedback for its intuitive navigation. Overall, we had a positive post-launch experience.

How did Cyber-Duck perform from a project management standpoint?

The team’s performance was consistent. We spoke constantly and I provided regular feedback. We had weekly conference calls and tracked progress with Teamwork and Jira.

What did you find most impressive about them?

They were a quality agency with a thorough and structured approach. The team’s experience enabled them to make numerous suggestions and recommendations. My colleagues and I appreciated that level of expertise; it’s why we hired them.

Are there any areas they could improve?

No. There were a few bugs in the first weeks after launch, but nothing is perfect.

Do you have any advice for potential customers?

Make the most of their frontline services and strategy prior to implementation. The initial research phase is important. Ask questions and feel empowered to alter the statement of work based on feedback. Cyber-Duck is invested in their customers’ success. They are more knowledgeable than most clients anticipate. The team capably balances creativity and practicality; they are not pushy in any sense. Keep asking questions to get the best out of them.