Everything You Need
Cybba brings conversion efficiency through personalized digital marketing and advertising to companies worldwide. Using advanced data analytics, we provide leading digital marketing and display advertising solutions for brands of all sizes. Our strategies include in-depth customer segmentation, digital display ads, onsite optimization, and email remarketing technologies. With these strategies and our full-service account management, we help brands drive qualified traffic to their sites, increase customer conversion rates, and reduce cart abandonment.
Focus
Portfolio
Adidas, Cartier, Denihan Hospitality, Luxair, Middlebury Institute, Mizuno, Mont Blanc, Motorola, Mrs. Fields, Nordstrom, Oracle + Dyn, University of Tennessee
adidas Group
Goals:
As one of the global leaders in sporting goods, adidas Group partnered with Cybba to address the following:
• Website Abandonment
• Increase Online Sales
Results:
Utilizing Cybba’s onsite engagement solution, adidas engaged visitors with customized messaging when they showed intent to leave during different stages of the customer journey. Specific campaigns were built out to target users as they moved from the product category pages to the checkout page.
• 16:1 ROI
• $2.9M+ in Recovered Sales
• 22k+ in Total Conversions
365 Tickets USA
Goals:
Cybba analyzed the 365 Tickets USA site and found that their cart pages had the highest rate of abandonment. Cybba created a strategy that addressed the following:
• Re-engage visitors at the point of website abandonment
• Retarget abandoned users to complete their purchase
• Increase the average order value of online ticket sales
• Maximize brand exposure by turning customers into brand ambassadors
Results:
Using both on-site and off-site re-engagement strategies, we created multiple touchpoints to enhance the overall user experience, rather than disrupt it, ultimately resulting in:
• 33:1 ROAS
• $250k+ in Recovered Sales
• 56% Average Email Open Rate
Luxair
Goals:
In an effort to streamline its e-commerce platform, Luxair partnered with Cybba to utilize our marketing and advertising technology to achieve the following:
• Recover Abandoned Revenue
• Increase Bookings
• Increase Engagement with Site Visitors
• Improve Efficiency of Booking Process
Results:
Using our conversion efficiency marketing and advertising technology, we were able to interfere with the notoriously high abandonment rate of the travel industry.
• 26:1 ROI
• $9.6M+ in Recovered Revenue
• 27% Email CTR
Reviews
the project
Digital Marketing Services for Outdoor Gear Company
"They are easy to communicate with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We manufacture and sell outdoor gear.
For what projects/services did your company hire Cybba?
To increase sales through on-site engagements, and to retarget website visitors.
What were your goals for this project?
Increased revenues and conversion rates.
How did you select Cybba?
They presented the best value proposition.
Describe the scope of their work in detail.
Onsite engagements across the entire funnel of a customer's journey as well as retargeting ads.
What was the team composition?
Account executives.
Can you share any outcomes from the project that demonstrate progress or success?
Consistent updates in marketing collateral as well as increased incremental revenue from the creatives.
How effective was the workflow between your team and theirs?
They are easy to communicate with, biweekly calls and monthly roundups.
What did you find most impressive about this company?
Attention to detail and willingness to go the extra mile from the account managers.
Are there any areas for improvement?
More transparency into revenues/commissions and attribution, for which reason services can be costly/difficult to justify.
The engagement is going well thus far. The client has already seen an uptick in revenue along with regular feedback from promotional campaigns. Cybba provides updates biweekly and they're always willing to go beyond what is required.