CX100 Inc

Introduce your business and what you do there.

Precept Labs is a startup based in Bangalore mainly focused on consumer internet products. I’m a co-founder of the company.

What challenge were you trying to address with Inkoniq?

As a tech company, most of our employees come from a technology background. When we started building a platform to manage housework transactions, the first challenge was having a really good design. However, we lacked the expertise in-house.

What was the scope of their involvement?

We brought Inkoniq on board for UI/UX help. We have a mobile platform that’s a kind of private marketplace where we bring in local vendors and households. We wanted to make sure that all its functionalities could be performed in a couple of clicks. The users are not necessarily that tech-savvy, so the challenge was designing the app in such a way that a first-timer user could navigate it without guidance or tutorials. Inkoniq provided design for both the Android and the iOS version.

From the beginning of the design process, we wanted the app to be easy to understand even for users with no English-speaking skills. That required localized content and communication for our target market, India. We wanted to make sure that we could easily deploy localized versions of the platform without needing many changes.

We gave this brief to Inkoniq, and they undertook a process to tackle these problems that impressed us. The team first conducted user interviews. They spoke with actual users in order to understand how to go about it from their perspective—what kinds of problems they were facing and what solutions they were expecting. I was impressed by the kinds of questions they asked and the preparation they did for the user interviews.

What is the team composition?

We initially had a project manager as the main point of contact. They then assigned three UX designers, including one senior person. There were 3–4 people in the team altogether.

How did you come to work with Inkoniq?

We chose them based on their track record and previous work. I started interacting with their team and actually called them to our office for a face-to-face meeting. I was very impressed with their description of the things they were going to do and decided to bring them on board.

I met and interviewed 6–7 design studios, looking at the work they’d completed, the backgrounds or profiles of their teams, and their cost. Across all of these, it made sense to go with Inkoniq.

What is the status of this engagement?

We started working with Inkoniq around April 2019, and it’s ongoing. We’re planning to give them more work on the app’s design.

What evidence can you share that demonstrates the impact of the engagement?

We came up with a set of requirements, and Inkoniq brought solutions we hadn’t even thought of. That was very productive and helpful from our perspective—they went beyond the brief to contribute to the success of the product.

We’ve shown the product to people, and they were very interested in it. The first thing they say is that the design is very good. That’s the first impression we want to have, and I’m glad that Inkoniq was able to deliver on it.

How did Inkoniq perform from a project management standpoint?

They are very professional and update us on a biweekly basis. Whenever they finish something, they share wireframes or anything they come up with right away so that we can give immediate feedback. Having that continuous feedback loop is very impressive.

What did you find most impressive about them?

Inkoniq thinks outside the box and isn’t afraid to push back on our bad design ideas. Not only that, they come back with better solutions, which we agree to.

Design is an iterative process. With some of the other experiences I’ve had, there were one or two iterations and then we were done. Any further changes would cost us. Inkoniq is actually very flexible in incorporating our feedback if it would help make the product better, even if it was beyond their scope. They go to the next level, and we’re very impressed with that.

Are there any areas they could improve?

No, I’ve been happy so far. They’ve been great.

Do you have any advice for future clients of theirs?

I recommend trying Inkoniq out. We took a chance with them, even though they’re not a big name in Bangalore, and, boy, was it worth it. They’re more than worth the money.

Please describe your company and your position there.

I am director of Design at vedantu. Vedantu is an Edtech unicorn Startup of India. We have a goal to bring impact on scale.

For what projects/services did your company hire Inkoniq?

We wanted to enhance in Class experience of our platform and wanted to add more engagement levers for the students.

How did you select this vendor?

We hired a Resource of Product Design for a limited time to work on this particular feature. Their quick turnaround time in terms of giving me resource options is commendable. Very quickly i was able to finalise a resource to work on my Project.

Describe the project in detail and walk through the stages of the project.

We are working on making our In-Class experience better and trying to add few features that can bring more engagement and personal attention to the students during the class. We had to do some sort of Primary & secondary research for the same as well before concluding and developing the right feature.

How many resources from the vendor's team worked with you, and what were their positions?

I hired 1 Product Designer

Can you share any outcomes from the project that demonstrate progress or success?

Project is still in Progress and Results are awaited

How effective was the workflow between your team and theirs?

The new team member from INKONIQ has been pretty helpful. She works in my team as my other team members and there's a good momentum of working together. Never felt like an outsider. She could grasp the Working style and Culture of Vedantu pretty soon.

What did you find most impressive or unique about this company?

A quick turn around time to get multiple talent options. Also the quality of resource is great.

Are there any areas for improvement or something they could have done differently?

NA

Please describe your company and your position there.

I’m the founder and CEO of a real estate platform.

For what projects/services did your company hire Inkoniq?

We needed UX/UI design assistance.

What were your goals for this project?

We wanted to create an excellent design for our application.

How did you select this vendor?

They were referred to us by friends.

Describe the project in detail.

They worked on the complete UI/UX design for our application.

What was the team composition?

We were assigned two project managers.

Can you share any outcomes from the project that demonstrate progress or success?

They were an excellent partner for us. When we were in our early stages, we were looking for a company to visualize the product from a design perspective and fulfill our dreams, which Inkoniq did perfectly. Their designs were impactful and intuitive with a continuous focus on the platform’s end user.

How effective was the workflow between your team and theirs?

Anish (Senior UX Delivery Manager, Inkoniq) did a fabulous job managing expectations and deadlines. 

What did you find most impressive about this company?

They made us feel like they were part of our organization and that they believed in our product. We received constructive suggestions about how to improve the app, which was excellent.

Are there any areas for improvement?

I can't name anything. I wish them all the best.