Cut Throat Marketing

Introduce your business and what you do there.

I’m the executive assistant at a flower petal and ash jewelry store. We also make wedding bouquets and funeral flowers.

What challenge were you trying to address with Cut Throat Marketing?

Initially, we needed help with marketing.

What was the scope of their involvement?

We hired them for marketing. The team helped us build our new Shopify website. They help us with everything we needed with the site, as far as little tweaks. They also help us placing ads for Facebook. Additionally, they work on our blog. About a week ago, we started talking about improving our SEO.

What is the team composition?

We work with 2–4 people from their team.

How did you come to work with Cut Throat Marketing?

They were voted the best marketing company in Columbia, South Carolina. Our owner decided to reach out to them after seeing how highly ranked they were.

How much have you invested with them?

We average $900 per month.

What is the status of this engagement?

We started working together in February 2020, and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ve been in business for 26 years and we hadn’t gone up in sales for the past two years before Cut Throat came on. In fact, we were down $100,000 last year. This year, we were only down by $8,000. Their help makes a big difference.

How did Cut Throat Marketing perform from a project management standpoint?

We meet with them once a month to talk to them about where things are and what we’re doing next. They do a spreadsheet that shares all of their activity. We prefer to communicate face to face. They also send an analysis once a month through their office manager.

What did you find most impressive about them?

We like Cynthia (Founder & CEO) because she’s direct and honest. If she thinks something isn’t a good idea, she’s straight forward about it in a nice way.

When the team talks to us about what they’re doing, it’s in language we can understand. In the past, other vendors have talked in terms that were above our heads and we had no idea what was going on.

Are there any areas they could improve?

No, they’ve done anything we’ve asked them to do.

Do you have any advice for potential customers?

We keep them accountable with check-ins. A lot of other marketing companies just send reports, which makes us wonder if they’re even doing anything. It pays to have them show what they’ve been doing in regular meetings.

Introduce your business and what you do there.

I’m the marketing director of Carolina Comfort Inc. We work in the heating and air conditioning industry and have been doing so for almost 30 years now.

What challenge were you trying to address with Cut Throat Marketing?

We were trying to find someone that’d help us with our online presence in terms of SEO and SEM. We wanted to improve our general Google and browser searching performance. Additionally, they’d handle our website hosting and updates.

What was the scope of their involvement?

Cut Throat Marketing rebuilt our website from the bottom up. They’re now doing SEO, SEM, and PPC. Their team has also written blog content and things of that nature.

What is the team composition?

When we started, we worked with three people, now we work with 6–7 individuals. My main points of contact are Cynthia (CEO) and Geoffrey (COO).

How did you come to work with Cut Throat Marketing?

I found them while searching for marketing companies. We later found out that they’re located 15 minutes away from us. We wanted someone local so we could have face-to-face contact.

When we found them, we were intrigued by their name and looked around their website. I liked what they had to say and what their approach was to the marketing world. I reached out to them and everything took off from there.

How much have you invested with them?

We’ve invested close to $100,000.

What is the status of this engagement?

Our ongoing engagement started in February 2019.

What evidence can you share that demonstrates the impact of the engagement?

After they rebuilt our website and took full control of our blog, we now receive 6,000–7,000 unique views in a month. For context, in the past, we’d get 500–600 unique views during our busiest months of June and July. We’ve seen exponential growth over the length of our engagement with them. Our cost per lead is currently somewhere between $60-$70; it used to be between $150–$200.

How did Cut Throat Marketing perform from a project management standpoint?

They’ve always met deadlines. Usually, if they’re waiting on something it’s probably because of me. Their team is always on top of their work and do a good job on everything. If there are any issues, they come back with a revised version very quickly.

Cut Throat Marketing created a customer dashboard that allows me to see what they’re working on and anticipated completion dates. We communicate through emails, phone calls, and face-to-face meetings.

What did you find most impressive about them?

I’m very impressed with the way they conduct themselves and the type of speech they use. It doesn’t feel as if I’m talking to someone who has a cookie-cutter model. It feels that I’m talking to some who genuinely understands our area. Cut Throat Marketing has a good understanding of the method of approach that works for our city. They’re very real and candid, and that’s how I like to speak.

Are there any areas they could improve?

They’re still a young company. Their team should continue to grow. As they grow, they should expand on what they do.

Do you have any advice for potential customers?

Listen to them. They know what they’re talking about and are great at what they do. Be open to their suggestions.

Introduce your business and what you do there.

I’m the general manager of Kay Plumbing Services. We’re a residential and commercial plumbing company.

What challenge were you trying to address with Cut Throat Marketing?

We were working on growing our business and growing a larger presence in the local community.

What was the scope of their involvement?

Cut Throat Marketing has utilized a couple of different dashboards and has done a lot of work in Google with SEO. They manage our social media presence and have gotten us on Birdeye and Monday.

Their team also gets us involved in various things with our local community. These efforts help increase our presence. They also manage all of our Google reviews and take care of our website so our customers can give us direct contact.

What is the team composition?

We work with everyone on their staff including Cynthia (CEO), Geoffrey (SEO Strategist & Project Manager), the office manager, social media managers, and so on.

How did you come to work with Cut Throat Marketing?

She was familiar with a previous office manager within our company who introduced her to our owner. They ultimately determined that they were prepared to work together.

How much have you invested with them?

We’ve invested about $97,000.

What is the status of this engagement?

Our ongoing engagement started in December 2017.

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen growth and an increase in our business. We were at just under half a million dollars when we started working with Cut Throat Marketing. Last year we did $1.7 million and this year, we’re on par to do $1.5 million; like everybody, we’ve suffered some with COVID-19.

They’re fantastic people to work with. They make my job super easy. Their team communicates what they need and how we can best provide it. If I have questions or issues, all I have to do is simply email, text, or call. They’re very professional and efficient. Their team does exactly what I ask them to do in exactly how I ask them.

How did Cut Throat Marketing perform from a project management standpoint?

Their project management is excellent. We get a weekly summary of all of our reviews and a monthly summary of web traffic and interfacing. We have no complaints about their services.

What did you find most impressive about them?

Their overall efficiency and willingness to get down in the trenches and help us figure out what we need to do to best serve our company and customers.

Are there any areas they could improve?

No, I’m perfectly happy with everything they do for us.

Do you have any advice for potential customers?

Be willing to be transparent. They can’t help you if you aren’t being open and honest with them.

Introduce your business and what you do there.

I'm the marketing manager for a full-service glass company. We handle glass needs from auto windshields to residential needs and storefronts.

What challenge were you trying to address with Cut Throat Marketing?

They began the relationship before I came on board. Based on the information I've gathered, the initial need was to increase our rankings and improve our SEO.

What was the scope of their involvement?

They've done a lot for us. Before I came on, they handled our social media and completely redid our website. SEO was included in that original scope, and we're currently ranked at number one in the glass industry in our region. We use Google Ads, Facebook, and other campaigns.

What is the team composition?

I have two main points of contact. Occasionally they have another team member helping them, but that's behind the scenes.

How did you come to work with Cut Throat Marketing?

I'm not sure what their hiring process was.

What is the status of this engagement?

I believe the relationship started in 2018, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

The biggest hurdle since I joined the company was getting Google going. We recently opened a third location, which they really pushed through social media and Google Ads. They helped us tremendously to ensure we were in the top ranking for everything. That goes along with SEO and all of our ads. No pun intended, but they're helping us be cutthroat in our industry.

How did Cut Throat Marketing perform from a project management standpoint?

They're very responsive and are great communicators. Whenever I call, text, or email, I hear back either immediately or within an hour. They're on top of everything and are excellent to work with.

What did you find most impressive about them?

It's so nice to work with a company that is willing to go out of their way to explain things to us. They've taken me under their wing, and they help ensure we get all the enhancements we need. They're a good partner to have, and we look at them as a part of our team.

Are there any areas they could improve?

I can't think of anything they should improve.

Do you have any advice for potential customers?

Be ready for great communication and involvement. They will be honest, so be open to their advice. If they make recommendations, follow through and implement the solutions they suggest.