APP MARKETING, ANALYTICS & TECHNOLOGY CONSULTING
Customlytics is a full-stack mobile technology and marketing consultancy in Europe. Our service offerings include consulting and support for mobile app strategy, campaign management, analytics & technology integration. Our team of experienced professionals is geared towards taking care of all relevant topics to successfully promote mobile apps. Not only do we cover the entire spectrum of marketing infrastructure and app store optimization (ASO) - we also run performance marketing as well as retention campaigns (CRM) in-house.
Audible, Telekom, BVG, Digital Performance, Delivery Hero, Jelbi, HVV, OneFootball, deliveroo, VRR, Circ, CodeCheck, Taxfix, Trafi, Radio.net, Magicplan, DefShop, PayByPhone, Momox, APCOA, Mobimeo, Park and Joy, idealo, Mimo, LOLSUMO, Congstar, FromAtoB, Parkling, COUP & Tricount
We at Customlytics wanted to help BVG Jelbi to promote their app organically with App Store Optimization (ASO) because we believe in their service and as well care about sustainability.
Because the app is relatively new, it’s app store assets and keyword strategy were still fresh. This provided a rather unique opportunity to structure from scratch a firm foundation for long-term organic app growth strategies with a perfect setup. To do this, we did the following:
- Keyword optimization (KOW):
We discovered and selected the most valuable and relevant keywords for the app to rank for in search results, and tried to make it rank as high as possible for them.
- Conversion rate optimization (CRO):
We researched and developed effective communication strategies using the app’s app store screenshots to persuade those who see it to install it, thus increasing it’s conversion rate (CVR).
We reached great results:
For the screenshots, we saw a near-instant uplift of 41% in CVR (store visits to downloads) after changing the screenshots on the App Store, and about 5%. On average, this was a 23% growth in organic CVR.
For the keywords, we reached an 80% uplift in search visibility in the App Store.
Improving app ranking with a design overhaul and A/B testing.
In April 2019, COUP became our client and we developed and run App Store Optimization (ASO) campaigns for them.
The goals were twofold:
- To increase the COUP e-scooter app’s organic visibility,
- Increase its conversion rate (CVR) to make the boosted visibility turn into more installs.
After a three-month AB testing project, we managed to help our client COUP learn a lot about their market and users. We also helped them establish a foundation for CRO.
In shorts, we could reach a +20% Initial Uplift in the CVR, we developed 3 Test Variants and had 1 Validated Strategy to Scale.
CVR & A/B Testing, Keyword Optimization
When our client CodeCheck was launching in a new region, they wanted to use this chance to refresh their app’s store presence as well.
This is were we came in: We helped them to have an awesome presence on the App and Play Stores in order to transform all the publicity as well as organic traffic into actual app installs.
We split our project for CodeCheck into 2 parts:
- We optimized the conversion rate from all traffic enabled by the boosted public attention, and add the precious organic traffic from Search optimization to secure more organic installs. For conversion, we helped them set up the most scalable and testable app store asset – the screenshots – then began AB testing with it.
- For visibility, we developed a keyword optimization strategy that helps the client’s app get found by the right kind of users, who are more likely to keep using the app, interact more with it, and become paying users.
After a one-month project, we managed to help our client CodeCheck improve both keyword ranking improvement and conversion rate growth. In shorts, our results include: +45% Search Visibility, +3% CVR.
For app marketing managers, it’s particularly important to plan promotional activities and advertise their mobile app to attract new users.
One way to generate new profitable users is with “TikTok For Business”. The leading platform for mobile short videos clocks over 500 million users (monthly active users) in over 150 markets. The platform thus offers enormous potential for brands to expand their target group with TikTok ads and maximize the return on investment (ROI).
In this blog article, you’ll learn how to create your first TikTik ads and master user acquisition.
Your marketing dashboard is important to your campaign for many reasons:
- It provides you with a general campaign overview to track the overall performance results,
- It assesses to what extent targets are met,
- And it should deliver a detailed look at campaigns to identify which campaigns are impactful (or not).
There’s no doubt: The impact of a thoughtfully designed dashboard is crucial to the consumption of information and insights of your company’s stakeholders.
This is why our Business Intelligence team and Design team got together to provide you with a handy cheat sheet with best practices around dashboard organization and design.
There are quite a few acronyms around setting goals and metrics for paid UA activities that can be confusing when you’re just about to get started with scaling up your paid user acquisition as an app marketer.
To make it easier for you, we provide you with an ultimate cheat sheet for paid mobile UA in our blog article.
Apple Search Ads (ASA) is running the game on the App Store when it comes to engaging with your iOS users searching for mobile apps. And as a mobile marketer for iOS, you will most likely know what Apple Search Ads are. The issue that we quite often see is, hardly anyone knows how to actually run campaigns efficiently.
- What’s worth your time when running an Apple Search Ads campaign?
- And what might destroy your budget before you can see any real results?
Running efficient campaigns isn’t something you can do overnight.
We provide you with a pro cheat sheet including 8 tips on how you can run efficient Apple Search Ads campaigns to connect with iOS users.
Listen to Customlytics’ Co-Founder Christian talk about overcoming challenges in paid advertising for eCommerce apps with dynamic product ads (DPA). He will walk you through what needs to be done to make the most of dynamic advertising in order to acquire new users and retarget existing users for your app. You will learn which technical setup is needed to run DPA and why your marketing team should start working with DPA today!
How do you leverage analytics and automation to scale personalization across the customer journey? And how do you make sure to get guidelines correct? In this webinar at #GROWTH Europe 2020, mobile marketing experts from Customlytics, MoEngage, Berlin Brands Group, Delivery Hero and Project A discuss personalizing engagement with users, approaching consent from users and the future for 3rd party cookie data.
TikTok advertising has become a key channel for performance and brand marketers looking for a new route to market. At the TikTok Marketing Strategies Europe 2020, Customlytic’s Christian Eckhardt discussed app marketing strategies on TikTok with marketeers from the mobile industry.
In this episode of Retention Masterclass, our CEO Christian Eckhardt is talking with the hosts Peggy Anne Salz and John Koetsier about “CRM” for mobile, the tech that supports it, and messaging formats and channels that help.
In the newest episode of the Apptivate Podcast from our friends of Remerge, our CEO Christian Eckhardt is explaining the process of setting up Dynamic Product Ads to you.
In this webinar, you will learn how to continuously stay on top of your CRM game. Customlytics, Leanplum, Project A and Too Good To Go have come together to compile their years of experience into one informational virtual live session. The experts will be discussing interesting areas of CRM together, with our CEO Christian Eckhardt focusing user retention and giving you advice on how to battle low user retention.
Analytics are important. But many product managers still don’t understand what data should be measured to tell the real story of their product. In this online seminar with Jonas Kurzweg from UXCam and Mark Waddoups from WGU, we discuss how to set up and use product analytics tech stacks and give you useful insights into the world of data analytics for mobile apps.
In this video you will learn how 7Mind recorded a massive uptick in user activity, installs, and all other KPIs they track during from March to May 2020. Together with Mike Barclay from MoEngage and Marta Fogl from 7Mind, we talk about acquisition and whether brands should continue to invest in ads and how to prioritize channel-spend for ROI. Last but not least, we’ll take a look at when to launch campaigns, how consumers react, and how to meaningfully engage them.
In this video (German language), mobile experts from Customlytics, Remerge, Adjust and AboutYou will uncover the best way to optimize your app performance and experience through retargeting that syncs with your web strategy. It’s app retargeting, demystified! You will learn how to align your Web & App retargeting strategies. Also, we touch on the topic of Cookies vs. IDFAs: legal distinctions & implications to be aware of.
Marketing tech infrastructure is the foundation of mobile marketing. But, sometimes choosing the right tech deck can be a challenge. Christian shares his expertise on considerations for building your marketing tech infrastructure.
Mobile app marketers and developers need to make sure that their apps stand out from the crowd in the app stores. This eBook will answer your questions on why ASO is important and the major differences between the app stores.
In this eBook, we will show you a technique that will help you to drastically improve the average rating (customer feedback) you get for your apps on the app stores, as well as the differences between the Google Play Store (Android) and Apple App Store (iOS).
This eBook answers one of the most common questions asked by app developers: How much money can I make with a mobile app and which monetization model is most successful?
With a systematic mobile analytics setup, you get a complete insight into user behavior within your app. In this eBook we explain how you can make important marketing & product decisions based on this.
In this eBook you will learn the basic mechanics behind acquiring and retaining users for your mobile application as well as the different activities that are part of it.
Discover how you can convert occasional app users to loyal customers with well-targeted and relevant retention marketing campaigns.
Having a profound data warehousing strategy in place will empower your business and enhance your technological advantage over competitors. Read how.
"I appreciate their expertise and helpful mindset."
Customlytics GmbH provided consulting services to a marketing agency, directing toward best practices for customer acquisition across various marketing channels. They also implemented a system to track success.
"I appreciate their expertise and helpful mindset."
Aug 6, 2020
The team's willingness to contribute valuable insights and recommendations to the company made elevating marketing efforts more effective and efficient. They communicated according to a regular, frequent cadence and filled in knowledge gaps needed for improvement.