We at Customlytics wanted to help BVG Jelbi to promote their app organically with App Store Optimization (ASO) because we believe in their service and as well care about sustainability.
Because the app is relatively new, it’s app store assets and keyword strategy were still fresh. This provided a rather unique…
opportunity to structure from scratch a firm foundation for long-term organic app growth strategies with a perfect setup. To do this, we did the following:
- Keyword optimization (KOW):
We discovered and selected the most valuable and relevant keywords for the app to rank for in search results, and tried to make it rank as high as possible for them.
- Conversion rate optimization (CRO):
We researched and developed effective communication strategies using the app’s app store screenshots to persuade those who see it to install it, thus increasing it’s conversion rate (CVR).
We reached great results:
For the screenshots, we saw a near-instant uplift of 41% in CVR (store visits to downloads) after changing the screenshots on the App Store, and about 5%. On average, this was a 23% growth in organic CVR.
For the keywords, we reached an 80% uplift in search visibility in the App Store.