Custex

Introduce your business and what you do there.

I’m the content manager at Bigbasket, an online grocery supermarket.

What challenge were you trying to address with Custex?

We have a limited set of writers in-house and needed additional help.

What was the scope of their involvement?

They write our product descriptions. When a manufacturer shares the details of the product they want to list with us, the Custex team does the writing about the product. They rearrange the specifications and then share it with us. They’ve already covered 500 SKUs for us and they’re doing a pretty decent job until now.

What is the team composition?

I interact with one person.

How did you come to work with Custex?

We looked at different agencies in the content writing space. We saw Custex’s profile and spoke to them. We liked it and gave them some of the sample work. We cross-checked it and found it to be on par with the Bigbasket’s quality level.

How much have you invested with them?

Our total investment has been about 25,000 Indian rupees (approximately $350 USD). We pay 57 Indian rupees per SKU.   

What is the status of this engagement?

We started working together in July 2020 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

It’s too early for results. They started publishing content only two weeks ago. I’m happy with what they’ve created.

How did Custex perform from a project management standpoint?

Project management is handled nicely. We communicate twice a week. The turnaround time is as expected. They’ve never let us down. The project lead knows her trade.

What did you find most impressive about them?

They ensure that our needs are always met.

Are there any areas they could improve?

As of now, they are doing what we’ve instructed them to do.

Do you have any advice for potential customers?

They’re quite professional. They have other big Indian clients also. If someone hires them, they’ll be satisfied with their work.

Please describe your company and your position there.

E-Commerce company selling Electronics & Lifestyles items all over India. I am responsible for P&L for Apparel vertical

For what projects/services did your company hire Custex?

Images & content needs to be married, curated, quality checked & then uploaded on site. Custex helps us for the same.

What were your goals for this project?

- Correct mapping of content & images with Quality specification as per system requirements within agreed TaT

How did you select Custex?

Basis reference from a Partner Brand, we provided some assignments & basis quality of output Custex was provided with full-time assignments.

Describe the scope of their work in detail.

- Correct mapping for images to the content - Quality & specification as per system requirements - Perfect information along with images to be mapped - Resolution of queries with Brand teams within 48 hours - Upload the content within 72 hours of receipts

What was the team composition?

Not sure how Custex have structured their work flow

Can you share any outcomes from the project that demonstrate progress or success?

While we kept achieving the goals for each assignment, the number of assignments is growing.

How effective was the workflow between your team and theirs?

It is on a daily basis & very regular interaction. If TaT is being met with quality specs, I think that answers the question.

What did you find most impressive about this company?

They are highly responsive.

Are there any areas for improvement?

Innovation specific to our projects is where we expect more from Custex.

Please describe your company and your position there.

I am the Category Manager at Fiora Online Limited Company Ho in Mumbai (India), Our Company is about 300 employees & we serve Customers through Our Online App StarQuik on Better Deal, I Looks after the Category On Entire Online Platform.

For what projects/services did your company hire Custex?

We Are Looking To Build Top Class Content Including Good Quality Of Images for App & Site.

What were your goals for this project?

We wanted to increase our sales.

How did you select Custex?

We have checked so many agencies in Mumbai & New Delhi. After some samples work we have finalized Custex because we found the vendor is serious about his work & they don't compromise with quality.

Describe the scope of their work in detail.

After the selection on Custex, we have done a series of discussions regarding the assignment, whenever our team had raised any concern they understand our query & act the same.

What was the team composition?

Custex team specially Abhijeet & Preeti is closely working with my team member.

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our work with this vendor, we definitely saw an impact on sales & also I feel it is due to their quality work. The app also looks good.

What did you find most impressive about this company?

Their friendly and cooperative attitude was impressive.

Are there any areas for improvement?

Everything can always be done faster, but we were very satisfied with their work.