Could you share any statistics or metrics from this engagement?
We've only done organic listings so far, given that our website was within its final development stages. Custard made behind-the-scenes work for technical SEO, which only went live at the end of March, 2016. The only figures we've gathered are for the month of April, during which we've seen some increase in traffic. It is too early to tell what long-term impact Custard's work has had though.
We have had keywords improvements for targeted keywords, but there is a long way to go in terms of getting the site high within results.
We haven't engaged in pay-per-click advertising because we mainly sell our products through reseller channels, so we can't have conflicts with our partners.
We've seen many more non-returning visitors on the website, which we attribute to the work done by Custard. I'm sure that their results will become more significant, but we've only had one months of real statistics, following the load of technical elements with which we've had to deal.
How did Custard Online Marketing perform from a project management standpoint?
Any time when we asked Custard for information reports, they've provided them very fast.
What distinguishes Custard Online Marketing from other providers?
Throughout the 5 months in which we've known Custard, the experience has been very positive. They're professional in the work that they do and we've been able to proofread their material before approval. Even though this can be time-consuming, we need to fact-check the content, given that it reflects on us.
They act as an extended marketing team for our company, working closely with our internal staff for different aspects. Custard has recommended other companies to us in terms of hosting the website because it was very slow when it launched. They've been very good at assisting us beyond the SEO work, acting as consultants for us.
Is there anything Custard Online Marketing could have improved or done differently?
I'm not an expert in the field, so it would be hard for me to give accurate feed-back of this kind. In terms of the services provided to us, Custard has been timely. Some of the image content that they've supplied may not have been specifically catered for us, but we have good images ourselves and thus have supplied them with proper content.