What evidence can you share that demonstrates the impact of the engagement?
Custard Online Marketing delivered an extremely comprehensive 180-page technical audit that contained advice and recommendations. We could tell it was written specifically for our site; there was minimal boilerplate, copy/paste, or generic data exports from automated tools.
The identified issues ranged from low-priority to critical action items. Based on the explanations, we understood the adverse impacts on our organic performance. In total, they outlined over 155 action items for our developers to implement along with a rationale for each one.
Alongside the audit, they produced an archive of supporting documents and data to back everything up. We benefited greatly from Custard Online Marketing’s inclusive follow-up consultations and ad-hoc technical consultancy throughout.
Since commencing our partnership, our Searchmetrics visibility score increased by approximately 12%, even though we’ve only implemented a relatively small number of the most pressing recommendations so far.
How did Custard Online Marketing perform from a project management standpoint?
Before starting the project, Custard Online Marketing provided a clear timeline which included estimated completion dates for various milestones within the project. They stuck to the agreed-upon timeframes throughout the project. We only lost the odd day here or there, which was understandable given the length and complexity of the engagement
They kept in regular communication with us throughout the project via email and Slack. We held conference calls where necessary. Whenever we contacted them, we received a prompt response from either the owner, our account manager, or another member of the team.
What did you find most impressive about them?
The most impressive thing about Custard Online Marketing was the depth of their technical knowledge. They were highly capable of not only diagnosing detailed technical issues, but also closing the loop by providing pragmatic and commercially-focused advice and solutions to address them.
Working with SEO experts who had hands-on web development experience meant that our in-house developers could facilitate an open dialogue with the team. Custard Online Marketing also had realistic ideas about the difficulty and timescale of completing specific development tasks from our end/ and this helped us to build a roadmap of activity which was achievable.
Aside from their technical input, Custard Online Marketing wasn’t shy about expressing their opinions on the most valuable organic commercial opportunities for us. They have helped to guide the business towards wider-reaching strategic decisions.
Are there any areas they could improve?
No, not as far as I’m concerned.
Do you have any advice for potential customers?
If you’re looking for a technically focused SEO agency, they’re a great choice. Custard Online Marketing’s white hat SEO services offer great value. We’d have no hesitation recommending them for complex projects like ours.