Current Marketing

Current Marketing is a higher education marketing agency dedicated exclusively to helping vocational and trade schools grow. We combine deep agency expertise with real-world, in-school experience. Before launching Current, our founder built and led the marketing strategy for the leading provider of phlebotomy training in California. That experience gives us a unique advantage: Our team understands the goals, constraints, and seasonal cycles that school directors face like few others in the marketing space.

We partner with career schools nationwide, including healthcare programs, skilled trades, beauty, trucking, and more. Our mission is to help schools scale without the overwhelm by building marketing systems that bring in more student inquiries, nurture leads automatically, and ultimately boost enrollment numbers and retention rates. One of our clients saw a 30% year-over-year increase in enrollments, paired with a 27% drop in student dropout rates.

Our strategies are built to support every stage of the student journey—from initial awareness to application, enrollment, and beyond. We specialize in on-page SEO, local SEO, paid search, email automation, website optimization, and custom WordPress development.

What sets us apart is our commitment to service and flexibility. We don't require long-term contracts, and you always own your content. We act as an extension of your team, advising, executing, and refining as we go. Our approach is hands-on, responsive, and designed for schools that need a strategic partner, not just a vendor.