Curral

BACKGROUND

Please describe your company and your position there.

We are a global wellbeing platform based in the UK

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Curral?

We hired Curral to handle our telemarketing initiative. This involves handling our social media and phone-based prospecting. The Curral team plan, design and execute all of our telemarketing campaigns

SOLUTION

How did you select this vendor and what were the deciding factors?

Flexibility of approach, prior research of the company and market. Great rapport with the team (who were introduced from the initial meeting). Great track-record of delivering results.

Describe the project in detail and walk through the stages of the project.

They undertook a detailed market analysis determining buyer profiles and prospect matching. They then pulled together targeted lists using social media, direct contact and public databases. We defined an approach which for us, meant that we didnt want aggressive cold-calling. The team spent time understanding the market and product, this would allow them to educate contacts. the ultimate aim was to book product demonstration, whereby they consistently hit the KPI's we agreed

How many resources from the vendor's team worked with you, and what were their positions?

6 in total. CEO (once per month) OPS Director weekly Team Manager (daily) Team members (daily)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

HeadClear is a startup and therefore had zero leads/bookings. Curral have consistently booked 20 customer meetings per month. FYI 20 leads per month was the agreed stretch target.

How effective was the workflow between your team and theirs?

Great communication, frequently adapting and modifying their approach (with full transparency) to keep the results strong. Curral have worked seamlessly - like an extension of the team.

What did you find most impressive or unique about this company?

We’re impressed with Curral's ability to produce high-quality results very quickly. There's never an approach or a suggestion that they don't find a way to make work and implement it in a quick and efficient manner. Overall, I've built a really good relationship with them and plan to continue using their services.

Are there any areas for improvement or something they could have done differently?

The only area of improvement is finance and billing, sometimes the invoicing can be a little confusing.

BACKGROUND

Please describe your company and your position there.

I am the business development director at a digital reputation management consultancy

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Curral?

We hired Curral to assist in sourcing contact for lead generation and referal network prospecting

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for companies that could handle the data processing requirements but were also capable of doing the "thinking" task of identifying the opportunities from raw information sources. Many of these types of businesses are process driven and we required a more intelligent approach.

Describe the project in detail and walk through the stages of the project.

We work to identify opportunities for business among mainstream news sources and require the contact details for the companies and individuals needed. The project also includes identifying other businesses that have synergies with our own in other markets and connecting with them to begin a relationship or conversation.

How many resources from the vendor's team worked with you, and what were their positions?

I primarily work with one member of staff at Curral - their performance director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have increased our referral network and freed up a lot of additional time for a business development team which in turn has lead to an increase in productivity.

How effective was the workflow between your team and theirs?

Initially there were some teething problems as with any project but this was dealt with quickly and effectively. They are very good at understanding and accommodating our requirements

What did you find most impressive or unique about this company?

Ability to handle all the additional requirements and changes to our project as they happened.

Are there any areas for improvement or something they could have done differently?

They could have been more proactive at times but this is more difficult for our business which is new and still developing industry.

BACKGROUND

Please describe your company and your position there.

We use Curral to provide services for Acqsys Supply Chain Solutions Ltd, Roll Cage Rental Ltd and Variation Holdings Ltd. I am the group chairman. All the companies are involved in various ways in reducing costs and wasteful use of natural resources in the supply chain across the retail, food service and healthcare sectors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Curral?

We formed Acqsys Supply Chain Solutions and, subsequently, Roll Cage Rental, in response to the ubiquitous problem of lost and stolen transit assets and, in most cases, our growth came from contacts within the logistics arena.

It soon became clear that we can play a critical role in preventing the unnecessary loss and destruction of perfectly good assets but getting that message out there is no easy task.

Rather than taking on staff, we engaged Curral to target people and businesses who would not only wish to save costs but also have an interest in sustainability and the waste of natural resources. Curral effectively act as our sales team and achieve the desired result at a fraction of the cost of employing staff.

What were your goals for this project?

We wanted to become the pre-eminent supplier of asset recovery services in the UK and to build a reputation as proponents of the circular economy, helping to reduce wasteful use of natural resources and proving that it's possible to be profitable and sustainable at the same time.

SOLUTION

How did you select Curral?

A bit of luck really. We heard about Tom's lead generation business through a mutual contact and decided to check it out. After a trial period we signed up and have been using Curral ever since.

Describe the project in detail.

We sat down with Tom to explain what our various businesses involved and decided to focus on one at a time, so as to keep the message clear. We jointly agreed the message and the approach and simply let Tom and the team get started.

In the early days, there was only one charging model but that has become more sophisticated, with clients having the choice of simple lead generation and wider follow up services. We use Curral to follow up further on leads.

What was the team composition?

In the early days, its was Tom and Ryan, dealing with me. Over time, other members of Curral have become involved but the service has been maintained.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are now the largest asset recovery company in the country and our sustainability message is spreading. As we come up with new ideas we switch Curral's focus to new people and sectors.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

Lot's of drive and enthusiasm and, in particular, the team doesn't hesitate to tell us when we might be confusing the market.

Are there any areas for improvement?

It can be a difficult task so not every campaign is a roaring success. However, if the message is not of interest to people, that's the fault of the original concept, not the method, and I don't think Curral could have done a better job across the different campaigns.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Digiruu, an app development company. We develop apps for other businesses to help them grow and scale faster.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Curral?

We were struggling with lead generation. Since we weren’t familiar with best practices, we were wasting a lot of money and time over a period of 2–3 years. That’s why we turned to Curral.

SOLUTION

What was the scope of their involvement?

Curral developed a comprehensive lead generation strategy to improve our sales metrics. 

Tom (CEO) first came to our offices to understand what we were trying to do, what going wrong, and what’s going right. The idea was to understand what my business goals were in detail. He wasn’t trying to sell me any solution but, rather, the right one. 

Once he had all that information, he created a strategy for us. He was so confident that it would work that he offered a two-week free trial. We got two high-quality leads from that, which was incredible.

They then did our LinkedIn lead generation. Not only did they do the initial outreach, but they also did the nurturing and set them into our sales cycle. Tom significantly contributed to our sales process, too, making sure that it was optimized and well-structured.

What is the team composition?

I worked with Tom and Ryan (Operations Manager).

How did you come to work with Curral?

Tom reached out to us on LinkedIn and introduced what his company does. He offered to help us with our lead generation for a trial period.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from January–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve made a huge impact on our business. We finally have a reliable LinkedIn lead generation channel where I don’t have to worry about anything. It saves me a bunch of time and money, and I’ve seen a significant ROI. 

We’re doing what we always wanted to do, which is to build our company and have it generate a consistent income.

How did Curral perform from a project management standpoint?

They delivered on time and in budget, sometimes even helping out on weekends. Ryan handled everything for me, but Tom was my go-to point of contact. Tom went the extra mile and was always there if we needed anything.

What did you find most impressive about them?

They really understood what our goals were and pitched the solution that we needed rather than the one that they wanted us to have. They built trust and credibility with the free trial, too.

Are there any areas they could improve?

No, and I wouldn’t go to anyone else.

Do you have any advice for potential customers?

Don’t hide anything — just be straight with them, and they will know how to best help you. Tell them everything you’ve done in the past and the mistakes you’ve made when it comes to lead generation and what works. It will really help them craft the best solution for you.

BACKGROUND

Please describe your company and your position there.

I´m CEO of a mid-sized language services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Curral, and what were your goals??

Set up interviews with potential customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

Had several interviews and liked their professional but friendly approach.

Describe the project in detail and walk through their service package, including any calling tools used.

Calls and LinkedIn

Who did you work with and what was the feedback process like?

Several people, we communicate on an ongoing basis

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the service?

I was highly satisfied with the good results they delivered. 

Describe their project management style, including communication tools and timeliness.

good online tools, responsive on both email and phone

What did you find most impressive or unique about this company?

they talk openly about all issues

Are there any areas for improvement or something they could have done differently?

so far so good

BACKGROUND

Please describe your company and your position there.

I am the marketing executive at Selby Contract Flooring so deal with everything marketing related from website, SEO, PPC etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Curral, and what were your goals?

We hired Curral to send connection invites via LinkedIn to overall result in new potential clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did research into those companies that can provide the outcome we were after - gain as many relevant connections as possible. We were told about Curral by a recommendation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Ourselves and Curral identify the types of client types our company would ideally be looking to work with along with their relevant job titles. LinkedIn invitations along with phone calls were sent out regularly each month to result in a large database of new potential clients.

How many resources from the vendor's team worked with you, and what were their positions?

Ryan, Performance Director and Lillie, Business Development

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All LinkedIn profiles run by Curral gained a large amount of new connections which resulted in new projects being received on a monthly basis.

How effective was the workflow between your team and theirs?

Their workflow was very effective, and the communication was great.

What did you find most impressive or unique about this company?

That they worked so closely with myself and to a very high standard.

Are there any areas for improvement or something they could have done differently?

No.