Cure Digital

BACKGROUND

Please describe your company and your position there.

I am the Marketing Executive for Apollo Scientific, a supplier and manufacturer of intermediate building blocks, fluorochemicals, and life science reagents.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cure Digital, and what were your goals?

Ongoing SEO on a monthly basis to improve our Google rankings.

SOLUTION

How did you select this vendor and what were the deciding factors?

After receiving quotes from several agencies, we felt that Cure Digital had the expertise and knowledge to navigate our extensive website and provide solutions to gain higher rankings on Google.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They conducted a full audit of our website and provided recommendations for keyword research and mapping, redirects, meta descriptions etc.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the Director and the Senior Marketing Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing their recommendations, our website has increased rankings on Google for several keywords and general page authority has also increased.

Describe their project management style, including communication tools and timeliness.

We receive monthly updates on the progress of the SEO and how are keywords are performing. They are always on hand and are great at responding by email or on a call to talk us through anything we have questions about. They are also very proactive about creating solutions and improving our website.

What did you find most impressive or unique about this company?

They're very professional, approachable, and knowledgeable about SEO and digital marketing. Also, they are always willing to go the extra mile.

Are there any areas for improvement or something they could have done differently?

No, I'm happy with the work they've done.

BACKGROUND

Please describe your company and your position there.

I am the director of an online picture frame manufacturing business and a bespoke framing service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cure Digital, and what were your goals?

We had been developing a new specialist website for clients to create and order bespoke picture frames and picture mounts online. Cure digital were engaged to market the website in the best ways possible and develop the brand within the UK.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our web developers put us in contact with Cure digital and from the initial conversation with Chris I was impressed by the fact he grasped an unfamiliar business so quickly and offered to do a review of the website and give an appraisal before recommending the next steps.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Once the initial appraisal had been done Chris recommended PPC campaign and also Facebook advertising for an immediate impact, along with SEO work with the intention of building a long term strategy in the organic searches.

How many people from the vendor's team worked with you, and what were their positions?

We have Chris the managing director and Mike the senior marketing manager both working on our campaigns.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From day one the PPC and Facebook work paid off with immediate sales. Within a year the SEO work had us ranking on the first page of google organic searches for massive key phrases.

Describe their project management style, including communication tools and timeliness.

They keep in regular contact, always coming up with ideas and suggestions via email and telephone calls.

What did you find most impressive or unique about this company?

They were very knowledgeable and quick to grasp an understanding of a complicated website and come up with a marketing strategy and implement it with immediate effect.

Are there any areas for improvement or something they could have done differently?

I am very happy with the service and commitment we get and can't offer any improvements.

BACKGROUND

Please describe your company and your position there.

I am the marketing director at Lanyon Bowdler, a full service law firm with offices in North Wales, Shropshire and Herefordshire.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cure Digital, and what were your goals?

With seven offices stretched over a large area, along with numerous legal services on offer, we have challenges to optimise the website to achieve great results across our region. We also have some complex legal departments, such as personal injury and medical negligence where we need lots of content to cover the various injuries we are looking to attract.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have worked with Chris for many years at various different agencies. Chris really knows what he is doing and I have confidence in his recommendations and suggestions.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Initially when we started working with Cure Digital there was a lot of work required to the website. Chris identified the areas of weakness and worked with web developers to ensure the site became as robust as possible. This all took place over a number of months; and we started to see a huge increase in traffic to the site. Content creation followed, which is ongoing, along with revisiting pages to ensure the information is current and accurate.

How many people from the vendor's team worked with you, and what were their positions?

Two, director Chris and Michael who is a senior marketing manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The work that Chris and the team do at Cure is ongoing - however, comparing year on year (January 2021 - January 2022 compared with January 2020 - January 2021) organic search is nearly 40% up.

Describe their project management style, including communication tools and timeliness.

Tools are a mix of email and phone. We would have face to face meetings a few times a year pre-COVID, we have been able to have a content planning meeting last year. Very available, easy to speak with and responsive.

What did you find most impressive or unique about this company?

You get to speak with them, they work with you - They have become a key member of my marketing team.

Are there any areas for improvement or something they could have done differently?

I don't think so.