Cubicle Fugitive

Introduce your business and what you do there.

We’re a commercial insurance broker, and I’m the VP of business development and account manager.

What challenge were you trying to address with Cubicle Fugitive?

We needed a website as well as collateral to use at trade shows and conventions.

What was the scope of their involvement?

Cubicle Fugitive designed and developed our website, which they’ve worked to keep current. They walked us through the entire design process before actually deploying the platform. They’ve also designed our marketing pieces which were given out at the trade shows. These included promotional giveaway items.

What is the team composition?

I’d say that we worked with around 5 people. That included Morgan (Ringmaster) and Kalvin MacLeod (Quarterback).  

How did you come to work with Cubicle Fugitive?

They were a referral through mutual friends. We ended up chatting, and we decided to go forward with them.

How much have you invested with them?

We’ve probably spent around $40,000 with them over the years.

What is the status of this engagement?

We started working together in January 2009, and it’s an ongoing relationship that’s lasted over 10 years.

What evidence can you share that demonstrates the impact of the engagement? 

Their work has been extremely successful. We work with a lot of US and international brokers, and we frequently hear how they were impressed with our website. They made smart decisions about how to convey our information on the site, which showcases our bios to add personability to our business.

How did perform from a project management standpoint?

Communication has been very good. When we send an email, we quickly receive acknowledgment of what needs to be done. We’ve never had to follow up with them since they’re so on top of things.

What did you find most impressive about them?

They’re very genuine. They’re not precious about their work either; I can talk to them like a friend or coworker about a project, and they’ll talk about it using practical, actionable terms.

Are there any areas they could improve?

No, I don’t think so.

Do you have any advice for potential customers?

Just be honest in expressing what you’re looking for. That’ll help them address your needs

Introduce your business and what you do there.

We’re a commercial litigation law firm, and I’m the director of operations.

What challenge were you trying to address with Cubicle Fugitive?

Our site was already established and well-known in the legal community. We were looking for a new, creative design from them.

What was the scope of their involvement?

We were looking to build a fresh, new website that accurately reflected our image and brand. They were responsible for collaborating with us on initial design concepts, all the way through to the final launch of the website. While we had an existing site, they completely redesigned and rebuilt the platform. We’ve engaged with them on marketing and social media projects since as well.  

What is the team composition?

We worked closely with Kalvin (Co-Owner & Quarterback) and Morgan (Co-Owner & Ringmaster). Aside from them, we worked with about six people in total. 

How did you come to work with Cubicle Fugitive?

When we were searching for a partner, they were highly recognized as a top firm in our area. We met with a few organizations but decided that they would be best in helping us build our vision. 

What is the status of this engagement?

We started the project in the spring of 2017 and launched the final site in November 2018. A few delays on our end caused the project to last a little longer than we were planning.

What evidence can you share that demonstrates the impact of the engagement?

They collaborated to deliver a site that truly reflected our group. We were very happy with their work. The process was very collaborative, and we enjoyed their responsiveness during conceptualizing the final platform. They took our visions for the site and ran with them, which was phenomenal.

The feedback we receive has been very positive. They continue to impress stakeholders by updating animations on a quarterly basis. The site is unlike any other platform for a law firm. 

How did Cubicle Fugitive perform from a project management standpoint?

Morgan oversees everything and managed the project well. We communicated through phone and email.

What did you find most impressive about them?

They’re skilled creatives that make collaboration fun and exciting. We enjoy coming up with ideas together and working with them. 

Are there any areas they could improve?

No, I can’t think of anything. 

Do you have any advice for potential customers?

Spend the time upfront engaging with them on your company mission, goals, and identity. They’ll come ready to get to know your group, so you should communicate that information clearly to aid them in helping your business.

Introduce your business and what you do there.

I’m the director of operations at a boutique law firm specializing in construction law.

What challenge were you trying to address with Cubicle Fugitive?

We changed our company’s name and brought them on to help us with rebranding efforts.

What was the scope of their involvement?

They designed a logo, business cards, and PowerPoint presentation templates as well as built a new website. Their team also created advertisements that went out to publications to let the industry know we changed our name. Basically, they handled everything we needed to start using our new brand.

What is the team composition?

There were three consistent individuals we worked with. There were others who were in and out throughout the process.

How did you come to work with Cubicle Fugitive?

Our managing partner was referred to them by another lawyer. I had come across them at a conference I attend, so I was familiar with them as well.

How much have you invested with them?

We’ve invested between $100,000–$250,000.

What is the status of this engagement?

The project lasted from June 2019–February 2020.

What evidence can you share that demonstrates the impact of the engagement?

The entire engagement was great. I really liked the designs. The way our new website looks and flows is a major improvement from our last one. I didn’t realize how bad it was until I saw this better version. They gave several options for logos and worked with us to finalize one we liked.

How did Cubicle Fugitive perform from a project management standpoint?

They were good at project management. Their response time was great. If we needed help or anything changed, they responded quickly and provided ongoing support. I never had to wait for anything. They’re always available by email or phone to have a chat about any issues we didn’t understand.

What did you find most impressive about them?

I liked that they helped me learn more about web design, especially on how to make changes to our website myself. They did a training session to walk us through it.

Are there any areas they could improve?

It would have been nice if they provided us with a checklist of everything that needed to be done.

Do you have any advice for potential customers?

Go for it.

Introduce your business and what you do there.

I am the director of client communications at a mid-size law firm in Toronto, Canada. 

What challenge were you trying to address with Cubicle Fugitive?

We had an old website that had not been updated in seven or eight years old. We wanted to rebrand the firm and rebuild our website. 

What was the scope of their involvement?

It involved all of the backend website work,  graphic design, and a significant amount of content creation. They also interviewed all of our lawyers to help redraft their bios. They helped us design the new logo and really drove the whole process forward. They kept us in line with best practices since our existing website was quite outdated, so we were happy to put ourselves into their hands to come up with a modern and contemporary website.

What is the team composition? 

We worked with Morgan as team leader. She coordinated the workflow and dealt with larger issues. We had frequent interaction with the broader team as well. 

We mostly communicated through email and phone calls, along with monthly meetings leading up to the launch. 

How did you come to work with Cubicle Fugitive?

Cubicle was and continues to be quite active in the Canadian legal market, so we knew of them through that. Then we entered into an informal RFP process. We met with three different companies and, after checking references and meeting the team,  we ended up choosing them. 

What is the status of this engagement?

We launched the site in June 2017. Cubicle Fugitive continues to do large backend changes, as well as security upgrades. They also host the site for us. If there’s anything that we can't do ourselves, we certainly go to them.

What evidence can you share that demonstrates the impact of the engagement?

We noticed a significant increase in web traffic after the launch and, anecdotally we've received a lot of positive feedback. The website also won an award at the Legal Marketing Association conference. 

How did Cubicle Fugitive perform from a project management standpoint?

For the most part, it was good. There are a lot of moving pieces in a project like this, and there were times when they were engaged in multiple other projects, which means that their responsiveness suffered at times, but in the end, we launched the site on schedule.

What did you find most impressive about them?

They were able to make what can be a very stressful process as easy as it can be. They always came at issues with a good sense of humor and that certainly helps to lighten the load. They were creative and they, for the most part, met their deadlines. They also provided a good value in terms of the cost effectiveness of their services. 

Are there any areas they could improve?

Some of their responsiveness could have been improved.

Introduce your business and what you do there.

I'm the director of marketing and business development at Torkin Manes LLP, a mid-sized business law firm located in Toronto that serves entrepreneurial clients in the mid-markets.

What challenge were you trying to address with Cubicle Fugitive?

We needed help with our website and some ad designs.

What was the scope of their involvement?

Cubicle Fugitive strengthens our brand by working on our advertising efforts, website, and other publications. They make sure we’re consistent and that our messaging targets the types of clients we’re looking for. Their ad projects range from general firm advertising to spreading the word when one of our lawyers wins an award.

In addition, Cubicle Fugitive designed the newsletter we send out as well as our Doing Business in Canada reports. They also produce all of our marketing collateral, such as lawyer profiles.

They built our site about four years ago and are now redoing it, adding features like the ability to print lawyer bios or post them to our site. We’ve developed a content marketing strategy together that they help implement.

What is the team composition?

We mainly interface with our account manager, but there are three other points of contact.

How did you come to work with Cubicle Fugitive?

We looked into three companies, and Cubicle Fugitive had the best proposal, so we hired them.

How much have you invested with them?

We’ve spent between $50,000–$75,000.

What is the status of this engagement?

We partnered in 2014, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Our website is much more efficient and user-friendly than before. People are impressed with the new design, and it’s given us lots of credibility within our field. The platform it’s on is intuitive and easy to use, which we greatly appreciate.

How did Cubicle Fugitive perform from a project management standpoint?

They’re incredibly organized and monitor where we are and what we need to do to reach our goals. They keep us on track and have excellent project management. The employees are all highly skilled, and there seems to be very little turnover.

What did you find most impressive about them?

The whole team understands the legal industry, allowing them to give insightful advice on how we could best present ourselves to the public. Unlike other firms, they make us feel important by being highly responsive and quickly fixing any issues. They’re incredibly professional and bring value to our meetings, making them a trusted advisor.

Are there any areas they could improve?

No. We're happy with their quick and high-quality work.

Do you have any advice for future clients of theirs?

Trust them and listen to their advice.

Introduce your business and what you do there.

I am the director of marketing and client development at Cunningham Bounds, a plaintiff's law firm.

What challenge were you trying to address with Cubicle Fugitive?

We decided that we needed a new website for the firm. We wanted to brand ourselves in a better way, and we required outside assistance to figure out how to do that.

What was the scope of their involvement?

Their project manager interviewed key partners of our firm and put together a proposal of how we should present ourselves to our clients based on the results. The partners agreed with their assessment, and we decided to move forward.

Cubicle Fugitive redesigned our website and transferred us to a Sitefinity CMS. During that process, they proposed a redesigned logo and a new color scheme, which we later adopted. They modernized our stationery, newsletter, and other materials with the new design. They also introduced our firm to Google Ads, but we have since dropped that service.

What is the team composition?

We worked with a senior web developer, a brand and marketing strategist, and a few other members of their team.

How did you come to work with Cubicle Fugitive?

We received proposals from several companies, and we selected three finalists to deliver presentations. We felt Cubicle Fugitive was the most capable and could serve us better for the long term.

What is the status of this engagement?

Our engagement began in September 2014, but they no longer oversee our website. We work with them as necessary for firm newsletters, print ads, and other projects. 

What evidence can you share that demonstrates the impact of the engagement?

Our website has received a lot of positive feedback from other firms, and we’ve fielded more calls from potential clients since we launched. We’re very proud of how the website represents us. It’s very user-friendly, and we can update it in-house.

How did Cubicle Fugitive perform from a project management standpoint?

Any delays in the project timeline were  caused by our team, but Cubicle Fugitive kept the project moving. They were a great team to work with throughout the redesign. We had no issues communicating despite our different locations.

What did you find most impressive about them?

I appreciated their attention to detail and their drive to make sure we were represented correctly. They took ownership of the project and cared about how we were presented to the public.

Are there any areas they could improve?

No, I can’t identify any areas for improvement.

Do you have any advice for potential customers?

Be transparent with what you want, and tell them as much about your business as you can so that they have everything they need to work with.