What was the scope of their involvement?
Cubicle Fugitive strengthens our brand by working on our advertising efforts, website, and other publications. They make sure we’re consistent and that our messaging targets the types of clients we’re looking for. Their ad projects range from general firm advertising to spreading the word when one of our lawyers wins an award.
In addition, Cubicle Fugitive designed the newsletter we send out as well as our Doing Business in Canada reports. They also produce all of our marketing collateral, such as lawyer profiles.
They built our site about four years ago and are now redoing it, adding features like the ability to print lawyer bios or post them to our site. We’ve developed a content marketing strategy together that they help implement.
What is the team composition?
We mainly interface with our account manager, but there are three other points of contact.
How did you come to work with Cubicle Fugitive?
We looked into three companies, and Cubicle Fugitive had the best proposal, so we hired them.
How much have you invested with them?
We’ve spent between $50,000–$75,000.
What is the status of this engagement?
We partnered in 2014, and the work is ongoing.