Cuberto

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

Their work is successful and has helped my company grow. The app has been on the market in Russia for a little over a month now, and we’ve placed a couple of advertisements for it. Right now, we have around 6,000 installs, and several hundred people use it daily. We’ve received feedback regarding the UX/UI, and we have a couple things to rework with Cuberto. They said it’s better to change the issues before we advertise it more. As soon as we fix everything here in Russia, we’d like to scale it to China and Turkey.

What did you find most impressive about Cuberto?

They’re not as big as other companies in the Russian market, who don’t give personal attention because they’re so big. Cuberto doesn’t have that feeling. There are about 30 people at Cuberto, and it feels like they pay attention to your needs. Sometimes, they don’t even ask for money when they change something. It’s unique to work with a boutique company. They provide more personal service.

Are there any areas Cuberto could improve?

We have some fine-tuning to do in the UX. I worry whether they can add more people to my project to fix all the stuff quickly, before the mass advertising. We’ll see how it works out.

Do you have any advice or suggestions for future clients?

I can’t say anything specific. The guys at Cuberto are great. They have one of the best creative teams in the Russian market in terms of the design. I know that in the US, there are a lot of creative agencies; however, in the Russian market, people mostly concentrate on the coding, but we have big problems with the design teams. That’s why I chose Cuberto: 80–90% of their clients are completely satisfied with their designs. 

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Many people have worked on tradingview.com for many years. Cuberto is one of the key players, because of their visual work. As I mentioned, one million users visit our site every month, interacting with our tools. Any visual elements were designed by Cuberto.

We've received a lot of feedback from members on our public pages, including Facebook and Twitter, telling us that our website is beautiful, easy to use, and our charts are very well done. This can be attributed to Cuberto's work. We also use Get Satisfaction; people can post complaints and compliments on getsatisfaction.com/tradingview. Looking up compliments will reveal many comments about visual elements.

How did Cuberto perform from a project management standpoint?

Cuberto has performed well in terms of schedules and sticking to our budget. We use many tools internally, including Trello and Jira. Our CTO worked directly with Cuberto's team.

What did you find most impressive about Cuberto?

Cuberto didn't ask stupid questions, they didn't have trouble in accepting our feedback and coming up with creative ideas, and they are proactive in suggesting useful approaches. Lastly, instead of design, Cuberto focuses on user experience. Elements don't simply have to be pretty, but they also need to allow users to get from one point to another in an intuitive way.

Are there any areas Cuberto could improve?

"Do more, faster" is the feedback which we all try to live up to. Quality, time, and efficiency can always be improved. There's nothing glaring about Cuberto that I could cite. We have a good collaboration, and we keep engaging them in new projects, including our iOS app.

What tips or recommendations could you share that might increase the likelihood of success with Cuberto?

Our company doesn't engage in micromanagement, and Cuberto isn't a good team for this approach. Cuberto can be engaged when results are needed on a broader scale, rather than working on narrow tweaks. Customers who come to Cuberto with this type of work won't be very satisfied. The same kind of work can be done elsewhere, cheaper. Coming with a broader, conceptual request, like making a site's users understand what a page is about, and letting Cuberto come up with solutions, will achieve success.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I've been very happy with the work done by Cuberto. The feedback for their work was positive, but I don't have any actual statistics.

How did Cuberto perform from a project management standpoint?

We appreciated Cuberto's flexibility in working based on our requirements. We had a long, drawn-out project, spanning many months, so there were many changes in terms of requirements and focus.

What did you find most impressive about Cuberto?

There were moments of urgency as well, so we needed a team which was capable of responding to that, which Cuberto did. We appreciated this aspect of their work.

Are there any areas Cuberto could improve?

Communication could be improved. Cuberto is an offshore team, and we only had one person of contact. Having more than one project manager available for us would be a good idea.

What tips or recommendations could you share that might increase the likelihood of success with Cuberto?

They should focus on gathering requirements and what needs to be delivered. Getting feedback from the developer and monitoring them is also important.