Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Many people have worked on tradingview.com for many years. Cuberto is one of the key players, because of their visual work. As I mentioned, one million users visit our site every month, interacting with our tools. Any visual elements were designed by Cuberto.
We've received a lot of feedback from members on our public pages, including Facebook and Twitter, telling us that our website is beautiful, easy to use, and our charts are very well done. This can be attributed to Cuberto's work. We also use Get Satisfaction; people can post complaints and compliments on getsatisfaction.com/tradingview. Looking up compliments will reveal many comments about visual elements.
How did Cuberto perform from a project management standpoint?
Cuberto has performed well in terms of schedules and sticking to our budget. We use many tools internally, including Trello and Jira. Our CTO worked directly with Cuberto's team.
What did you find most impressive about Cuberto?
Cuberto didn't ask stupid questions, they didn't have trouble in accepting our feedback and coming up with creative ideas, and they are proactive in suggesting useful approaches. Lastly, instead of design, Cuberto focuses on user experience. Elements don't simply have to be pretty, but they also need to allow users to get from one point to another in an intuitive way.
Are there any areas Cuberto could improve?
"Do more, faster" is the feedback which we all try to live up to. Quality, time, and efficiency can always be improved. There's nothing glaring about Cuberto that I could cite. We have a good collaboration, and we keep engaging them in new projects, including our iOS app.
What tips or recommendations could you share that might increase the likelihood of success with Cuberto?
Our company doesn't engage in micromanagement, and Cuberto isn't a good team for this approach. Cuberto can be engaged when results are needed on a broader scale, rather than working on narrow tweaks. Customers who come to Cuberto with this type of work won't be very satisfied. The same kind of work can be done elsewhere, cheaper. Coming with a broader, conceptual request, like making a site's users understand what a page is about, and letting Cuberto come up with solutions, will achieve success.