Cube3

BACKGROUND

Introduce your business and what you do there.

Wondrwall is a consumer electronics company that builds intelligent home technology and hardware. In conjunction with our in-house sensors, our machine learning model analyzes how users behave in their homes to automatically predict ideal conditions. Users can also manually control the heating, lighting, and security as well as integrating with Alex Home and Sonos music systems.

I’m the CEO of our company group. In my role, I oversee all four subsidiaries of the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cube3?

When we first started our company, we were looking for a partner that could understand the best way to present our business to the consumer market. Cube3 has since grown with us and currently serves as our marketing arm.

SOLUTION

What was the scope of their involvement? 

We rely on Cube3 to handle all of our marketing needs, from consulting on our digital strategy to executing projects. 

Initially, they did a big deep dive into our business, looking at our competitors and having a strong grasp of our products. The goal was to get a fundamental understanding of how we differentiated ourselves in the B2B market.

They then identified and assessed our target customers to devise the best way to approach them. For example, they realized that our customer groups included house builders, so they looked into the market to identify who the major players were in that sector.

Once we had a working idea of our marketplace, they designed a WordPress site from scratch and set up the online store. One of the most notable features they’ve suggested was a home automation installer for home builders. We built out the installer network, while they wrote out the back- and frontend to communicate with the installer.

In the end, we released the site in several European countries, which meant creating builds in English, French, and German for both the B2B and consumer markets. They reiterated on the copy over a period of time to get the messaging right before promoting our brand on different social channels. 

What is the team composition? 

They’ve assigned a main account manager who coordinates with the rest of the team to deliver on different parts of the solution. Having said that, we’ve also worked with everyone, from the CEO down.

How did you come to work with Cube3?

We originally spoke to three agencies for our project, but Cube3 had the most impressive pitch. What really drew me in was how much they wanted to understand our business. I’m a firm believer that, in sales, you need to have a good grasp of the product if you want to promote it. The fact that they wanted to learn about our product from the bottom up—and then actually did the research to understand us—was key.

How much have you invested with them?

So far, we’ve spent between £60,000–£70,000 (approximately $79,000–$85,000 USD).

What is the status of this engagement?

We first engaged them back in December 2016, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve had a massive impact on our business. When we first started, we were just a startup, but, now, we’re a fully-developed consumer electronics company. They’ve been with us throughout our entire journey. Had we not partnered with them, we probably wouldn’t have been as successful as we are today.

How did Cube3 perform from a project management standpoint?

They’ve advised us to integrate HubSpot into our sales and marketing, which allows us to track all of our site metrics and marketing data. That’s played an instrumental role for our business, as well.

What did you find most impressive about them?

Besides the great bar they’ve got in their office, everyone is really friendly and approachable. When we’re working with them, they just feel easy to get on with. The team is always prepared to go above and beyond what’s listed in our requirements, so there are never issues around that.

Are there any areas they could improve?

In the three years that we’ve worked with them, they’ve been great partners. We’ve had one instance when they delivered a project a week late, but that’s not always their fault. 

Do you have any advice for potential customers?
 
They’ve been a real asset to our business, and I’d always recommend them.