CSP Agency

BACKGROUND

Please describe your company and your position there.

We believes small businesses deserve professional financial strategy. Our outsourced finance and accounting department empowers business owners with smart financial strategy to help their businesses grow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Colorado SEO Pros?

We hired Colorado SEO pros to own our search engine optimization. This included a re-design of the website, content strategy, back linking, and taking the time to educate me on why all these elements are important.

What were your goals for this project?

Our goal was to establish our brand as a premium service and pull qualified leads into our funnel.

SOLUTION

How did you select this vendor?

Chris, the owner of Colorado SEO Pros, is a professional college I had known and respected for a while before becoming a client. His passion and expertise are clear differentiators against other marketing agencies.

Describe the project in detail.

We were assigned a main point of contact who laid out a schedule and plan for the various steps: website redesign, keyword research, content creation, etc. My role was clearly assigned (writing content) as were their responsibilities (keyword research, editing, posting social media, etc.)

At one point I needed to change the arrangement due to demands on my time, and the team worked with me to find a new scope of responsibilities that was less demanding on me but still produced quality results.

I'm grateful for their flexibility and willingness to find a solution that works for me rather than try to fit me in a box.

What was the team composition?

I worked mainly with my main point of contact, Bennett, and their social media person, Hannah. I'm sure they had many other people behind the curtain, but I wasn't connected directly to them and that was fine by me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We moved into several page 1 rankings on google, including a #1 ranking spot. Inbound traffic has increased to the point that I can't field all the leads that come my way. We are extremely satisfied with the results.

How effective was the workflow between your team and theirs?

Good, I never had a problem getting a hold of someone and their monthly reporting is very effective.

What did you find most impressive about this company?

The results. The investment in their services 'more than paid for itself.

Are there any areas for improvement?

I feel that every business has areas for improvement, but on the whole I enjoy working with them. I would challenge their team to learn how to manage me better and hold me accountable to my deadlines and responsibilities rather than letting timelines slip because I'm falling behind. Sometimes I need that kick-in-the-butt to stay on track

BACKGROUND

Please describe your company and your position there.

Charter Communications is America’s fastest growing TV, internet and voice company. We’re committed to integrating the highest quality service with superior entertainment and communications products. Charter is at the intersection of technology and entertainment, facilitating essential communications that connect more than 28 million residential and business customers in 41 states.

Our commitment to serving customers and exceeding their expectations is the bedrock of Charter’s business strategy and it’s the philosophy that guides our 98,000 employees. My position is Business Owner of Support, Search and SEO in the Product Organization, supporting Spectrum.net, SpectrumBusiness.net, SpectrumMobile.com and the My Spectrum App.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Colorado SEO Pros?

We hired Colorado SEO Pros to assist us with defining SEO strategy, conducting technical SEO audits, and improving our search traffic and rankings. Mostly, however, we chose Colorado SEO Pros to help us improve the customer experience by aligning customer intent and search results.

What were your goals for this project?

Main goals for the project covered several key performance areas like:

1. Improving page one (top 3) rankings
2. Driving up customer satisfaction
3. Increasing search traffic
4. Improving click-through rates

Additional goals involved aligning SEO strategy, optimizing technical and on-page SEO, tools analysis and recommendations, and driving SEO in our company's DNA through process and training.

SOLUTION

How did you select this vendor?

We assessed several options and ultimately selected Colorado SEO Pros because of their expertise, experience, results and professionalism. Colorado SEO Pros is focused on putting customers first and helping them find what they're looking for based on their intent. This customer-centered approach aligns well with our SEO focus.

Describe the project in detail.

Colorado SEO Pros under the direction of the Product Web Portals team assisted with consolidating legacy portals and optimizing the performance of the portal in a manner aligned with customer behavior including:

• Developing a comprehensive Search Engine Optimization "SEO” strategy plan for Charter, which focuses on Spectrum.net support properties, but addresses potential crossover with Spectrum.com customer sites
• Assisting the Web Portals team by facilitating cross-functional conversations with other SEO stakeholders outside of Product
• Assisting the Web Portals team by revising the overall SEO and content strategy for Spectrum.net support sites, based on certain data and analysis culled by the vendor
• Improving SEO performance by an average of 10% (rankings & traffic) by the end of the contract term, for pages that have been optimized and published
• Providing monthly KPI reports, and other ad hoc reports when requested. • Assisting with consolidation and 301 redirect strategy to ensure 90% link/URL equity
• Delivering a complete technical audit of the websites and provide recommendations for improvement
• Identifying and addressing under-performing content
• Providing SEO best practices for imagery, video, and structured data.
• Assisting in creating a Keyword Gap Analysis for Spectrum.net support properties
• Providing instruction and technical training to the Web Portals team for SEO best practices
• Evaluating SEO tools (Site Improve, Bright Edge, etc.), and provide recommendations and training.

What was the team composition?

A small, but effective team from Colorado SEO Pros assisted with all aspects of SEO including technical audits, on-page recommendations, strategy alignment, SEO training and reporting and analysis.

Chris Rodgers, founder and CEO, provided strong partnership and expertise to help guide us through a large and complicated SEO project. 2-3 vendor resources regularly participated in working sessions and status meetings, working alongside internal team members to deliver SEO value.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results far exceeded our goals. Colorado SEO Pros delivered across the board, working closely with our internal teams and stakeholders.

Key Results (Y/Y) include:

• 95% link value retention (spectrum properties) through portal consolidation
• 43% increase in page one rankings
• 49% increase in click through rate
• 26% increase in search traffic
• 8% increase in customer satisfaction scores
• Over 100 employees trained on SEO best practices
• SEO and content strategy defined for Spectrum sites
• Keyword Gap Analysis completed for Spectrum properties
• Monthly KPI reports, and other ad hoc reports provided
• SEO tools analysis, recommendations and training completed

How effective was the workflow between your team and theirs?

Communication has been great with Colorado SEO Pros. We have established weekly working sessions weekly along with more formal monthly status updates with our leadership team.

Typically we meet over WebEx with on-site updates every month or as needed. Colorado SEO Pros is very responsive to the needs of their clients. We also used project management tools (like Monday) to keep on track.

What did you find most impressive about this company?

I've been impressed with the quality of work and communication provided. The results have been outstanding and this all stems from being aligned on what SEO does and does not do and focused on delivering customer outcomes. Colorado SEO Pros provides a personal level of service not found often when working with large, complex organizations.

Are there any areas for improvement?

There are always areas for improvement; however, we are very satisfied with our partnership with Colorado SEO Pros and look forward to our continued success together.

BACKGROUND

Please describe your company and your position there.

We are an Executive Search, Employee Retention and Employee Engagement company. I am the Client Development Director and am a point person for most of clients when it comes to talent acquisition and retention programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Colorado SEO Pros?

We were looking for a highly effective and specialized team to help us update and optimize our webpage so that it correctly reflected our services and differentiators.

What were your goals for this project?

Optimize the overall look and feel of our webpage. Add content around all our products and services

SOLUTION

How did you select this vendor?

We held initial discovery calls and felt that Colorado SEO Pros was the most polished and best fit for our needs. They were very knowledgeable on the initial call.

Describe the project and the services they provided in detail.

Colorado SEO Pros updated our webpage, created content and landing pages around all our services, optimized all the pages and help with digital marketing. They have gone above and beyond our expectations.

What was the team composition?

Colorado SEO Pros has a strong team. We have worked with their Founder/CEO, Project Managers, and Marketing Specialists.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our website is running smoothly and looks incredible. We have gotten great feedback from our clients that our website is fast, reliable, and easy to navigate. It conveys clearly who we are and what we do! Online presence is crucial and Colorado SEO has helped our business progress with a great site.

How was project management arranged and how effective was it?

Extremely effective. Weekly/Monthly calls and updates from the Colorado SEO team and constant communication around our needs. Seamless project management, highly effective.

What did you find most impressive about this company?

Their attention to detail, professionalism, content, product... Everything they do is impressive.

Are there any areas for improvement?

Nope