Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We’ve definitely increased our Facebook likes by about 25% since they started. Twitter and other social media have increased as well. More importantly, our traffic has increased by about 600% on our website. One could say it’s Crowd, but one could also say they’ve spiked because we went on Netflix, and the film directs everybody to the website. The website inspires better confidence now. We definitely have a lot more traffic to those sites since Crowd has been involved.
I believe the foundation and the film have been merged effectively. This is where Crowd went above and beyond. They’re learning with us, and they’re willing to make modifications along the way.
They’ve done a great job on the aesthetic side. We came to them wanting to bring the two components together in a way that didn’t look like two separate websites. They were critical in bringing both the film and the foundation under one umbrella and making it look seamless on our website. They were able to visually put it together and simplify the website so it looked cohesive.
They were proactive in figuring out what to do. For both of us, it was a new development. It’s a space that’s not typical. From the producer’s side, normally I would have it go down a typical film distribution route. I also have experience with foundations, which run separately. This was a learning curve for both of us in how the foundation could help the film and vice versa. Crowd was always very responsive and flexible as we figured out the best synergy. They went above and beyond.
How did Crowd perform from a project management standpoint?
They’ve been very good. They’ve been responsive and met the timelines they created. There were a couple things that were delayed a bit, but I take some responsibility. They might not have been clearly defined, or perhaps Crowd didn’t know what to ask since it was a new scope. I’d say that 95% of the time, they always met the timelines. If not, they would accommodate our scheduling to understand the scope and really deliver the best they could.
The project management is always done through Asana. The person I work with directly, Todd, is very flexible. If I feel like texting, Skyping, or calling, he figures it out. I do whatever is convenient for me, and he has been very responsive.
What did you find most impressive about Crowd?
They stand out because it truly does feel comprehensive. When you think of social media, some people will only think website, Facebook, and social media platforms like Twitter. Crowd had unique ideas and devised a holistic strategy. As we grow with social media, we’re looking for different aspects, whether it’s planning for events, coming up with different designs for your events, to make better social media content.
You need that more comprehensive marketing beforehand—PR and visual development that is more comprehensive. Crowd offers that, right down to helping with blog development, the writing aspect of it, and developing logos and imagery. They have a design team that starts early in the process. In the end, you actually have a good website, as well as the content and information for social media. Other organizations just care about the website and then leave you to deal with the planning involved in promoting the brand.
Are there any areas Crowd could improve?
The only improvement I would ask is one I’ve experienced from working with other companies as well. From a layman’s perspective of social media, you don’t necessarily know exactly what to do. There’s a need for clear questioning of how the strategic part of it is going to be. Sometimes you need to be guided, but maybe that’s too big of an ask. It would be helpful for them to provide more questioning to really tease out the strategic plan from beginning to end. Sometimes I’ll have a vision, but I’m not exactly sure how the actual social media world will fit into my idea. It’s always helpful when a service provider is able to articulate what they do, so it’s a little easier to bring my ideas to fruition.