CrossComm

Introduce your business and what you do there.

I’m the VP of virtual solutions; we’re a software and market research provider.

What challenge were you trying to address with CrossComm?

One of our clients approached us for a VR project, and we needed to bring on a partner to help us with visualizations.

What was the scope of their involvement?

CrossComm helped us build software and orchestrate a VR experience for one of our client’s conferences. First, we held a kickoff meeting and shared a PowerPoint deck that walked through the project scope, outline, and objectives. We also shared a script for the VR experience’s look and feel. 

Then, we provided the team with the visual assets required for the 3D experience, and they helped us build the necessary software. After collaborating on project deliverables, we sent the final project to our end client. After that, two team members from CrossComm accompanied us to the client’s conference to help facilitate the VR experience. During the conference, our end client provided Oculus headsets for attendees to access our software. 

What is the team composition?

We worked with Sara (Director of Projects), Yash (Lead Immersive Developer), and Curtis (Immersive App Developer). 

How did you come to work with CrossComm?

We found them through a referral; our CTO had worked with CrossComm in a previous role. 

How much have you invested with them?

We invested about $50,000 in the partnership with CrossComm. 

What is the status of this engagement?

We worked with CrossComm between July–September 2022. We sent the deliverables to the client early September and attended the conference a few weeks later. 

What evidence can you share that demonstrates the impact of the engagement? 

We don’t have much to share regarding numbers, but CrossComm played a key role in building our relationship with the end client. Partnering with the team enabled us to confidently take on a complex project, which benefitted our business. Ultimately, our teams worked well together to create a solid, functional output that the client enjoyed using at their conference. Without CrossComm’s support, we wouldn’t have been able to deliver the project successfully. 

Additionally, the CrossComm team was wonderful and delightful to work with. I felt very comfortable and proud putting them in front of our client, which I can’t say for other vendors we engaged. Our end client loved meeting with them and had a fantastic experience with the project; overall, they did a great job.

How did CrossComm perform from a project management standpoint?

CrossComm facilitated a collaborative working relationship and seamless communication flow, which I attribute to our project manager. She was very proactive and never hesitated to ask questions when she was unsure of things. We used Microsoft Teams and emailed to keep in touch during the development process. During the conference, we communicated via text message. 

We worked iteratively throughout each project stage and met weekly to review progress and share feedback. Then, after CrossComm implemented the requested changes, we typically met with the end client together on a biweekly cadence. Together, we were able to execute the end client’s requirements and deliver the project on time and within budget.

What did you find most impressive about them?

I was most impressed by their quality of work, transparency, and honesty. CrossComm set realistic goals and always had a plan B when facing challenges, which was great. They genuinely wanted to deliver on all our asks and presented alternative solutions when they couldn’t. We could tell they cared about our project; they were very dedicated partners. 

Are there any areas they could improve?

Everyone has room for improvement, and CrossComm could be more assertive, but that comes with experience. We faced challenges with the lighting at the conference, which negatively affected how the headsets performed. Since they’re the experts, it would’ve been nice to see them take control and speak up about the lighting.

Do you have any advice for potential customers?

Since CrossComm is a very communicative partner, I suggest assigning an organized internal point of contact to your project. That way, one of your team members can be responsible for answering their questions and ensuring the project moves forward.

Introduce your business and what you do there.

I’m the Director of Engineering at Neuvana. We sell a consumer product that coordinates music with electrical signals through headphones. By synchronizing the two, matching the intensity of the music and the signal, it creates balance between the sympathetic and parasympathetic nervous system. As a result, it creates a calming and soothing effect.

What challenge were you trying to address with CrossComm?

The first generation of our product had some buttons and controls, but as we simplified the interface, we wanted to harness the processing capabilities in smartphones.

What was the scope of their involvement?

They developed an iOS and Android app that had the same functions as our initial product. It’s also encrypted, has authentication and security features.

What is the team composition?

We usually had 2–3 people working on our team. initially worked with a project manager, but now we work with an Android expert, iOS expert, and a few other people jump on calls from time to time.

How did you come to work with CrossComm?

One of the people I work with has a son who works in software development and he recommended CrossComm. We talked with them a few times before we started, liked what they had to say, and decided to do it.

How much have you invested with them?

We’ve spent about $100,000—$150,000.

What is the status of this engagement?

We started working together in January 2018.

What evidence can you share that demonstrates the impact of the engagement? 

The app just launched on Google Play and the App Store. They continue to help us with our structure. So, we have a free version and a premium version. So we’re hammering out what a consumer expects and what features they need in each version.

How did CrossComm perform from a project management standpoint?

They were very good. We were working on a tight timeline, but they were very upfront. We sat down and highlighted the features we needed, gave them a wish list, and they identified what was realistic. More often than not, they checked off the bulk of the list. Their timelines were also pretty accurate.

What did you find most impressive about them?

They were very responsive and hands-on. If we need something urgently, they’re understanding.

Are there any areas they could improve?

I would like to understand the code and software they use better. Not because I think it would make the project better, but because I’m curious.  

Do you have any advice for potential customers?

You should develop an iOS version first and then translate it to Android upon completion.

Introduce your business and what you do there.

I’m a professor of oncology and the associate center director for translational sciences at Karmanos Cancer Institute. 

What challenge were you trying to address with CrossComm?

We hired CrossComm to come up with an innovative way to educate and engage STEM-interested schoolers from under-resourced high schools in Michigan. 

What was the scope of their involvement?

CrossComm mainly helped us with FocuSSTEM NextGen, a program that engaged at-risk students who were interested in STEM careers. Those students showed up for day-long programs; everything was done in person. However, when the COVID-19 pandemic hit, we wanted to come up with options for students apart from Zoom and other virtual platforms. In that sense, our first project with CrossComm was a brainstorming session to figure out how to work in VR. 

We needed CrossComm’s help to give people a different immersion experience since they couldn’t be in the hospital or the research laboratory. We created three experiences where students had tasks to accomplish. Our group was in the operating room, ICU, and research laboratories — but virtually. On top of that, we created a separate virtual space for students in the early days of the COVID-19 pandemic, where they were quite isolated from their peers. Through VR, they could meet up with peers that shared the same interests in STEM. 

We used VR headsets to execute this program. I obtained funding for the headsets, which we provided to two groups of 12 students, and our kickoff session was a week-long program where we met in VR. Meanwhile, CrossComm handled all troubleshooting tasks and helped those who weren’t technologically savvy. We also let students keep their VR headsets and asked the CrossComm team to troubleshoot things for them when they were playing games.

As the COVID-19 pandemic wore on, it took a lot to acquire the VR headsets for two reasons; they were always unavailable and were a big dollar investment. Given that, I asked CrossComm what we could do to make the program more accessible to those who didn’t have VR headsets or a robust connection. They proposed using AR instead of VR, and we ended up pulling off a special summit using AR technology. Our brain surgeons, radiologists, and other experts were on Zoom with us, and the audience at home could see what was happening through their smartphones. Through that, we showed things like the brain, red blood cells, and the coronavirus virtually. 

Moving forward, we’ll have other collaborations and pivot again to efforts that can engage high schoolers in STEM education. 

What is the team composition?

We mainly interact with Don (President & CEO), but I also work with Mike (VR & AR Developer) and Yash (Lead Immersive Developer). We also collaborate with Sara (Program Manager).

How did you come to work with CrossComm?

A colleague and I had a project many moons ago where we required an app. That colleague told me about how interactive Don was, so I reached out to his team for a separate project. In other words, we already had an ongoing relationship before this VR project began. Moreover, even when everything was shut down, I continued going to work. It was then that I asked Don if they could help us come up with a more engaging experience for our students. 

How much have you invested with them?

We’ve invested around $100,000 so far. 

What is the status of this engagement?

We started the VR project in June 2020, and we’ve since done other projects with them. 

What evidence can you share that demonstrates the impact of the engagement? 

For success metrics, we do pre- and post-event surveys and debriefings for the students. The program’s alumni can’t say enough good things about the event. A lot of the feedback is subjective, but we do have objective data to show success. For instance, 80–100 students from different states have shown up for the summit. In these times, merely showing up for something is already phenomenal. On top of that, CrossComm has understood our intentions and made everything happen. The students are engaged; they show up monthly and we continue our discussions. Overall, CrossComm takes joy in our success because they understand that the program impacts the students. That makes them a wonderful partner for collaboration. 

Meanwhile, our second major collaboration has required a bit more focus from them, but they’ve also been phenomenal. Don has great people who can figure out how to make things happen for us. This has taken a lot of CrossComm’s bandwidth since this hasn’t been done before. However, they’ve been happy to embrace my request. Other companies can probably do this, too, but they won’t understand why we need it. By contrast, CrossComm has that 1% extra push to make things happen, and it makes the entire experience phenomenal. It takes a company like them to understand and deliver the nuance we require. 

How did CrossComm perform from a project management standpoint?

CrossComm’s project management is terrific. The team has been organized with the timeline; they always outline deliverables at the end of the calls so that we can review them in the next call. That’s how a project should be executed, and they’ve done it. 

To communicate, we set up meetings with proposed agendas, and CrossComm drives much of it. Sara outlines all the metrics that must be delivered. We’ve also used another third-party vendor to run the program and summit, and Sara has been able to negotiate with them while we’re on the AR and VR platforms. 

What did you find most impressive about them?

CrossComm translates and executes our goals into the deliverables. A product doesn’t always come to life the way we think it should, but that’s exactly what they’ve done. That’s why it’s been pleasurable to work with them.

Are there any areas they could improve?

No, there aren’t any. 

Introduce your business and what you do there.

I’m a general surgery resident currently doing research in surgical education. 

What challenge were you trying to address with CrossComm?

In education research, we often do an intervention and then measure the effect afterward, but we have to be able to measure that we actually achieved our intervention in the first place.

We are looking at auditory learners who underperform when they start residency, seeing if giving them a podcast could improve their test score. The only problem is most third-party out-of-the-box solutions only count downloads, which is unacceptable from a research standpoint.

We had to build something that could track real-time usage (down to minutes) and interactions with the content to improve our understanding of e-learning and its impact on test performance. 

What was the scope of their involvement?

We looked at making an app for iOS and Android, but ultimately our price point only let us do iOS. Right now, we have very few Android users in our department.

CrossComm worked from beginning to end in terms of building the app, moving the branding and interface, and working with the IT and legal teams at our institution. They set up the server on the backend, as well as all the accounts and data collection fields that I needed. They made a website where we can log in and pull those reports, load podcasts, and add metadata to those podcasts.

We just reached deployment, and they’re going to be helping us for the year as we troubleshoot the product. Knowing our educational interests, they also invited our education group to try virtual reality products, which was nice.

I mostly worked with Sam [Senior Developer, CrossComm] and Justin. The owner also attended our meetings from time to time.

How did you come to work with CrossComm?

Our contracting person solicited proposals from different companies, including our own internal proposal. We wanted someone who was able to deliver all the things that we needed, but being local to us was really the biggest factor.

How much have you invested with CrossComm?

I think we’ve spent close to $100,000.

What is the status of this engagement?

We started working with them in either August or September of 2016. We still are working with them because we haven’t rolled out the product yet due to some issues. They handed over the code to our IT people, but we still need help with hosting. When the app goes live and I have all the data, they’ll make sure everything runs smoothly. 

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

Other than the actual product’s completion, I can’t think of any statistics or metrics. As far as qualitative feedback, people think the user interface is seamless. The app is able to capture the data we want, but it’s also user-friendly. We’re able to post the podcasts and organize them in a clear way.

Also, the website they made was really simple and had all the features we need. I can get the data I’m looking for, which is the most important piece.

How did CrossComm perform from a project management standpoint?

They’re excellent. CrossComm is flexible enough to work with busy surgeons, which isn’t easy. They were willing to do a conference call, meet us, or do anything that we needed outside of their normal hours to accommodate us.

Everything went smoothly. They usually were waiting for us to finish our pieces, but they never seemed pushy. They just gave us gentle reminders to move the project along. Sam kept us informed and moved everything along.

What did you find most impressive about CrossComm?

Their owner is actually pretty hands-on and seems invested in this project. Many people at my institution aren’t really tech savvy, so having an end product that they can use easily is an achievement.

Are there any areas CrossComm could improve?

No, everything went well. 

Introduce your business and what you do there.

I’m a researcher at a cancer center.

What challenge were you trying to address with CrossComm?

We needed someone to develop a web app for one of our research projects.

What was the scope of their involvement?

First, we discussed our goals for the web app with CrossComm. App development wasn’t our expertise, so they walked us through the process beforehand. They also explained our options and their pros and cons until we finally decided on a solution. Finally, they designed and developed our web app using AWS, guiding us through each step. 

What is the team composition?

We directly worked with two project managers.

How did you come to work with CrossComm?

A colleague recommended them to us.

How much have you invested with them?

We’ve spent about $10,000.

What is the status of this engagement?

The project lasted from January–May 2021.

What evidence can you share that demonstrates the impact of the engagement? 

We’re still in the testing phase, so we don’t have any hard metrics. However, users like the tool and find it easy to use. 

How did CrossComm perform from a project management standpoint?

They did an exceptional job and were super responsive. Whenever we had any issues, I would email them, and they’d reply within an hour or even right away. We also had a few video conferences.

What did you find most impressive about them?

They did a great job of explaining things in a way that I could easily understand. We really appreciated that they took the time to translate their processes for us. CrossComm was a true partner who wanted us to be involved in the process.

Are there any areas they could improve?

No, there’s nothing they could’ve done better.

Do you have any advice for potential customers?

Have an initial discussion with them and be open to feedback.

Introduce your business and what you do there.

‎Our company is a broker of credit card insurance products and services for every major bank in the country, as well as some worldwide institutions. We handle auto rental insurance, concierge services, purchase protection and security, and many services which people don't realize are present on their credit cards. We also provide backend resources like third-party administration for claims, customer service inquiries, and so on. We manage anything related to the life-cycle of credit card benefits or enhancements.

I am the head of the marketing department for the company, handling traditional marketing efforts like research analysis and development. I am also in charge of product development, having a technological background. I work in a variety of different capacities, building technological platforms, from the reporting tools used by our clients to front-facing apps for card holders.

What challenge were you trying to address with CrossComm?

We wanted to create a couple of initiatives, including some API-type solutions that our customers could access. We had the database, information, and methodology for migrating from traditional wired processes to easily-accessible environments, but the development itself was outside of our internal team's scope.

What was the scope of their involvement?

CrossComm has been a part of our organization through 7-10 major projects, over the course of our relationship, including mobile app and website development, rebuilding our entire page in a way that allowed us to continue modifications through a custom content management system.

How did you come to work with CrossComm?

We were first made aware of CrossComm through a referral. They were up against 3 other companies for which we did our homework. CrossComm's team was able to beat out people I'd worked with for years.

In the commodity-driven business in which companies like CrossComm operate, the distinguishing factor isn't just the ability to code. Having been a coder myself, I know that the partner's ability to listen and understand what the client wants is essential. This was the distinguishing factor for selecting CrossComm.

Our particular perspective was important in assessing the things that were important for the choice. From an operational perspective (being able to hit goals and stick to our budget), CrossComm's principal demonstrated that they could handle our project. We wanted to be challenged and have different perspectives brought forth so that we could be pushed in a successful direction. During the interview process, CrossComm asked detailed questions and made sure that we knew what we wanted. I wanted to hire a partner with an idea of what's going on in the market, one who would challenge my own theories, practices, and beliefs—CrossComm did this.

We also looked at their portfolio, assessing the things they'd done in the past which could be considered relevant to our case. While CrossComm had never worked in the insurance space or with banks, there were many other examples of the challenges they'd faced, and how they overcame those. There are many good programmers out there, but I wanted to have the right communication in place.

How much have you invested with CrossComm?

We've had a wide range of projects with CrossComm, from $3,000 to $10,000 ones, as well as projects with a minimum cost of $30,000. Our highest project is close to $100,000.

What is the status of this engagement?

CrossComm has been developing products for our company for the past 10 years.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

CrossComm has built a mobile app which allowed our customers to review their benefits and interact with that information directly. It was an enormous success within all the banks we work with. Our biggest goal was to present ourselves as innovators.

Insurance can be extremely boring, so in order to elevate the appeal to consumers, we needed to build an API that would showcase their benefits, allowing them to make better consumer choices. We created a nice customer-loyalty environment for banks as a result.

What did you find most impressive about CrossComm?

CrossComm's principal and team follow a culture of listening to and interacting with clients. There has been a number of people who've participated in our project. Every one of them has taken the time to listen, ask questions, and thoroughly understand what we were trying to accomplish. In doing so, they became comfortable in challenging any positions we may have held. This was done not in their own interest or success, but for the success of the project. The mantra of CrossComm's principal is that our success is his, which is not a cliché for him. Having worked in development for 30 years, I've come to the realization that how well a person can code matters less than their ability to understand a project, bring creative solutions to it, and think differently. CrossComm's team can certainly work in a robotic manner if needed, but it would be a shame if an organization was to hire them just to code. They're smart people.

Are there any areas CrossComm could improve?

There's nothing that comes to mind that CrossComm would need to work on; they've done an excellent job. I wish CrossComm could come to Chicago more often, given that I enjoy our interactions, but this is more to do with our budget.

Introduce your business and what you do there.

I’m the co-founder and chief creative officer of Wallcrawls. We provide customized solutions for augmented reality (AR) apps.

What challenge were you trying to address with CrossComm?

We lost our development partner and needed another firm to help complete our projects.

What was the scope of their involvement?

CrossComm uses Unity to create AR experiences and demos for our clients. Instead of just completing assigned tasks, they work with us to strategize and implement the best programs and methodologies to achieve our goals. For example, they assisted in the development of an AR demo for an international hospitality company. After collaborating with us to determine the best solution, they used Unity and ARKit to create a map that pops up and explains aspects of the client’s property.

What is the team composition?

We work with six or seven members of their team both individually and as a group. This includes their owner, a project manager, a developer, a Unity specialist, and an accountant.

How did you come to work with CrossComm?

I researched development firms online and found their website. I reached out to them and they jumped at the chance to help. We’ve been working together ever since.

How much have you invested with them?

We’ve spent roughly between $40,000 and $50,000.

What is the status of this engagement?

We hired them in April 2018 and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We have a couple of ongoing projects with them that are in different stages of development and client feedback has been positive across the board. Everyone who sees the products are floored by what CrossComm has created. It’s amazing to watch people experience AR for the first time. Also, they helped us overcome an insane deadline that was imposed on us by another firm. They came to our aid and that demonstrated their character and work ethic.

How did CrossComm perform from a project management standpoint?

Their project manager is awesome. He’s easy to get a hold of and quickly responds to questions. He’s also helped train us on a couple of things so we can be more self-sufficient in the future. Open communication facilitates reasonable expectations on both sides. Our work hasn’t yet necessitated the use of project management tools, so we only communicate via phone and email.

What did you find most impressive about them?

Each individual on their team is passionate about what they do. When we bring an idea or client to them, they immediately start thinking about how to create something awesome. I always know they’ll deliver something great because they’re excited to take on the challenge. As a result, that excitement spreads to our team and the client as well. We continue to work with them because they work quickly, communicate cordially, and they produce remarkable products.

Do you have any advice for potential customers?

I’d advise their future partners to remember that development takes time. If you want good work, you have to be willing to pay for it and wait for it.

Introduce your business and what you do there.

We are a professional services firm. I am in charge of business development for our data science and survey research group.

What challenge were you trying to address with CrossComm?

We had developed a database for systematic literature review. It was a tool that we were using and we wanted to take it and turn it into a web-based application. We contracted with CrossComm to turn it into a web-based tool for systematic literature review.

What was the scope of their involvement?

They did all of the development work. We served as the business manager in the design work to give them input on what was needed and to verify the solutions that they proposed.

How did you come to work with CrossComm?

We did a competitive bid process. The bids we received were all within a competitive range. It wasn’t a matter of money; it was a matter of finding a team that we felt comfortable with, and knowing it was going to be a small team that was dedicated to working with us and knowing that they had an interest and an aptitude to understand the science and the logic behind systematic literature review. For us, the application is really complicated. It was critical that they be willing to dive in and learn about systematic literature review and that they really understand it so they could help us develop the best tool.

How much have you invested with CrossComm?

We have invested $200,000 to $300,000.

What is the status of this engagement?

We started in 2014.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’re still in the testing phase.

What did you find most impressive about CrossComm?

We worked primarily with Sean Doherty, and his ability to understand really complicated things and then to implement them quickly has been awesome.

Introduce your business and what you do there.

Forbes Media is a news publisher with a print magazine and an online site. I am the head of products.

What challenge were you trying to address with CrossComm?

We worked with them several times over the past several years. They were brought in to build custom native apps for us. We were building a new app and they built it for us.

What was the scope of their involvement?

They worked on our native iOS apps. I know they’ve worked on two projects for sure and potentially a third.

How did you come to work with CrossComm?

We’d been working with them for four years, so their relationship with Forbes predated my joining Forbes. I met them through colleagues here at Forbes.

How much have you invested with CrossComm?

We have invested $200,000 plus.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The app they built served as a basis for other knockoffs of that app. It played a very foundational role in our whole mobile product group.

What did you find most impressive about CrossComm?

They were always very forthcoming and straightforward with any challenges. I felt they were always being candid about what was and wasn’t possible and when they could and couldn’t deliver certain things. We had developed a real level of trust. I never had to second guess their estimates. I never felt like they were trying to string us along or extract more fees out of us. Especially with a contracting developer and company relationship, you feel like you’re always kind of on the defensive side and looking for areas where you’re being gouged. They did not do that at all. Their role in keeping us up to date, communicating at just the right level, and being very transparent was refreshing.

Are there any areas CrossComm could improve?

No. I think they did a great job.

Introduce your business and what you do there.

We’re in the healthcare space and we provide software that helps patients connect with their doctor’s offices across the United States. I lead the product teams on our mobile applications and our APIs.

What challenge were you trying to address with CrossComm?

We spent time getting ready for an annual conference that’s a big deal in our business and in the vertical that we serve. We wanted to get something prepped for the Apple Watch, which was just being released. We didn’t have the extra resources and capacity to go approach it, so in order to help meet our conference deadline, as well as some of the internal commitments we had on the calendar, we reached out to them to help us fill that gap for our product.

What was the scope of their involvement?

We were focused on mobile apps for both iOS and Android, and the Neon Apple watches for iOS. We engaged them to help us expand some of the notification messaging resources that we wanted to put in play and have show up on the hardware. We were able to engage them on short notice and ask them to take on new technology as well as a new piece of hardware that hadn’t been released yet, and really get up to speed with our team very quickly. It was around a week. They stepped in and acted as a complement to our team and they helped us write some additional extensions to our product so we could integrate with the watch and drive certain education workflows around the user experience. All in all, it was full stack integration of a third party agency and they got up to speed really quick and worked really well with our team, which was solid.

How did you come to work with CrossComm?

We didn’t know about them. We had engaged another agency that we were familiar with and were in the process working with them. However, they ended up having a change in plans relative to their schedule and resources. As a result, I asked them for recommendations. They got back to me with a couple of recommendations and CrossComm was the top one. I reached out to them and was incredibly thankful for them. We connected much better from a principal standpoint and how we wanted to work. So it was a fortuitous situation for us to get in contact with them. They’re great individuals to work with. They’re very principled, thorough, and direct, they get the work done, and they do quality work too.

How much have you invested with CrossComm?

A little bit under $80,000.

What is the status of this engagement?

We were fully engaged for about eight weeks. They helped us get what we needed to be delivered within a six-week timeline.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

A lot of the focus for us with the watch was really less about being metric driven and more about storytelling and having a more cutting edge look. For us, it was that we were really at the availability of the hardware and that it was an extension of our application in the healthcare space, which is traditionally not thought of as very innovative. It was a way for us to have a better story around the technology and the problem that we were solving in the industry, and showing that this was now available from our company.

What did you find most impressive about CrossComm?

They’ve got good people. They listen really well. What I appreciated most about working with both of them was that they knew what they were good at and they were very forthright in saying, “Here’s where we can be complimentary to your business and your team and why we’d be a good fit, and here’s where you should not use us.” Being up front with us on the tight timeline helped us get to an agreement very quickly and I think, had it been another opportunity, we could’ve gotten a no very quickly. I valued that they did not waste our time. When we got to a yes very quickly, and they moved very fast to figure out exactly how they would fit into our process and into our team. That was what was awesome. Their words were matched by their actions. You can’t beat that. It was great overall and in general a very solid experience.

Are there any areas CrossComm could improve?

I’ve given this feedback to both Justin and Sean. It wasn’t always obvious where they could be super strong. They tend to be a jack-of-all-trades. We wanted them to tell us what they love and what they’re passionate about. It’s one thing to have the tool in your toolbox, but what do you really like to do and where can you be most effective can be different. By having that dialogue with them, they were able to share what they love to do. When we can dive into these opportunities and these kinds of technologies, we feel like we excel a whole lot further than in these other areas. It was really diversifying to see where they can be most effective with their clients and the problems they can help solve, which is quite a bit. But it’s about having that upfront attitude and being available when they discuss those type of opportunities with customers.