All data points are estimates provided by the Clutch team.
All data points are estimates provided by the Clutch team. Each data point can change at any time and is subject to the company’s discretion once they claim ownership over their Clutch profile.
Work at this company?
Claim ProfileWe help companies grow through data
Cro Metrics drives revenue growth through strategic, data-driven experimentation. We optimize your website for conversion, boosting key metrics such as revenue and engagement, while you learn more about your customers. We help you develop your growth strategy. We are an experienced team of strategists, growth experts, marketers, product managers, user-experience designers and engineers. We take the time to truly understand your customer’s needs and come up with the best strategy for testing. We implement, analyze and rapidly iterate. We can design, build, and run experiments end-to-end for you or can work alongside your existing teams. Through rigorous, high-velocity testing, we draw insights from the data to iterate rapidly and often. We help you grow customers and revenue. Our clients accelerate their growth by increasing conversions, earning greater profits and maximizing marketing spend while learning to build a culture of experimentation.
Focus
Reviews
the project
Website Experiments & Optimization for WebOps Platform
“They’re great thought partners and they’re great to bounce ideas off of.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re a WebOps platform that supports marketers and developers in building, launching, and iterating on their websites. I’m the director of brand and digital experience.
What challenge were you trying to address with Cro Metrics?
We hired Cro Metrics to help us facilitate a website experimentation program.
What was the scope of their involvement?
They provide project management, strategic support for experiment ideas, and engineers to help us build experiments. They also have analysts to help us review and interpret the results of the experiments we’re running on our website.
Typically, we meet once a week to come up with experiment ideas on the website. For example, we might to swap out a new experience on our home page and see how it impacts our users.
We come up with a hypothesis, create mocks, and build those into the test. Then, we measure the current experience versus the variant. We run that until we reach statistical significance. Then, the project lead comes to us with the number of click throughs and conversions.
We decide which changes to implement, based on how successful the test was. From there, we modify the experience until it’s doing really well. From there, we’ll move onto another area of the site.
What is the team composition?
We work with Ann (VP of Business Development), Dave (VP of Operations), Steve (Senior Growth Strategist), Katie (Growth Strategist), and Angela (Program Manager).
How did you come to work with Cro Metrics?
I was introduced to them through one of our co-founders. He knew Ann and thought they would be a great partner for me with the experiments I’m running on the site.
How much have you invested with them?
We spend $185,000 per year.
What is the status of this engagement?
We officially began our engagement in October 2018, and our work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Working with them has been very successful, which is why I’ve been working with them for a few years now. We’re able to measure the impact that the experiments are having on our website very well and their impact on opportunity creation for our sales team.
It’s a very accountable program that we run that lets me easily measure ROI. We’ve been able to achieve increased lead generation and improved UX.
How did Cro Metrics perform from a project management standpoint?
They’re really good. The help me manage everything so I can focus on other issues. I come in to help with the ideation and approvals to make sure they have the assets they need. They’re really good about making sure that all of these experiments get built and are tracked properly. They also ensure everything runs on time and hold us accountable for deliverables on our end. We use Slack and a project management tool.
What did you find most impressive about them?
They’re an enjoyable team to partner with. They’re great thought partners and they’re great to bounce ideas off of. I trust them a lot.
Are there any areas they could improve?
We’ve had account changes where we’ve had our staff changes. I can’t really hold that against them, since that happens at any agency. I’ve been happy with their work.
Do you have any advice for potential customers?
You get what you put into the relationship. The more information that you can share with Crometrics about your business and goals, the more they’ll be able to give you in terms of thoughtful experiment ideas. Holding back information will hurt the program.
Cro Metrics work is successful in helping their client implement changes that boost lead generation and improve UX. The entire process measures ROI and the team is diligent in making sure each experiment is optimized as possible. The team is friendly and foster a collaborative work environment.