A Digital Experience Design Agency

Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 20 years, we helped global brands reimagine digital and transform their businesses through strategic consulting, innovative creative ideas, and cutting-edge technology thinking.


Today, we are 950 employees across 11 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our services, mentoring our talent, and ensuring we deliver industry-leading work. We believe this is core to our success as a digital leader.


We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.

250 - 999
Show all +
Calgary, Canada
other locations
  • Bankside 2, 100 Southwark Street,
    London SE1 0SW
    United Kingdom
  • 200 Varick Street, Suite 610
    New York, NY 10014
    United States
  • 225 N. Michigan Avenue Suite 700
    Chicago, IL 60601
    United States
  • 75 E. Santa Clara 7th Floor
    Cupertino, CA 95113
    United States
  • Zona Franca Metropolitana, Edificio 5B-B Hangar
    San José
    Costa Rica
  • Juscelino Kubitschek ,1726, Sixth Floor, Itaim Bibi
    São Paulo CEP: 04543-000
  • 10th Floor, No. 33 Lockhart Road
    Hong Kong, HWC
    Hong Kong S.A.R., China
  • 5353 Grosvenor Blvd
    Los Angeles, CA 90066
    United States
  • 209 10TH Avenue South Suite 409
    Nashville, TN 37203
    United States
  • 312 Adelaide St. West 6th Floor
    Tornoto, ON M5V 1R2


Key clients: 

Citigroup, AT&T, Nissan North America, Bayer AG, Norwegian Cruise Line, Mitsubishi Motors North America, McDonald's, Apple, Blizzard Entertainment, BMW, SAP, McKinsey & Co