A Digital Experience Design Agency

Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 20 years, we helped global brands reimagine digital and transform their businesses through strategic consulting, innovative creative ideas, and cutting-edge technology thinking.

Today, we are 950 employees across 11 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our services, mentoring our talent, and ensuring we deliver industry-leading work. We believe this is core to our success as a digital leader.

We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.

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Undisclosed
Undisclosed
250 - 999
Founded 1996
Calgary, Canada
headquarters
other locations
  • Bankside 2, 100 Southwark Street,
    London SE1 9JA
    United Kingdom
  • 200 Varick Street, Suite 610
    New York, NY 10014
    United States
  • 225 N. Michigan Avenue Suite 700
    Chicago, IL 60601
    United States
  • 75 E. Santa Clara 7th Floor
    San Jose, CA 95113
    United States
  • 312 Adelaide St. West 6th Floor
    Toronto, ON M5V 1R2
    Canada
  • 12777 W Jefferson Blvd
    Los Angeles, CA 90066
    United States
  • 810 CRESCENT CENTRE DRIVE
    Franklin, TN 37067
    United States
  • THE HANGAR INTERACTIVE S.A. METRO FREE ZONE BUILDING 5B-B BARREAL
    Heredia, SJ 40104
    Costa Rica
  • JUSCELINO KUBITSCHEK 1726 SIXTH FLOOR
    São Paulo, SP 13571-410
    Brazil
  • 312 Adelaide St. West 6th Floor
    Toronto, ON M5V 1R2
    Canada

Focus

Service lines
20%
20%
10%
10%
10%
10%
5%
5%
5%
5%
UX/UI Design
Web Design
Digital Strategy
Industry focus
20%
20%
10%
10%
10%
10%
10%
10%
Automotive
Financial services
Consumer products & services
Frameworks and CMS
30%
25%
20%
10%
10%
5%
Programming & Scripting
40%
10%
10%
10%
10%
10%
10%

Portfolio

Key clients: 

1-800 Contacts, Apple, AT&T, Blue Shield of California, BMW USA, Bank of New York Mellon, Citigroup, City National Bank, DePaul University, EmblemHealth, European Wax Center, INFINITI, Marriott, McKinsey & Co, Mini Cooper, Mitsubishi, New York Life, Nissan North America, Prudential plc, SAP, University of Phoenix, US Army

Reviews