Driven by Data and the Human Experience.

At Crimson Park Digital, our process in generating digital marketing results is streamlined and focused. We’ll understand your business and goals, provide recommendations, execute plans, and optimize. Our methods are driven by data and the human experience; we are a true extension of your in-house team.

We are experts in the digital marketing areas of paid search, social media management (organic and sponsored), search engine optimization, digital strategy, conversion rate optimization, and everything in-between.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2019
Show all +
Murrieta, CA
headquarters
  • 40485 Murrieta Hot Springs Road, Suite B4, #2010
    Murrieta, CA 92563
    United States

Portfolio

Key clients: 

Physician Partners of America, Alliance Physical Therapy Group, Pain Relief Centers of Florida, Target ALS, Biocorrect, e-Cubed Training, New Park Creative

Reviews

Sort by

Content Marketing & SEO for Healthcare Nonprofit

“Once they share their ideas, they’re able to transition their creative work into immediate execution.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. 2020 - Ongoing
Project summary: 

Crimson Park Digital was responsible for creating content that satisfied two distinct audiences of a healthcare nonprofit. They focused on SEO while executing content strategies on the web and social media.

The Reviewer
 
2-10 Employees
 
New York, New York
Steve Schonberg
Director of Communications, Target ALS
 
Verified
The Review
Feedback summary: 

The partner is impressed with the creative skills and confidence of the team, able to trust them to make meaningful contributions and recommendations on strategy. They’ve stood out with their attentive project management style and enthusiasm while accepting and implementing feedback.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of communications at the Target ALS Foundation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crimson Park Digital?

We hired them to help us with a constituent funnel to engage people from awareness to conversion, especially around our fundraising efforts.

SOLUTION

What was the scope of their involvement?

They were originally tasked with content creation. There’s a separation between our two distinct audience groups in this space: researchers and patients. Researchers have certain news that they’re wishing to disseminate while patients and caregivers are looking for information. They were responsible for creating content to connect those two groups. We also relied on them for SEO optimization. 

When we extended our work together, they created content for our site and social media. They were writing a wide variety of articles that translated research into something that could be broadly understood by patients.  

What is the team composition?

I work very closely with Alexa (Founder & CEO) and three of her specialists in copywriting and SEO services. The team was experienced in applying their skills to the healthcare space.  

How did you come to work with Crimson Park Digital?

We posted the work for bids on Upwork. After a long vetting process, they stood out with their clearly demonstrated acumen in the space and holistic services. Alexa’s leads in different focus areas are in constant communication with her and my team. They’re a small agency that performs on par with large firms.  

What is the status of this engagement?

We’ve been working with them since February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re so committed to our account that it feels like we’re their only client. That’s reflected in the quality of their work. They take feedback well and demonstrate confidence in the industry that puts us at ease. Additionally, they make sure to ask us to inform their direction, which is a great way to structure a team.  

How did Crimson Park Digital perform from a project management standpoint?

They’re a part of our Slack channel, which allows us to quickly communicate with each other. We’re operating on a three-hour time zone difference, but I often forget that because I’ve never seen a team jump on impromptu requests as they do. When our tasks are urgent, they always find a way to manage them on our timeline. 

What did you find most impressive about them?

They have creative acumen and the ability to present us with unique concepts that we had never thought of before. Once they share their ideas, they’re able to transition their creative work into immediate execution. That really helps them stand out from the crowd.

Are there any areas they could improve?

It would be helpful for them to focus on learning the challenges of complex market spaces as soon as possible. Healthcare is very complex, and it would help us to be able to expand on the knowledge that’s already out there in our industry. They generally do a good job of this, too.

Do you have any advice for potential customers?

Consider all services that you can benefit from with them. They’re such a strong team in a variety of creative areas that I should’ve expanded the scope of their services with us. They deliver the results.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PPC & Social Media Paid Advertising for Branding Agency

“Alexa’s knowledge of multiple different platforms, campaigns, and opportunities is vast.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2018 - Apr. 2019
Project summary: 

Crimson Park Digital provided paid search and social campaign management services for a branding agency’s third-party client. Their work included Google and Facebook Ads, PPC, and email campaign coordination.

The Reviewer
 
1-10 Employees
 
Tampa, Florida
Stacey Harrison
Owner, Harrison Creative Group
 
Verified
The Review
Feedback summary: 

Crimson Park Digital’s work delivered a true value-add to the third-party client’s brand exposure and traction. Their work contributed to a tenfold increase in site traffic, overall. Knowledgeable, and organized, they’re an excellent vendor for clients who need help complementing campaigns with SEO.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a full-service branding agency. We work mostly with healthcare clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crimson Park Digital?

We were working with a startup out of San Francisco, trying to develop a full digital strategy for direct-to-consumer healthcare, which is really challenging. We needed someone who could turn on our marketing engagement right away.

SOLUTION

What was the scope of their involvement?

They provided paid search and paid social campaign management. Specifically, we did Google Ads, PPC, display, and targeting. We also leveraged Facebook Ads and some email campaigns. The team worked quickly on the strategy and implementation, and the collaboration was seamless.

What is the team composition?

I worked with Alexa (Founder & CEO).

How did you come to work with Crimson Park Digital?

I worked with Alexa in a previous role and had a lot of respect for her professionalism and knowledge of digital advertising. I was excited to work with her on a project once she decided to go off on her own.

How much have you invested with them?

We spent around $20,000.

What is the status of this engagement?

We started working together in April 2018, and we wrapped up in April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Considering we were starting from nothing, we had to grow brand awareness in the bay area fairly quickly. We had probably 10,000 heads to the site per month and had started at around 1,000. A 10x exposure in impressions was really impressive.

As far as ROI, our client definitely saw an impact in our work. They helped grow engagement and awareness, overall.

How did Crimson Park Digital perform from a project management standpoint?

Communication, meeting timelines, and providing feedback are definitely Alexa’s strong suits. In all of those areas, they exceeded expectations.

What did you find most impressive about them?

Alexa’s knowledge of multiple different platforms, campaigns, and opportunities is vast. It’s much better than anyone I’ve ever worked with, which is why I continue to work with her.

Are there any areas they could improve?

Maybe they could do a little more research with new startups, in terms of learning how challenging they can be with not being able to estimate conversion. Alexa did her best to look at that conversion in an entirely new business lens, which is challenging. It’s probably one of the things we could stand to work on in the future, just to make sure we don’t over-promise.

Do you have any advice for potential customers?

My advice is to listen to what Alexa is advising on. Take her guidance when it comes to setting up campaigns and how to complement a campaign with SEO, and proper website hygiene.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I just referred her today, in fact.