What evidence can you share that demonstrates the impact of the engagement?
Considering we were starting from nothing, we had to grow brand awareness in the bay area fairly quickly. We had probably 10,000 heads to the site per month and had started at around 1,000. A 10x exposure in impressions was really impressive.
As far as ROI, our client definitely saw an impact in our work. They helped grow engagement and awareness, overall.
How did Crimson Park Digital perform from a project management standpoint?
Communication, meeting timelines, and providing feedback are definitely Alexa’s strong suits. In all of those areas, they exceeded expectations.
What did you find most impressive about them?
Alexa’s knowledge of multiple different platforms, campaigns, and opportunities is vast. It’s much better than anyone I’ve ever worked with, which is why I continue to work with her.
Are there any areas they could improve?
Maybe they could do a little more research with new startups, in terms of learning how challenging they can be with not being able to estimate conversion. Alexa did her best to look at that conversion in an entirely new business lens, which is challenging. It’s probably one of the things we could stand to work on in the future, just to make sure we don’t over-promise.
Do you have any advice for potential customers?
My advice is to listen to what Alexa is advising on. Take her guidance when it comes to setting up campaigns and how to complement a campaign with SEO, and proper website hygiene.