Cretos

BACKGROUND

Introduce your business and what you do there.

I am the product manager at a startup yoga and fitness company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cretos?

We wanted to build an app so that our customers could still participate in our yoga classes during the COVID-19 pandemic.

We had a framework built by another company, but we needed help improving the UX/UI, partially because of how bad our CTRs were — our yoga instructors needed more work.    

SOLUTION

What was the scope of their involvement?

It turned into an extensive project — Cretos completely transformed the UX/UI. We provided them with our brand vision, highlighting our sleek, new-age aesthetic. They started by changing the fonts, colors, layouts, and other basic app visual pieces.

Then, we presented them with the existing user flow and some of our thoughts that they elaborated upon. They rebuilt our signup and account creation processes and improved the visuals for our content recommendation feature to make sure users engaged with our content. 

They presented us with three initial designs, and we went through 3–4 design iterations before finalization.  

Cretos also helped us launch a video streaming platform so users can easily find their classes through the app and our website. Their team also helped us create a yoga instructor portal to allow instructors to track their hours and number of class participants — the app became a two-sided marketplace. 

What is the team composition?

I only had one contact, the product manager, who managed their design team. 

How did you come to work with Cretos?

Our founder was the one who found Cretos, I believe he contacted Cretos’ founder, but I’m not quite sure. 

How much have you invested with them?

We were able to stay within our $5,000 budget. 

What is the status of this engagement?

We worked with Cretos from February–March 2021.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I can’t go into specifics, but there have been significant improvements. First, our CTRs went through the roof and our drop-off rates decreased dramatically. Also, our yoga instructors now have larger workloads and have seen an increase in user retention. Overall, users are now finding our site, clicking through, and retaining our services. 

How did Cretos perform from a project management standpoint?

Overall, Cretos had great project management. Deadlines were met and the final project was delivered on time within budget. 

We had a good mix of giving them creative leeway while also staying on top of the project. Generally, we stayed out of their way, and I only contacted the product manager when I needed project updates. I was not involved in their internal Slack or project tracking tools. 

What did you find most impressive about them?

Sometimes when we work with design companies, they push designs that don’t match what we want. However, Cretos really accommodated our wishes.

I appreciated that they weren’t a passive design agency; they gave us feedback on our ideas and then collaborated to design the final product. 

Are there any areas they could improve?

I think their communication could’ve improved: there were two instances where I was unclear what would be happening on the project throughout the next day. Other minor misunderstandings led to a half-day delay in delivery, but there were no major issues. 

Do you have any advice for potential customers?

Customers need to be clear with what they want while also being open to Cretos’ advice.