What evidence can you share that demonstrates the impact of the engagement?
They’ve picked up business that’s probably two or three times what we’ve paid them just by affiliating with us and working directly with our clients. Our clients have developed an ongoing, unilateral relationship with Creative2, which means they’ve generated new clients of their own who we either share or who they continue to service after we’re done. It’s just another thing that shows us we made the right choice in investing in them for our services. It’s a forced multiplier for us and the client.
Our work with them is best quantified by how much revenue we’ve been able to bring is through partnering with such a competent and quality provider. We’re a retainer-based company that’s bringing in Creative2 for a lot of our own efforts. We find, in many cases, that the work we provide with them leads to even more product requests.
We automatically go to them when a client is looking to improve or differentiate from their first concept. They help us propitiate more billable hours and work than any other partner we have. There’s so much of what we do as a strategic communications and lobbying shop that requires Creative2’s work. Having a partner we can turn to that’s trusted, a genuine part of the team, and able to deliver consistently are the metrics that prove their value.
They help us improve our business, make money, and satisfy clients. We’re growing because of their help and our clients are paying us more because of the way their involvement increases our delivery.
How did Creative2 perform from a project management standpoint?
The strength of their communication workflow is the greatest part about working with them. We can have a conversation, an in-person meeting, or email back and forth with them about different tasks or questions on how we might accomplish something. They’re bringing their whole team into it. It’s seamless.
We produce a biannual report for a group in D.C. that we try to do as a sort-of digital play rather than a physically printed book. We do the content, but Creative2 has really given us great design concepts for the layout and ways to make it more interactive. They really drew us in and gave us wireframe constructs for what they thought might work. They also handled a lot of the graphic design and user interface work on their end while keeping us informed on a daily basis.
They are really quick to turn proofs around to help integrate feedback from our client partners when we brought in the content we produced from other vendors or our own shop. They are often in front of the deadline schedule they give us. These are all reasons why we continue to work with them. They’ve provided good feedback on how we can do a better job with social media in order to market content. They’ve added great value to our company.
They provide suggestions on how we can do better jobs on things that aren’t even in their scope of work. That’s a big win for us to have someone who cares enough about the total project and not just their end of it. People should know that this is the type of group Creative2 is when they get involved with them.
What did you find most impressive about them?
Shawn and John are outstanding digital professionals. They assimilate really complex and time-sensitive requirements from clients and translate them into something that’s visually stimulating and effective as a web product. This is what keeps us working with them.
They’ve become our friends. Their company has a great culture. They’re honest, creative, and vibrant people who are engaged in all kinds of intellectual pursuits beyond just digital ones. That’s one of the things that makes them very valuable to us as both friends and collaborators.
Are there any areas they could improve?
They are always improving. They’ve already taken us to some new stuff this year. They’re leaders and they don’t just make suggestions. They show ways that they’re trying new things and how they’re working. They’ve also shown us why we can’t replicate things we did in the past because of different standards or new techniques. They help us improve. They’re innovating and helping us do the same.
Do you have any advice for potential customers?
You have to be engaged and desirous of finding a way to succeed in order to figure out when something isn’t working. Creative2 is a real partner for success, but they’re not going to do your work for you. They match the energy you put into the project. They’re not going to be in your face every day if that’s not what you want. They can be in the background while servicing your needs.
At the same time, if you give them more, they’re going to give you more back. If you engage them holistically in the project that they’re working on, you’re going to be able to see a lot more return on your investment. They’re not that expensive and they know that. If you think you’re only going to get what you pay for with Creative2, you’re wrong. You’re going to get what you put in. The more you work with them, the more they will help you and lead you.