Empirical and reliable UX/UI design.

We're the UK's leading UX/UI agency.

Say goodbye to guesswork, conjecture and whim in design.

As cognitive scientistist and senior designers we practice evidence based design: the UX/UI we create is empirical and reliable. 

Customers: Jaguar, Philips, Discovery Channel, Bosch, University of Sidney and many more. 

 

We apply clarity and focus to UX design for mobile apps (iOS, Android + others), the web and native applications (macOS, embedded, devices). 

We are experts in:

  • Product development
  • UX design and prototyping
  • User research and user testing
  • UI design
  • Interaction design
  • Iconography, typography and graphic design

Over the course of almost a decade we have supported our clients to reach deep into the potential of human-computer interaction. We have worked in both private and public sector engagements, with established brands and startups. This extensive experience enables us to offer a deeper level of support.

 

 

 
$5,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2010
Show all +
London, United Kingdom
headquarters
other locations
  • Rudi-Dutschke 23
    Berlin, BE 10969
    Germany

Portfolio

Key clients: 

Jaguar Philips Bosch Discovery Channel University of Sydney World Customs Organization Canadian Health Authority Telenav

Accounting App Image

Accounting App

This is the most successful online accounting tool in the Netherlands. The interface is adaptive and responsive, guiding the user through workflows. 

Olap Database Image

Olap Database

The Olap Database editor is complex, it features different ways to manipulate data and create data visualization from it. It also includes SQL editors and more advanced features. 

Plan Comparison Image

Plan Comparison

Users compare mobile phone plans on this Australian platform. The interface is warm and simple, matching the brand. 

Booking tool Image

Booking tool

With this tool you can get a better price on booking hotels. To do that you paste a booking link into the interface and then you get a result: either the hotel is found in the database or it is not. When it is not users get a funny illustration and specific help on how to resolve the issue. 

UX for Naval Fleet Management Application Image

UX for Naval Fleet Management Application

The application is used to manage fleets of commercial vessles around the world. It gathers telemetric data, feeds it to a hub and then back to the captains on the ship. The purpose is to optimise routes and to prevent expensive maintenance work. 

 

Deliverables:

  • User research
  • Prototyping
  • UX design
  • UI design
Native macOS software UX Image

Native macOS software UX

The application works on macOS (native software). It is one of the most popular utilities for the Mac and it enables users to clean their computer as well as to manage and sort files. We have recreated the UX for the app, making it more fun but still straightforward and simple. Further, we have created fun icons and interactions that delight users. 

Deliverables:

  • User personas
  • Interactive
prototype
  • UI design
  • Iconography and interaction design
  • Support for development
  • UX for Border Police Intelligence System Image

    UX for Border Police Intelligence System

    The application is developed and managed by the World Customs Organisation and it has been deployed in 100+ countries, including the UK. We have redesigned the system to enable Border Force Agents to use it effectively during field operations. 

     

    Deliverables:

    • User research
    • Prototyping and testing
    • UX design
    • UI design
    • Implementation support
    Digital Map Design System Image

    Digital Map Design System

    This is part of a long term engagement with one of the major providers of navigation maps. We have trained their map design team and developed new procedures to speed up their delivery. We have created and optimised an innovative design system that includes procedures and software applications which have increased the efficiency of delivery manifold. 

    Deliverables:

    • design training
    • design
    strategy
  • design styles for maps
  • UX and UI design for map applications
  • Apple Watch UX Design Image

    Apple Watch UX Design

    Zap is a digital product that connects couriers and sender. It's a peer to peer service localised in Singapore. We have worked with them to create the UX and UI for all their applications, including this Apple Watch App. It is geared towards couriers who can check incoming orders while they are in traffic. 

     

    Deliverables:

    • User flows
    • Prototype
    • UI
    design 
  • Styleguide
  • Interactions
  • UX for UK Train Management System Image

    UX for UK Train Management System

    The system enables traffic controlers in the UK to monitor trains and to determine docking schedules for the trains. They have to work in real-time to compensate for delays and to reduce the effect of delays on the overall network. 

     

    Deliverables:

    • User research
    • UX design
    • Prototyping and testing
    • UI design
    UX/UI Design for Media Player Image

    UX/UI Design for Media Player

    The mediaplayer is web based and it functions as a component that can be embedded. We have worked with the developers to create a coherent UX concept and to take it into an enjoyable UI. 

     

    Deliverables:

    • UX design
    • UI design
    • Styleguide
    User Research in Automotive Industry Image

    User Research in Automotive Industry

    We have worked with major automotive companies to gather insights about user behaviour in the car environment. Primarily we have looked into typical behaviour in regards to using navigation devices while driving. 

     

    Deliverables:

    • Research design
    • User research studies
    • Dissemination of research results
    Game design app Image

    Game design app

    The dashboard enables game designers to create levels and to manipulate the parameters of the game they are creating. 

    Mobile Event App UX Image

    Mobile Event App UX

    This is a leading event app in the UK used by most of the independent and underground event organisers. We have recreated the UX concept and then we have designed the interactions and the actual UI of the app. We have supported the developers over the course of the implementation. 

    Deliverables:

    • Branding
    • UX design
    • UI design
    • Iconography and
    illustration
  • Styleguide
  • Implementation support
  • UX design for In-car AI   Image

    UX design for In-car AI

    The artificial intelligence system is used in cars to control the behaviour of several car components, based on the user's preferences. We have worked on the UX concept for the app: how it engages with users and how users can control the parameters and behaviour of the AI. 

    Deliverables:

    • Concept design
    • UX design
    Mobile Fitness App UX Image

    Mobile Fitness App UX

    This is an innovative fitness app based on running sprints. The thinkng behing it is fairly complex, but the workout system is brilliant. We have transformed into a simple digital experience. We have worked side by side with the fitness experts to develop the logic and gamification that power the app. 

    Deliverables:

    • User personas and flows
    • Iterative prototyping and concept
    exploration
  • MVP staging
  • UX design
  • UI design
  • Mobile Social Network Image

    Mobile Social Network

    The social network is based around a mobile app where users exchange recommendations for anything. They request help and receive help from their circle of friends and their indirect connections, thus building an experience of trust. 

    Fund Discovery Platform Image

    Fund Discovery Platform

    This is a web-platform where investment funds create profiles with their results. Investors can discover funds and track them, all leading up to a match between the fund managers and investors. 

    Vendor platform Image

    Vendor platform

    Service providers create accounts on this platform and list their services, such as photography, entertainment, event services. The onboarding process depicted here takes the users through a set of questions and builds anticipation. 

    Digital Artwork for Game Image

    Digital Artwork for Game

    The game runs on iPhones and iPads. The game features 24 fascinating worlds, some similar to ours, others completely out of this universe.  It has been created by a small team of passionate developers and we have helped them with the artwork for the worlds.

     

    Deliverables:

    • Digital illustration
    • World design

    Reviews

    Sort by

    Digital Product UX/UI Design for SaaS Company

    "Their grasping of concepts was amazing. They quickly understood our market and needs..." 

    Quality: 
    4.0
    Schedule: 
    3.0
    Cost: 
    3.0
    Willing to refer: 
    4.0
    The Project
     
    $10,000 to $49,999
     
    Nov. 2018 - Feb. 2019
    Project summary: 

    Creative Navy developed a style guide, UX designs, and UI components for a SaaS platform. Their process involved substantive initial workshops, individual work, and several rounds of feedback and iteration.

    The Reviewer
     
    11- 50 Employees
     
    Bath, United Kingdom
    CEO, Software Company
     
    Verified
    The Review
    Feedback summary: 

    Internal feedback praises Creative Navy’s practical and pleasing aesthetics, as well as their interface’s intuitive nature. Although Creative Navy was sometimes out of synch with their client’s preferred pace, they were quick to grasp the problem at hand and offer original solutions.  

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the CEO of a software company. We’re a reasonably small software provider of financial services systems We provide a SaaS platform for banks and finances across the world.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Creative Navy?

    We’re growing and looking into new marketplaces, and one of those led us to Creative Navy. They’re working with us to build a new product for the consumer space in cloud accounting products. They’re also helping us expand our current product sets.

    SOLUTION

    What was the scope of their involvement?

    They put together the whole wireframe and style guide, informing and consulting for us in the creation of our new product. Deliverables included UX design principles and UI components that we developed.

    Initially, we had several weeks of workshops where we outlined what our product needed to do and what we liked from other systems we’d interacted with. Then, we gave them a broad brief and left them to it to come back with principles for us to consider. Then, they walked us high-fidelity wireframes, describing the internal conversations they had that led to these decisions. It was very informative for us.  

    Afterward, we went through a weekly call process. We’d provide feedback on screens they would share with us. Then, they’d refine the screens and create new ones. We went through this 3–4 months of nipping and tucking all the aspects of the system until we had a final result in Zeppelin. Once we confirmed everything, they put together the style guide and we started putting everything together into a complete frontend interface.

    What is the team composition?

    I think there were 3-4 people. I’m not entirely sure who was working behind the scenes, though. From a client-facing perspective, Dennis (Managing Partner, Creative Navy) was our main contact for talking through wireframes. Another resource joined him on calls and was well informed. They were probably the project lead under Dennis. We also had regular contact with an account manager.

    How did you come to work with Creative Navy?

    I’d brought on a new frontend developer in-house, and this project was his first task. He did some market research and found Creative Navy, along with a few other candidates. We put them through an interview process, and it was clear from the get-go that

    We went through an interview process, clear from the get-go that there was synergy in how they approached design. They have a heavy psychological research background and brought that to computer interface designing. I also have a psychology background, so I was very interested.

    How much have you invested with them?

    We spent between £50,000–£70,000 ($64,300–$90,100 USD) with them.

    What is the status of this engagement?

    We worked together from October 2018 until February 2019.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    We’re in the launching phases, so, at this point, no, we don’t have any results. Regarding aesthetics though, the design is really clean—not noisy or busy at all. From a user perspective, you can see where you need to go and how to navigate the site. There’s not a lot of explanatory wording.

    People aren’t going to jump out of their chair at amazing colors, but it’s not designed for that. It’s a processing system, and it looks good for what it is. It’s definitely a step up from our existing products in terms of fidelity and cleanliness.

    How did Creative Navy perform from a project management standpoint?

    They set up a Slack channel, and we spoke almost daily for a while. We also had weekly roundup meetings that eventually turned into biweekly meetings.

    It was evident at some points that our timescales were not aligned, which led to some delays. A few resulted from them pushing forward faster than we wanted to, as well as vice versa. Generally, everything was fine, though. Nothing was missed. They finished what we asked them to.

    What did you find most impressive about them?

    Their grasping of concepts was amazing. They quickly understood our market and needs, and Dennis in particular had a strong hold of our problems, quickly coming up with solutions. I didn’t have to spoon-feed them anything. It took some people in our organization years to work some things out, but Dennis got it done quickly.

    Are there any areas they could improve?

    I would appreciate more visibility about what they’re doing behind the scenes so I could know what they’re up to a bit more. When you’re outsourcing things, you can’t say simply asks what’s going on. We’d go through periods of where a lot would happen, and then we wouldn’t know what was going on for a little bit, but then a lot would happen again. So, overall, visibility on what’s happening internally would be nice.

    Do you have any advice for potential customers?

    Be really clear about what you want upfront, which is just a classic project issue. Have a lot of documentation about what you want. Additionally, make decisions and be decisive about what you want to do. Finally, if you’re going to pay for something, make use of it and give it the time it needs. Don’t get distracted.

    4.0
    Overall Score
    • 3.0 Scheduling
      ON TIME / DEADLINES
      It wasn’t all their fault. They’re a small business just like us, so it’s hard to give absolute dedication to one customer.
    • 3.0 Cost
      Value / within estimates
      This type of service is difficult to price. UX/UI design is very open to interpretation, so one person’s value is another’s massive expense.
    • 4.0 Quality
      Service & deliverables
      It’s difficult to give anyone a five, but they’re quality is really good.
    • 4.0 NPS
      Willing to refer
      They did a good job.

    UI/UX Design for Project Management Tool

    "They were able to understand a complex tool in a short time, and then think creatively about it."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Apr. - May 2019
    Project summary: 

    Creative Navy provided UI/UX design services for a project management tool. The team designed interfaces to improve the usability of their platform.

    The Reviewer
     
    11-50 Employees
     
    London, United Kingdom
    Selena Dacosta
    Product Director, SharpCloud
     
    Verified
    The Review
    Feedback summary: 

    The platform has received positive feedback from clients and it's usability issues have been solved. Creative Navy is able to function independently while also successfully collaborating where necessary. The team is understanding and hard-working.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am a product director at a company that offers a project management and presentation tool for complex projects. Our tool enables stakeholders to see aggregated data on the project progress, across all issues that are being tracked.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Creative Navy?

    We have developed a beta and signed up more than 100 customers. The UX we have designed for the beta was a good starting point but it proved to be too complex for most users. They all loved the features, but scaling with the UX would have been impossible. We hired Creative Navy to propose a set of user experience design concepts that would help us solve the most important usability concerns.

    What were your goals for this project?

    The objective was to create a library of design patterns and a design logic that we can roll out gradually.

    SOLUTION

    How did you select this vendor?

    We chose them based on conversations with multiple other agencies and we really liked their flexible approach.

    Describe the project in detail.

    Creative Navy proposed potential design solutions for all the interactions we had listed. They created designs to show what the new interface could look like if we were to choose one solution or the other. We gave them input and asked questions, upon which they adapted the design to fit our needs.

    What was the team composition?

    We worked with two designers from their side and had a steering committee on our end, made of myself, the CTO and two developers.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    We were able to implement several of their design solutions in the months after the project. We received good feedback from the customers, the usability issues were at least mitigated if not solved. The library of ideas they supplied us with are still useful to us and we will keep them for the future when we will be able to make more changes to the platform.

    How effective was the workflow between your team and theirs?

    Creative Navy were very quick to catch on. They did their own introduction to our software by setting up test projects. We then had a briefing session where they asked questions and we explained the intent behind certain features. Most of the work they did after that was independent, we just provided occasional input.

    What did you find most impressive about this company?

    Our tool is very complex and unusual - you have to use it for a while to understand how it can add value. They were able to understand a complex tool in a short time, and then think creatively about it.

    Are there any areas for improvement?

    It was a good project, it was a shame we were not able to bring them on for longer.

    5.0
    Overall Score They truly are specialists who can come in and deliver the usability insight and thinking that a development team needs.
    • 5.0 Scheduling
      ON TIME / DEADLINES
      No deadlines were missed, everything happened as planned.
    • 5.0 Cost
      Value / within estimates
      We got very good value and their skills were applied where we needed them.
    • 5.0 Quality
      Service & deliverables
      The design concepts they submitted are relevant and they improve the usability of our tool.
    • 5.0 NPS
      Willing to refer
      I hope we will hire them again soon.

    App Design for Car Company

    "It felt like we've been working with them for a long time."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    May - June 2019
    Project summary: 

    Creative Navy designed a mobile app for an automotive company. Working in sprints, they developed three designs that would present new offers and deals in an engaging way. 

    The Reviewer
     
    10,000+ Employees
     
    Leverkusen, Germany
    Jordan Yeates
    Project Manager, Mazda Motors Europe
     
    Not verified
    The Review
    Feedback summary: 

    The project was successful—two of the designs were very relevant and they are planning to develop them. Creative Navy adapted to their partner's needs to ensure a smooth collaboration. The team’s extensive experience was very valuable, helping them prepare for various challenges. 

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I work at Mazda Motors Europe and I am a project manager. Obviously we are in the automotive industry and I deal with the intersection between our IT and Marketing.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Creative Navy?

    We had them work on a mobile application to be used for our marketing, to present our offers and latest car concepts in an engaging way.

    What were your goals for this project?

    The point of the project was to create some design ideas that would enable us to validate an approach and create specifications for the development aspect of the project.

    SOLUTION

    How did you select this vendor?

    We reached out to agencies in Europe with a proven track record in automotive and then they submitted respones to the RFP. The selection was made by a committee of 3, representing marketing, IT and acquisitions.

    Describe the project in detail.

    Creative Navy did 3 sprints for us, each with a separate design concept. The project was intense, because we had to participate almost daily in sessions with them, but the goal was to get everything done in 3 weeks. They provided the structure for the sessions and involved us in workshops to provide input and feedback.

    What was the team composition?

    Two of us participated in their sessions and at the end of the week we had more stakeholders review the outcome of each week. From their side, they had a team of 4, with a PM and 3 design specialists.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    One of the 3 concepts was a weird experiment at best, but the other two were very relevant and we're using both to figure out what we can build with a reasonable budget. We were pleased that we had two good concepts, when we started we were hoping to get one and were fearful that none would be ok.

    How effective was the workflow between your team and theirs?

    I liked that they used all sorts of tools, but ultimately adapted to our needs and didn't force us to use the tools. This was important because the duration was short and we were very busy so we would not have time to study a new tool.

    What did you find most impressive about this company?

    It was great to work with people who have a lot of experience and I really felt that this made a difference. It was both the little things, like being always prepared and more profound things like understanding the market and nuances or our capabilities. It felt like we've been working with them for a long time.

    Are there any areas for improvement?

    It was good given the short duration of the project, I can't wish for more.

    5.0
    Overall Score Good design, good delivery, good communication
    • 5.0 Scheduling
      ON TIME / DEADLINES
      Everything was smooth and well planned
    • 5.0 Cost
      Value / within estimates
      We got what we wanted and more
    • 5.0 Quality
      Service & deliverables
      Well reasoned and creative designs
    • 5.0 NPS
      Willing to refer
      Would refer any time

    App Design for Automotive Tech Manufacturer

    "We were impressed with how quickly they were able to understand the complexity of our product."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Feb. - Apr. 2019
    Project summary: 

    Creative Navy redesigned the UI/UX of a bus display controller, making it easier to use for bus drivers on the go.

    The Reviewer
     
    201-500 Employees
     
    London, United Kingdom
    Lauren Bayley
    Project Manager, Hanover Displays
     
    Verified
    The Review
    Feedback summary: 

    The redesigned software has received positive feedback from customers, particularly on its ease of use. The Creative Navy team worked independently and effectively, incorporating feedback and providing a high-quality result. 

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    We manufacture passenger information systems for public transports. Our customers are in Europe, Asia and the United States. We have been in existence for 30 years.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Creative Navy?

    We hired Creative Navy to design a new user experience for our display controller which is used by bus drivers to configure the displays and for the performance of maintenance. We changed to a new display type for the controller so we needed a comprehensive user experience including the graphics.

    What were your goals for this project?

    We wanted a user interface that is easy to use by anyone, regardless of location, familiarity with IT or language.

    SOLUTION

    How did you select this vendor?

    We reviewed 5 companies and selected them based on the proposals they submitted.

    Describe the project in detail.

    Creative Navy have performed research and collected the requirements for the interface. They have used the previous software versions and input from our team to document all the details and then they created a UX wireframe prototype in a few weeks. Ultimately they used this prototype to get feedback from users and to improve it until the delivery of the graphics.

    What was the team composition?

    We spoke to the project manager only, but the team was made up of multiple designers.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    We received very good feedback from our customers, they were impressed with the contemporary design and the ease of use.

    How effective was the workflow between your team and theirs?

    it was easy for us to work with them, we had only one point of contact and they were very independent. We provided input every now and then and towards the end of the assignment they organised 2-3 sessions with our developers to fine tune the delivery for development using Crank.

    What did you find most impressive about this company?

    We were impressed with how quickly they were able to understand the complexity of our product. they were able to organise it into a more straight forward system.

    Are there any areas for improvement?

    It was a good experience

    5.0
    Overall Score we were very pleased
    • 5.0 Scheduling
      ON TIME / DEADLINES
      timelines were respected
    • 5.0 Cost
      Value / within estimates
      we got more than we had hoped
    • 5.0 Quality
      Service & deliverables
      we received more than we had hoped for
    • 5.0 NPS
      Willing to refer
      definitely worth recommending

    UI Design for Financial Product Software Company

    “Their ability as designers to bring the concept to life has been impressive.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    Sept. 2018 - Ongoing
    Project summary: 

    Creative Navy provided UI design services, working on an existing platform and improving its screens to ensure they reflect new functionalities. They continue to provide any design-related services.

    The Reviewer
     
    11- 50 Employees
     
    London, United Kingdom
    Khurram Sheikh
    SVP of Operations, Bofin
     
    Verified
    The Review
    Feedback summary: 

    The new designs produced by Creative Navy are excellent, significantly improving the look and feel as well as the usability of the platform. They are communicative and dedicated, working hard to provide proactive solutions and make improvements where possible.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the SVP of operations for Bofin, a technology platform that connects financial institutions and service providers with end users for financial products. We offer bank accounts in the UK to non-residents.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Creative Navy?

    We were facing challenges with the UI/UX design of the platform, so we were looking to make things simpler. We needed to onboard users and give them easy access to its functionalities so that they would keep coming back.

    SOLUTION

    What was the scope of their involvement?

    They created some UI designs for us, after being given a brief to help with the existing beta. The focus was on improving the existing experience and functionalities, adding new screens to replace ones that were quite rigid and uneasy on the eye. Their new designs reflected new functionalities that we were introducing at the time. They’re still the design arm of our organization.

    What is the team composition?

    I was in touch with Dennis (CEO, Creative Navy), who assigned a dedicated designer, a project manager, and an account manager. I dealt with the account manager from a commercial perspective on a day-to-day basis.

    How did you come to work with Creative Navy?

    We were looking for an expert to come in and improve our existing app. We came across three vendors through internet searches, one of which was Creative Navy. We liked how they thought about the problem and what they proposed for that proof of concept.

    What is the status of this engagement?

    We started working with Creative Navy in September 2018, and the collaboration is ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    We’re quite impressed with their work, as they’re committed to understanding what we were trying to solve. They have a good design understanding of the platform now and have expertise in different environments, including iOS and Android.

    They’ve also been instrumental in suggesting process improvements, on at least two occasions. I really appreciate that proactive approach, and I feel it’s helped them gain our trust. We need subject-matter expertise from a design perspective, but we also need a trustworthy partner that wants to improve the product.

    We had a different design methodology, and we work in an agile environment, with an offshore development team and product director. Creative Navy has really understood how to make the best of it, coordinating the times and meetings with regularity. As the project progressed, things have improved and become less scattered; introducing processes for addressing any prior concerns.

    How did Creative Navy perform from a project management standpoint?

    We were in communication with different team members almost every day, depending on the need. They’ve been quite adaptable in their ways of working and have made themselves available for meetings at different times. That’s really important for project delivery, and it demonstrates to me that they’re focused on the end goal of producing good designs.

    I also appreciate that they treat it as an iterative process, continually improving, making suggestions, visiting our offices, and taking time talk to me generally. We have to make releases at certain times and get certain functionalities in place, so they’ve had to be adaptable.

    What did you find most impressive about them?

    Their understanding of the platform, which is quite complex, is excellent. Their ability as designers to bring the concept to life has been impressive. They accelerated their learning, bringing the gained logic into the designs. It’s not just about colors and fonts, but about functionalities and what we’re trying to achieve.

    Are there any areas they could improve?

    More time and creative freedom on their side would help them make more design improvements. Although it’s impressive that they’ve understood our platform, it’s also a tricky one. A breadth of similar platform analysis could help in the future.

    Do you have any advice for future clients of theirs?

    Ensure they are given the big picture from the word go, and the chemistry between both parties will flourish a lot quicker. There needs to be a bigger-picture understanding. I would recommend that anyone starting a project with them invest time in that and give them access to everything.

    5.0
    Overall Score Relationship and time are key elements for me, and they’ve done well on both.
    • 5.0 Scheduling
      ON TIME / DEADLINES
      They’ve made themselves available when needed, either on an ad-hoc basis or through regular meetings.
    • 5.0 Cost
      Value / within estimates
      Compared to other vendors, Creative Navy’s work has been worth the investment.
    • 5.0 Quality
      Service & deliverables
      I wouldn’t have continued the relationship if I wasn’t satisfied.
    • 5.0 NPS
      Willing to refer
      They’re personable, they really understand, and they encourage open and transparent feedback.

    UX/ UI Design for Web Platform

    “They were really professional and have great design skills.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Sept. - Oct. 2018
    Project summary: 

    Creative Navy provided UX/UI design services, working on an existing product to design and implement an effective solution. They took the brief, provided options, and then implemented the design.

    The Reviewer
     
    1-10 Employees
     
    London, United Kingdom
    Stefan Koritar
    CEO & Co-founder, Mezzoport
     
    Verified
    The Review
    Feedback summary: 

    The design produced by Creative Navy was excellent, high-quality, and ensured that the startup company was able to secure funding in its fundraising phase. The team communicated effectively and completed the project quickly and professionally.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the CEO of Mezzoport, a platform that helps with event organization.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Creative Navy?

    We had a quite comprehensive backend built without a lot of features, and we didn’t have any UX/UI. We needed someone to create the UX/UI for the MVP.

    SOLUTION

    What was the scope of their involvement?

    First, we briefed them, and they came back with a few designs. We gave our feedback and then it was all implementation. The whole process took about four weeks: One week for the initial exploration, two weeks for the UI; then they delivered the style guide in the last week.

    What is the team composition?

    Our main point of contact was the project manager, and he led the team.

    How did you come to work with Creative Navy?

    They were recommended to us.

    How much have you invested with them?

    We spent £25,000 (approximately $33,000 USD).

    What is the status of this engagement?

    We worked together September–October 2018.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    They do really good quality work. It was a very high-quality design for both the UI and UX. Choosing a high-rated agency such as them helped us a lot—it’s not easy for on startup budget, but it was worth it during the fundraising process. We got investments because of that good UX.

    How did Creative Navy perform from a project management standpoint?

    Project management was flawless. They were really professional and had great design skills. It was smooth sailing and no drama. I felt safe with them. We were in contact twice a week.

    What did you find most impressive about them?

    They delivered as promised. They got started really quickly, and we couldn’t be happier with the timing.

    Are there any areas they could improve?

    No, it was perfect.

    Do you have any advice for potential customers?

    Have confidence in them and let them do their job. It helps to know what you want, but they can help you draft and refine when you aren’t sure.

    5.0
    Overall Score It was outstanding. High quality UX and UI designs.
    • 5.0 Scheduling
      ON TIME / DEADLINES
      It was perfect. They delivered as promised, as quickly as possible. We’re happy with the timing.
    • 5.0 Cost
      Value / within estimates
      We got really good value. It wasn’t easy for us, but it was absolutely worth it.
    • 5.0 Quality
      Service & deliverables
      They were great—really good designers and great to work with.
    • 5.0 NPS
      Willing to refer
      I would recommend them any time.

    User Experience Design for Customer User Area

    “I appreciated that they pushed us for feedback and answers, which prevented us from having any delays.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    Dec. 2017 - Mar. 2018
    Project summary: 

    Creative Navy developed an updated UX design for a customer portal within a short timeframe. The new portal featured easy-to-use self-service options to alleviate the help desk’s responsibilities.

    The Reviewer
     
    10,000 + Employees
     
    Bucharest, Romania
    Project Manager, ENGIE
     
    Verified
    The Review
    Feedback summary: 

    Creative Navy navigated between numerous key stakeholders to flesh out the UX concept. Despite a dynamic environment, they adapted to all challenges that arose and kept everyone on task. Open communication and timeliness were key to project success.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there. 

    I’m the project manager at ENGIE, one of the largest energy companies in Europe.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Creative Navy? 

    We wanted to update our customer portal’s UX to allow users to operate certain functions on their own. By adding accessible self-service features, we hoped to reduce the time our help desk spent giving technical support.

    SOLUTION

    What was the scope of their involvement? 

    We engaged Creative Navy to develop a UX design for our customer portal. They initially established the concept and design, working closely with several internal departments to gather all feature changes and customer journey cases. Since there were so many teams involved, they had to collaborate with multiple stakeholders across our IT, marketing, and strategy departments.

    Once they came up with the concept, Creative Navy built upon our portal’s general architecture to prepare for implementation. They created the individual user flows, which we validated with each team, and then implemented their UX designs. Finally, they worked with our IT department to integrate all of our systems into the portal. 

    What is the team composition?  

    I mostly kept in touch with the project manager, but they also had a research team, strategy team, UX team, developers, and more.

    How did you come to work with Creative Navy?

    They responded to our pitch.

    What is the status of this engagement? 

    We worked together from December 2017–March 2018.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    We were very satisfied working with Creative Navy. They had great customer service, and the team remained flexible as we faced challenges throughout the process. Although we had a strict schedule, they were able to implement numerous requirements while meeting our deadlines. 

    How did Creative Navy perform from a project management standpoint? 

    They managed the project well. We stayed in contact often via phone and Skype, but there were times when we didn’t communicate much because we were waiting for our internal departments to validate their work. In those cases, Creative Navy pushed us to get the necessary information and kept us on track. 

    What did you find most impressive about them?

    Besides their flexibility, I was impressed with how reliable they were. The team delivered the project quickly, kept to the budget, and responded eagerly to our requests. I appreciated that they pushed us for feedback and answers, which prevented us from having any delays. 

    Are there any areas they could improve? 

    No, not that I can recall. They were a good partner, and we hope to use them again in future projects. 

    Do you have any advice for potential customers? 

    Contact them because they are very good.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    UI Design for Drone Controller for Drone Startup

    “We organized the relationship in a way that made them feel like a part of our internal team.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Sept. - Dec. 2017
    Project summary: 

    Creative Navy created the UI for a touch-activated drone controller, including setting screens and layouts. They produced several prototypes for user testing, then built the architecture for the winning design.

    The Reviewer
     
    51-200 Employees
     
    Zurich, Switzerland
    Product Manager, Manufacturing Company
     
    Verified
    The Review
    Feedback summary: 

    So far, feedback has been unanimously positive. Users appreciate Creative Navy’s intuitive, accessible UI design. Overall, the team was skilled, professional, and collaborative. The organization and focus in their workflow helped keep the project on track. They were a valuable partner.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the product manager of an IoT startup. We manufacture drones for high-demand applications, specifically for unfriendly weather conditions or turbulence.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Creative Navy?

    We’re experienced in both hardware and software development, so we build a touch-activated custom controller for our drones. We needed an outside vendor to put together the tool’s UI design.

    SOLUTION

    What was the scope of their involvement?

    We shared a collection of models with Creative Navy, and they put together several options for the UI’s architecture. They assembled layouts for the tool’s settings and more general controls. Using those concepts, Creative Navy created a few prototypes. Our internal team tested the different variations; then we conducted external trials. We chose a winning prototype, and the Creative Navy team built out the design. Then, our development team integrated it into our codebase.

    What is the team composition?

    We worked with a project manager and a UX designer. There was a visual designer at some point, but we only communicated directly with our two core teammates.

    How did you come to work with Creative Navy?

    Our investor had previously worked with them and referred us based on that positive experience. We considered a few other vendors but ultimately chose Creative Navy because I trusted my colleague.

    How much have you invested with them?

    We spent a total of about €37,000 ($42,432 USD).

    What is the status of this engagement?

    We worked on this project from September–December 2017.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    We’ve tested the interface with multiple users, and we’ve received unanimously positive feedback. Thanks to Creative Navy’s intuitive design, we don’t have to train customers to use the controller.

    How did Creative Navy perform from a project management standpoint?

    It didn’t feel like a formal engagement at all. We organized the relationship in a way that made them feel like a part of our internal team. It was a close, transparent partnership.

    What did you find most impressive about them?

    They offer a well-rounded set of services. Throughout the engagement, they were highly professional and made sure the workflow ran smoothly. There were minimal delays—even when we were exploring new concepts of different approaches. Everything they did had a purpose.

    Are there any areas they could improve?

    No, I can’t name anything specific. They weren’t that familiar with drone technology at the beginning of the partnership, but they made a noticeable effort to learn as the worked.

    Any advice for potential customers?

    Every project is different, so I don’t have any specific tips for future clients. With that said, our experience was well worth our money.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
      We didn’t set any tight deadlines, but they worked at a good pace.
    • 5.0 Cost
      Value / within estimates
      The design is currently a year old, and we haven’t changed it. Based on that, the value was worth the cost.
    • 5.0 Quality
      Service & deliverables
      They’re strong designers and they understand the technology behind human-machine interactions.
    • 5.0 NPS
      Willing to refer

    WordPress Website Redesign & UI/UX Work for University

    "They took on all our feedback and used their knowledge and experience to build a cohesive interface." 

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Mar - Aug. 2018
    Project summary: 

    Creative Navy redesigned a website, creating a new layout, color scheme, and font plan. They split the project into packages and developed individual prototypes, which they submitted for approval.

    The Reviewer
     
    1,000 - 5,000 Employees
     
    Dublin, Ireland
    Senior Researcher, RCSI
     
    Verified
    The Review
    Feedback summary: 

    Internal stakeholders and external users appreciate the site’s intuitive navigation and attractive visuals. Creative Navy accommodated strong color preferences into a unified interface and breathed life into initially restrained requests. Customers can expect an organized, communicative process.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m a senior researcher at the Royal College of Surgeons in Ireland, a private medical school. 

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Creative Navy?

    The way we present ourselves online has to be state of the art because we engage with such a large audience, bringing in students from around the world. Students found our website boring and dull, so we needed to redesign it. The site also serves as an interface for our staff, and that section needed to be refurbished as well.

    SOLUTION

    What was the scope of their involvement?

    After we agreed on the project, we handed our focus group research over to them. They took a few weeks to think about everything and divide the project into packages and chapters. After creating prototypes for each of these packages, they presented their designs in weekly meetings, which gave us a couple of days to discuss what we liked and what we wanted to change.

    What is the team composition?

    We worked directly with an assigned project manager.

    How did you come to work with Creative Navy?

    We did a focus group and analysis from our side and sent a few RFPs to potential providers. We received quotes from multiple companies and decided to go with Creative Navy.

    How much have you invested with them?

    We spent £65,000 ($84,300 USD).

    What is the status of this engagement?

    We worked together from March until August 2018.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    The process went well, and our team was happy with the designs. From what I’ve heard, the new generation of students is quite happy to see what we provide them. Students who used the old website find this one to be much more user-friendly. They like the fonts and the colors and think the site's much more pleasant and easy to navigate.

    How did Creative Navy perform from a project management standpoint?

    We had weekly meetings in the beginning, which moved to every two weeks after we agreed on the main design. They were responsive via email between those meetings.

    We enjoyed always talking to the same person (the project manager) and only having one person send us materials. It made the whole process run well. We had about a week to sign off on every part of the project, so we felt like our feedback was being taken into account.

    What did you find most impressive about them?

    They’re patient and able to work with people from academia who are stubborn and conservative. We didn’t express what we wanted too clearly, but they figured it out and translated the requests of a slow-moving institution into something progressive and user-friendly.

    They designed our site with the colors, fonts, and layouts we wanted. We particularly enjoy the color red and wanted to incorporate it across all the different packages. They found this somewhat difficult, but we were quite inflexible about it. They took on all our feedback and used their knowledge and experience to build a cohesive interface.

    Are there any areas they could improve?

    We were tied to our budget limit, but it would’ve been nice to choose between multiple versions of the same layout. In the end, we managed to work with what they gave us.

    Do you have any advice for potential customers?

    Just work with them. They’re capable of integrating the feedback you give them, and they have an innovative way of designing user-friendly layouts that are accessible to a wide range of clients and visitors.

    5.0
    Overall Score Everyone was happy.
    • 5.0 Scheduling
      ON TIME / DEADLINES
      They were way better than we were. We delayed their work at some points and had to learn how to keep to a deadline.
    • 5.0 Cost
      Value / within estimates
      We were tight on money but got a very good deal. They offer good value for the money.
    • 5.0 Quality
      Service & deliverables
      Everything was well executed. We’re happy with the quality of work they provided us with.
    • 5.0 NPS
      Willing to refer
      I’d advise other public institutions to work with them. They have the ability to work with conservative, slow groups.

    UX/UI Designs for Travel ERP Software

    "Their in-depth knowledge and professionalism made us feel like we were in good hands from start to finish."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    July - Sept. 2018
    Project summary: 

    Creative Navy updated the design and UI/UX for a web-based ERP platform. They completed the project in modules through weekly sprints that included mid-week feedback sessions.

    The Reviewer
     
    51- 200 Employees
     
    Bucharest, Romania
    Software Development Manager, DCS PLUS
     
    Verified
    The Review
    Feedback summary: 

    The new interface garnered positive feedback from customers, leading to more work for Creative Navy. The team delivered excellent products on time or ahead of schedule at great value. Their systematic approach and consistent communication made the collaboration effortless.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m a software development manager at DCS PLUS. We create technological solutions for the travel industry.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Creative Navy?

    One of our most popular products—TINA, a web-based ERP platform—has evolved over the past few years. However, its design still needed an update. We hired Creative Navy to refresh TINA’s UI/UX.

    SOLUTION

    What was the scope of their involvement?

    We first agreed with Creative Navy that they should deliver the design in modules. They completed each section via weekly sprints. First, we defined a module’s objectives and requirements. On Wednesdays, the team sent preliminary designs for us to review and give feedback. At the week’s end, they delivered the finalized product.

    What is the team composition?

    We worked primarily with a project manager and a chief designer who led a team in the background.

    How did you come to work with Creative Navy?

    We issued a request for proposals and multiple companies responded. Creative Navy earned the best score overall in our selection process, so we chose them to complete this project.

    How much have you invested with them?

    We spent about $77,000.

    What is the status of this engagement?

    We worked with them from July–September 2018.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    We had concerns initially about implementing such a big change. However, we’ve received overwhelming praise from our customers. We’ve had such a positive experience working with Creative Navy that we’ve contracted them for a second project.

    How did Creative Navy perform from a project management standpoint?

    Their in-depth knowledge and professionalism made us feel like we were in good hands from start to finish. They took the time to understand our technology, brands, development process, and requirements for each stage of the work. We spoke every Wednesday, and I rarely felt the need for follow-up discussions.

    What did you find most impressive about them?

    Creative Navy brought their senior leadership in to advise on the project. The team also produced meticulous and well-reasoned designs. Whenever we had questions, they could explain the thinking behind their approaches and how it would benefit us. Their systematic approach made the project run smoothly from beginning to end.

    Are there any areas they could improve?

    No, we’re highly pleased with their results and look forward to working with them for an additional project.

    Any advice for potential customers?

    Provide them with as much useful information as you can; Creative Navy can pick out exactly what is most important to complete your project.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
      They delivered on time or ahead of schedule.
    • 5.0 Cost
      Value / within estimates
      Their delivery and workstyle, compared to other companies, came at a great value.
    • 5.0 Quality
      Service & deliverables
      They provided high-quality service with meticulousness and a professional attitude.
    • 5.0 NPS
      Willing to refer
      I’m highly likely to recommend Creative Navy to a friend or colleague.