Creative Navy

BACKGROUND

Please describe your company and position.

I am the Director of an information technology company 

Describe what your company does in a single sentence.

We develop High-Tech solutions that combine electronics and mechatronics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Navy to accomplish?

• The aim was to develop a new system for maritime logistics that combines telemetry with data on consumption to optimise the use of energy along the routes. Creative Navy helped us develop the concept of the user interface and the graphical user interface.

SOLUTION

How did you find Creative Navy?

Online Search

Why did you select Creative Navy over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Creative Navy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables were

• first a clickable prototype with end-user testing
• then the delivery of the end-to-end GUI ready for implementation by developers.

Overall it includes

• the interaction patterns
• the navigation and individual views that the different user types need to manage the technology, whether they are a ship captain or a data analyst on the shore. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The testing validated the concept for the product and released funding for the full development of the technology which then received excellent reviews from the users.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have been very flexible with last minute change and in time with the estimated deliverables.

What was your primary form of communication with Creative Navy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They delivered exceptional results and were very flexible in working with us. I could feel that I work with the foremost experts in the field, that they listen and think with us. 

Are there any areas for improvement or something Creative Navy could have done differently?

I don’t know

BACKGROUND

Please describe your company and position.

I am the Manager Electronics and Software of Torqeedo

Describe what your company does in a single sentence.

Manufacturing of boat engines

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Navy to accomplish?

• Improve usability of the GUI
• Get a unitary experience on all devices
• Develop a design system
• Create a new brand look in the product

SOLUTION

How did you find Creative Navy?

Online Search

Why did you select Creative Navy over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Creative Navy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project encompassed a comprehensive redesign of our user interface, driven by the integration of additional products under a unified brand identity and the expansion of our feature set. Furthermore, we are extending our offerings to include a variety of new boat types. 

Consequently, the project's scope was twofold: it aimed to address a wide range of scenarios by delivering a complete end-to-end solution, from understanding and formalizing user needs to developing the final UI with our internal team. Concurrently, the scope was intentionally flexible, allowing us to explore innovative solutions and ultimately create the most effective user interface in our industry. 

This dual approach ensured that we not only met current requirements but also set a new standard for usability and functionality in our field, positioning our brand as a leader in user experience and design excellence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes were first and foremost that customer satisfaction scores rose by 30%, as reflected in surveys, indicating a positive reception to the new user experience. Furthermore, the efficiency of our internal development processes saw a boost, with a 20% (approx) reduction in the time required to implement new features, thanks to the better UI design. The integration of new boat types into our product lineup was accomplished without any major disruptions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We received a project plan from them, and it was followed well. It was also made more detailed in chunks of about one month. So there was a general plan and a good implementation on a day to day basis. The project was delivered on time. Our needs were one of the main drivers in how they adapted in the project and we got good support for that. All the departments were happy with how they were integrated into the project. 

What was your primary form of communication with Creative Navy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

 felt I was working with smart, caring people, not a selfish company.

Are there any areas for improvement or something Creative Navy could have done differently?

While the project was largely successful, there is one aspect that could benefit from enhancement it's the initial phase of user research. Although the insights gathered were valuable, allocating more time and resources to this stage could have provided even deeper understanding of user needs and pain points.

BACKGROUND

Please describe your company and position.

 I am the Head of Health Insights & Policy of a non-profit company 

Describe what your company does in a single sentence.

International Health Charity

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Navy to accomplish?

• Redesign a global health dashboard to improve user experience while ensuring a core function of tracking progress towards defeating the disease

SOLUTION

How did you find Creative Navy?

Clutch Site

Why did you select Creative Navy over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Creative Navy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A redesigned global health dashboard compatible with Tableau desktop that improves user experience for key global health actors and civil society, helping them raise awareness of the disease as a health priority among funders and policy-makers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Creative Navy delivered a wireframe for a redesigned global health dashboard compatible with Tableau desktop and in line with our brand requirements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was delivered on time and on budget. We found the team from Creative Navy provided great project management. The team were very responsive and flexible.

What was your primary form of communication with Creative Navy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with Creative Navy's extensive knowledge and expertise in UI/UX design. We really appreciated the time they took to understand our needs and talk us through their solutions.

Are there any areas for improvement or something Creative Navy could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I'm the head of client growth for a global digital transformation company. We specialize in the field of sports and live events, and we also are active in the fintech and healthcare sectors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

We hired Creative Navy to redesign our website to showcase our capabilities better in the sectors we work for. We wanted them to have a look at the UX and the overall look and feel of our website to see what could be improved.

SOLUTION

What was the scope of their involvement?

Creative Navy helped us with our website redesign, which required rethinking our buyer personas, content, and website structure. Initially, we had a discovery phase, which included ideation work. During the initial phase, we provided them with some documentation, especially on our expectations. We also provided them with case studies and information regarding the industries we're active in.

Throughout the discovery process, Creative Navy came up with a lot of interesting ideas for how to showcase our capabilities much better. Then, we moved into the actual redesign process, for which they used Figma. Ultimately, their team delivered wireframes and UI/UX designs.

What is the team composition?

We worked with four teammates from Creative Navy. All of them were involved in UI/UX design and had different roles within that field. Still, all of them were senior-level teammates.

How did you come to work with Creative Navy?

We were referred to them. After a vetting process, we engaged with them.

What is the status of this engagement?

We worked together from around July–December 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After the website redesign, the conversion rate improved drastically. Another stunning evidence of success was that people started to reference our website and our key studies, which demonstrated that they were engaged with our content. Ultimately, we saw more users accessing our website to find information on it, leading to them coming back with questions, filling in a form, or asking for a meeting. That was how we knew we had moved in the right direction.

How did Creative Navy perform from a project management standpoint?

Creative Navy's project management was great, very easy, and straightforward — it was very easy to work with them. Time management was also handled very nicely. I felt that I had access to the deliverables and timelines at all times, so I always knew where we were at any point — that's the transparency that any client wishes for. Although we communicated via email, we mostly had Zoom and Microsoft Teams meetings.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Dennis (UI/UX Designer for MedTech & Emmbed GUI) was very helpful and communicative.

What did you find most impressive about them?

I liked the fact that Creative Navy really understood the world we operate in. They didn't only understand our requirements, but they also did a good job transforming those requirements into the platform we were looking for.

Are there any areas they could improve?

I can't think of anything Creative Navy could have improved on. I was happy with the overall experience.

Do you have any advice for future clients of theirs?

Don't just think about the graphic design. Go all the way and create a positioning for your company that actually means something.

BACKGROUND

Please describe your company and position.

I am the Project Manager for Global Communications of GLS

Describe what your company does in a single sentence.

Logistics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Navy to accomplish?

• Improve the way our team works with internal systems

SOLUTION

How did you find Creative Navy?

Online Search

Why did you select Creative Navy over others?

• High ratings
• Great culture fit

How many teammates from Creative Navy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our internal system connects all the operators who make sure a package gets from A to B and it includes a webapp and mobile applications that our staff use in the office in the field. We engaged with Creative Navy to review bottle necks and issues that our users face while they use the app.

The purpose was to improve productivity, but also to reduce errors and to make it easier for new users to start using the system. The engaged in user research, wireframing and UI design for all of these applications.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They identified dozens of issues in the user interface that trip up users and they developed solutions in the form of new UI designs. About half the issues were resolved completely, while for the others the effects were mitigated to a greater or lesser extent. Overall we have a much better onboarding and the working of the system is smoother than before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their dedicated project manager was always in touch with us to answer questions and give us updates and so on. The delivery was constant, there was no big reveal, we had designs to review every few days and the timeline was adhered to.

What was your primary form of communication with Creative Navy?

Virtual Meeting

What did you find most impressive or unique about this company?

The level of detail in understanding how something in the interface affects the workers who use it, because the thing with our system is it coordinates real people driving around all over Europe, it is not just bits and bytes.

Are there any areas for improvement or something Creative Navy could have done differently?

I don’t know

BACKGROUND

Please describe your company and position.

I am the CEO of Stratus HR

Describe what your company does in a single sentence.

We help small and medium-sized businesses with Human Resources, workers comp, risk management, benefits administration, and payroll.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Navy to accomplish?

• Complete overhaul of our HRIS UI/UX

SOLUTION

How did you find Creative Navy?

Online Search

Why did you select Creative Navy over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Creative Navy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially, we wanted to revamp our Payroll functionality. We had a lot of internal feedback about it and knew that it needed to be reworked from scratch to fit customer needs. Creative Navy delivered the new UX and UI design for our Payroll module in 6 weeks. After that, we decided to rework our mobile app experience. This was a more complex task, as the app includes most workflows available to employees. When the mobile app design was completed, we decided to continue our collaboration with Creative Navy and gradually rework our entire user experience for all devices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They hit every deadline and met all requirements put in front of them. CN stayed within budget and finished a few sprints early, so they used the extra time to give us suggestions as they went through the system. A measurable outcome for me is a true partner you can trust. They authentically want the best for us at Stratus HR.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CN delivered everything they promised on time and always kept us updated on their progress. They were quick to reply to our questions and offered ongoing support to our developer teams. We communicate on Teams and via Zoom calls. The team has always been available.

What was your primary form of communication with Creative Navy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They came up with product ideas beyond the immediate design scope. They explain their thinking in detail and give us multiple options to solve an issue. Since we started working with them, we’ve gained a better understanding of design thinking and have an easier time identifying UX issues on our platform.

Are there any areas for improvement or something Creative Navy could have done differently?

It helps if you come prepared with a list of requirements or decisions you’ve made internally. CN will go through a discovery process with you, but if you’re still disagreeing with your team about what your product should do, the whole process will take longer.

BACKGROUND

Introduce your business and what you do there.

I’m the product development director of a consumer trends analysis company. We provide analysis services to businesses and consumer-facing brands to help them build their strategies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

We spend a lot of time innovating our platform, but we’re trends and insight experts, not UX experts. Because of that, we needed someone to provide us with UI/UX design and development services.

SOLUTION

What was the scope of their involvement?

Creative Navy is our primary UI/UX design partner. We initially worked with them on user research and wireframing, and now, they help us simplify varying visual and performance elements in our platform and predominantly utilize Figma in the process.

What is the team composition?

We work with two main contacts from a delivery, sales, and commercial point of view.

How did you come to work with Creative Navy?

I came across Creative Navy while searching for vendors online.

How much have you invested with them?

So far, we’ve invested over $100,000.

What is the status of this engagement?

Our ongoing partnership started in June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Creative Navy, we’ve seen great traction with our engagement in the features their team helped develop. They’ve also supported us regarding our bigger problem areas using their expertise and logic.

Our partnership has been excellent, as it has been simple, straightforward, and concise.

How did Creative Navy perform from a project management standpoint?

Creative Navy works in sprints, and the flexibility that they’ve given us has been excellent. They organized their approach to project management according to our expectations, and have delivered beyond them. We communicate through Teams, and they would be quick, easy, and don’t require much time to invest in.

What did you find most impressive about them?

We’re impressed with their flexibility and willingness to adapt to our ideas and feedback.

Are there any areas they could improve?

They’ve been a great partner to work with, so I can’t think of anything they need to improve on.

Do you have any advice for potential customers?

I’d advise you not to be too prescriptive about what you’re looking for and avoid micromanaging their team.

BACKGROUND

Introduce your business and what you do there.

I’m the director and owner of triOpsis, a software company that does full-force management and scheduling for utility companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

Our UX reached the point where we couldn’t scale appropriately across users. We had a user base with expert super users, but it didn’t scale beyond the initial supergroup. The challenge was improving our UX so our clients' adoption rate would be easier. When we deploy our software to a client, it’s easier for them to adopt it and scale across the organization. Therefore, our opportunity was to get our UX right to scale faster.

SOLUTION

What was the scope of their involvement?

Creative Navy worked on UX/UI for this project. The deliverables were a lengthy collection of wireframes and a complete style guide for the application, including all the buttons, colors, graphic icons, and so on. When we started, the team had a clear structure in terms of the tools they’d use: Notion and Figma. It was a ten-week process; we did weekly sprints and had a deliverable at the end of each week.

What is the team composition?

Our principal points of contact were Dennis (Managing Partner) and Alexandra (Product Manager). Alexandra was in charge of UX and project management. She coordinated everything with the studio; we didn’t interact with anyone beyond her, which was incredibly efficient. If we required a director, we escalated to Dennis.

How did you come to work with Creative Navy?

We found them through general research on Google for UK-based agencies with good reviews. We talked to a few agencies at the end of 2021 and picked three to go through the selection process. In the end, we gave the contract to Creative Navy.

How much have you invested with them?

We spent £65,000 (approximately $81,000 USD).

What is the status of this engagement?

We started the work in March 2022; the initial project was ten weeks. We’re now planning further projects, so our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Unfortunately, we don’t have metrics yet. We now have to code all the wireframes they did. Once we get all that work done, we’ll see how it transfers to the app. However, the internal feedback was highly positive.

How did Creative Navy perform from a project management standpoint?

They were excellent; everything was structured from the start. We did everything remotely, so we used on-screen share, videos, and shared information via Notion and Zipline. 

We had a project plan for every week, and the communication was very clear. Alexandra ensured that we had two meetings set up every week. We caught up on Tuesdays and Thursdays and communicated daily on the Teams channel. Also, the feedback loops were fast. They’d give us a selection of wireframes on Tuesday, and we’d provide feedback by Thursday. Overall, we hit all the milestones and completed the project on time and within budget. It was a well-managed process.

What did you find most impressive about them?

They had excellent knowledge and examples of case studies of complex software applications and how to make them more transparent to the end user. When we went through the process, they had a strong portfolio within our domain — it was their main differentiator.

Are there any areas they could improve?

No, the project succeeded overall, and the management was excellent. They did a great job, which is why we’ll continue working with them.

Do you have any advice for potential customers?

Firstly, be as straightforward as possible about your expectations and what you want from Creative Navy. Secondly, be very pragmatic about the level of uncertainty in the project. We’d never gone through a UX/UI project before, so it was a learning experience for us.

BACKGROUND

Introduce your business and what you do there.

We’re a manufacturing business that is in the global, high-performance materials space. I’m part of the abrasives business unit, which works under northern operatives in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

At the time of this project, we were migrating our entire digital estate from our legacy system to a more modern infrastructure. With that, we needed to update our content as well as the content production processes within our company, so we engaged Creative Navy.

SOLUTION

What was the scope of their involvement?

Creative Navy updated our content infrastructure, which spans our various websites. Their team was also in charge of designing the visuals to match our new content production process. The interface they created streamlined what data needed to be managed, who needed to manage it, and how it needed to be managed on a regional or global level. 

What is the team composition?

There were at least two people involved from their side. We also had a main contact person who directed the team and managed everything.

How did you come to work with Creative Navy?

Our procurement team was the one who sought potential partners. They arranged the scoring process as well as the selection committee. 

How much have you invested with them?

We invested $300,000 in total.

What is the status of this engagement?

Our partnership ran from May 2021–March 2022. They still offer support to this day, but everything is basically ready on our end.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the redesign of our UI/UX, we’ve seen better engagement across our websites. We have yet to do a complete evaluation on top of the qualitative testing that we did prior to launching, but we have noticed that people can now find what they need more easily. What Creative Navy delivered has allowed us to pursue a lot of opportunities that we could not pursue before. 

How did Creative Navy perform from a project management standpoint?

The way we collaborated was really good; it always felt like we were on the same page. Creative Navy was very transparent—always openly telling us what they were thinking without trying to impress us. That went a really long way. 

Overall, the team delivered on time and within budget. Everything went smoothly, and their designation of a single point of contact worked really well for us. They even adapted to our existing system and used Jira and Slack to manage the project. 

What did you find most impressive about them?

Creative Navy’s transparency really stood out to us. They always explained everything openly and presented us with various options and alternatives. We liked that they tried to hear out our ideas as opposed to convincing us to use their design. In that respect, they’re definitely different from the other designers that we’ve worked with. 

Are there any areas they could improve?

It would have helped if they had hired a French representative since most of our team is French-speaking. Other than that, I don’t see anything that could have been done better.

Do you have any advice for potential customers?

It will be really helpful to establish a transparent and open working relationship with Creative Navy.