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Empirical and reliable UX/UI design.

5.0
17 reviews

We're the UK's leading UX/UI agency.

Say goodbye to guesswork, conjecture and whim in design.

As cognitive scientistist and senior designers we practice evidence based design: the UX/UI we create is empirical and reliable. 

Customers: Jaguar, Philips, Discovery Channel, Bosch, University of Sidney and many more. 

 

We apply clarity and focus to UX design for mobile apps (iOS, Android + others), the web and native applications (macOS, embedded, devices). 

We are experts in:

  • Product development
  • UX design and prototyping
  • User research and user testing
  • UI design
  • Interaction design
  • Iconography, typography and graphic design

Over the course of almost a decade we have supported our clients to reach deep into the potential of human-computer interaction. We have worked in both private and public sector engagements, with established brands and startups. This extensive experience enables us to offer a deeper level of support.

 

 

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$5,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2010
Show all +
London, United Kingdom
headquarters
  • 207 Regent Street, W1B 3HH
    London
    United Kingdom
other locations
  • Neue Weyerstraße 2
    Köln, NW 50676
    Germany

Portfolio

Key clients: 

Jaguar

Philips

Bosch

Discovery Channel

University of Sydney

World Customs Organization

Canadian Health Authority

Telenav

UX for Naval Fleet Management Application

The application is used to manage fleets of commercial vessles around the world. It gathers telemetric data, feeds it to a hub and then back to the captains on the ship. The purpose is to optimise routes and to prevent expensive maintenance work. 

 

Deliverables:

  • User research
  • Prototyping
  • UX design
  • UI design

UX for Border Police Intelligence System

The application is developed and managed by the World Customs Organisation and it has been deployed in 100+ countries, including the UK. We have redesigned the system to enable Border Force Agents to use it effectively during field operations. 

 

Deliverables:

  • User research
  • Prototyping and testing
  • UX design
  • UI design
  • Implementation support

UX for UK Train Management System

The system enables traffic controlers in the UK to monitor trains and to determine docking schedules for the trains. They have to work in real-time to compensate for delays and to reduce the effect of delays on the overall network. 

 

Deliverables:

  • User research
  • UX design
  • Prototyping and testing
  • UI design

UX/UI Design for Media Player

The mediaplayer is web based and it functions as a component that can be embedded. We have worked with the developers to create a coherent UX concept and to take it into an enjoyable UI. 

 

Deliverables:

  • UX design
  • UI design
  • Styleguide

Digital Artwork for Game

The game runs on iPhones and iPads. The game features 24 fascinating worlds, some similar to ours, others completely out of this universe.  It has been created by a small team of passionate developers and we have helped them with the artwork for the worlds.

 

Deliverables:

  • Digital illustration
  • World design

Mobile Event App UX

This is a leading event app in the UK used by most of the independent and underground event organisers. We have recreated the UX concept and then we have designed the interactions and the actual UI of the app. We have supported the developers over the course of the implementation. 

Deliverables:

  • Branding
  • UX design
  • UI design
  • Iconography and illustration
  • Styleguide
  • Implementation support

User Research in Automotive Industry

We have worked with major automotive companies to gather insights about user behaviour in the car environment. Primarily we have looked into typical behaviour in regards to using navigation devices while driving. 

 

Deliverables:

  • Research design
  • User research studies
  • Dissemination of research results

UX design for In-car AI

The artificial intelligence system is used in cars to control the behaviour of several car components, based on the user's preferences. We have worked on the UX concept for the app: how it engages with users and how users can control the parameters and behaviour of the AI. 

Deliverables:

  • Concept design
  • UX design

Digital Map Design System

This is part of a long term engagement with one of the major providers of navigation maps. We have trained their map design team and developed new procedures to speed up their delivery. We have created and optimised an innovative design system that includes procedures and software applications which have increased the efficiency of delivery manifold. 

Deliverables:

  • design training
  • design strategy
  • design styles for maps
  • UX and UI design for map applications

Mobile Fitness App UX

This is an innovative fitness app based on running sprints. The thinkng behing it is fairly complex, but the workout system is brilliant. We have transformed into a simple digital experience. We have worked side by side with the fitness experts to develop the logic and gamification that power the app. 

Deliverables:

  • User personas and flows
  • Iterative prototyping and concept exploration
  • MVP staging
  • UX design
  • UI design

Native macOS software UX

The application works on macOS (native software). It is one of the most popular utilities for the Mac and it enables users to clean their computer as well as to manage and sort files. We have recreated the UX for the app, making it more fun but still straightforward and simple. Further, we have created fun icons and interactions that delight users. 

Deliverables:

  • User personas
  • Interactive prototype
  • UI design
  • Iconography and interaction design
  • Support for development

Apple Watch UX Design

Zap is a digital product that connects couriers and sender. It's a peer to peer service localised in Singapore. We have worked with them to create the UX and UI for all their applications, including this Apple Watch App. It is geared towards couriers who can check incoming orders while they are in traffic. 

 

Deliverables:

  • User flows
  • Prototype
  • UI design 
  • Styleguide
  • Interactions

Reviews

5.0
17 reviews
Sort by

UI Design for Drone Controller for Drone Startup

“We organized the relationship in a way that made them feel like a part of our internal team.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. - Dec. 2017
Project summary: 

Creative Navy created the UI for a touch-activated drone controller, including setting screens and layouts. They produced several prototypes for user testing, then built the architecture for the winning design.

The Reviewer
 
51-200 Employees
 
Zurich, Switzerland
Product Manager, Manufacturing Company
 
Verified
The Review
Feedback summary: 

So far, feedback has been unanimously positive. Users appreciate Creative Navy’s intuitive, accessible UI design. Overall, the team was skilled, professional, and collaborative. The organization and focus in their workflow helped keep the project on track. They were a valuable partner.

BACKGROUND

Introduce your business and what you do there.

I’m the product manager of an IoT startup. We manufacture drones for high-demand applications, specifically for unfriendly weather conditions or turbulence.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

We’re experienced in both hardware and software development, so we build a touch-activated custom controller for our drones. We needed an outside vendor to put together the tool’s UI design.

SOLUTION

What was the scope of their involvement?

We shared a collection of models with Creative Navy, and they put together several options for the UI’s architecture. They assembled layouts for the tool’s settings and more general controls. Using those concepts, Creative Navy created a few prototypes. Our internal team tested the different variations; then we conducted external trials. We chose a winning prototype, and the Creative Navy team built out the design. Then, our development team integrated it into our codebase.

What is the team composition?

We worked with a project manager and a UX designer. There was a visual designer at some point, but we only communicated directly with our two core teammates.

How did you come to work with Creative Navy?

Our investor had previously worked with them and referred us based on that positive experience. We considered a few other vendors but ultimately chose Creative Navy because I trusted my colleague.

How much have you invested with them?

We spent a total of about €37,000 ($42,432 USD).

What is the status of this engagement?

We worked on this project from September–December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve tested the interface with multiple users, and we’ve received unanimously positive feedback. Thanks to Creative Navy’s intuitive design, we don’t have to train customers to use the controller.

How did Creative Navy perform from a project management standpoint?

It didn’t feel like a formal engagement at all. We organized the relationship in a way that made them feel like a part of our internal team. It was a close, transparent partnership.

What did you find most impressive about them?

They offer a well-rounded set of services. Throughout the engagement, they were highly professional and made sure the workflow ran smoothly. There were minimal delays—even when we were exploring new concepts of different approaches. Everything they did had a purpose.

Are there any areas they could improve?

No, I can’t name anything specific. They weren’t that familiar with drone technology at the beginning of the partnership, but they made a noticeable effort to learn as the worked.

Any advice for potential customers?

Every project is different, so I don’t have any specific tips for future clients. With that said, our experience was well worth our money.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We didn’t set any tight deadlines, but they worked at a good pace.
  • 5.0 Cost
    Value / within estimates
    The design is currently a year old, and we haven’t changed it. Based on that, the value was worth the cost.
  • 5.0 Quality
    Service & deliverables
    They’re strong designers and they understand the technology behind human-machine interactions.
  • 5.0 NPS
    Willing to refer

WordPress Website Redesign & UI/UX Work for University

"They took on all our feedback and used their knowledge and experience to build a cohesive interface." 

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar - Aug. 2018
Project summary: 

Creative Navy redesigned a website, creating a new layout, color scheme, and font plan. They split the project into packages and developed individual prototypes, which they submitted for approval.

The Reviewer
 
1,000 - 5,000 Employees
 
Dublin, Ireland
Senior Researcher, RCSI
 
Verified
The Review
Feedback summary: 

Internal stakeholders and external users appreciate the site’s intuitive navigation and attractive visuals. Creative Navy accommodated strong color preferences into a unified interface and breathed life into initially restrained requests. Customers can expect an organized, communicative process.

BACKGROUND

Introduce your business and what you do there.

I’m a senior researcher at the Royal College of Surgeons in Ireland, a private medical school. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

The way we present ourselves online has to be state of the art because we engage with such a large audience, bringing in students from around the world. Students found our website boring and dull, so we needed to redesign it. The site also serves as an interface for our staff, and that section needed to be refurbished as well.

SOLUTION

What was the scope of their involvement?

After we agreed on the project, we handed our focus group research over to them. They took a few weeks to think about everything and divide the project into packages and chapters. After creating prototypes for each of these packages, they presented their designs in weekly meetings, which gave us a couple of days to discuss what we liked and what we wanted to change.

What is the team composition?

We worked directly with an assigned project manager.

How did you come to work with Creative Navy?

We did a focus group and analysis from our side and sent a few RFPs to potential providers. We received quotes from multiple companies and decided to go with Creative Navy.

How much have you invested with them?

We spent £65,000 ($84,300 USD).

What is the status of this engagement?

We worked together from March until August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The process went well, and our team was happy with the designs. From what I’ve heard, the new generation of students is quite happy to see what we provide them. Students who used the old website find this one to be much more user-friendly. They like the fonts and the colors and think the site's much more pleasant and easy to navigate.

How did Creative Navy perform from a project management standpoint?

We had weekly meetings in the beginning, which moved to every two weeks after we agreed on the main design. They were responsive via email between those meetings.

We enjoyed always talking to the same person (the project manager) and only having one person send us materials. It made the whole process run well. We had about a week to sign off on every part of the project, so we felt like our feedback was being taken into account.

What did you find most impressive about them?

They’re patient and able to work with people from academia who are stubborn and conservative. We didn’t express what we wanted too clearly, but they figured it out and translated the requests of a slow-moving institution into something progressive and user-friendly.

They designed our site with the colors, fonts, and layouts we wanted. We particularly enjoy the color red and wanted to incorporate it across all the different packages. They found this somewhat difficult, but we were quite inflexible about it. They took on all our feedback and used their knowledge and experience to build a cohesive interface.

Are there any areas they could improve?

We were tied to our budget limit, but it would’ve been nice to choose between multiple versions of the same layout. In the end, we managed to work with what they gave us.

Do you have any advice for potential customers?

Just work with them. They’re capable of integrating the feedback you give them, and they have an innovative way of designing user-friendly layouts that are accessible to a wide range of clients and visitors.

5.0
Overall Score Everyone was happy.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were way better than we were. We delayed their work at some points and had to learn how to keep to a deadline.
  • 5.0 Cost
    Value / within estimates
    We were tight on money but got a very good deal. They offer good value for the money.
  • 5.0 Quality
    Service & deliverables
    Everything was well executed. We’re happy with the quality of work they provided us with.
  • 5.0 NPS
    Willing to refer
    I’d advise other public institutions to work with them. They have the ability to work with conservative, slow groups.

UX/UI Designs for Travel ERP Software

"Their in-depth knowledge and professionalism made us feel like we were in good hands from start to finish."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July - Sept. 2018
Project summary: 

Creative Navy updated the design and UI/UX for a web-based ERP platform. They completed the project in modules through weekly sprints that included mid-week feedback sessions.

The Reviewer
 
51- 200 Employees
 
Bucharest, Romania
Software Development Manager, DCS PLUS
 
Verified
The Review
Feedback summary: 

The new interface garnered positive feedback from customers, leading to more work for Creative Navy. The team delivered excellent products on time or ahead of schedule at great value. Their systematic approach and consistent communication made the collaboration effortless.

BACKGROUND

Introduce your business and what you do there.

I’m a software development manager at DCS PLUS. We create technological solutions for the travel industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

One of our most popular products—TINA, a web-based ERP platform—has evolved over the past few years. However, its design still needed an update. We hired Creative Navy to refresh TINA’s UI/UX.

SOLUTION

What was the scope of their involvement?

We first agreed with Creative Navy that they should deliver the design in modules. They completed each section via weekly sprints. First, we defined a module’s objectives and requirements. On Wednesdays, the team sent preliminary designs for us to review and give feedback. At the week’s end, they delivered the finalized product.

What is the team composition?

We worked primarily with a project manager and a chief designer who led a team in the background.

How did you come to work with Creative Navy?

We issued a request for proposals and multiple companies responded. Creative Navy earned the best score overall in our selection process, so we chose them to complete this project.

How much have you invested with them?

We spent about $77,000.

What is the status of this engagement?

We worked with them from July–September 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had concerns initially about implementing such a big change. However, we’ve received overwhelming praise from our customers. We’ve had such a positive experience working with Creative Navy that we’ve contracted them for a second project.

How did Creative Navy perform from a project management standpoint?

Their in-depth knowledge and professionalism made us feel like we were in good hands from start to finish. They took the time to understand our technology, brands, development process, and requirements for each stage of the work. We spoke every Wednesday, and I rarely felt the need for follow-up discussions.

What did you find most impressive about them?

Creative Navy brought their senior leadership in to advise on the project. The team also produced meticulous and well-reasoned designs. Whenever we had questions, they could explain the thinking behind their approaches and how it would benefit us. Their systematic approach made the project run smoothly from beginning to end.

Are there any areas they could improve?

No, we’re highly pleased with their results and look forward to working with them for an additional project.

Any advice for potential customers?

Provide them with as much useful information as you can; Creative Navy can pick out exactly what is most important to complete your project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They delivered on time or ahead of schedule.
  • 5.0 Cost
    Value / within estimates
    Their delivery and workstyle, compared to other companies, came at a great value.
  • 5.0 Quality
    Service & deliverables
    They provided high-quality service with meticulousness and a professional attitude.
  • 5.0 NPS
    Willing to refer
    I’m highly likely to recommend Creative Navy to a friend or colleague.

UI/UX Redesign for POS System Company

“They knew exactly what to do, which was an essential factor of our success.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. - Sep. 2018
Project summary: 

Creative Navy built a new UI/UX for a point of sale software company. Working within a scrum framework, they overhauled the system within a very short timeline to compete within an aggressive market.

The Reviewer
 
11- 50 Employees
 
London, United Kingdom
Project Manager, Bluebird
 
Verified
The Review
Feedback summary: 

The final product is totally different from the legacy system and the results are satisfying. Creative Navy had a good understanding of the industry, supported by solid research. They were flexible and employed best practices to complete the project quickly.

BACKGROUND

Introduce your business and what you do there.

I’m the project manager at a company that makes point of sale (POS) software and systems for retail and catering companies. We eventually hope to move into the home rental market and other business opportunities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

Our market is aggressively competitive and we needed to completely overhaul our legacy system—which was based on touch screens and clusters—to keep up. The user interface was very important to this project, and we wanted a completely new system that was more compatible with tablets and other devices.

SOLUTION

What was the scope of their involvement?

The whole project had a very short timeline. We started with a discovery phase and had weekly sprints. Because we were very busy with work on our side, we couldn’t commit to daily meetings, but ran the software development within a scrum framework and spoke more frequently on the phone.

What is the team composition?

Our project manager and design lead was our point of contact. I proposed everything to him and he coordinated with the rest of his team.

How did you come to work with Creative Navy?

My colleagues did a lot of research to find the right UX partner with experience in the POS field. It was a very specific search, and we created a shortlist of about five companies. We initiated contact with two of them and chose them based on their experience. The entire company mindset needed to change, so it was important to pick a company that could lead us in the right direction.

How much have you invested with them?

Our budget was £45,000 (approximately $59,000 USD), but we expanded the total spend to £50,000 (approximately $66,000 USD).

What is the status of this engagement?

They started working with us in August 2018 and completed the project in September 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Once we had the greenlight, things moved very quickly. We were pleased by how well they did in a short time frame. The whole project was very complex but the results were really satisfying. We wanted to conquer the market with new energy and are currently implementing their work for the next release.

How did Creative Navy perform from a project management standpoint?

Since the timeline was so short, they made sure that there were no major surprises or challenges. We had a regular weekly meeting, but they were flexible and willing to meet over the phone when we needed. I could interact with them whenever I needed to and we spoke two or three times each week.

What did you find most impressive about them?

The research they did of our industry left a really good impression. They knew exactly what to do, which was an essential factor of our success. Their ideas were completely different from ours, but they were willing to work within our framework. The software made sense to them and they knew the best ways to build the interface.

Are there any areas they could improve?

The stars aligned for this project and left no areas to improve. Communication was good and I’m totally satisfied with their work.

Do you have any advice for potential customers?

Be open to new ideas and suggestions, but be honest if your project timeline needs to be strict. They will act exactly as you tell them to, but can be very independent as needed.

5.0
Overall Score It was a demanding time frame, but they knew how to deal with us and found ways to adapt to our needs.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They stayed involved and managed a short timeline very well.
  • 5.0 Cost
    Value / within estimates
    The value will ultimately be decided by our success. Compared to other service providers, I felt the cost was appropriate.
  • 5.0 Quality
    Service & deliverables
    It’s rare that the final deliverables exceed the original vision, but that was the case here. They followed through on all their promises.
  • 5.0 NPS
    Willing to refer
    I would definitely refer them.

UI/UX Design for Global Media Business

“They had a very time-oriented and transparent mindset.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May - July 2018
Project summary: 

Creative Navy audited an existing app, then created several improved UX concepts. They conducted usability tests on each design and used the results to assemble a final visual draft to share with developers.

The Reviewer
 
10,000 + Employees
 
United Kingdom
Product Owner, Discovery
 
Verified
The Review
Feedback summary: 

Only weeks after launching, the app is already receiving positive feedback and improving on rankings lists. As an evolving company, Creative Navy was determined and driven in their work. Need-based communication was perfect for the project, allowing both sides to get quick answers and solutions.

BACKGROUND

Introduce your business and what you do there.

I’m a product owner at Discovery. We’re the global business in charge of popular media outlets like Discovery Channel, Animal Planet, and more. I focus on expanding our global footprint through our proprietary app for smartphones.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

We created an MVP for our app a long time ago, but we struggled to build a following for a number of reasons—one of which being a poor UX design. Even though we had good content, we didn’t know how to present it to users outside of our classic distribution channels. So, we needed a specialist to design an experience that was accessible for all users across our broad global audience.

SOLUTION

What was the scope of their involvement?

First, Creative Navy audited our existing app, then led us through a benchmarking process where they compared our operations and performance to others in the industry. We treated this phase as a trial, determining the value we’d receive if we chose to work with them. Based on the results, we moved forward with their team.

Next, we started the discovery phase. Creative Navy conceptualized a variety of elements like user flows, user personas, and UX strategies to create some prototypes. Then we conducted usability tests to assess their submissions.

Finally, we put together a complete visual design for the app’s individual screens and a set of style guides to give our developers.

What is the team composition?

In total, we worked with about six resources from Creative Navy. We mostly interacted with their product manager, a UX specialist, and a visual design expert, but they rotated additional staff as necessary.

How did you come to work with Creative Navy?

A colleague worked with them on a previous project and recommended that we consider them. We selected a group of possible candidates and put them through a trial phase that included auditing and benchmarking. Based on those results, we chose to move forward with Creative Navy.

How much have you invested with them?

We spent about $70,000.

What is the status of this engagement?

We worked together from May–July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s a bit too early for actual numbers, but we’re moving along an upward trend. We only just launched the new design and update a few weeks ago, but we’re already receiving good feedback from users on the improved flow. Our ratings are increasing, which is setting us up for future success.

How did Creative Navy perform from a project management standpoint?

We didn’t speak according to a planned schedule, more on a need-by-need basis. Either side would reach out with questions, concerns, or updates, which was about twice a week on average. If we were in a more complex stage of the project, we would communicate more often. They had a very time-oriented and transparent mindset. If there were ever a problem or delay, they’d alert us immediately. Additionally, I appreciated that they actively explained all of their processes and the reasons driving them.

What did you find most impressive about them?

I really valued their flexibility. They’re a smaller agency relative to others in the creative space, so they’re able to offer better customer service. They also have the typical grit and desire to succeed that defines an evolving company, so they’re constantly trying to improve and go the extra mile for clients.

Are there any areas they could improve?

No, nothing comes to mind. We’re very satisfied with their work.

Any advice for potential customers?

I recommend clients work with Creative Navy as soon as possible. Often, businesses avoid improving their UX design until they start getting notably bad reviews, but waiting makes it more difficult. Creative Navy can do it right the first time around.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were very flexible, always making time for us.
  • 5.0 Cost
    Value / within estimates
    They were definitely worth every dollar that we spent.
  • 5.0 Quality
    Service & deliverables
    The quality of their work is impeccable. If we were ever dissatisfied, they would address the issue immediately.
  • 5.0 NPS
    Willing to refer
    I’m very likely to recommend them. It’s hard to come across a company like theirs.

UI/UX Digital Design for Electrical Manufacturing Company

"They understood the complexity of the engineering as well as the aesthetics involved."

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. - July 2018
Project summary: 

Creative Navy designed and developed a digital UX interface for a series of household appliances. They conducted a discovery segment and rounds of development and testing before finalizing a branded design.

The Reviewer
 
10,000 + Employees
 
London, United Kingdom
Project Manager, Manufacturing Company
 
Verified
The Review
Feedback summary: 

By mastering technical complexities and impressive visuals, Creative Navy delivered a vivid and intuitive interface. They adhered to project timelines using a well-organized approach and an attentive customer service method. Their reliability has fostered discussion for further collaboration.

BACKGROUND

Introduce your business and what you do there.

I'm a project manager at a manufacturing company. We create efficient and safe heating solutions for personal consumers and businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

With the increased prevalence of digital solutions, we wanted to update the user experience of our products. Instead of an interface consisting of buttons, we wanted to develop a touch-screen interface for our appliances.

SOLUTION

What was the scope of their involvement?

Our project was separated into three specific phases. We started with a research and documentation phase where we met, discussed requirements, and created a broad understanding of the product. In our middle phase, we created design concepts. From those concepts, we built what we called prototype interactions, which simulated the interaction between the customers and our products. We tested them with users and with our team to determine their strengths and weaknesses. Step by step, we trimmed away the unnecessary components until we had a basic UX. Finally, we entered the development phase. They fine-tuned the designs and incorporated our branding.

What is the team composition?

We worked with a project manager, a UX design specialist, and a product researcher. Toward the end of the engagement, we received support from a graphic designer, as well.

How did you come to work with Creative Navy?

Our RFP process resulted in about 10 proposals. We narrowed our choices to a group of finalists, and Creative Navy was the most impressive team.

How much have you invested with them?

We spent about $120,000.

What is the status of this engagement?

Our engagement lasted from April–July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After multiple rounds of controlled testing and market tests, we believe that our digital interface is intuitive for the end user. We accomplished our goals of developing something usable and technologically sound.

How did Creative Navy perform from a project management standpoint?

Our team was quite dedicated. We received regular updates, and all issues were addressed in a timely manner. We held early whiteboarding sessions and twice-weekly calls at the beginning of the engagement. As we progressed, we tapered our communication, but they were always accessible.

What did you find most impressive about them?

Entering the project, we were concerned that we would be unable to strike a balance between technical reliability and visual brilliance. Creative Navy had a good grasp on both elements. They understood the complexity of the engineering as well as the aesthetics involved. They brought a structured and reliable process to the table. We believe they were a very good match for our business.

Are there any areas they could improve?

I could be nitpicky, but generally, I was very pleased. I’m quite satisfied. They delivered an impressive project.

Any advice for potential customers?

It’s important to know your objectives before starting the engagement. And once the collaboration begins, it’s important to keep track of how you meet objectives to make sure you don’t stray off the path.

5.0
Overall Score We intend to work with them again.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    We've been very impressed with their work.
  • 5.0 NPS
    Willing to refer
    I have already recommended them.

User Interface Design for Electronic Company

"Having Creative Navy as a partner has made the process much more manageable."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. - June 2018
Project summary: 

Creative Navy went through several iterations of a UX/UI, incorporating internal and user feedback to finalize a software design. After coding and implementation, they delivered the new frontend.

The Reviewer
 
10,000 + Employees
 
London, United Kingdom
Project Lead, Philips
 
Verified
The Review
Feedback summary: 

Creative Navy flexibly adapted to internal processes. As a reliable partner, they worked autonomously and produced high-caliber deliverables. The new software is a clear improvement on the initial version and has yielded over a 30% increase in productivity.

BACKGROUND

Introduce your business and what you do there.

I’m the project lead at Philips, an electronics company. We have a large R&D department for both consumer electronics and the more forward-looking technology we develop for other businesses and government-sponsored research.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

Our complex software models the performance of many different components. We needed a developer to recreate it to make it easier for our engineers to use.

SOLUTION

What was the scope of their involvement?

Creative Navy was entirely responsible for creating the UI. First, they gathered requirements from our employees and proposed a set of priorities for the UX. After we agreed on the scope, they created the UX concepts, gathered user feedback, and shared another version. Creating all the UI elements took a couple of iterations. Upon our approval, they implemented the design and frontend code and delivered it to our backend technology team.
 
What is the team composition?

Two designers and a project manager from Creative Navy worked on our project.

How did you come to work with Creative Navy?

During our selection process, we assigned candidates a few tasks. We wanted a vendor with experience in creating software for companies, not just consumer apps. After shortlisting four companies, we liked Creative Navy’s portfolio the best.

How much have you invested with them?

We spent €110,000 (approximately $130,000 USD) on their services.

What is the status of this engagement?

We worked together from April–June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measured how much faster our employees finish specific tasks in configuring software components with Creative Navy’s new UI. Since they implemented the new design, we’ve already seen at least a 30% increase in productivity.

The amount of training we have to provide new staff members is a fraction of what our old software required. Based on how much more work our engineers can get done in the same timeframe, the new version is much improved.

How did Creative Navy perform from a project management standpoint?

In line with our requirements, Creative Navy worked fairly independently. They adopted our project management tools and integrated within our internal workflow. We didn’t have to do anything. Their accommodation was very helpful to me. 

In the beginning and towards the end of the project, we communicated a few times a week. During the middle stages, we spoke on a weekly basis.

What did you find most impressive about them?

Creative Navy is very knowledgeable and mature. You can tell they have experience working on complex, demanding projects for a long time. Having Creative Navy as a partner has made the process much more manageable.

Are there any areas they could improve?

No; I encourage them to keep up the good work.

Do you have any advice for potential customers?

Make sure you go through all the steps of the design process.

5.0
Overall Score It was so easy to work with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always on time.
  • 5.0 Cost
    Value / within estimates
    They offer a fair cost.
  • 5.0 Quality
    Service & deliverables
    They do excellent work.
  • 5.0 NPS
    Willing to refer

Mobile UI/UX Design for Smart Driving Company

“The designers have very good skillsets, and the agency gives them time to educate themselves.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2016 - Ongoing
Project summary: 

Creative Navy supplies 1 or more technically specialized UI/UX designers to extend the team for custom application design related to cartography and map design. The designers collaborate with development.

The Reviewer
 
501-1,000 Employees
 
Santa Clara, California
UI / UX Director, AI Company
 
Not verified
The Review
Feedback summary: 

The designers’ technical talents make them unique assets to the team. Their superior training and expertise help them to quickly adapt their skills to this new terrain. Although the project is still in progress, they are delivering high-quality, satisfactory outcomes thus far.

BACKGROUND

Introduce your business and what you do there.

I am the director of UI and UX in Europe of an automotive mobility location-based services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

In the community where the company is based in Romania, there is a lack of educated UI and UX designers. Since our company is quickly growing, we had a need to extend the team and quickly add additional designers.

SOLUTION

What was the scope of their involvement?

They strictly take care of design. For this particular project, it was related to application design as well as related to cartography and map design. It was a standard application UI and UX design and native apps for iOS and Android. Besides that, it was also custom design for custom apps as well as cartography design, which is not something you can get from just anyone. The most important thing for us was to have a highly experienced senior designer who is also able to collaborate with development as well as lead and guide them. The project we hired him for is very technical and not a job for the average designer as you need someone with a lot of experience in a lot of different fields.

What is the team composition?

At the moment, there are 2 people working for us. We have 1 person that is a senior designer who takes care of specific special tasks in cartography, map design, and app design. The other person is a mid-level designer who takes care of app design. They said they could backfill the designer if necessary if someone went on vacation or if the designer left their company, and they could compensate that.

How did you come to work with Creative Navy?

Our general manager knew our contact at Creative Navy, which is how the process was initiated. We had considered hiring someone, but we couldn’t find someone better for that position. We decided to go with Creative Navy because we had someone we could speak to in either German, English, or Romanian. We also knew that they train and educate their designers very well. Based on their profile, we knew that they would able to support what we would be asking for.

How much have you invested in them?

We spent between $50,000–$200,000.

What is the status of this engagement?

Our project began in March of 2016, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It is an ongoing project which is still under development, but it will have a big impact when it is functionally released. Everyone has been highly satisfied with the work and the outcome so far. As a designer, when it comes to a technical project like this, this quality of input usually isn’t delivered because you have to have a technical background.

How did Creative Navy perform from a project management standpoint?

We didn’t have a project manager. The only communication we had with the agency was about contract negotiations. Otherwise, the project management was done internally. The designers work with us as a team, and we have our own project managers. We are working with them full-time, and even though they were not working from our office, they have been very responsive without any delays and fully integrated into the team. We have been very satisfied.

What did you find most impressive about them?

In the project we are working on, they are very specialized. This was new terrain for them as well as for us. They quickly adjusted to the conditions we had and educated themselves on the matter. They were able to rapidly solve all the issues, which was outstanding.

Are there any areas they could improve?

I don’t have any complaints. I am very satisfied with the collaboration. The designers have very good skillsets, and the agency gives them time to educate themselves. The collaboration and the outcome have been really good.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Design for Software Application Management Firm

"They always knew what they were doing and kept in touch with the development team."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June - Dec. 2017
Project summary: 

Creative Navy simplified and refreshed the UI/UX design of multiple apps, including a VPN and a storage solution. Their goal was to update the graphical layout while streamlining function. 

The Reviewer
 
11-50 Employees
 
London, United Kingdom
COO, Kape
 
Verified
The Review
Feedback summary: 

Growth rates, user satisfaction, and conversion numbers dramatically improved after the redesign. Creative Navy prioritized speed and usability without sacrificing aesthetics. The team explained their ideas clearly and backed up their suggestions with science-based, rational research. 

BACKGROUND

Introduce your business and what you do there.

I’m a COO at Kape, a leading software company. We employ utility software applications such as VPN, storage management, and driver utilities. CyberGhost, our flagship product, is ranked number one in Europe. ReImage is one of the top three utility software worldwide. Our applications are mostly native software for Windows and Mac.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

We needed to update our apps’ UX and general UI. Some of our clients told us that the graphical user interface looked outdated. We wanted a fresh, engaging look and a very solid app. The market was very clouded, so it was difficult to stand out.

SOLUTION

What was the scope of their involvement?

We reached out to Creative Navy to help us with the UX and graphical UI. They mainly worked on the VPN and storage optimization apps. They devised many ideas and solutions, improved the UX, and gave us a better view of the process. Sometimes we lost track of the important things, like the process and UX, but they helped us make the apps very simple. When we wanted to complicate the parts we thought were best, they redirected us to make it easier.

What is the team composition?

We had a project manager, designers, and a few people with PhDs in psychology to help with the user experience.

How did you come to work with Creative Navy?

We talked with about 20 providers, and Creative Navy made it into the top three. We chose them because they demonstrated a good fit.

How much have you invested with them?

We spent about £100,000.

What is the status of this engagement?

We worked together from June 2017 until December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started with the storage management app, specifically for iOS. It went really well because users thought the app looked old and outdated. After we launched the UX and the graphical UI they designed, our growth rate more than doubled. These results encouraged us to continue working with them on the VPN software.

Those results were similar. We improved our conversion rates and user satisfaction on both apps, as measured by reviews and feedback. Users were very satisfied with the look and feel of both apps. They said it was very easy to use, simple, sleek, and quick. We were very satisfied with the results.

How did Creative Navy perform from a project management standpoint?

The communication went well, and I don’t recall any issues. The project manager was very kind and helpful during the process. He and the design team did a lot of research. We always got a document or a workshop that helped us understand their delivery process and goals. A few members had a PhD in psychology, which was really important to us. They used systemic, rational thinking to come up with great research-based ideas during the UX design process. 

My job didn’t allow me to be in all the meetings all the time. They always knew what they were doing and kept in touch with the development team. They didn’t change strategy, but they changed goals many times.

What did you find most impressive about them?

I liked their communication and deliveries best because they were always very rational and strong. They always had a reason for telling us something or recommending something. It wasn’t based on surface readings. You could always tell they’d read a lot and had the proper expertise. We wanted to work with someone masterfully specialized and experienced because this project was highly specialized.

I enjoyed the process. They impressed us by always doing their research, reading about stuff, and giving us reasons for their decisions.  They were always communicating within the team and coming up with interesting ideas.

We didn’t expect much from the UI graphics they delivered because we were very impressed with the UX. Most rational thinkers aren’t too creative, but we were very surprised by the quality of their graphic user interface. They offered many iterations and prototypes, and gave us many pros and cons for the variations. That helped us a lot with decisions. We always felt like we needed more options and variations for different screens so we could make an informed decision, and they delivered. They also made prototypes to suggest the user journey, which helped in the decision process.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    It was worth it.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We have recommended them twice.

UX/UI Design for Oil and Gas Company

“They are very intelligent and professional people. They were so meticulous and analytical.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2017 - Jan. 2018
Project summary: 

Creative Navy studied user behaviors and developed a prototype based on their findings. Then, they created a new UX/UI for gas station POS systems.

The Reviewer
 
11-50 Employees
 
London, United Kingdom
IT Manager, Socar Group
 
Verified
The Review
Feedback summary: 

Creative Navy’s work resulted in reduced efforts in training and completing tasks, delighting both staff and management. Their knowledgeable team quickly understood the system. They used close collaboration and strong analysis to develop a product that yielded high customer satisfaction.

BACKGROUND

Introduce your business and what you do there.

I’m the IT manager at Socar Group. We’re one of the biggest an oil and gas providers in Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

We needed a POS system for our staff to use. Cashiers in gas stations enter purchases and issue receipts. We needed to create our own system because we couldn’t find one with a good user experience.

SOLUTION

What was the scope of their involvement?

First, we had the research phase. Creative Navy visited our gas stations and analyzed and researched the users. Then, they created a clickable prototype of the new system.

In the second phase, they worked on the design and user experience of our POS system. It’s the most advanced system on the market right now. We plan to improve it even more.

What is the team composition?

I worked closely with their managing partner, a UI expert, a UX expert, and a lead designer.

How did you come to work with Creative Navy?

A colleague recommended a consultant to me. The consultant connected us with Creative Navy. We were astonished to find out they were native speakers of German. They were able to communicate with our staff very well in both German and English, which worked really well for understanding the tasks and testing the prototype. They were very intelligent and understood our system quickly.

How much have you invested with them?

We spent €60,000 ($73,691 USD).

What is the status of this engagement?

We worked together from September 2017–January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results were very good. The new POS system reduced our training effort by half. The staff is very happy. It takes four times less effort to complete a task. We’re very happy about these improvements.

How did Creative Navy perform from a project management standpoint?

We worked together closely. We had weekly meetings where we reviewed the progress. Sometimes, my colleagues and I steered the process. Communication was good. It was a great surprise that a U.K. company spoke German. We used Jira and had several statuses for each module. Everything was very easy.

What did you find most impressive about them?

They are very intelligent and professional people. They were so meticulous and analytical. We were very happy. When we start our next project, we will ask them to help us. It’s quite difficult to work with us because there are a lot of stakeholders involved in the decision-making process. This could have been overwhelming, but they pitched everything to everyone. They did a good job with the political parts as well as the UX/UI.

Do you have any advice for potential customers?

We were skeptical of the discovery phase because we were sure we knew everything about the POS system, but they helped us understand a lot more. I recommend that everybody do their user research and the discovery phase before diving into the project. That was the key success of our project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’m very happy to recommend them.