What evidence can you share that demonstrates the impact of the engagement?
We started with the storage management app, specifically for iOS. It went really well because users thought the app looked old and outdated. After we launched the UX and the graphical UI they designed, our growth rate more than doubled. These results encouraged us to continue working with them on the VPN software.
Those results were similar. We improved our conversion rates and user satisfaction on both apps, as measured by reviews and feedback. Users were very satisfied with the look and feel of both apps. They said it was very easy to use, simple, sleek, and quick. We were very satisfied with the results.
How did Creative Navy perform from a project management standpoint?
The communication went well, and I don’t recall any issues. The project manager was very kind and helpful during the process. He and the design team did a lot of research. We always got a document or a workshop that helped us understand their delivery process and goals. A few members had a PhD in psychology, which was really important to us. They used systemic, rational thinking to come up with great research-based ideas during the UX design process.
My job didn’t allow me to be in all the meetings all the time. They always knew what they were doing and kept in touch with the development team. They didn’t change strategy, but they changed goals many times.
What did you find most impressive about them?
I liked their communication and deliveries best because they were always very rational and strong. They always had a reason for telling us something or recommending something. It wasn’t based on surface readings. You could always tell they’d read a lot and had the proper expertise. We wanted to work with someone masterfully specialized and experienced because this project was highly specialized.
I enjoyed the process. They impressed us by always doing their research, reading about stuff, and giving us reasons for their decisions. They were always communicating within the team and coming up with interesting ideas.
We didn’t expect much from the UI graphics they delivered because we were very impressed with the UX. Most rational thinkers aren’t too creative, but we were very surprised by the quality of their graphic user interface. They offered many iterations and prototypes, and gave us many pros and cons for the variations. That helped us a lot with decisions. We always felt like we needed more options and variations for different screens so we could make an informed decision, and they delivered. They also made prototypes to suggest the user journey, which helped in the decision process.