What evidence can you share that demonstrates the impact of the engagement?
We’re quite impressed with their work, as they’re committed to understanding what we were trying to solve. They have a good design understanding of the platform now and have expertise in different environments, including iOS and Android.
They’ve also been instrumental in suggesting process improvements, on at least two occasions. I really appreciate that proactive approach, and I feel it’s helped them gain our trust. We need subject-matter expertise from a design perspective, but we also need a trustworthy partner that wants to improve the product.
We had a different design methodology, and we work in an agile environment, with an offshore development team and product director. Creative Navy has really understood how to make the best of it, coordinating the times and meetings with regularity. As the project progressed, things have improved and become less scattered; introducing processes for addressing any prior concerns.
How did Creative Navy perform from a project management standpoint?
We were in communication with different team members almost every day, depending on the need. They’ve been quite adaptable in their ways of working and have made themselves available for meetings at different times. That’s really important for project delivery, and it demonstrates to me that they’re focused on the end goal of producing good designs.
I also appreciate that they treat it as an iterative process, continually improving, making suggestions, visiting our offices, and taking time talk to me generally. We have to make releases at certain times and get certain functionalities in place, so they’ve had to be adaptable.
What did you find most impressive about them?
Their understanding of the platform, which is quite complex, is excellent. Their ability as designers to bring the concept to life has been impressive. They accelerated their learning, bringing the gained logic into the designs. It’s not just about colors and fonts, but about functionalities and what we’re trying to achieve.
Are there any areas they could improve?
More time and creative freedom on their side would help them make more design improvements. Although it’s impressive that they’ve understood our platform, it’s also a tricky one. A breadth of similar platform analysis could help in the future.
Do you have any advice for future clients of theirs?
Ensure they are given the big picture from the word go, and the chemistry between both parties will flourish a lot quicker. There needs to be a bigger-picture understanding. I would recommend that anyone starting a project with them invest time in that and give them access to everything.