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    London, United Kingdom

Global leaders in UX/UI.

5.0
14 reviews

We're the UK's leading UX/UI agency.

We're cognitive scientistist and senior designers who work in the evidence based design paradigm. The UX concepts we produce are founded in an empirical and rational process, that removes guesswork, conjecture and whim from the equation. 

We apply clarity and focus to UX design for mobile apps (iOS, Android + others), the web and native applications (macOS, embedded, devices). 

We offer:

  • Product development
  • UX design and prototyping
  • User research and user testing
  • UI design
  • Interaction design
  • Iconography, typography and graphic design

Over the course of almost a decade we have supported our clients to reach deep into the potential of human-computer interaction. We have worked in both private and public sector engagements, with established brands and startups. This extensive experience enables us to offer a deeper level of support.

 

 

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$5,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2010
Show all +
London, United Kingdom
headquarters
  • 207 Regent Street, W1B 3HH
    London
    United Kingdom
other locations
  • Neue Weyerstraße 2
    Köln, NW 50676
    Germany

Portfolio

Key clients: 

Jaguar

Philips

Bosch

Discovery Channel

University of Sydney

World Customs Organization

Canadian Health Authority

Telenav

UX for Naval Fleet Management Application

The application is used to manage fleets of commercial vessles around the world. It gathers telemetric data, feeds it to a hub and then back to the captains on the ship. The purpose is to optimise routes and to prevent expensive maintenance work. 

 

Deliverables:

  • User research
  • Prototyping
  • UX design
  • UI design

UX for Border Police Intelligence System

The application is developed and managed by the World Customs Organisation and it has been deployed in 100+ countries, including the UK. We have redesigned the system to enable Border Force Agents to use it effectively during field operations. 

 

Deliverables:

  • User research
  • Prototyping and testing
  • UX design
  • UI design
  • Implementation support

UX for UK Train Management System

The system enables traffic controlers in the UK to monitor trains and to determine docking schedules for the trains. They have to work in real-time to compensate for delays and to reduce the effect of delays on the overall network. 

 

Deliverables:

  • User research
  • UX design
  • Prototyping and testing
  • UI design

UX/UI Design for Media Player

The mediaplayer is web based and it functions as a component that can be embedded. We have worked with the developers to create a coherent UX concept and to take it into an enjoyable UI. 

 

Deliverables:

  • UX design
  • UI design
  • Styleguide

Digital Artwork for Game

The game runs on iPhones and iPads. The game features 24 fascinating worlds, some similar to ours, others completely out of this universe.  It has been created by a small team of passionate developers and we have helped them with the artwork for the worlds.

 

Deliverables:

  • Digital illustration
  • World design

Mobile Event App UX

This is a leading event app in the UK used by most of the independent and underground event organisers. We have recreated the UX concept and then we have designed the interactions and the actual UI of the app. We have supported the developers over the course of the implementation. 

Deliverables:

  • Branding
  • UX design
  • UI design
  • Iconography and illustration
  • Styleguide
  • Implementation support

User Research in Automotive Industry

We have worked with major automotive companies to gather insights about user behaviour in the car environment. Primarily we have looked into typical behaviour in regards to using navigation devices while driving. 

 

Deliverables:

  • Research design
  • User research studies
  • Dissemination of research results

UX design for In-car AI

The artificial intelligence system is used in cars to control the behaviour of several car components, based on the user's preferences. We have worked on the UX concept for the app: how it engages with users and how users can control the parameters and behaviour of the AI. 

Deliverables:

  • Concept design
  • UX design

Digital Map Design System

This is part of a long term engagement with one of the major providers of navigation maps. We have trained their map design team and developed new procedures to speed up their delivery. We have created and optimised an innovative design system that includes procedures and software applications which have increased the efficiency of delivery manifold. 

Deliverables:

  • design training
  • design strategy
  • design styles for maps
  • UX and UI design for map applications

Mobile Fitness App UX

This is an innovative fitness app based on running sprints. The thinkng behing it is fairly complex, but the workout system is brilliant. We have transformed into a simple digital experience. We have worked side by side with the fitness experts to develop the logic and gamification that power the app. 

Deliverables:

  • User personas and flows
  • Iterative prototyping and concept exploration
  • MVP staging
  • UX design
  • UI design

Native macOS software UX

The application works on macOS (native software). It is one of the most popular utilities for the Mac and it enables users to clean their computer as well as to manage and sort files. We have recreated the UX for the app, making it more fun but still straightforward and simple. Further, we have created fun icons and interactions that delight users. 

Deliverables:

  • User personas
  • Interactive prototype
  • UI design
  • Iconography and interaction design
  • Support for development

Apple Watch UX Design

Zap is a digital product that connects couriers and sender. It's a peer to peer service localised in Singapore. We have worked with them to create the UX and UI for all their applications, including this Apple Watch App. It is geared towards couriers who can check incoming orders while they are in traffic. 

 

Deliverables:

  • User flows
  • Prototype
  • UI design 
  • Styleguide
  • Interactions

Reviews

5.0
14 reviews
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UI/UX Redesign for POS System Company

“They knew exactly what to do, which was an essential factor of our success.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. - Sep. 2018
Project summary: 

Creative Navy built a new UI/UX for a point of sale software company. Working within a scrum framework, they overhauled the system within a very short timeline to compete within an aggressive market.

The Reviewer
 
11- 50 Employees
 
London, United Kingdom
Project Manager, Bluebird
 
Verified
The Review
Feedback summary: 

The final product is totally different from the legacy system and the results are satisfying. Creative Navy had a good understanding of the industry, supported by solid research. They were flexible and employed best practices to complete the project quickly.

BACKGROUND

Introduce your business and what you do there.

I’m the project manager at a company that makes point of sale (POS) software and systems for retail and catering companies. We eventually hope to move into the home rental market and other business opportunities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

Our market is aggressively competitive and we needed to completely overhaul our legacy system—which was based on touch screens and clusters—to keep up. The user interface was very important to this project, and we wanted a completely new system that was more compatible with tablets and other devices.

SOLUTION

What was the scope of their involvement?

The whole project had a very short timeline. We started with a discovery phase and had weekly sprints. Because we were very busy with work on our side, we couldn’t commit to daily meetings, but ran the software development within a scrum framework and spoke more frequently on the phone.

What is the team composition?

Our project manager and design lead was our point of contact. I proposed everything to him and he coordinated with the rest of his team.

How did you come to work with Creative Navy?

My colleagues did a lot of research to find the right UX partner with experience in the POS field. It was a very specific search, and we created a shortlist of about five companies. We initiated contact with two of them and chose them based on their experience. The entire company mindset needed to change, so it was important to pick a company that could lead us in the right direction.

How much have you invested with them?

Our budget was £45,000 (approximately $59,000 USD), but we expanded the total spend to £50,000 (approximately $66,000 USD).

What is the status of this engagement?

They started working with us in August 2018 and completed the project in September 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Once we had the greenlight, things moved very quickly. We were pleased by how well they did in a short time frame. The whole project was very complex but the results were really satisfying. We wanted to conquer the market with new energy and are currently implementing their work for the next release.

How did Creative Navy perform from a project management standpoint?

Since the timeline was so short, they made sure that there were no major surprises or challenges. We had a regular weekly meeting, but they were flexible and willing to meet over the phone when we needed. I could interact with them whenever I needed to and we spoke two or three times each week.

What did you find most impressive about them?

The research they did of our industry left a really good impression. They knew exactly what to do, which was an essential factor of our success. Their ideas were completely different from ours, but they were willing to work within our framework. The software made sense to them and they knew the best ways to build the interface.

Are there any areas they could improve?

The stars aligned for this project and left no areas to improve. Communication was good and I’m totally satisfied with their work.

Do you have any advice for potential customers?

Be open to new ideas and suggestions, but be honest if your project timeline needs to be strict. They will act exactly as you tell them to, but can be very independent as needed.

5.0
Overall Score It was a demanding time frame, but they knew how to deal with us and found ways to adapt to our needs.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They stayed involved and managed a short timeline very well.
  • 5.0 Cost
    Value / within estimates
    The value will ultimately be decided by our success. Compared to other service providers, I felt the cost was appropriate.
  • 5.0 Quality
    Service & deliverables
    It’s rare that the final deliverables exceed the original vision, but that was the case here. They followed through on all their promises.
  • 5.0 NPS
    Willing to refer
    I would definitely refer them.

UI/UX Design for Global Media Business

“They had a very time-oriented and transparent mindset.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May - July 2018
Project summary: 

Creative Navy audited an existing app, then created several improved UX concepts. They conducted usability tests on each design and used the results to assemble a final visual draft to share with developers.

The Reviewer
 
10,000 + Employees
 
United Kingdom
Product Owner, Discovery
 
Verified
The Review
Feedback summary: 

Only weeks after launching, the app is already receiving positive feedback and improving on rankings lists. As an evolving company, Creative Navy was determined and driven in their work. Need-based communication was perfect for the project, allowing both sides to get quick answers and solutions.

BACKGROUND

Introduce your business and what you do there.

I’m a product owner at Discovery. We’re the global business in charge of popular media outlets like Discovery Channel, Animal Planet, and more. I focus on expanding our global footprint through our proprietary app for smartphones.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

We created an MVP for our app a long time ago, but we struggled to build a following for a number of reasons—one of which being a poor UX design. Even though we had good content, we didn’t know how to present it to users outside of our classic distribution channels. So, we needed a specialist to design an experience that was accessible for all users across our broad global audience.

SOLUTION

What was the scope of their involvement?

First, Creative Navy audited our existing app, then led us through a benchmarking process where they compared our operations and performance to others in the industry. We treated this phase as a trial, determining the value we’d receive if we chose to work with them. Based on the results, we moved forward with their team.

Next, we started the discovery phase. Creative Navy conceptualized a variety of elements like user flows, user personas, and UX strategies to create some prototypes. Then we conducted usability tests to assess their submissions.

Finally, we put together a complete visual design for the app’s individual screens and a set of style guides to give our developers.

What is the team composition?

In total, we worked with about six resources from Creative Navy. We mostly interacted with their product manager, a UX specialist, and a visual design expert, but they rotated additional staff as necessary.

How did you come to work with Creative Navy?

A colleague worked with them on a previous project and recommended that we consider them. We selected a group of possible candidates and put them through a trial phase that included auditing and benchmarking. Based on those results, we chose to move forward with Creative Navy.

How much have you invested with them?

We spent about $70,000.

What is the status of this engagement?

We worked together from May–July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s a bit too early for actual numbers, but we’re moving along an upward trend. We only just launched the new design and update a few weeks ago, but we’re already receiving good feedback from users on the improved flow. Our ratings are increasing, which is setting us up for future success.

How did Creative Navy perform from a project management standpoint?

We didn’t speak according to a planned schedule, more on a need-by-need basis. Either side would reach out with questions, concerns, or updates, which was about twice a week on average. If we were in a more complex stage of the project, we would communicate more often. They had a very time-oriented and transparent mindset. If there were ever a problem or delay, they’d alert us immediately. Additionally, I appreciated that they actively explained all of their processes and the reasons driving them.

What did you find most impressive about them?

I really valued their flexibility. They’re a smaller agency relative to others in the creative space, so they’re able to offer better customer service. They also have the typical grit and desire to succeed that defines an evolving company, so they’re constantly trying to improve and go the extra mile for clients.

Are there any areas they could improve?

No, nothing comes to mind. We’re very satisfied with their work.

Any advice for potential customers?

I recommend clients work with Creative Navy as soon as possible. Often, businesses avoid improving their UX design until they start getting notably bad reviews, but waiting makes it more difficult. Creative Navy can do it right the first time around.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were very flexible, always making time for us.
  • 5.0 Cost
    Value / within estimates
    They were definitely worth every dollar that we spent.
  • 5.0 Quality
    Service & deliverables
    The quality of their work is impeccable. If we were ever dissatisfied, they would address the issue immediately.
  • 5.0 NPS
    Willing to refer
    I’m very likely to recommend them. It’s hard to come across a company like theirs.

UI/UX Digital Design for Electrical Manufacturing Company

"They understood the complexity of the engineering as well as the aesthetics involved."

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. - July 2018
Project summary: 

Creative Navy designed and developed a digital UX interface for a series of household appliances. They conducted a discovery segment and rounds of development and testing before finalizing a branded design.

The Reviewer
 
10,000 + Employees
 
London, United Kingdom
Project Manager, Manufacturing Company
 
Verified
The Review
Feedback summary: 

By mastering technical complexities and impressive visuals, Creative Navy delivered a vivid and intuitive interface. They adhered to project timelines using a well-organized approach and an attentive customer service method. Their reliability has fostered discussion for further collaboration.

BACKGROUND

Introduce your business and what you do there.

I'm a project manager at a manufacturing company. We create efficient and safe heating solutions for personal consumers and businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

With the increased prevalence of digital solutions, we wanted to update the user experience of our products. Instead of an interface consisting of buttons, we wanted to develop a touch-screen interface for our appliances.

SOLUTION

What was the scope of their involvement?

Our project was separated into three specific phases. We started with a research and documentation phase where we met, discussed requirements, and created a broad understanding of the product. In our middle phase, we created design concepts. From those concepts, we built what we called prototype interactions, which simulated the interaction between the customers and our products. We tested them with users and with our team to determine their strengths and weaknesses. Step by step, we trimmed away the unnecessary components until we had a basic UX. Finally, we entered the development phase. They fine-tuned the designs and incorporated our branding.

What is the team composition?

We worked with a project manager, a UX design specialist, and a product researcher. Toward the end of the engagement, we received support from a graphic designer, as well.

How did you come to work with Creative Navy?

Our RFP process resulted in about 10 proposals. We narrowed our choices to a group of finalists, and Creative Navy was the most impressive team.

How much have you invested with them?

We spent about $120,000.

What is the status of this engagement?

Our engagement lasted from April–July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After multiple rounds of controlled testing and market tests, we believe that our digital interface is intuitive for the end user. We accomplished our goals of developing something usable and technologically sound.

How did Creative Navy perform from a project management standpoint?

Our team was quite dedicated. We received regular updates, and all issues were addressed in a timely manner. We held early whiteboarding sessions and twice-weekly calls at the beginning of the engagement. As we progressed, we tapered our communication, but they were always accessible.

What did you find most impressive about them?

Entering the project, we were concerned that we would be unable to strike a balance between technical reliability and visual brilliance. Creative Navy had a good grasp on both elements. They understood the complexity of the engineering as well as the aesthetics involved. They brought a structured and reliable process to the table. We believe they were a very good match for our business.

Are there any areas they could improve?

I could be nitpicky, but generally, I was very pleased. I’m quite satisfied. They delivered an impressive project.

Any advice for potential customers?

It’s important to know your objectives before starting the engagement. And once the collaboration begins, it’s important to keep track of how you meet objectives to make sure you don’t stray off the path.

5.0
Overall Score We intend to work with them again.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    We've been very impressed with their work.
  • 5.0 NPS
    Willing to refer
    I have already recommended them.

User Interface Design for Electronic Company

"Having Creative Navy as a partner has made the process much more manageable."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. - June 2018
Project summary: 

Creative Navy went through several iterations of a UX/UI, incorporating internal and user feedback to finalize a software design. After coding and implementation, they delivered the new frontend.

The Reviewer
 
10,000 + Employees
 
London, United Kingdom
Project Lead, Philips
 
Verified
The Review
Feedback summary: 

Creative Navy flexibly adapted to internal processes. As a reliable partner, they worked autonomously and produced high-caliber deliverables. The new software is a clear improvement on the initial version and has yielded over a 30% increase in productivity.

BACKGROUND

Introduce your business and what you do there.

I’m the project lead at Philips, an electronics company. We have a large R&D department for both consumer electronics and the more forward-looking technology we develop for other businesses and government-sponsored research.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

Our complex software models the performance of many different components. We needed a developer to recreate it to make it easier for our engineers to use.

SOLUTION

What was the scope of their involvement?

Creative Navy was entirely responsible for creating the UI. First, they gathered requirements from our employees and proposed a set of priorities for the UX. After we agreed on the scope, they created the UX concepts, gathered user feedback, and shared another version. Creating all the UI elements took a couple of iterations. Upon our approval, they implemented the design and frontend code and delivered it to our backend technology team.
 
What is the team composition?

Two designers and a project manager from Creative Navy worked on our project.

How did you come to work with Creative Navy?

During our selection process, we assigned candidates a few tasks. We wanted a vendor with experience in creating software for companies, not just consumer apps. After shortlisting four companies, we liked Creative Navy’s portfolio the best.

How much have you invested with them?

We spent €110,000 (approximately $130,000 USD) on their services.

What is the status of this engagement?

We worked together from April–June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measured how much faster our employees finish specific tasks in configuring software components with Creative Navy’s new UI. Since they implemented the new design, we’ve already seen at least a 30% increase in productivity.

The amount of training we have to provide new staff members is a fraction of what our old software required. Based on how much more work our engineers can get done in the same timeframe, the new version is much improved.

How did Creative Navy perform from a project management standpoint?

In line with our requirements, Creative Navy worked fairly independently. They adopted our project management tools and integrated within our internal workflow. We didn’t have to do anything. Their accommodation was very helpful to me. 

In the beginning and towards the end of the project, we communicated a few times a week. During the middle stages, we spoke on a weekly basis.

What did you find most impressive about them?

Creative Navy is very knowledgeable and mature. You can tell they have experience working on complex, demanding projects for a long time. Having Creative Navy as a partner has made the process much more manageable.

Are there any areas they could improve?

No; I encourage them to keep up the good work.

Do you have any advice for potential customers?

Make sure you go through all the steps of the design process.

5.0
Overall Score It was so easy to work with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always on time.
  • 5.0 Cost
    Value / within estimates
    They offer a fair cost.
  • 5.0 Quality
    Service & deliverables
    They do excellent work.
  • 5.0 NPS
    Willing to refer

Mobile UI/UX Design for Smart Driving Company

“The designers have very good skillsets, and the agency gives them time to educate themselves.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2016 - Ongoing
Project summary: 

Creative Navy supplies 1 or more technically specialized UI/UX designers to extend the team for custom application design related to cartography and map design. The designers collaborate with development.

The Reviewer
 
501-1,000 Employees
 
Santa Clara, California
UI / UX Director, AI Company
 
Not verified
The Review
Feedback summary: 

The designers’ technical talents make them unique assets to the team. Their superior training and expertise help them to quickly adapt their skills to this new terrain. Although the project is still in progress, they are delivering high-quality, satisfactory outcomes thus far.

BACKGROUND

Introduce your business and what you do there.

I am the director of UI and UX in Europe of an automotive mobility location-based services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

In the community where the company is based in Romania, there is a lack of educated UI and UX designers. Since our company is quickly growing, we had a need to extend the team and quickly add additional designers.

SOLUTION

What was the scope of their involvement?

They strictly take care of design. For this particular project, it was related to application design as well as related to cartography and map design. It was a standard application UI and UX design and native apps for iOS and Android. Besides that, it was also custom design for custom apps as well as cartography design, which is not something you can get from just anyone. The most important thing for us was to have a highly experienced senior designer who is also able to collaborate with development as well as lead and guide them. The project we hired him for is very technical and not a job for the average designer as you need someone with a lot of experience in a lot of different fields.

What is the team composition?

At the moment, there are 2 people working for us. We have 1 person that is a senior designer who takes care of specific special tasks in cartography, map design, and app design. The other person is a mid-level designer who takes care of app design. They said they could backfill the designer if necessary if someone went on vacation or if the designer left their company, and they could compensate that.

How did you come to work with Creative Navy?

Our general manager knew our contact at Creative Navy, which is how the process was initiated. We had considered hiring someone, but we couldn’t find someone better for that position. We decided to go with Creative Navy because we had someone we could speak to in either German, English, or Romanian. We also knew that they train and educate their designers very well. Based on their profile, we knew that they would able to support what we would be asking for.

How much have you invested in them?

We spent between $50,000–$200,000.

What is the status of this engagement?

Our project began in March of 2016, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It is an ongoing project which is still under development, but it will have a big impact when it is functionally released. Everyone has been highly satisfied with the work and the outcome so far. As a designer, when it comes to a technical project like this, this quality of input usually isn’t delivered because you have to have a technical background.

How did Creative Navy perform from a project management standpoint?

We didn’t have a project manager. The only communication we had with the agency was about contract negotiations. Otherwise, the project management was done internally. The designers work with us as a team, and we have our own project managers. We are working with them full-time, and even though they were not working from our office, they have been very responsive without any delays and fully integrated into the team. We have been very satisfied.

What did you find most impressive about them?

In the project we are working on, they are very specialized. This was new terrain for them as well as for us. They quickly adjusted to the conditions we had and educated themselves on the matter. They were able to rapidly solve all the issues, which was outstanding.

Are there any areas they could improve?

I don’t have any complaints. I am very satisfied with the collaboration. The designers have very good skillsets, and the agency gives them time to educate themselves. The collaboration and the outcome have been really good.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Design for Software Application Management Firm

"They always knew what they were doing and kept in touch with the development team."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June - Dec. 2017
Project summary: 

Creative Navy simplified and refreshed the UI/UX design of multiple apps, including a VPN and a storage solution. Their goal was to update the graphical layout while streamlining function. 

The Reviewer
 
11-50 Employees
 
London, United Kingdom
COO, Kape
 
Verified
The Review
Feedback summary: 

Growth rates, user satisfaction, and conversion numbers dramatically improved after the redesign. Creative Navy prioritized speed and usability without sacrificing aesthetics. The team explained their ideas clearly and backed up their suggestions with science-based, rational research. 

BACKGROUND

Introduce your business and what you do there.

I’m a COO at Kape, a leading software company. We employ utility software applications such as VPN, storage management, and driver utilities. CyberGhost, our flagship product, is ranked number one in Europe. ReImage is one of the top three utility software worldwide. Our applications are mostly native software for Windows and Mac.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

We needed to update our apps’ UX and general UI. Some of our clients told us that the graphical user interface looked outdated. We wanted a fresh, engaging look and a very solid app. The market was very clouded, so it was difficult to stand out.

SOLUTION

What was the scope of their involvement?

We reached out to Creative Navy to help us with the UX and graphical UI. They mainly worked on the VPN and storage optimization apps. They devised many ideas and solutions, improved the UX, and gave us a better view of the process. Sometimes we lost track of the important things, like the process and UX, but they helped us make the apps very simple. When we wanted to complicate the parts we thought were best, they redirected us to make it easier.

What is the team composition?

We had a project manager, designers, and a few people with PhDs in psychology to help with the user experience.

How did you come to work with Creative Navy?

We talked with about 20 providers, and Creative Navy made it into the top three. We chose them because they demonstrated a good fit.

How much have you invested with them?

We spent about £100,000.

What is the status of this engagement?

We worked together from June 2017 until December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started with the storage management app, specifically for iOS. It went really well because users thought the app looked old and outdated. After we launched the UX and the graphical UI they designed, our growth rate more than doubled. These results encouraged us to continue working with them on the VPN software.

Those results were similar. We improved our conversion rates and user satisfaction on both apps, as measured by reviews and feedback. Users were very satisfied with the look and feel of both apps. They said it was very easy to use, simple, sleek, and quick. We were very satisfied with the results.

How did Creative Navy perform from a project management standpoint?

The communication went well, and I don’t recall any issues. The project manager was very kind and helpful during the process. He and the design team did a lot of research. We always got a document or a workshop that helped us understand their delivery process and goals. A few members had a PhD in psychology, which was really important to us. They used systemic, rational thinking to come up with great research-based ideas during the UX design process. 

My job didn’t allow me to be in all the meetings all the time. They always knew what they were doing and kept in touch with the development team. They didn’t change strategy, but they changed goals many times.

What did you find most impressive about them?

I liked their communication and deliveries best because they were always very rational and strong. They always had a reason for telling us something or recommending something. It wasn’t based on surface readings. You could always tell they’d read a lot and had the proper expertise. We wanted to work with someone masterfully specialized and experienced because this project was highly specialized.

I enjoyed the process. They impressed us by always doing their research, reading about stuff, and giving us reasons for their decisions.  They were always communicating within the team and coming up with interesting ideas.

We didn’t expect much from the UI graphics they delivered because we were very impressed with the UX. Most rational thinkers aren’t too creative, but we were very surprised by the quality of their graphic user interface. They offered many iterations and prototypes, and gave us many pros and cons for the variations. That helped us a lot with decisions. We always felt like we needed more options and variations for different screens so we could make an informed decision, and they delivered. They also made prototypes to suggest the user journey, which helped in the decision process.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    It was worth it.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We have recommended them twice.

UX/UI Design for Oil and Gas Company

“They are very intelligent and professional people. They were so meticulous and analytical.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2017 - Jan. 2018
Project summary: 

Creative Navy studied user behaviors and developed a prototype based on their findings. Then, they created a new UX/UI for gas station POS systems.

The Reviewer
 
11-50 Employees
 
London, United Kingdom
IT Manager, Socar Group
 
Verified
The Review
Feedback summary: 

Creative Navy’s work resulted in reduced efforts in training and completing tasks, delighting both staff and management. Their knowledgeable team quickly understood the system. They used close collaboration and strong analysis to develop a product that yielded high customer satisfaction.

BACKGROUND

Introduce your business and what you do there.

I’m the IT manager at Socar Group. We’re one of the biggest an oil and gas providers in Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

We needed a POS system for our staff to use. Cashiers in gas stations enter purchases and issue receipts. We needed to create our own system because we couldn’t find one with a good user experience.

SOLUTION

What was the scope of their involvement?

First, we had the research phase. Creative Navy visited our gas stations and analyzed and researched the users. Then, they created a clickable prototype of the new system.

In the second phase, they worked on the design and user experience of our POS system. It’s the most advanced system on the market right now. We plan to improve it even more.

What is the team composition?

I worked closely with their managing partner, a UI expert, a UX expert, and a lead designer.

How did you come to work with Creative Navy?

A colleague recommended a consultant to me. The consultant connected us with Creative Navy. We were astonished to find out they were native speakers of German. They were able to communicate with our staff very well in both German and English, which worked really well for understanding the tasks and testing the prototype. They were very intelligent and understood our system quickly.

How much have you invested with them?

We spent €60,000 ($73,691 USD).

What is the status of this engagement?

We worked together from September 2017–January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results were very good. The new POS system reduced our training effort by half. The staff is very happy. It takes four times less effort to complete a task. We’re very happy about these improvements.

How did Creative Navy perform from a project management standpoint?

We worked together closely. We had weekly meetings where we reviewed the progress. Sometimes, my colleagues and I steered the process. Communication was good. It was a great surprise that a U.K. company spoke German. We used Jira and had several statuses for each module. Everything was very easy.

What did you find most impressive about them?

They are very intelligent and professional people. They were so meticulous and analytical. We were very happy. When we start our next project, we will ask them to help us. It’s quite difficult to work with us because there are a lot of stakeholders involved in the decision-making process. This could have been overwhelming, but they pitched everything to everyone. They did a good job with the political parts as well as the UX/UI.

Do you have any advice for potential customers?

We were skeptical of the discovery phase because we were sure we knew everything about the POS system, but they helped us understand a lot more. I recommend that everybody do their user research and the discovery phase before diving into the project. That was the key success of our project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’m very happy to recommend them.

UX/UI for Coaching Services Company

“They were very meticulous and focused on solutions that were for the user.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Sept. 2017
Project summary: 

Creative Navy developed a strategy and designed an interface for a mobile application prototype. Users needed to easily access content on the app, and it also required certain regional settings.

The Reviewer
 
10-50 Employees
 
Switzerland
Deputy Director, Coaching Services Company
 
Verified
The Review
Feedback summary: 

The app was built well and its design has received high praise. Creative Navy worked independently, and always had concise questions, making the collaboration easy and efficient. Overall, their dedication could not be more evident in the quality of the final product. 

BACKGROUND

Introduce your business and what you do there.

I’m the deputy director of a business based in Switzerland that trains people to become coaches. We have clients in several European countries. We offer different types of coaching services, which means we have a lot of content in very diverse formats. For example, we have training courses, coaching for teams, and planners for events and meetings. We also have a mini-shop for some of our books.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

Since we already had a website, we wanted an app to make it easier for our customers to access our content. Our users are mostly non-technical, so the challenge was to create a simple app for mobile with all of that content.

SOLUTION

What was the scope of their involvement?

They’ve designed our entire application, from how it looks to how it works. Initially, they created reports about design strategy and presented wireframes. We then tested some prototypes with them, and theirs was really cool and got our attention. Until we saw the prototype, we didn’t have a good understanding of mobile apps and the user flows.

Basically, Creative Navy created the visual part of the mobile app and the strategy behind it, with our development team implementing the final design files. Users can find more about each type of training, download some of the courses, or see the next events and meetings. Because we are based in several countries, the app also needed a map, regional settings, and regional specifics.

How did you come to work with Creative Navy?

We researched a few design companies, picked out 5 agencies, and talked with 3 of them. A couple of them pitched their ideas. Finally, we awarded the contract to Creative Navy because we loved their website and our talk went well.

How much have you invested with them?

We paid $9,318 for their services.

What is the status of this engagement?

We worked together from August this year until September.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results are very good. The app will be launched soon, and we’ve had very good feedback from the first people who are using it. Not only is the design well-aligned with our brand, the app was well-built.

Creative Navy has made a few more changes to the prototype they built for us and made it look really nice. It was very easy for us because they worked hard on our project. We took their design, showed it to our community, and got their thoughts. There was a lot of excitement from the start.

How did Creative Navy perform from a project management standpoint?

Their communication was very good. We didn’t need much time to explain to them what we wanted. They were very independent, and when they had questions, they were very concise. It was very pleasant to work with them. We communicated by email and then we used Zoom for video conferences. We used InVision where we could add comments directly on the prototypes. There were maybe 10 channels of communication, which was really nice. They also gave us technical reports and helped us with user testing. The reports were very technical.

We had a dedicated project manager and a product developer. We could also send an email to their creative director. The communication was very easy, and everyone on the team was accessible to talk to. We talked to the illustrator who did the icons, who was very nice. We didn’t have to go through the CEO to change the icons.

What did you find most impressive about them?

They were very meticulous and focused on solutions that were for the user. They understood what we wanted, and the delivery was very fast. In a few weeks, we had everything we needed. We’re very happy with their work, and everything was pleasant and nice.

Are there any areas they could improve?

My CEO was concerned regarding the price since it was more than we had hoped for, but the result is justified. They did a lot of work. The problem was on our side. We underestimated the budget because the other company that pitched had similar prices.

5.0
Overall Score It was a really pleasant experience. They were very professional.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were ahead of the schedule. They did a great job on that.
  • 5.0 Cost
    Value / within estimates
    They put a lot of work into our app.
  • 5.0 Quality
    Service & deliverables
    They had beautiful designs.
  • 5.0 NPS
    Willing to refer
    I’m going to ask them to work on a personal project of mine.

UI/UX for Business Services Company

"They helped us make sense of a lot of information that we couldn’t have processed on our own."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jun. 2016 - Mar. 2017
Project summary: 

Creative Navy built the framework for and designed the frontend, UX, and UI of an app for iOS and Android. They applied marketing psychology expertise and user research to its information architecture.

The Reviewer
 
10-50 Employees
 
London, United Kingdom
Development Manager, Business Services Company
 
Verified
The Review
Feedback summary: 

Their marketing insights contributed to doubled sales and customer satisfaction scores, and their UX and UI met with positive feedback. Their results-driven approach, conscientious delivery, and independent project management make future collaboration a given.

BACKGROUND

Introduce your business and what you do there.

I’m a development manager at a business services company. We offer a broad range of services, including office space, mail forwarding, reception management, telephone answering, call handling, meeting room and flexible desk rental, company formation and management, and bookkeeping. We have 10–50 employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

We have many customers that mostly access our services electronically. We needed help building apps to power these services, which was too big of a task for us to handle internally.

SOLUTION

What was the scope of their involvement?

Creative Navy helped us step by step with structuring all sorts of information. They started with researching our pain points and trying to better understand what our users wanted, how they used everything, and how they took advantage of our services. They generated marketing insight for us.

They then built the framework for the web app with a redirect methodology. We worked through it section by section. They used the same process and integration for both Android and iOS. The app provided call management, meeting room rental, messaging and payment services. They helped us with the frontend and user experience and interface design.

What is the team dynamic?

I was in communication with two team members most of the time.

How did you come to work with Creative Navy?

We sent out proposals to a few agencies, but we saw that Creative Navy had a lot of expertise and had worked with many clients. They were a great fit for us. After talking to them, we found that we were on the same wavelength—we were both results-oriented and very focused on the work.  We also liked their structured approach and application of psychology to their design work.

How much have you invested with them?

Around £55,000.

What is the status of this engagement?

We worked together from June 2016 until March 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped us come up with some indicators, and we also used a six-point Likert scale. Measuring these indicators before and after revealed positive results, and we used them to double our sales and customer satisfaction scores. The user interface and user experience received a lot of praise, and their research generated helpful marketing insights.

How did Creative Navy perform from a project management standpoint?

We communicated well and kept in touch often. At the beginning, we had more conversations with them. Once they got to know our services well and understood our expectations of them, they became more independent. They sent us their completed work and we gave them feedback. We were happy with this process because we didn’t have to be so involved. We communicated mostly over the phone and sometimes via email.

What did you find most impressive about them?

What I liked best about them was their expertise in research and psychology and the way they applied this to structuring everything. They helped us make sense of a lot of information that we couldn’t have processed on our own. Everything they built was based on research and knowledge. We appreciated the fact that the results-oriented perspective that motivated us to hire them continued throughout the project. The more independent project management toward the end was also a plus.

Are there any areas they could improve?

I’m happy with their work and wouldn’t change anything. It was a really good fit.

5.0
Overall Score It was a great experience. We exchanged a lot of information and learned a good deal from them, in addition to getting our app developed and designed.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were punctual on their calls and deliverables, with no last-minute cancellations. They gave us advance notice of any delays.
  • 5.0 Cost
    Value / within estimates
    The cost was intimidating at the beginning, but we realized it was an investment in quality.
  • 5.0 Quality
    Service & deliverables
    They showed consistent interest in their work, constantly improved it, and took our feedback into consideration.
  • 5.0 NPS
    Willing to refer
    I definitely would recommend them, especially due to their great collaboration and consultation even after the project concluded. We’ll use them again.

UI/UX for Software Company

"The relationship with Creative Navy was natural. They blended in and felt like an extension of our company."

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5.0

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2016 - Jan. 2017
Project summary: 

Creative Navy provided UX and UI expertise to create the style for the icon of a desktop application. Through an iterative process, which involved a few challenges, they designed and exported the icon set. 

The Reviewer
 
10-50 Employees
 
Romania
Aurel Popirtac
Managing Director, Devtel Software
 
Verified
The Review
Feedback summary: 

The end-software is highly satisfactory and there have not been any complaints from clients. This is a testament to Creative Navy's diligence and their ability to pose original questions and recommendations during the process. 

BACKGROUND

Introduce your business and what you do there.

I am the managing director of Devtel Software. We are a company in Romania providing industrial applications, automation integration and configuration tools. Our team size varies between 10 and 15 people.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Navy?

The challenge was UI/UX design for the icon style of a desktop application used for configuring industrial sensor gateways. It’s a tool we develop continuously in-house and provide to various hardware companies. We have UI/UX expertise internally, but it’s not our best set of skills. When dealing with a bigger challenge than normal, we turn to specialists who can provide better ideas, improve the know-how, and complete the challenge quicker.

SOLUTION

What was the scope of their involvement?

We needed to fill in a complex application with many menus and icons which would suggest what different items meant. The resolution of the application and its icons was a challenge, and we had to create a design exemplifying what everything meant. There were many abstract notions to fit into 16X16-pixel images.

The collaboration with Creative Navy was mainly around helping us imagine how those icons would look, and actually executing everything. There were hundreds of them (around 300), exported at various resolutions. They designed the whole icon set, exported them, consulted with us on alternative approaches, and improved them again and again, until the end result was satisfactory.

The project itself was a big challenge—creating 300 little images, 60-70% of them representing abstract notions unrelated to the outside world. They weren’t the classic Save and Open, but rather notions specific to the industry. In the end, they were addressed at engineers who are not designers.

How did you come to work with Creative Navy?

We met at a local tech event and went through the regular “Who are you?”. We thought they were pleasant people and exchanged contacts. Creative Navy seemed professional and proficient by the way they talked and looked, so we contacted them when we had the need. It was a natural flow, one of those serendipitous situations.

How much have you invested with them?

The cost of the project was between $8,000 and $9,000. We went a bit over the initial budget, but the thresholds were acceptable, considering that it was a challenging project.

What is the status of this engagement?

We started working with Creative Navy in August 2016. The project ended in January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The end-software was praised, and we can say that we clearly went above average. In a business environment, nobody will really say something about a product when they purchase it. Our way to measure success is by the lack of complaints. We can say this about this end-result. Overall, Creative Navy met our expectations and went a bit over.

How did Creative Navy perform from a project management standpoint?

They performed in an impeccable manner. Creative Navy managed their own work, analyzed and understood the requirements, and brought questions which perhaps we hadn’t even considered about the product or project. They can be thorough at finding grey areas and “ungreying” them, so to say. We didn’t have to micromanage them, which saved a lot of time.

We mainly communicated with just one person. There might have been a second one at times, but there wasn’t really a need. We cleared specs and received the work back. It wasn’t a highly communicative relationship, only if there were problems. 

What did you find most impressive about them?

The fact that they didn’t give us headaches. Every time people do this, we have to insist, over-insist and over-specify. The relationship with Creative Navy was natural. They blended in and felt like an extension of our company. This is rarely found and even impressive.

Are there any areas they could improve?

Being able to offer the perfect answer for any possible thing we could ask, and have everything work 100% on the first shot, would be an improvement, but I think that this is utopic. I wouldn’t be able to name specific things they could work on. For me, Creative Navy was just great. I can’t expect people to be perfect; there are always different ways of looking at things, and, when this happens, communication usually solves issues.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They have met deadlines.
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    I’m tough to please. However, of the groups I’ve worked with, Creative Navy is my favorite.
  • 5.0 NPS
    Willing to refer