Creative For More
Creative For More is a digital marketing agency that uses analytical solutions to solve business problems. We want to provide companies with the ability to capture the right information at the right time and act on it pre-emptively for a competitive advantage. With a strong team of skilled professionals in their field, we are a new-age agency that has all the resources and ability to act quickly. This, in turn will be paramount to our client’s success.
Focus
Portfolio
California Raisins, Popeyes, Yokogawa, Squared Online by Google
Social Media Marketing and Community Management for Popeyes
Popeyes is an American multinational chain of fried chicken fast food restaurants, famous for their Louisiana style fried chicken. With fresh chicken marinated in a mixture of cajun & creole spices seasoning for at least 12 hours, their signature fried chicken is a crowd favourite. With over 40 years of presence all around the world, Popeyes has grown to become a familiar name in the fast food industry. The team wishes to maintain the long-term growth in a market saturated with fiercely competitive brands.
Challenge
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Increase social media presence to expand market reach while maintaining growth in the long run
Strategy
Singapore’s F&B scene is highly competitive. As such, there is a need to leverage social media to increase outreach and build an open channel of communication with consumers. It is also crucial for the content created online to be engaging and unique to allow Popeyes to stand out from the competition and create an impressionable identity among Singaporeans.
Execution
The Creative For More team focused on social media management to create engagement and achieve the objectives. Original and fresh concepts were proposed when generating Popeyes’s online content. We sought to make the content informative yet fun — featuring information about new products and promotions in a series of animations and graphics. Enquiries were also carefully handled & instantly dealt with by the team to provide excellent customer support and build a solid social media presence.
Social Media Management for Yoga and Barre Studio
We ideated the branding for a yoga and barre studio with a focus on botanical vibes. We set up the content pillars for On Good Ground and designed all posts according to theme.
California Raisins Influencer Marketing
California Raisins
Overview
California Raisins is one of the world’s top-selling, all natural, no sugar added dried fruit. They are not only a great snack that is packed with nutrients for people of all age groups, but also a highly versatile ingredient that can be used in food & drinks.
Known for their superior quality and high safety standards, California Raisins is well-known both globally & locally. With its long history & deep establishment worldwide, the team wishes to expand market reach and tap into new demographics by increasing demand for their raisins.
Challenge
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Raise awareness for California Raisins as the healthy snack of choice for the health-conscious, and yet still appeal to those who may not be, by being naturally sweet and delicious.
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Raise recognition that California raisins can be an effective and unique cooking/baking ingredient, highlighting the unique natural sweetness it brings to the dish.
Strategy
Market data has shown that influencer marketing is a highly effective channel to increase ROI. About three-quarters of Gen Zers and Millennials follow influencers on social media, and food content is wildly popular. The trick for our team was choosing the right influencers who had a good average on their engagement rate. Then, we built the campaign around generating interest in the brand’s products through highlighting California Raisins as a healthy snacking option and great cooking and baking ingredient.
Execution
We matched the brand with suitable talents based on actionable metrics, latest trends & comprehensive validation procedures to market California Raisins to a wider network of audiences and achieve the objectives. Careful planning & quality control was also maintained on our end to ensure the campaign is optimised to deliver the best results and create a worthwhile impact on consumers.
Results
The month-long campaign generated 139K reach through influencer engagement and the raisins sold out during Covid on their digital channels.
Web Design and Development for Cybersecurity Company
We created a website for an IT and Cybersecurity company with clear direction to engaging content, clear CTAs, helpful links and a smooth navigation so their target audiences can find exactly what they are looking for.
Reviews
the project
Influencer Campaign for Food Retail Company
"Working and communicating with them was easy and enjoyable."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Our company markets food products in the region.
For what projects/services did your company hire Creative For More?
We needed someone to identify, engage and manage suitable influencers for our campaign promoting several brands of one food product.
How did you select this vendor and what were the deciding factors?
We searched online and shortlisted a few companies. The company gave a well-researched brief even before we engaged them, which gave us the confidence that they understood our requirements and would be able to execute the project successfully.
Describe the project in detail and walk through the stages of the project.
After a kick-off meeting, the company:
- Identified a list of suitable influencers to engage
- Followed up with negotiations & contracts with influencers
- Sourced and delivered products to influencers
- Followed up with posts & captions
How many resources from the vendor's team worked with you, and what were their positions?
One manager and one specialist.
Can you share any outcomes from the project that demonstrate progress or success?
This campaign was tied to our supermarket promotion, where we set up booths with product promoters through another vendor. Our sales tripled and social media following grew as a result of the campaign.
How effective was the workflow between your team and theirs?
The company gave regular updates on the progress of the project through a shared spreadsheet.
What did you find most impressive or unique about this company?
The company delivered quality results and managed a project with many moving parts efficiently. We were impressed by their responsiveness and positive, professional attitude, especially when hiccups arose. Working and communicating with them was easy and enjoyable.
Are there any areas for improvement or something they could have done differently?
Influencers did not always follow our brief. While this is unavoidable, perhaps the company could have further tightened communications with influencers after sending them the brief to reduce the need to ask for amendments.
the project
SMM Services for Classical Music Store
"They are one of the best agencies we've ever worked with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Our company has been growing along with its customers in the pursuit of a common passion - Music. Our business deals extensively with violins, violas, cellos, double basses, and music accessories. We establish a strong partnership with makers from China to Europe, as well as master makers of modern and classic string instruments. We also house professional makers from China and Europe to provide our customers customized repair and restoration services.
For what projects/services did your company hire Creative For More?
- Social Media Marketing - Organic and Sponsored.
- Digital Campaign Management.
How did you select this vendor and what were the deciding factors?
Referral.
Describe the project in detail and walk through the stages of the project.
After the first meeting in 2019, we honed in on the pain points of our target audiences and continuously kept refining our messaging towards them through ads across various channels and through engaging content.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with an Account Manager and Digital Campaign Specialist
Can you share any outcomes from the project that demonstrate progress or success?
Our lead generation improved by 250% after engaging Creative For More. Our engagement rate on social also increased 3 fold.
How effective was the workflow between your team and theirs?
They are one of the best agencies we've ever worked with.
What did you find most impressive or unique about this company?
Their dedication to being a partner.
Are there any areas for improvement or something they could have done differently?
The only one I can make is perhaps following up with their reports more consistently on the same day each week.