Thinking Fresh Daily

Creative Mindworks, a Miami Florida based internationally ranked integrated marketing and advertising firm—solutions driven and Thinking Fresh Daily!

Creativity is a valuable resource, expressed by those with open minds and dynamic visions. Advertising enables us to cultivate that resource, allowing us to communicate in new and innovative ways. Creative Mindworks is in the business of sharing those fresh ideas and evolving them into proven solutions. 

We are a collaborative of inspired individuals that create a formula for success – with combined pride and commitment. It is not about how many clients Creative Mindworks secure, it’s about how effective and efficiently we can solve their problems. Creative Mindworks achieves this successfully through integrated marketing solutions. Be it branding, print collateral, traditional advertising, strategic media buying, interactive design & marketing or multimedia advertising – we tailor the services we provide to meet and often exceed our clients goals. Our team understands that great looking ads and attractive collateral materials are useless if they do not provide results.

Creative Mindworks does not just simply offer services. We create solutions.

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
1998
Show all +
Miami, FL
headquarters
  • 12000 Biscayne Blvd, suite 703
    Miami, FL 33181
    United States
other locations
  • United States

Portfolio

Key clients: 
  • Terra Group
  • Modern Doral
  • Neovita Doral
  • Compson Developers
  • Tower 155
  • BTI Partners
  • Grove Resort and Water Park
  • Brickell Management Group
  • Sapoznik Insurance
  • Ventre Medical
  • Detox MD

 

Reviews

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Website Redesign & Branding for Employee Benefits Agency

“I have nothing but positive comments about the experience.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2016 - Jan. 2017
Project summary: 

Creative Mindworks helped complete a rebranding initiative by providing a fresh logo, corresponding taglines, and a new website design. They created all of the site’s content and implemented SEO strategies.

The Reviewer
 
51-200 Employees
 
Miami, Florida
Beatriz Lucki
CMO, Sapoznik Insurance
 
Verified
The Review
Feedback summary: 

Creative Mindworks’ efforts elicited praiseful responses from customers, partners, and others in the industry, and the new website started generating profitable leads. The team efficiently managed the project and took direction well. They were very patient throughout the engagement.

BACKGROUND

Introduce your business and what you do there.

I am the chief marketing and communications officer for Sapoznik Insurance. We are a 30-year-old employee benefits provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Mindworks?

In connection with our 30-year anniversary in 2017, we were planning to rebrand our company. We were looking for a partner to assist with our initiative.

SOLUTION

What was the scope of their involvement?

Creative Mindworks handled many of the design aspects of our rebranding initiative. The team created a completely new, fresh, and clean logo that reflected our values, then helped us determine the most effective taglines for our company.

Creative Mindworks also fully redesigned our website. We provided them with the three audiences we were aiming to target, HR people, CFOs, and CEOs. They created a color scheme and planned all of the various landing pages that prioritized those needs. We collaborated on selecting visual content, but their team drafted all of the written content, which we reviewed before launch. They also did some light SEO work.

What is the team composition?

We mainly worked with a team of four representatives that included a project manager, a developer, a technology person, and the president, who was very interested in the healthcare space.

How did you come to work with Creative Mindworks?

We were searching for a local boutique agency. Out of four agencies, our committee chose Creative Mindworks based on the concepts they presented for our project. Also, we appreciated the fact that they are a woman-run business.

What is the status of this engagement?

We worked together from May 2016–January 2017. Occasionally, they will help us with fixes and changes.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have very little analytical data, but we have received positive feedback from our customers, our partners, and other industry professionals. Creative Mindworks’ new web design opened a lot of doors for our business. Following its launch, the site started generating leads for us, which never happened before.

How did Creative Mindworks perform from a project management standpoint?

Their project management skills were great. We regularly met in person, but also talked on the phone and through email. Because they weren’t experts in our industry, they depended on us for a lot of information, but once we gave them the direction they efficiently put together a cohesive messaging strategy for our site.

What did you find most impressive about them?

We are a slightly difficult, and opinionated, group to work with, but Creative Mindworks handled these discussions with professionalism and patience.

Are there any areas they could improve?

I have nothing but positive comments about the experience.

Any advice for potential customers?

Clients considering Creative Mindworks should just hire them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer