What was the scope of their involvement?
Creative Mindworks handled many of the design aspects of our rebranding initiative. The team created a completely new, fresh, and clean logo that reflected our values, then helped us determine the most effective taglines for our company.
Creative Mindworks also fully redesigned our website. We provided them with the three audiences we were aiming to target, HR people, CFOs, and CEOs. They created a color scheme and planned all of the various landing pages that prioritized those needs. We collaborated on selecting visual content, but their team drafted all of the written content, which we reviewed before launch. They also did some light SEO work.
What is the team composition?
We mainly worked with a team of four representatives that included a project manager, a developer, a technology person, and the president, who was very interested in the healthcare space.
How did you come to work with Creative Mindworks?
We were searching for a local boutique agency. Out of four agencies, our committee chose Creative Mindworks based on the concepts they presented for our project. Also, we appreciated the fact that they are a woman-run business.
What is the status of this engagement?
We worked together from May 2016–January 2017. Occasionally, they will help us with fixes and changes.
Creative Mindworks’ efforts elicited praiseful responses from customers, partners, and others in the industry, and the new website started generating profitable leads. The team efficiently managed the project and took direction well. They were very patient throughout the engagement.