Thinking Fresh Daily
Creative Mindworks, a Miami Florida based internationally ranked integrated marketing and advertising firm—solutions driven and Thinking Fresh Daily!
Creativity is a valuable resource, expressed by those with open minds and dynamic visions. Advertising enables us to cultivate that resource, allowing us to communicate in new and innovative ways. Creative Mindworks is in the business of sharing those fresh ideas and evolving them into proven solutions.
We are a collaborative of inspired individuals that create a formula for success – with combined pride and commitment. It is not about how many clients Creative Mindworks secure, it’s about how effective and efficiently we can solve their problems. Creative Mindworks achieves this successfully through integrated marketing solutions. Be it branding, print collateral, traditional advertising, strategic media buying, interactive design & marketing or multimedia advertising – we tailor the services we provide to meet and often exceed our clients goals. Our team understands that great looking ads and attractive collateral materials are useless if they do not provide results.
Creative Mindworks does not just simply offer services. We create solutions.
headquarters
other locations
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United States
Focus
Portfolio
- Terra Group
- Modern Doral
- Neovita Doral
- Compson Developers
- Tower 155
- BTI Partners
- Grove Resort and Water Park
- Brickell Management Group
- Sapoznik Insurance
- Ventre Medical
- Detox MD
Reviews
the project
Website Redesign & Branding for Employee Benefits Agency
“I have nothing but positive comments about the experience.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the chief marketing and communications officer for Sapoznik Insurance. We are a 30-year-old employee benefits provider.
What challenge were you trying to address with Creative Mindworks?
In connection with our 30-year anniversary in 2017, we were planning to rebrand our company. We were looking for a partner to assist with our initiative.
What was the scope of their involvement?
Creative Mindworks handled many of the design aspects of our rebranding initiative. The team created a completely new, fresh, and clean logo that reflected our values, then helped us determine the most effective taglines for our company.
Creative Mindworks also fully redesigned our website. We provided them with the three audiences we were aiming to target, HR people, CFOs, and CEOs. They created a color scheme and planned all of the various landing pages that prioritized those needs. We collaborated on selecting visual content, but their team drafted all of the written content, which we reviewed before launch. They also did some light SEO work.
What is the team composition?
We mainly worked with a team of four representatives that included a project manager, a developer, a technology person, and the president, who was very interested in the healthcare space.
How did you come to work with Creative Mindworks?
We were searching for a local boutique agency. Out of four agencies, our committee chose Creative Mindworks based on the concepts they presented for our project. Also, we appreciated the fact that they are a woman-run business.
What is the status of this engagement?
We worked together from May 2016–January 2017. Occasionally, they will help us with fixes and changes.
What evidence can you share that demonstrates the impact of the engagement?
We have very little analytical data, but we have received positive feedback from our customers, our partners, and other industry professionals. Creative Mindworks’ new web design opened a lot of doors for our business. Following its launch, the site started generating leads for us, which never happened before.
How did Creative Mindworks perform from a project management standpoint?
Their project management skills were great. We regularly met in person, but also talked on the phone and through email. Because they weren’t experts in our industry, they depended on us for a lot of information, but once we gave them the direction they efficiently put together a cohesive messaging strategy for our site.
What did you find most impressive about them?
We are a slightly difficult, and opinionated, group to work with, but Creative Mindworks handled these discussions with professionalism and patience.
Are there any areas they could improve?
I have nothing but positive comments about the experience.
Any advice for potential customers?
Clients considering Creative Mindworks should just hire them.
Creative Mindworks’ efforts elicited praiseful responses from customers, partners, and others in the industry, and the new website started generating profitable leads. The team efficiently managed the project and took direction well. They were very patient throughout the engagement.