Creative Labs

BACKGROUND

Please describe your company and position.

I am the Communication’s Director of New Wine Church

Describe what your company does in a single sentence.

We are a Non-Denominational Church based in Lynchburg VA

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Labs to accomplish?

• Website Redesign: Our existing website was outdated, difficult to navigate, and did not effectively communicate our mission. We needed a modern, user-friendly website that would engage visitors, provide easy access to information, and reflect the vibrant community of New Wine Church.
• Community Engagement: We wanted to create a platform that would foster greater engagement with our congregation and the broader community. This included features such as an events calendar, online giving options, sermon archives, and integration with our social media channels.
• Brand Revamp: Our branding was inconsistent and lacked a cohesive identity. We wanted a fresh, impactful brand that would resonate with both our current congregation and potential new members. This included a new logo, color scheme, typography, and overall visual identity that could be used across all our communication materials.
• Enhanced User Experience: We aimed to improve the user experience on our website by making it more intuitive and accessible. This included ensuring the site was mobile-friendly, easy to navigate, and optimized for search engines to increase our online visibility.
• Content Management: We needed a website that was easy for our team to update and manage. This required an intuitive content management system that would allow us to keep our community informed about events, services, and important announcements without relying heavily on external support.

SOLUTION

How did you find Creative Labs?

• Online Search
• Referral

Why did you select Creative Labs over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Creative Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Creative Labs to undertake a comprehensive redesign and branding project for New Wine Church. The scope of work was extensive and meticulously executed. Below is a detailed summary of the key deliverables:

Website Redesign:

• Consultation and Planning: Initial meetings to understand our vision, goals, and requirements. This included site architecture planning, wireframing, and setting project timelines.
• Design and Development: Creation of a modern, responsive website design that is visually appealing and user-friendly. This included custom graphics, high-quality images, and interactive features.
• Content Integration: Incorporation of existing and new content, including text, images, videos, and multimedia elements. Ensuring all content is aligned with our new branding.
• Functionality Enhancements: Implementation of features such as an events calendar, online giving options, sermon archives, blog section, and social media integration.
• SEO Optimization: On-page SEO optimization to enhance our search engine visibility and improve organic traffic.

Branding Revamp:

• Logo Design: Creation of a new, distinctive logo that captures the essence of New Wine Church. Multiple design concepts were provided, followed by revisions based on our feedback.
• Visual Identity: Development of a cohesive visual identity, including a color palette, typography, and design elements. These were used consistently across all digital and print materials.
• Brand Guidelines: A comprehensive brand guidelines document outlining the correct usage of the logo, colors, fonts, and other visual elements to ensure consistency in all communications. 
• User Experience and Accessibility:
• Mobile Optimization: Ensuring the website is fully responsive and performs seamlessly across all devices, including smartphones and tablets.
• Accessibility Features: Incorporation of accessibility features to make the website usable for individuals with disabilities, ensuring compliance with relevant standards.
• Content Management System (CMS):
• CMS Integration: Implementation of an intuitive content management system (CMS) that allows our team to easily update and manage website content.
• Training and Support: Providing training sessions and ongoing support to our team to ensure we are comfortable with the new system and can maintain the website independently.

Community Engagement Tools:

• Events Calendar: Development of an interactive events calendar to keep our congregation informed about upcoming events and activities.
• Online Giving: Integration of secure online giving options to facilitate donations and support.
• Sermon Archives: Creation of a sermon archive section where past sermons can be accessed and streamed by our community members.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Website Traffic:

• Traffic Growth: Within the first three months post-launch, we experienced a 45% increase in website traffic. This surge in visitors is a direct result of the improved user experience and effective SEO strategies implemented by Creative Labs.
• Organic Search: There was a notable 35% increase in organic search traffic, indicating enhanced visibility and better search engine rankings.

Enhanced User Engagement:

• Lower Bounce Rate: The new website design significantly reduced our bounce rate by 25%, showing that visitors are staying longer and engaging more with our content.
• Page Views: The average number of pages viewed per session increased by 40%, demonstrating that users find the site easier to navigate and more interesting.

Improved Accessibility and User Experience:

• Mobile Usage: Mobile traffic saw a 50% increase, reflecting the success of the responsive design in providing a seamless experience across devices.
• Accessibility Compliance: The incorporation of accessibility features led to positive feedback from users with disabilities, enhancing our site's inclusivity.

Boost in Community Engagement:

• Event Participation: The interactive events calendar resulted in a 30% increase in event registrations and participation, indicating that our community is more informed and engaged.
• Online Donations: The integration of online giving options saw a 20% increase in donations, making it easier for our congregation to support our church financially.

Brand Recognition and Consistency:

• Brand Recall: Surveys conducted among our congregation showed a 50% improvement in brand recall and recognition, thanks to the cohesive and impactful new branding.
• Consistency Across Platforms: The new brand guidelines ensured a consistent visual identity across all communication channels, enhancing our professional image.

Content Management Efficiency:

• Ease of Updates: The implementation of a user-friendly content management system (CMS) has empowered our team to manage and update the website independently. This has reduced our reliance on external support and improved the timeliness of our content updates.

Positive Feedback:

• Congregation Response: Feedback from our congregation has been overwhelmingly positive, with many praising the modern design, ease of navigation, and the wealth of accessible information.
• External Recognition: We have received commendations from peers and external organizations for our revamped website and branding, further validating the success of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Creative Labs demonstrated outstanding project management throughout the entire process of redesigning our website and revamping our branding. Their ability to deliver items on time and respond to our needs with efficiency and care was truly remarkable. Here are some key aspects of their project management:

Timely Delivery:

• On-Time Milestones: Creative Labs adhered to the project timeline meticulously. Every milestone, from initial consultation and design phases to development and final launch, was completed on schedule. Their commitment to meeting deadlines ensured a smooth and stress-free experience for us.
• Regular Updates: We received regular progress updates, which kept us informed and reassured about the project's advancement. Their proactive communication minimized any uncertainties and allowed us to plan our activities accordingly.

Effective Communication:

• Responsiveness: The team at Creative Labs was incredibly responsive to our queries and requests. Whether it was a minor tweak in the design or a major adjustment in functionality, they promptly addressed our needs with professionalism and a positive attitude.
• Clear and Transparent: They communicated clearly about the project scope, timelines, and any potential challenges. This transparency helped set realistic expectations and fostered a strong sense of trust.

Client-Centered Approach:

• Understanding Our Vision: Creative Labs took the time to thoroughly understand our vision and goals. They listened attentively to our ideas and incorporated our feedback at every stage, ensuring that the final deliverables perfectly aligned with our expectations.
• Personalized Service: Their personalized approach made us feel valued and respected as clients. They tailored their services to meet our specific needs, demonstrating flexibility and a deep commitment to our satisfaction.

Problem-Solving and Adaptability:

• Proactive Problem-Solving: When faced with any challenges, the Creative Labs team displayed exceptional problem-solving skills. They identified issues early and provided effective solutions, ensuring that the project stayed on track.
• Adaptability: Their ability to adapt to changes and unforeseen circumstances was commendable. They handled adjustments and new requirements with ease, ensuring that our evolving needs were met without compromising on quality or timelines.

Attention to Detail:

• Quality Assurance: Creative Labs maintained a high standard of quality throughout the project. Their attention to detail was evident in every aspect of the website and branding, from the visual design to the functionality and user experience.
• Thorough Testing: Before the final launch, they conducted thorough testing to ensure everything worked flawlessly. This rigorous approach prevented any post-launch issues and provided us with a reliable and robust website.

In summary, Creative Labs exhibited exemplary project management and responsiveness. Their ability to deliver items on time, coupled with their attentive and client-centered approach, made the entire process seamless and enjoyable. We are extremely pleased with their services and look forward to future collaborations.

What was your primary form of communication with Creative Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly sets Creative Labs apart is their exceptional creativity and unwavering dedication to their clients' success. Several aspects of our experience with them were particularly impressive and unique:

Innovative Design Approach:

• Creative Vision: Creative Labs demonstrated a remarkable ability to translate our vision into a stunning and highly functional website. Their innovative design approach resulted in a unique and visually captivating online presence that perfectly captures the essence of New Wine Church.
• Tailored Solutions: They didn’t offer cookie-cutter solutions but instead tailored their designs to meet our specific needs and goals. This personalized approach ensured that our website and branding stood out in a meaningful way.

Client-Centered Focus:

• Deep Understanding: The team at Creative Labs took the time to deeply understand our mission, values, and objectives. Their commitment to fully grasping our needs allowed them to deliver a product that was not only aesthetically pleasing but also strategically aligned with our goals.
• Exceptional Customer Service: Throughout the project, they maintained a high level of professionalism and responsiveness. Their willingness to go above and beyond to ensure our satisfaction was truly commendable.

Holistic Branding Expertise:

• Cohesive Branding: Creative Labs excelled in creating a cohesive and impactful brand identity for New Wine Church. From the logo to the color scheme and typography, every element was thoughtfully designed to create a unified and powerful brand presence.
• Strategic Insights: They provided valuable strategic insights that helped us refine our brand message and effectively communicate with our audience. Their expertise in branding extended beyond design to encompass comprehensive brand strategy.

Cutting-Edge Technology:

• Advanced Solutions: The use of cutting-edge technology in developing our website ensured that we received a modern, efficient, and scalable solution. Their technical proficiency and attention to detail resulted in a website that not only looks great but performs exceptionally well.
• Future-Proofing: Creative Labs built our website with future growth in mind, incorporating scalable features and functionalities that allow us to easily expand and adapt as our needs evolve.

Commitment to Excellence:

• High Standards: The team's dedication to maintaining high standards of quality was evident in every aspect of their work. They took pride in their craft and delivered a product that exceeded our expectations.
• Continuous Improvement: Creative Labs demonstrated a commitment to continuous improvement and innovation, always seeking new ways to enhance their services and deliver even greater value to their clients.

What impressed us most about Creative Labs was their unparalleled creativity, client-centered focus, holistic branding expertise, cutting-edge technology, and unwavering commitment to excellence. They have set a new standard for web design and branding, and we are incredibly grateful for the outstanding work they did for New Wine Church. We highly recommend Creative Labs to anyone seeking top-tier web design and branding services.

Are there any areas for improvement or something Creative Labs could have done differently?

While our experience with Creative Labs was overwhelmingly positive, there are a few areas where we believe there is room for minor improvements:

Extended Post-Launch Support:

• Ongoing Assistance: The initial post-launch support was excellent, but extending this period slightly would be beneficial. A longer support window would allow us to address any unforeseen issues and ensure we are fully comfortable with managing the new website independently.

Flexibility with Timelines:

• Adjusting Deadlines: Although they adhered to the project timeline, there were moments when a bit more flexibility with deadlines could have allowed for more iterative improvements.

These are relatively minor suggestions in the context of the outstanding work that Creative Labs delivered. Their creativity, dedication, and professionalism were exemplary, and we are extremely pleased with the results. We highly recommend Creative Labs and look forward to continuing our partnership on future projects.

BACKGROUND

Please describe your company and position.

I am the Pastor of a church.

Describe what your company does in a single sentence.

Church

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Labs to accomplish?

• To create an engaging website to promote our church

SOLUTION

How did you find Creative Labs?

Friendship

Why did you select Creative Labs over others?

Trust the CEO

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to create a website for our church transition. We trusted Haniel and his team at Creative Labs to deliver on this goal. Deliverables achieved include:

• Aesthetically pleasing
• Accurate convey our mission and vision

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of pages
• Content
• Accurate copy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Items were delivered timely.
• They were responsive to our needs. 
• They were attentive to our needs and changes / edits along the way and through the process.

What was your primary form of communication with Creative Labs?

In-Person Meeting

What did you find most impressive or unique about this company?

Creative Labs' attention to our needs was most impressive.

Are there any areas for improvement or something Creative Labs could have done differently?

They did a great job