100% organic design not made from concentrate

Creative Juice is a B2B company that provides graphic design

and web design services (or what we call Juicy Solutions) to

help businesses communicate their message to their target

market. Small but mighty, our team of “Juicers” focuses on

getting to know clients to ensure we are bringing their vision

to life, while also staying on time and on budget.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2013
Show all +
Atlanta, GA
headquarters
  • Creative Juice, LLC.
    75 Marietta Street
    Atlanta, GA 30303
    United States
    404.946.8599

Portfolio

Key clients: 

The City of Atlanta, LG, Equifax, Goodwill, Medtronic, Care USA, Cox Enterprises, Cobb Energy Performing Arts Centre, and Tin Lizzy’s.

Reviews

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Rebrand for Black Women's Health Nonprofit

"They understand their client’s needs and go out of their way with tokens of appreciation."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2016 - Ongoing
Project summary: 

Creative Juice rebranded and redesigned a website for a nonprofit. They built primary logos, a visual identity, business cards, brochures, and use Wordpress to complete the web redesign.

The Reviewer
 
11- 50 Employees
 
Washington, District of Columbia
Marketing & Communications Director, Black Women's Health Imperative
 
Verified
The Review
Feedback summary: 

The website has yet to be launched, and internally there are have been mixed feedback because of the rebranding being very different. Creative Juice was exceptional with project management and client relationship, they went the extra mile to do things that were unexpected.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications director of the Black Women’s Health Imperative.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creative Juice?

We needed rebranding and a redesign of our website, changing the look and feel of it.

SOLUTION

What was the scope of their involvement?

We wanted Creative Juice to help us come up with a new visual identity. That consisted of our primary logo, the visual identity, and logos for several of our programs in our nonprofit as well. We changed the color palette and design elements. They created our new stationary kit with our business cards and letterhead, and also created our new brochures, press kits, and PowerPoints. They assisted us as well with the creation of an outdoor pop-up banner and the creation of broadcast and digital materials that include an opening and closing graphic sequence with music that we can use for any videos that we create.

We were so happy with the way we were able to work together that we also brought them onboard to do the rebranding of our new website. That is the project we are currently in the middle of right now. They’re primarily using WordPress, and that is something we’ve been wanting to do because WordPress integrates with so many tools that we use and it’s more user-friendly than our current platform.

How did you come to work with Creative Juice?

We had a request for proposal, and we sent it out to people whom we know work in the marketing industry. We didn’t originally have a relationship with them, but someone that we knew did and referred them. They submitted the proposal, and we judged them alongside the other proposals that we received. We were most impressed with theirs and decided that we wanted to go ahead and move forward with them.

We wanted to work with a branding agency because we wanted to change our overall brand, and we needed experts in branding to help us with that. When you go to an advertising or marketing agency, they already want you to have that done and ready to go, so you can already give them the direction to proceed from there. However, we needed some direction on how to really change our branding, so that’s why we decided to go with them.

How much have you invested with Creative Juice?

To date, we’ve invested $35,000, and the website could be an additional $10,000.

What is the status of this engagement?

We started initial conversations in October 2016 about what the final contract was going to look like.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We haven’t officially launched yet since we’re waiting on the website to be completed. Internally, the feedback has been mixed, but I think it’s only because it has been a change. Like any change, it takes people a while to get used to something new. They understood that it was something that we needed to do, but it is so different from what we had before that it’s taking team members some time to get used to it. The real test will be how our external audience reacts to it. We’re just waiting for Creative Juice to complete the website design so we can do a larger scale rollout of the rebrand.

How did Creative Juice perform from a project management standpoint?

They are exceptional with project management. They use Mavenlink, which is an online project management tool, and all of our conversations happen there. Any files that need to be shared between the two of us are uploaded in Mavenlink. It’s a one-stop shop; nobody is having to dig through old emails to find what’s due and what’s not due. You can also track and see what percentage of each task has been completed. Even if they don’t say how close they are at being done on a logo, you can look on Mavenlink and see that they’re 80% done, so I can expect the first version to be given to me in a week or so. They’ve been very proactive in reaching out to us to make sure that we don’t have any outstanding questions or additional needs. I give them high markings for that.

What did you find most impressive about Creative Juice?

I’ve been most impressed by their ability to continue to build the relationships with their clients. For example, they sent us a nice little holiday care package. They also sent us a welcome package after we signed the contract to show their excitement about working with us on the project, sending us a little more information about their organization, how they work, and how we can work well together. There are other organizations that do the work and do a good job, but they go the extra mile and do things that are unexpected, which are things that stand out the most to me.

Are there any areas Creative Juice could improve?

I don’t think so. I haven’t really had any complaints at all. They’ve been excellent. If there’s any improvement to be made, it would be for us on the client side. On our end, there are things we could have done better. They’ve been able to roll with the punches and continue making any adjustments necessary without complaints.

What tips or recommendations could you share that might increase the likelihood of success with Creative Juice?

I would recommend having a very good idea of what you’re looking for so that Creative Juice is able to do their best work. Some things are harder to change once you’re in the middle of something. As long you do your planning and prep work on the front end, it makes it easier for them to dive in and then give you the things that you’re looking for.

5.0
Overall Score They’re really proactive. They understand their client’s needs and go out of their way with tokens of appreciation or thank you gifts to show their clients that they are appreciated and seen as more than just another check.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met all of the deadlines or even given us things early.
  • 5.0 Cost
    Value / within estimates
    We had some negotiating in the beginning because we are a nonprofit with a set budget. They were still able to give us all of the things we were looking for within our budget.
  • 5.0 Quality
    Service & deliverables
    They met the deliverables either on time or early, so that’s always been a plus. As far as the quality goes, everything that they’ve given us has exceeded our expectations.
  • 5.0 NPS
    Willing to refer
    I highly recommend them, and they’re definitely a company we’ll continue to use going forward. We’re already trying to figure out what projects we could have them work on.