Social Media Agency and Content Studio

GETTING SHIT DONE SINCE 2015

At our core, we are a content studio and social media agency with a heart for storytelling and building CPG brands. We pride ourselves on our ability to craft meaningful, original, content that cuts through the noise and elevates your brand in the digital space.

We not only promote your message and build your business through social media, but serve as your communication liaison to get your message out there in a cohesive and compelling way. We are all about collaborating and building the right team we don’t offer everything because that’s not always best. Our team of content creatives care deeply about content and its proper activation on social media and beyond to find the right audience for you.  

YES, WE'RE BRAGGING:  Ranked No. 5 on Agency Spotter's Top 20 Social Media Agencies of 2019

 
$5,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2015
Show all +
Brooklyn, NY
headquarters
  • 190 N 10th Ave #309
    Brooklyn, NY 11211
    United States

Portfolio

Key clients: 
Built by Girls, Ondule Wines, Completely Bare, Urban Leaf
Photography for One Culture Foods Image

Photography for One Culture Foods

Social media photography for One Culture Foods 

Scaling ad spend + Finding winning creative Image

Scaling ad spend + Finding winning creative

ABOUT CLEO:

“At Cleo, we believe periods should never affect performance. That’s why our mission is to arm women with safe, hardworking health and wellness-enhancing solutions to keep them on their A-game every day of the month.”

 

PROBLEM:

Cleo was prepping

for launch and needed visuals to utilize on the website (product and lifestyle) as well as a partner for paid advertising to launch and scale.

 

SOLUTION:

We worked with the Cleo team to create visuals for their site and social media which included:

  • Graphic Templates for Social Media

  • Lifestyle images for Paid, Organic, and their Website

  • Product Images for promotions and product landing pages

  • Videos of the Founder, Zoe

Created paid ads and scaled them over time.

Handled copywriting and testing for paid advertising.

Created paid adverting landing pages using InstaPage.

Developed an IG Story Highlight featuring the BTS of the lifestyle shoot: Check it out @cleo.health

 

RESULTS:
  • Started with $200 spend per day and scaled to $1000 per day within 4 weeks

  • Improved Conversions From 0.43% to 2.4% in less than one month

  • A/B Tested creative images and graphics that helped with conversion rate taking it from 1% conversion rate to over 2%


https://www.thecreativeexchange.co/case-studies/my-cleo

Photoshoot for Orgain Image

Photoshoot for Orgain

Social Media + Website Photography for Orgain.

Social Media Photography - Aloha Image

Social Media Photography - Aloha

Social Media Photography - Stylized Studio Shots for Aloha 

Social Media Photography - Drink Sound Image

Social Media Photography - Drink Sound

Photo and video shoot for Drink Sound, when they released their sparkling beverages. Instagram: @DrinkSound

Social Media Photography - Completely Bare Image

Social Media Photography - Completely Bare

Photo example for Completely Bare - instagram.com/completelybare 

Reviews

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Social Media Marketing for Gourmet Nutrition Bar Producer

"The Creative Exchange emphasized quality over quantity, so it was never just a game of numbers."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Mar. 2020 - Ongoing
Project summary: 

The Creative Exchange provides advertising creative and campaign execution for a healthy snack company, focusing on sustaining a long term advertising presence across Facebook, Instagram, and TikTok.

The Reviewer
 
1-10 Employees
 
Austin, Texas
Aziz Azarifi
Co-Founder & President, MEDBAR
 
Verified
The Review
Feedback summary: 

The assets delivered by The Creative Exchange satisfy all project stakeholder requirements, helping the client to gain a larger following and then focusing on quality over quantity, building influencer impact and delivering ideas to take advantage of the most cutting trends in edge social media.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder and the president of Snacks Partners International. Our flagship brand is MEDBAR, a line of Mediterranean gluten-free, ancient-grain-based savory or sweet bars. The business was founded a couple of years back, and we officially launched in October 2019. We’re based in Austin, Texas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Creative Exchange?

When we were starting the company, we first worked with a local creative agency. We felt the need to move into new advertising avenues, social media especially, and we looked at what was going on in the market. We were also looking to find what we could do over a sustained period of time, instead of just having hit-and-run campaigns

SOLUTION

What was the scope of their involvement?

We were clear on what our marketing strategy was and what types of consumer profiles we wanted to go after. As such, we ended up eliminating some of the services The Creative Exchange offered in their proposal. We had a couple of iteration sessions in order to focus on just social media. They’re serving as a conduit for all the ideas and messaging we wanted to put forth.

Around 70% of the work is on Instagram, followed by Facebook. We’re rolling out TikTok now.

What is the team composition?

They assigned a project manager to us, and Anna (CEO) was more like the project leader. The manager scoped the work and put it into action. After that, Samantha (COO) became our go-to person for The Creative Exchange. We had calls with her to review what had been done and what was and wasn’t working. I know that there are other individuals in the background, whom I didn’t have a chance to talk to.

How did you come to work with The Creative Exchange?

One of our founders knew Anna and recommended that we get in touch. Based on her skillset and how she looked at social media overall, I felt that she could bring added value to our company. This was before I even got a chance to look at her team members.

How much have you invested with them?

The cost between March–September 2020 will be around $24,000.

What is the status of this engagement?

I had my first call with Anna around November 2019, and the collaboration officially started in March 2020. We’ve just renewed the contract for another five months, until January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We wanted some very simple metrics in the start, and we talked about our followers base, engagement level, and consumer-generated content. We focused on these for the first six months of the relationship. We had some points of distribution across Austin at the time, but we were an unknown brand at a state level. Our focus was to enlarge our follower base, and we set some targets for that.

The Creative Exchange emphasized quality over quantity, so it wasn’t just a game of numbers. We monitored the level of engagement and looked at what type of content generated it. They helped us fine-tune our narrative, particularly in terms of recruiting the right influencers. Initially, we were going through a wide net of influencers, and we then focused on seeking a certain profile, and the ones we recruited have been working for us ever since.

How did The Creative Exchange perform from a project management standpoint?

With the exception of one or two instances where there was a miscommunication on one of our ends, The Creative Exchange has been on completely top of the work. We have multiple communication channels, including Slack. Old-fashioned as I am, I prefer using the phone. I can call Samantha whenever there’s an urgent matter, and they’re always responsive. They’re available all the time, and I get responses even over the weekend.

They use a content management tool called Loomly, which allows all of the team to collaborate. I can see all the individuals making edits, proposals, and so on.

What did you find most impressive about them?

Our initial agency is focused more on classic advertising, and they had just one person in charge of social media. We determined that having only one person who understood that part of our advertising was a risk for us. They’re still our agency for packaging design and the like, but we decided to find another partner for social. It proved to be right, because that person left the agency in May 2020.

With The Creative Exchange, we can talk to Anna, Samantha, our project manager, and others. We feel that all of them are on the same page. They’re tuned into what’s trendy and what works, and they’re willing to experiment. As an example, I got curious about TikTok after seeing my kids use it, and I knew that it generates buzz and had a lot of eyeballs on it. I was wondering whether companies use it.

I discussed it with Anna, and, next thing I knew, they came back with a proposal for testing what it would mean for our brand. I don’t know of any brand that’s been able to monetize the use of TikTok, and it proved to me that they were willing to experiment and that we weren’t in a dogmatic relationship.

Are there any areas they could improve?

They decided on a distant setup before COVID started, so their team is now spread across the US. That’s a good thing, but I don’t know how many alignment forums they have internally. There have been times when I had contact with two different people and found that there may not have been that much alignment between them, so I was the one bridging the gap.

Secondly, there are a lot of unknowns in the social media field, particularly in terms of ROI. This is an area where I haven’t seen much tangible data to support this type of discussion, aside from numbers of followers and likes and engagement ratios. To put it simply, there should be a more accurate measure for how we’re spending our dollars.

Do you have any advice for future clients of theirs?

They need to be transparent and forthcoming, and open about the challenges they’re facing. I saw an openness from The Creative Exchange, which wasn’t just about the billing drive but more about how they could help.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Social Media Strategy for Beauty Brand

"They can come up with some very creative solutions and are able to be flexible at the drop of a hat."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2018 - Ongoing
Project summary: 

The Creative Exchange developed a social media marketing strategy for a beauty brand. Their team created content for the client to increase brand awareness.

The Reviewer
 
51-200 Employees
 
New York, New York
Director of Marketing, Beauty Brand
 
Verified
The Review
Feedback summary: 

The engagement has increased the social media presence of the client, increasing the number of visitors to the site and the engagement rate. The Creative Exchange creates quality content that adheres to the brand guidelines and successfully targets the audience at hand.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are an indie beauty company distributed in major mass retailers: Ulta, CVS, Target.com, Bed Bath & Beyond, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Creative Exchange?

Social Media Strategy, Content Creation, Social Listening, Special Projects

What were your goals for this project?

The goal was to:

  • refocus our brand messaging and story to be more engaging and authentic to our values
  • product education
  • increase brand awareness
SOLUTION

How did you select this vendor?

We were looking for an agency that could be innovative, quick on their feet and flexible. Most importantly, they needed to work within our budget. The Creative Exchange ticked all these boxes.

Describe the scope of their work in detail.

Created a social media strategy plan by:

  • analyzing our current social media
  • researching our competitors and analyzing their SM strategy
  • audience identification
  • content approach
  • visual strategy 
  • activation guide
  • mapping out channel strategy

Day to day: content creation, daily engagement, optimization, analytics and paid ads

What was the team composition?

We have a 3 person team and they are always collaborative, flexible and creative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since using TCE, our social media presence has improved and much more aligned with our values but also our target audience. We have significantly increased our engagement and increased the number of unique visitors to our site.

How effective was the workflow between your team and theirs?

Communication is always clear and prompt. Planning campaigns has been very easy and enjoyable. TCE is very good at responding to feedback.

What did you find most impressive about this company?

They can come up with some very creative solutions and are able to be flexible at the drop of a hat.

Are there any areas for improvement?

With any new agency, it takes time for both teams to figure out how to work together. But so far we are happy with the work and results.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Great agency! Really fun and super scrappy
  • 5.0 NPS
    Willing to refer